# Thematic Software Reviews, Demo & Pricing - 2026 > Review of Thematic Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile --- [Home](https://www.softwareadvice.com/) / [Customer Experience Software](https://www.softwareadvice.com/customer-experience/) / Thematic Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile/reviews/)[Alternatives](https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile/alternatives/) # Thematic 2026: Benefits, Features & Pricing Wondering if Thematic is right for your organization? Our Customer Experience Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Thematic 4.9 [(15)](https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile/reviews/) Pricing Starting at $2,000.00 per month ### About Thematic Thematic is a text analytics solution that helps enterprises collect and analyze customer feedback from various sources using artificial intelligence (AI) technology. Professionals can utilize the sentiment analysis tool to identify positive/negative responses and highlight contextual themes in comments. Thematic allows businesses to translate received feedback in multiple languages and generate net promoter scores (NPS) based on geographic regions. Managers can segment comments into sub-themes, identify potential issues via loyalty metrics and utilize trend analytics to measure the impact of customer experience (CX) initiatives. Additionally, it lets users share key insights with partners or stakeholders via emails, improving visibility across processes. Thematic comes with an application programming interface (API), which allows enterprises to modify the system and integrate it with various third-party systems. Pricing is available on a monthly subscription and support is extended via live chat, phone and other online measures. Wondering if Thematic is right for your organization? Our Customer Experience Software selection experts can help you in 15 minutes or less. ## Thematic User Interface ## Popular Thematic Alternatives Main Product Thematic 4.9 [(15)](https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.92Value for money - 5.0Customer support - 4.67Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [Zonka Feedback](https://www.softwareadvice.com/market-research/zonka-feedback-profile/) 4.8 [(68)](https://www.softwareadvice.com/market-research/zonka-feedback-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.86Value for money - 4.86Customer support - 4.71Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Chattermill](https://www.softwareadvice.com/nlp/customer-experience-analytics-platform-profile/) 4.5 [(25)](https://www.softwareadvice.com/nlp/customer-experience-analytics-platform-profile/reviews/) Ratings Breakdown - 4.36Ease of use - 4.22Value for money - 4.58Customer support - 4.44Functionality Pricing Available upon request Get Price Alternative Product [unitQ](https://www.softwareadvice.com/qualitative-data-analysis/unitq-monitor-profile/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Available upon request Get Price Alternative Product [Enterpret](https://www.softwareadvice.com/bi/enterpret-profile/) 4.8 [(6)](https://www.softwareadvice.com/bi/enterpret-profile/#reviews) Ratings Breakdown - 4.17Ease of use - 3.60Value for money - 4.20Customer support - 4.67Functionality Pricing Available upon request Get Price Alternative Product [Keatext](https://www.softwareadvice.com/customer-experience/keatext-profile/) 3.8 [(19)](https://www.softwareadvice.com/customer-experience/keatext-profile/#reviews) Ratings Breakdown - 4.05Ease of use - 3.67Value for money - 4.29Customer support - 3.53Functionality Pricing Starting at $550.00 per month Get Price ## Thematic Pricing and Plans Starting price: $2,000.00 per month Free Trial Free Version Basic $2,000.00 per month No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Thematic Features - Popular features found in Customer Experience Customer Segmentation Customizable Fields Customizable Templates Dashboard Data Visualization Engagement Tracking Negative Feedback Management Real-Time Notifications Reporting/Analytics Survey/Poll Management - More features of Thematic Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Analysis AI/Machine Learning Alerts/Notifications API Boolean Search Categorization/Grouping Chat/Messaging Collaboration Tools Commenting/Notes Complaint Monitoring Contextual Search Customer Profiles Customizable Reports Data Analysis Tools Data Classification Data Cleansing Data Coding Data Extraction Data Import/Export Data Verification Drag & Drop Feedback Management Filtering Knowledge Management Language Detection Metadata Management Monitoring Multi-Channel Communication Multi-Channel Data Collection Multi-Language Multiple Data Sources Natural Language Processing Pattern Detection and Recognition Performance Metrics Predictive Analytics Predictive Modeling Qualitative Comparative Analysis Quantitative Analysis Real-Time Analytics Real-Time Data Real-Time Reporting Reporting & Statistics Search/Filter Semantic Search Sentiment Analysis Single Sign On Social Media Integration Statistical Analysis Summarization Surveys & Feedback Tagging Taxonomy Classification Text Analysis Third-Party Integrations Topic Clustering Trend Analysis User Research Analysis Visual Analytics Widgets Workflow Automation Workflow Management ## Thematic Integrations Alchemer Integration rated undefined from -1 review Delighted Integration rated undefined from -1 review AskNicely Integration rated undefined from -1 review Zendesk Suite Integration rated undefined from -1 review SurveyMonkey Integration rated undefined from -1 review Medallia Experience Cloud Integration rated undefined from -1 review See all 23 integrations ## Thematic User Reviews Overall Rating 4.9 Ratings Breakdown 5 93% 4 7% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.7 Value for money 4.9 Customer support 5.0 Functionality 4.7 Stephanie M. Verified reviewer Marketing and Advertising 51-200 employees Used weekly for less than 6 months Reviewed July 2020 Very user friendly product that gives results! 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Thematic is extremely user friendly, which is why my company, MMGY Global, decided to parter with their team when we were selecting a software to help our client easily review consumer product data. Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data. Cons: Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this! Read More DM Desmond M. Verified reviewer Information Technology and Services 11-50 employees Used weekly for less than 2 years Review source Reviewed March 2021 Thematic has opened our eyes to a whole new world 5 The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve. Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before. The software makes sense. It is easy to use (after you spend time learning it properly!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it! Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers. We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge. Cons: It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today. Reasons for choosing Thematic Price. Reliability. Scalability. Features. Functionality. Integration. Service. Support. Care. Trust. Transparency. And a willingness to adapt as our needs change. Beat the competition hands down. Read More WD William D. Verified reviewer Financial Services 1001-5000 employees Used weekly for less than 6 months Review source Reviewed November 2020 Thematic makes scattered verbatim data meaningful and visual for decision makers. 5 the team are awesome and the \[SENSITIVE CONTENT HIDDEN\] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs & DMs) asap and monitor those insights over time. I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers. Cons: There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future. Reasons for choosing Thematic There are very few who do the work that Thematic do to make data meaningful. Other systems are way expensive and require an entire tender process to bring the whole organisation on the way. The support and frequent follow up from the team meant you had people to support you and not treat you as just another integration project. we didn't have to set up the data, they did that for us so we could spend more time enjoying our first experiences. This onboarding was fantastic for others who came on the first-adopter journey. Vendor Response Thanks so much for this thorough review! Really appreciate the time you took to share your experience. Team is delighted to see such feedback! Replied December 2020 Read More VR Verified Reviewer Oil & Energy 201-500 employees Used daily for less than 2 years Review source Reviewed January 2019 Fantastic platform - highly recommend! 5 Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on. It made it easy to justify recommendations, and measureably track the impact over time. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics. Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business. The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users. Cons: Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release. Read More VR Verified Reviewer Internet 10000+ employees Used other for less than 2 years Reviewed June 2020 AI + Human Touch to Improve Efficiency & Generate Deeper Insights 5 Making sense of thousands of open-end comments to understand what is driving NPS - helps tell a cohesive narrative between quantitative + qualitative data. Ratings Breakdown 5 Ease of use 5 Customer support 4 Functionality Pros: Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic. Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis. Cons: Initial codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term. Read More Ronald S. Verified reviewer Telecommunications 1001-5000 employees Used daily for less than 2 years Review source Reviewed April 2020 Life saver 5 Without thematic, i spent heaps of hours working analyzing data. It definitely made my work easy with professional presentation. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use, save me a lot of time analyzing customers feedback and provide great insight that guide me into areas to focus on. Cons: Cant think of anything since its build based on my need and requirements. Read More JW Jenny W. Verified reviewer Utilities 1001-5000 employees Used daily for less than 2 years Reviewed December 2020 Thematic - review. 4 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: Thematic is very easy to use and I have been able to present customer feedback to different parts of the business in a much shorter timeframe than would have been possible. I have really appreciated the support of Thematic's Customer Success person who showed me some possibilities for building new dashboards and automating manual work which has been fantastic. Cons: I'm always a bit old school about reading customer feedback given that they have taken the time to write it. Although in saying that. I do find it easy to read and find feedback using the tool. Read More AM Arianna M. Verified reviewer Research 501-1000 employees Used other for less than 2 years Reviewed May 2020 One of the best research tools I've ever used! 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: After using SurveyMonkey and Qualtrics over the course of my career, I had the opportunity to pilot test (and later purchase) Thematic while I was Director of Insights at DoorDash. This was hands down one of the best research tools I have used. Thematic saved researchers time, saved the company money, and enabled DoorDash’s product team and leadership team to quickly dig into what people were writing down as their biggest problems in the NPS scores within each city or at a national scale (within minutes!). I have become Thematic’s biggest advocate. Thematic is the only company that I know that lets companies ask and measure the responses for open-ended questions at scale and (again) assess how themes correspond to a change in NPS or any other company metrics. Cons: I think they can still make some changes to their UI to make it a bit more intuitive to use Read More MD Melanie D. Verified reviewer Telecommunications 1001-5000 employees Used weekly for less than 12 months Reviewed June 2020 My experience with Thematic as a product as well as their team 5 My experience with the product itself as well as the service from the Thematic team is overall pleasant. I particularly enjoyed their desire to learn from our needs and help us grow the product around what we want to achieve. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Thematic has a great UI and is very intuitive, not much training required to start using the software. It helps us uncover treasures of gold hidden in our vast amounts of unstructured data. Thematic helps us structure our unstructured data, by providing themes, sentiment, impact on NPS and other scores, etc. I especially loved the download function, not just for excel but also for ppt! So simple and fast if you want to share something with your team or stakeholders quickly. Cons: As with any online tool, we do encounter the occasional buffering or glitch. Since the team at Thematic is super helpful we are able to address any issues we face with a quick turnaround time. Read More Miguel R. Verified reviewer Logistics and Supply Chain 501-1000 employees Used weekly for less than 6 months Review source Reviewed January 2019 eNPS insights that are awesome 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Ability to slice and dice data that otherwise would take forever to do manually- Love the ability to comb through comment themes and then drill down to the actual comments- Cons: Don't have alot of cons I would love to be able to allow users to only see their particular department information Other than that Im not complaining Read More Showing 1 - 10 of 15 Reviews [See All Reviews](https://www.softwareadvice.com/qualitative-data-analysis/thematic-profile/reviews/) ## Other Top Recommended Customer Experience Software [Zendesk Suite](https://www.softwareadvice.com/product/26892-Zendesk/) **4.4** (4080) Recently recommended **1** times [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) **4.6** (10458) Recently recommended **0** times [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) **4.3** (6977) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times Stuck Between Options? 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