# Best Referral Software - 2026 Reviews & Pricing

> Find the best Referral Management Software for your organization. Compare top Referral Management Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/referral-management

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# Best Referral Software of 2026

Updated June 29, 2026

Written by [Preksha Buttan](https://www.softwareadvice.com/resources/author/pbuttan/)

Writer

Edited by [Ayush Dixit](https://www.softwareadvice.com/resources/author/ayush-dixit/)

Content Editor

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

113 results

### Compare Products

Showing 1 - 25 of 113 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

4.63

[(100)](https://www.softwareadvice.com/affiliate/referral-rock-profile/reviews/)

Best for:Referral Tracking

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Referral and affiliate marketing ON AUTOPILOT – more referrals, lower cost to acquire customers. Make it easy for your customers to discover, join, and share. Built for marketers looking to grow their referral, affiliate, and partner programs with less admin work. Fully customizable portal, multiple embed options, one-click sharing, and flexible rewards. Less work with integrations into the systems you're already using. Track and manage impact as you scale. Expert support from onboarding specialists.... [Read more](https://www.softwareadvice.com/affiliate/referral-rock-profile/)

### Best rated features:

Lead Capture

5.0

Alerts/Notifications

5.0

Real-Time Data

5.0

Reporting & Statistics

5.0

### Worst rated features:

Gamification

3.0

Social Media Integration

4.0

[See all features](https://www.softwareadvice.com/affiliate/referral-rock-profile/#key-features)

### Professional Plans

$175.00/month

For businesses with sales reps or service people who help customers buy. (i.e. SMBs, B2B, Professional Services, Enterprise Sales, Home Services, Automotive, Financial Services)... [Read more](https://www.softwareadvice.com/affiliate/referral-rock-profile/#pricing-and-plans)

### Engage Plans

$200.00

For businesses with high volumes of users purchasing through self-checkout (i.e. E-commerce, Consumer Apps, Subscriptions, Education & Wellness, Simple Payments)... [Read more](https://www.softwareadvice.com/affiliate/referral-rock-profile/#pricing-and-plans)

### Franchises & Resellers

$1,000.00/month

Scale-out and spread wider than our Professional and Engage plans. Ideal for franchises, resellers, and organizations with multiple brands or locations.... [Read more](https://www.softwareadvice.com/affiliate/referral-rock-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/affiliate/referral-rock-profile/#pricing-and-plans)

4.12

[(26)](https://www.softwareadvice.com/referral-management/ambassador-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Ambassador is a cloud-based referral platform that helps businesses in IT, fashion, healthcare, retail, real estate, insurance, hospitality, and other sectors track referral traffic, manage influencer marketing, and optimize programs from a unified platform. It simplifies and automates all aspects of setting up referral programs so that companies can create personalized experiences for their customers throughout the entire customer journey, from onboarding to lifetime value. Its key features include multiple campaigns, omnichannel capabilities, email automation, SSO, and advanced analytics. Ambassador provides an API, which facilitates integration with several applications, including WooCommerce, Shopify, Sendgrid, Stripe, Mailchimp, and HubSpot.... [Read more](https://www.softwareadvice.com/referral-management/ambassador-profile/)

### Best rated features:

Campaign Management

1.0

Multi-Channel Marketing

1.0

ROI Tracking

1.0

Rewards Management

1.0

### Worst rated features:

Referral Tracking

1.0

Referral Templates

1.0

Third-Party Integrations

1.0

Lead Engagement

1.0

[See all features](https://www.softwareadvice.com/referral-management/ambassador-profile/#key-features)

3.33

[(3)](https://www.softwareadvice.com/referral-management/birdeye-referrals-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Birdeye Referrals is a referral management solution designed to help businesses in real estate, financial services, retail, hospitality and other industries create and track loyalty campaigns across multiple channels. Organizations can run multiple reward strategies and track conversions according to requirements. Using Brideye Referrals, administrators can gain insights into sent, shared, clicked and created referrals from within a unified platform. Teams can access the inbox to send thank you messages to customers and receive notifications about new referrals. Additionally, it lets organizations customize emails and landing pages to establish brand identity with clients. Businesses can automate referral campaigns and send referral requests with codes to customers. Birdeye Referrals' pricing is available on request and support is extended via email, phone and other online measures.... [Read more](https://www.softwareadvice.com/referral-management/birdeye-referrals-profile/)

### Best rated features:

Engagement Tracking

5.0

Contact Management

3.0

ROI Tracking

3.0

Referral Tracking

2.7

### Worst rated features:

Rewards Management

2.3

Social Media Integration

2.5

Performance Metrics

2.5

Referral Tracking

2.7

[See all features](https://www.softwareadvice.com/referral-management/birdeye-referrals-profile/#key-features)

4.60

[(5)](https://www.softwareadvice.com/collaboration/referralmd-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

ReferralMD is a cloud-based fax management software designed to help the healthcare industry manage inbound and outbound faxes from a unified platform. Key features include task assignment, categorization, fax routing and notifications. Healthcare providers using ReferralMD can review faxes that are related to patient referrals, medical records and spam faxes, which can be separated into referral queues, automatically added to EMRs or removed from the queue and archived according to requirements. The task management module enables supervisors to track the status of faxes, assign custom categories to each fax and receive notifications to ensure faxes are reviewed in a timely manner. Additionally, institutions can send automated weekly status updates to referral partners, ensuring improved customer service and engagement. ReferralMD allows call centers to port over existing numbers into the system or purchase new numbers to send and receive faxes. Support is extended via FAQs, email, phone and chat and integration with various radiology information systems (RIS), practice management systems (PMS) and electronic health records (EHR) systems is offered via APIs.... [Read more](https://www.softwareadvice.com/collaboration/referralmd-profile/)

### Best rated features:

Patient Scheduling

4.0

Electronic Faxes

4.0

Communication Management

4.0

Patient Records Management

3.0

[See all features](https://www.softwareadvice.com/collaboration/referralmd-profile/#key-features)

### Basic

$100.00

[See full pricing details](https://www.softwareadvice.com/collaboration/referralmd-profile/#pricing-and-plans)

[InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

4.93

[(182)](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead generation, customer support, loyalty programs, rewards distribution and affiliate marketing. Teams using InviteReferrals can perform referral program analysis by tracking successful conversions including mobile application installations, shares, registrations, sales and more, identifying influential referrers for designing custom campaigns with the WYSIWYG editor. The solution comes with multiple referral options for customers such as Facebook, Twitter, LinkedIn, Google+, Pinterest and email invitation to increase sales. With SDK and Javascript code snippets, users can launch and edit new campaigns via mobile and website applications. InviteReferrals allows integration with various third-party platforms such as WooCommerce, OpenCart, Magento, Drupal, Shopify, Weebly and more. Pricing is available on monthly subscriptions and support is extended via documentation, phone, email, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

### Best rated features:

Loyalty Program

5.0

Reporting/Analytics

5.0

Banner Management

5.0

Multi Level Marketing (MLM)

5.0

### Worst rated features:

Contact Management

3.5

Employee Referral Management

3.6

Lead Engagement

3.8

[See all features](https://www.softwareadvice.com/marketing/invitereferrals-profile/#key-features)

### Basic

$99.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/invitereferrals-profile/#pricing-and-plans)

[Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)

4.85

[(250)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite. Kangaroo loyalty program management program, allows users to reward customers based on their visits or spending. Customers can earn and redeem reward points by scanning a QR code from the Kangaroo app. Users can also award points to customers who purchase specific items. Kangaroo's loyalty marketing program empowers users to design targeted campaigns based on customer tags such as location and monthly spending. The solution also allows users to send messages to customers nearby the shops based on their geographical location. With the help of an analytical dashboard to track key customer metrics, users gain an understanding of customers' shopping behavior and are better equipped in making decisions regarding customer handling practices.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/)

### Best rated features:

Customizable Questions

5.0

Customer History

5.0

Customizable Fields

5.0

Surveys & Feedback

5.0

### Worst rated features:

Segmentation

2.5

Contact Database

3.7

[See all features](https://www.softwareadvice.com/contest/kangaroo-profile/#key-features)

### Core

$79.00/month

The Core Plan is perfect for small businesses ready to launch their first loyalty program. It includes all the essential features like point-based rewards, redemptions, and basic integrations — everything you need to start engaging customers and driving repeat visits. No tech skills required. Includes a 30-day free trial so you can test it risk-free and see results fast. Simple, powerful, and designed to grow customer retention from day one.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Plus

$199.00/month

The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one toolkit for acquiring, engaging, and retaining customers. Unlock powerful features like referral programs, marketing automation, and audience segmentation to drive deeper connections and faster growth. Ideal for businesses expanding across multiple locations or sales channels. Includes a 30-day free trial so you can explore the impact risk-free and start scaling smarter.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Elite

$399.00/month

The Elite Plan is designed for established brands that need full control and flexibility. Get access to advanced features like white-labeling, custom branding, API integrations, AI-powered campaigns, and deep analytics — all tailored to support complex, multi-location operations. Ideal for businesses that demand a fully customized, seamless loyalty experience across every customer touchpoint.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

[UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)

4.86

[(160)](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/reviews/)

Best for:Campaign Analytics

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

UpPromote is the #1-rated affiliate and influencer marketing solution on Shopify, trusted by 250,000+ merchants worldwide. Built natively for Shopify and Shopify Plus, UpPromote provides an end-to-end platform to launch, manage, and scale affiliate and influencer programs — all in one place. Key capabilities: Recruit and onboard quality affiliates and influencers at scale Automate commission tracking, approval, and payouts Monitor real-time performance with actionable data insights Communicate with partners and set up tiered rewards to boost motivation Protect revenue with built-in fraud detection Every partnership is transparent, every dollar is accounted for, and every decision is backed by data. From your first affiliate to hundreds of partners, UpPromote gives you the automation, visibility, and control to turn partner marketing into a predictable growth engine.... [Read more](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)

### Best rated features:

Real-Time Data

5.0

Categorization/Grouping

5.0

Data Import/Export

5.0

Monitoring

5.0

### Worst rated features:

Electronic Payments

3.0

[See all features](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/#key-features)

### Basic

$29.99/month

[See full pricing details](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/#pricing-and-plans)

[ClientCircle](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/)

4.91

[(121)](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

ClientCircle is complete suite of sales, marketing, and communications tools and services that help insurance agencies grow. We help insurance agents manage the full customer journey—from prospecting to cross sales to building long-term, meaningful relationships. Whether you’re an insurance carrier, an aggregator, a management system or another group interested in a custom tool, we have you covered. Think: your company's branding, single-sign on, custom libraries, webinars and education for your members, consolidated billing and reports, custom features and integrations, the list goes on. With ClientCircle, you'll have happier clients and more sales. Made for insurance.... [Read more](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/)

### Best rated features:

Negative Feedback Management

5.0

Review Notification

5.0

Contact Management

5.0

Chat/Messaging

5.0

[See all features](https://www.softwareadvice.com/customer-communications-mngt/rocket-referrals-profile/#key-features)

[Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

4.85

[(500)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in rewards and enables businesses to reach recipients across 230+ countries and regions. From research incentives to marketing and sales rewards to employee recognition programs, the free-to-use platform makes it easy to send thousands of payouts quickly. Getting started is simple: add a funding method and place your first order in minutes. Teams can send rewards via bulk upload, integration, or API. Tremendous automates language translation, currency conversion, tracking, and reporting, and includes built-in fraud controls. The result? Teams can focus on the work that matters most while Tremendous handles all the payout details. Tremendous offers 2,500+ popular payout options, including gift cards, prepaid cards, monetary payouts, and donations. Teams can curate reward options or give recipients the freedom to choose. And if recipients ever run into redemption issues, the Tremendous support team handles them directly. Tremendous integrates seamlessly with the tools businesses already use, including Salesforce, HubSpot, Qualtrics, SurveyMonkey, Zapier, and more. Developers can also use our easy-to-implement API to automate reward delivery at scale.... [Read more](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

### Best rated features:

Referral Templates

5.0

Affiliate Management

5.0

Customer Segmentation

5.0

Event Triggered Actions

5.0

### Worst rated features:

Campaign Analytics

3.0

Multi-Channel Communication

3.7

[See all features](https://www.softwareadvice.com/crm/tremendous-rewards-profile/#key-features)

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.85

[(224)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Best for:Review Monitoring

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Okendo is the customer marketing platform that helps Shopify brands turn shoppers into Superfans. By unifying Reviews, Loyalty, Referrals, Quizzes, and Surveys, Okendo makes it easy to showcase authentic customer feedback, reward loyalty, encourage advocacy, guide product discovery, and capture insights. Trusted by 17,000+ fast-growing brands, including SKIMS, Rhode, and Oh Polly, Okendo empowers brands to build thriving customer communities. With AI-powered insights, unified customer profiles, and 65+ integrations, Okendo helps brands personalize experiences, strengthen relationships, and drive long-term growth.... [Read more](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

### Best rated features:

Email Reminders

5.0

Ratings/Reviews

5.0

Review Monitoring

4.9

API

4.9

### Worst rated features:

Reporting & Statistics

3.3

Data Import/Export

3.5

Customizable Reports

3.7

Customizable Branding

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#key-features)

### Essential

$19.00/month

The plan is for new stores wanting to drive sales with social proof.

### Growth

$119.00/month

The plan is for stores ready to accelerate review & UGC generation.

### Power

$299.00/month

The plan is for fast-growing brands with integrated tech-stacks & customization needs.

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#pricing-and-plans)

[AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

4.92

[(77)](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store owners, eCommerce Shopify sellers, and online Shopify stores.... [Read more](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

### Best rated features:

Real-Time Reporting

5.0

Performance Metrics

5.0

Customizable Fields

5.0

Email Management

5.0

### Worst rated features:

Gamification

4.0

Engagement Tracking

4.0

Customizable Templates

4.0

Social Marketing

4.0

[See all features](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/#key-features)

[Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

4.87

[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

### Best rated features:

Customer Profiles

5.0

Incentive Management

5.0

ROI Tracking

5.0

Dashboard

5.0

### Worst rated features:

Transaction History

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#key-features)

### Free

$0.00

Launch a basic loyalty program with points and referrals for up to 200 monthly orders. It's perfect for smaller stores just getting started.... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

### Essential

$15.00/month

Everything you need to create an on-brand program your customers will love.

### Standard

$79.00/month

For new stores building their first customer base

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

4.86

[(203)](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, custom invite templates, social accounts and more. NiceJob features automated emails and text messages that trigger customers to leave reviews. Reminders are sent if customers don’t leave a review. Users can create customer stories using photos, comments and tags in the reviews. Customer stories can be published to the website and selected stories can be shared to Facebook, Twitter and LinkedIn as well. NiceJob distributes reviews on sites with the help of a review funnel. The solution automates marketing by integrating with apps such as JOBBER, FieldPulse, Zendesk, Quickbooks, Zapier and Housecall Pro. NiceJob provides its services on a monthly subscription basis. Support is provided via email, live chat, online documents and an online help desk.... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/)

### Best rated features:

Communication Management

5.0

Social Media Monitoring

5.0

Complaint Monitoring

5.0

Loyalty Program

5.0

### Worst rated features:

Reporting & Statistics

3.0

Alerts/Notifications

3.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/review-management/nicejob-profile/#key-features)

### Reviews

$75.00/month

\- Get 4x more reviews and up to 2x more customers - Automate review requests and follow-up reminders - Feature reviews on your website with social proof widgets - Automate social sharing of your top reviews - Monitor reviews across the web for quick action... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

### Pro

$125.00/month

\- All the benefits of Reviews PLUS: - Generate repeat business with automated booking reminders - Automate customer referrals with referral campaigns - Reward loyal customers with automated gifting - Get in-depth competitor SEO insights and topics tracking - Automate review replies with AI... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[Great Recruiters](https://www.softwareadvice.com/hr/great-recruiters-profile/)

4.92

[(51)](https://www.softwareadvice.com/hr/great-recruiters-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Great Recruiters is a cloud-based platform that helps businesses of all sizes streamline reputation and experience management operations. It enables employees to convert candidates’ reviews and ratings into actionable insights. The centralized dashboard allows managers to access user accounts, automate review requests and generate custom reports. Great Recruiters lets administrators analyze scores and ratings to provide recruiter rankings and automatically send notifications to users via a unified platform. Additionally, it offers a variety of features such as candidate management, job posting, analytics, review monitoring, sentiment analysis and more. Great Recruiters facilitates integration with several third-party platforms such as Bullhorn, Herefish, Staffing Future and more. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/hr/great-recruiters-profile/)

### Best rated features:

Job Posting

5.0

Candidate Management

5.0

Interview Management

5.0

Search/Filter

5.0

[See all features](https://www.softwareadvice.com/hr/great-recruiters-profile/#key-features)

[Omnistar Affiliate](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/)

4.88

[(74)](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Omnistar Affiliate is a cloud-based customer referral solution designed to help businesses manage affiliate programs for promoting products and services across digital platforms. Key features include campaign management, lead generation, coupon code tracking, rewards distribution and referral marketing. Teams using Omnistar Affiliate can submit requests for directory listing and recruit affiliate marketers and influencers across multiple locations. The Shopify-enabled solution assigns promo codes to buyers for promoting discounts through Instagram and offline platforms including radio, TV, podcasts and more. Additionally, its custom tools allow customers to promote various brands throughout major social networks by adding pre-written posts with graphics and increase engagement. Omnistar Affiliate comes with pre-build surveys for collecting feedback and improve customer satisfaction and loyalty. Pricing is available on monthly subscriptions and support is extended via documentation, phone, email, FAQs and online helpdesk.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/)

### Best rated features:

Affiliate Management

5.0

Campaign Management

5.0

Commission Management

5.0

Rewards Management

5.0

[See all features](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#key-features)

### Basic

$47.00/month

This plan comes with a 15 days free trial. You can avail this plan at $32.5 monthly if you buy the annual subscription.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

### Professional

$97.00/month

This plan comes with a 15 days free trial. You can avail this plan at $67.09 monthly if you buy the annual subscription.... [Read more](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/affiliate/omnistar-affiliate-profile/#pricing-and-plans)

[Trackdesk](https://www.softwareadvice.com/referral-management/trackdesk-profile/)

4.81

[(140)](https://www.softwareadvice.com/referral-management/trackdesk-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Trackdesk is the affiliate tracking platform built for scalability and growth. It enables companies to launch, manage, and optimize affiliate, referral, and partnership programs without limits. By combining robust functionality with ease of use, Trackdesk empowers companies to maximize ROI, simplify partner management, and accelerate growth. - Built for Flexibility and Scale Trackdesk adapts to the unique needs of different industries, including SaaS, e-commerce, and digital services. Businesses can easily configure and manage programs, onboard affiliates, and monitor performance in real time. Whether running a simple referral program or a complex multi-channel partnership strategy, Trackdesk provides the tools to grow without limitations. - Deep Integrations and Simplified Payouts Managing affiliate and referral workflows is seamless thanks to over 900 prebuilt integrations. Trackdesk works with popular platforms like Stripe, Shopify, WooCommerce, PayPal, Tipalti, and Wise, ensuring businesses can connect their existing stack with minimal effort. Automated bulk payouts streamline payments, saving time and ensuring partners are compensated accurately and on schedule. - A Marketplace That Sets Trackdesk Apart Unlike competitors, Trackdesk doesn’t just provide software—it also provides access to expertise. Through the Partnership Managers Marketplace, businesses can connect with experienced professionals with more than 10 years of industry knowledge. This marketplace helps companies build stronger programs, avoid costly mistakes, and achieve results faster. - Rapid Feature Development Trackdesk is recognized as one of the fastest-growing affiliate platforms on the market. New features are shipped every month, enabling businesses to stay ahead of competitors and adapt quickly to changing market conditions. Instead of waiting months or years for innovation, users benefit from a platform that is continuously evolving. - Effortless Migration and Onboarding Transitioning from another affiliate platform can often be a painful process, but Trackdesk simplifies migration. The team provides hands-on support, handling the transfer of data, partners, and workflows to ensure a smooth switch. This reduces downtime and allows businesses to focus on growth rather than technical hurdles. - Security and Compliance You Can Trust Data protection is a priority for every business running affiliate programs. Trackdesk is ISO 27001 certified, which means it complies with globally recognized security standards. This gives companies the assurance that sensitive partner and customer data is safeguarded at every step. - Unlimited Clicks, Transparent Pricing Trackdesk believes growth should never be restricted. That’s why it offers unlimited clicks—ensuring that companies aren’t penalized for their own success. With value-based pricing that’s transparent and fair, businesses know they are paying for results, not arbitrary limits. This makes Trackdesk a cost-effective choice without compromising on quality or support. - Designed for Every Stage of Business Growth From startups launching their first affiliate program to enterprises scaling global partnership networks, Trackdesk is built to support businesses at every stage. Its intuitive interface makes it easy for beginners to get started, while its advanced analytics, integrations, and automation features meet the demands of sophisticated operations. - Why Businesses Choose Trackdesk: Organizations choose Trackdesk because it balances innovation, security, and value. It simplifies partner management, reduces administrative workload, and provides unique features that competitors lack. Most importantly, it enables businesses to unlock exponential growth by creating strong, scalable affiliate and partnership ecosystems.... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/)

### Best rated features:

Channel Management

5.0

Activity Dashboard

5.0

Visual Analytics

5.0

Real-Time Monitoring

5.0

### Worst rated features:

API

1.0

Advertising Management

2.0

[See all features](https://www.softwareadvice.com/referral-management/trackdesk-profile/#key-features)

### Affiliate Program Plans

$249.00/month

Tailored for companies looking to launch and scale their affiliate, referral, or partnership programs. 14-day free trial is available. Plans include:... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

### Affiliate Network & Agency Plans

$499.00/month

Designed for affiliate networks and agencies managing multiple advertisers, partners, and offers. 14-day free trial is available. Plans include:... [Read more](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/referral-management/trackdesk-profile/#pricing-and-plans)

[TapMango](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

4.79

[(186)](https://www.softwareadvice.com/customer-experience/tapmango-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

TapMango is a cloud-based customer loyalty platform that assists retail stores and restaurants with rewards and promotions management. Key features include customer experience management, survey creation, mobile ordering and voucher management. The application’s marketing portal enables users to manage campaigns and send promotions and offers to customers via SMS, push notifications and email. Customers can use the mobile application or in-store tablet to share images on their social media channels and add Yelp/Google reviews via automated surveys. Additionally, marketers can store customer information, define flexible reward structures and allot redeemable points to customers. TapMango comes with an open API and facilitates integration with third-party POS applications such as Clover, Square, Lightspeed, Shopify, Mindbody, Vend, and more. It is available on monthly subscriptions and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

### Best rated features:

Mass Texting

5.0

Order Management

5.0

Point of Sale (POS)

5.0

Delivery Estimate

5.0

[See all features](https://www.softwareadvice.com/customer-experience/tapmango-profile/#key-features)

[Everflow](https://www.softwareadvice.com/affiliate/everflow-profile/)

4.88

[(40)](https://www.softwareadvice.com/affiliate/everflow-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Everflow is a partner marketing solution that helps businesses streamline processes related to performance monitoring, payment processing, impression tracking and more on a centralized platform. It allows supervisors to generate filtered reports and gain insights into key performance indicators (KPI) based on specific partners, cities and placements. Everflow enables businesses to set up and track performance across multiple partner types, such as influencers, affiliates, referrals, media buying, and in-app publishers. It allows staff members to generate unique destination pages for specific partner codes, streamlining the URL tracking processes. Additionally, it lets employees utilize the click-to-conversion time alerts to detect coupon or click spamming based poaching actions by partners. Everflow comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It is available on monthly subscriptions and support is extended via live chat, FAQs, documentation and other online measures.... [Read more](https://www.softwareadvice.com/affiliate/everflow-profile/)

### Best rated features:

Contact Management

5.0

Third-Party Integrations

5.0

Fraud Detection

5.0

Email Templates

5.0

### Worst rated features:

Multi-Campaign

4.0

[See all features](https://www.softwareadvice.com/affiliate/everflow-profile/#key-features)

### Everflow - Partner Marketing Platform

Custom

Pricing available upon request

Get a platform for managing all partnerships, tracking all marketing channel, and understand what drives your revenue and performance. Your plan comes with unlimited platform access for your team and partners.... [Read more](https://www.softwareadvice.com/affiliate/everflow-profile/#pricing-and-plans)

### Everflow+

Custom

Pricing available upon request

Contact sales team for pricing details.

[See full pricing details](https://www.softwareadvice.com/affiliate/everflow-profile/#pricing-and-plans)

[Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)

4.80

[(197)](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/)

Best for:Mass Texting

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The platform enables organizations to run email marketing and drip campaigns using customizable templates, categorize customers by status, recent purchases or activity and send custom messages to improve engagement. Referrizer includes leads and customer management functionality, which allows marketers to send/receive email and text messages, log calls, and sort data by channel and date via the centralized dashboard. Features include data importing, landing pages, SMS autoresponder, SMS campaigns, call tracking, website widget, and more. Additionally, marketing professionals can request feedback and reviews from registered customers to enhance their online reputation. Referrizer supports integration with various third-party applications such as Google, Zapier, QuickBooks, CallRail, WordPress, MindBody, Mariana Tek, Wix Fitness, Club Os and more. It offers a free version and monthly/annual subscriptions. Support is extended through phone, email, FAQs and other online measures Empower your local business, get more clients, maximize referrals and improve your customer retention with Referrizer. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more.... [Read more](https://www.softwareadvice.com/marketing/referrizer-profile/)

### Best rated features:

Drip Campaigns

5.0

API

5.0

Mass Texting

4.9

Multi-Channel Marketing

4.9

### Worst rated features:

Autoresponders

4.0

[See all features](https://www.softwareadvice.com/marketing/referrizer-profile/#key-features)

### Free

$0.00/month

### Reputation LITE

$99.00/month

This plan offers a 15-day free trial and costs $79/month when billed annually.

### Reputation MAX

$199.00/month

This plan offers a 30-day free trial and costs $119/month when billed annually.

[See full pricing details](https://www.softwareadvice.com/marketing/referrizer-profile/#pricing-and-plans)

[Circlewise](https://www.softwareadvice.com/marketing/circlewise-profile/)

4.84

[(49)](https://www.softwareadvice.com/marketing/circlewise-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Circlewise is an affiliate marketing platform designed to help businesses improve partnerships with affiliates through offer management, conversion tracking, fraud protection and geo-targeting, among other capabilities. Key features of Circlewise include multi-layer tracking, customizable branding, product feeds and self-billing. Advertisers can generate customizable reports and use a self-serve dashboard to create, edit and pause offers. Additionally, managers can add deals, vouchers and media advertisements to offers according to requirements. Circlewise provides a REST API, enabling businesses to integrate the platform with various third-party systems. The product is available on monthly subscriptions and support is extended via email, knowledge base, documentation and other online measures.... [Read more](https://www.softwareadvice.com/marketing/circlewise-profile/)

### Basic

€375.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/circlewise-profile/#pricing-and-plans)

[Referral Rocket](https://www.softwareadvice.com/referral-management/referral-rocket-profile/)

4.93

[(28)](https://www.softwareadvice.com/referral-management/referral-rocket-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Referral Rocket is a referral and affiliate software that helps organizations with business expansion. It provides eCommerce and SaaS businesses with an all-encompassing platform for initiating and overseeing referral program campaigns. It helps users gain insights into the campaign's performance and track progress. Organizations can launch various programs including rewards, milestones, giveaways, leadership, and more.... [Read more](https://www.softwareadvice.com/referral-management/referral-rocket-profile/)

### Best rated features:

Referral Tracking

5.0

Alerts/Notifications

5.0

Email Marketing

5.0

Reporting & Statistics

5.0

### Worst rated features:

Performance Metrics

3.0

[See all features](https://www.softwareadvice.com/referral-management/referral-rocket-profile/#key-features)

### Free

$0.00one time

Forever Free Version

### Basic

$19.00/month

Basic Model for customers who ready to scale

### Pro

$39.00

Pro plan for customers who take referral marketing seriously

[See full pricing details](https://www.softwareadvice.com/referral-management/referral-rocket-profile/#pricing-and-plans)

[Tracknow](https://www.softwareadvice.com/affiliate/tracknow-profile/)

4.95

[(19)](https://www.softwareadvice.com/affiliate/tracknow-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Tracknow is an affiliate software solution. With Tracknow, you can build tailored affiliate software for businesses of all sizes and across all market industries. ✓ Enjoy a 14-day free trial. No Credit Card Required. ✓ No setup fee ✓ Customer Service 24/7 ✓ Cancel Anytime Our Features: Multi-Level Marketing (MLM) Advanced Fraud Detection Coupon Tracking Lifetime Payouts Custom Design & Branding Email Campaigns Tier Automation And more! If you have any questions or need assistance, please contact our customer service. We are happy to help you launch your tailored solution!... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/)

### Best rated features:

Data Import/Export

5.0

Campaign Management

5.0

Lead Engagement

5.0

User Management

5.0

### Worst rated features:

Influencer Tracking

4.0

Electronic Payments

4.0

[See all features](https://www.softwareadvice.com/affiliate/tracknow-profile/#key-features)

### Pro

$116.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

### Enterprise

$224.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

### Network

$349.00/month

Tracknow is an all-in-one affiliate platform built to track actions, manage partners, and grow affiliate revenue at scale. Our platform offers tracking and affiliate management, with support for Revshare, CPA, and Hybrid deal models, features like Sub Affiliate (MLM), recurring commissions, Partner Contests, an API, and fraud detection.... [Read more](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/affiliate/tracknow-profile/#pricing-and-plans)

[Locorum](https://www.softwareadvice.com/product/449738-Locorum/)

5.0

[(15)](https://www.softwareadvice.com/product/449738-Locorum/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Locorum is designed to digitally amplify word-of-mouth for businesses seeking to enhance their referral programs. With its patent-pending system, it simplifies referrals to a two-click process for partners, clients, and employees, eliminating the cumbersome necessity of account creation or manual logins. The platform seamlessly integrates with various industries, including real estate and automotive sales, facilitating a smooth transition for businesses aiming to leverage their network for growth. By digitizing the referral process, Locorum not only streamlines lead generation but also provides a structured approach to managing, tracking, and incentivizing referrals, ensuring businesses can efficiently close deals.... [Read more](https://www.softwareadvice.com/product/449738-Locorum/)

### Best rated features:

Rewards Management

5.0

Loyalty Program

5.0

Lead Capture

5.0

Customizable Branding

5.0

[See all features](https://www.softwareadvice.com/product/449738-Locorum/#key-features)

### Locorum Essentials

$5.00/month

Ideal for small businesses with a single marketer looking to launch one incentive or rewards program and send virtual or single-load prepaid cards with ease.... [Read more](https://www.softwareadvice.com/product/449738-Locorum/#pricing-and-plans)

### Locorum Basic

$20.00/month

Perfect for teams running multiple incentive and rewards programs. Includes 6 users, unlimited unique referral pages, and the ability to send custom-branded virtual and physical prepaid cards. Ideal for businesses ready to scale their recognition and referral efforts.... [Read more](https://www.softwareadvice.com/product/449738-Locorum/#pricing-and-plans)

### Locorum Business

$40.00/month

Designed for growing teams managing high-volume rewards and referral programs. Includes 20 users, unlimited unique referral pages, and access to the Locorum reloadable card program—perfect for ongoing incentives and long-term engagement.... [Read more](https://www.softwareadvice.com/product/449738-Locorum/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/product/449738-Locorum/#pricing-and-plans)

[Referral Factory](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)

4.83

[(152)](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with white-label pages, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆... [Read more](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)

### Best rated features:

Multi-Campaign

5.0

Real-Time Reporting

5.0

Fraud Detection

5.0

Lead Capture

5.0

### Worst rated features:

Customizable Branding

3.0

Generative AI

4.0

[See all features](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/#key-features)

### Basic

$200.00/month

### Pro

$400.00/month

### Enterprise

$1,000.00/month

[See full pricing details](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/#pricing-and-plans)

[Revetize](https://www.softwareadvice.com/affiliate/revetize-profile/)

4.83

[(40)](https://www.softwareadvice.com/affiliate/revetize-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Revetize is a cloud-based business marketing solution that helps organizations streamline processes related to lead generation, reputation management and customer interactions. It allows users to collect and view reviews or feedback on a centralized dashboard. Revetize's lead generation module enables businesses to create, share, incentivize and track promotion and loyalty campaigns across various social media platforms. It lets users create and automatically send personalized messages for appointment/event reminders and follow-ups. Additionally, managers and leaders can receive daily updates on customer activities, such as referrals, public reviews and feedback submission. Revetize provides mobile applications for Android and iOS devices, allowing users to remotely manage business activities. Pricing is available on request and support is extended via phone, live chat and email.... [Read more](https://www.softwareadvice.com/affiliate/revetize-profile/)

### Best rated features:

Marketing Automation

5.0

Referral Tracking

5.0

Mobile Access

5.0

Calendar/Reminder System

5.0

[See all features](https://www.softwareadvice.com/affiliate/revetize-profile/#key-features)

1

[2](https://www.softwareadvice.com/referral-management/?page=2)[3](https://www.softwareadvice.com/referral-management/?page=3)[4](https://www.softwareadvice.com/referral-management/?page=4)[5](https://www.softwareadvice.com/referral-management/?page=5)

## Popular Comparisons

[

Trackdesk vs Post Affiliate Pro

](https://www.softwareadvice.com/affiliate/postaffiliatepro-profile/vs/trackdesk/)[

Referral Factory vs ReferralCandy

](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/vs/referralcandy/)[

Okendo vs Yotpo

](https://www.softwareadvice.com/customer-loyalty/okendo-profile/vs/yotpo/)[

Referrizer vs Kangaroo

](https://www.softwareadvice.com/contest/kangaroo-profile/vs/referrizer/)[

LeadDyno vs UpPromote: Affiliate Marketing

](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/vs/leaddyno/)

## Your Guide to Top Referral Software, August 2023

Software Advice uses reviews from real software users to highlight the top-rated Referral products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)
-   [Referral Factory](https://www.softwareadvice.com/influencer-marketing/referral-factory-profile/)
-   [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)
-   [Trackdesk](https://www.softwareadvice.com/referral-management/trackdesk-profile/)
-   [UpViral](https://www.softwareadvice.com/referral-management/upviral-profile/)
-   [InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/)
-   [Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)
-   [Affise](https://www.softwareadvice.com/marketing/affise-profile/)
-   [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)
-   [UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/)
-   [Post Affiliate Pro](https://www.softwareadvice.com/affiliate/postaffiliatepro-profile/)
-   [Buyapowa](https://www.softwareadvice.com/nonprofit/buyapowa-profile/)
-   [Yotpo](https://www.softwareadvice.com/marketing/yotpo-profile/)
-   [ReferralCandy](https://www.softwareadvice.com/referral-management/referralcandy-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

When it comes to expanding your clientele, it doesn't get much better than word-of-mouth referrals from existing customers to their friends—it's a win-win.

Referral marketing increases recognition around your business, the referring customer receives social validation for recommending something useful, and their friend gets a recommendation from a reliable source.

There are several referral software solutions available on the market that can help you roll out a successful referral program. However, choosing the right referral software with the right features for your business can be a bit daunting. That's why we've created this Buyers Guide to detail important considerations you need to make a final purchase decision.

Here's what we'll cover:

-   [What is referral software?](#Whatisreferralsoftware)
    
-   [Common features of referral software](#Commonfeaturesofreferralsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits of referral software](#Benefitsofreferralsoftware)
    
-   [Key considerations](#Keyconsiderations)
    

## What is referral software?

Referral software allows businesses to create, customize, launch, and automate their referral campaigns. It helps businesses tap into their satisfied clientele to encourage peer referrals by offering rewards.

Business users can analyze the return on investment (ROI) from referral marketing and optimize campaigns to enhance results. They can track metrics such as the number of existing customers registered for referral programs, average referrals per customer, and average conversion of referral to customer.

_Referral program performance dashboard in_ Amplifinity

## Common features of referral software

Different vendors offer different features in their referral software. Selecting the right tool for your business is easier when you know what the common features are and what they do. Here's an overview.

**Referral templates**

Customize built-in referral templates and roll out final versions to existing customers, who can then forward them to their peers. Some solutions offer visual customization of content and language localization as well.

**Rewards engine**

Offer rewards or incentives to referrers. Customize incentives to suit specific referral marketing campaigns.

**Audience targeting**

Customize offers and referral content based on different audience segments.

**Activity dashboard**

View insights and performance of your referral programs and track metrics such as number of conversions and rewards or incentives offered.

**Actionable analytics**

Analyze referral campaigns to derive data-driven insights such as customer profiles, real-time activity reports of top referring customers, biggest influencers (or advocates), and top revenue drivers.

**Third-party integration support**

Integrate with other tools such as [marketing](https://www.softwareadvice.com/category/4630-marketing/) or [customer relationship management (CRM)](https://www.softwareadvice.com/crm/) for smooth exchange of data.

## What type of buyer are you?

Before you start evaluating referral software options, you'll want to know what buyer category you belong to. Most referral software buyers will fall into one of the below categories:

-   **Small or midsize businesses:** These businesses typically have up to 100 employees and bring in under $50 million in annual revenue. They should check out solutions designed for their niche segment to address their specific requirements. Since smaller businesses generally operate within tighter budgets, these buyers should focus on critical features such as referral templates, the rewards engine, and the activity dashboard.
    
-   **Large enterprise buyers:** These businesses typically have more than 100 employees and generate over $50 million a year in revenue. These buyers generally require complete marketing software suites that include referral marketing as a built-in module.
    

## Benefits of referral software

While some of the benefits of referral software may be clear from our discussion above, we've called out the most notable ones below:

-   **Enhanced customer retention:** Existing customers who participate in referral programs are more likely to remain loyal to a brand, since they feel appreciated by the rewards.
    
-   **Automation of referral process:** Once you've deployed a referral program, the rest is really up to the customers. You'll need to perform certain tasks routinely, such as setting up specific campaigns/segments and selecting new referral templates, but most of the work is done by your customers and the software.
    

## Key considerations

Here are some important questions to consider before you purchase referral software:

-   **Mobile app availability:** If you're constantly on the move, mobile apps can be useful for you. Check whether the referral software you're considering offers access on mobile devices such as iOS- and Android-based smartphones or tablets. The mobile app will help you track your referral campaigns from any location.
    
-   **Customer support:** Ask software vendors if they offer support 24/7, only during business hours, or not at all. Also, ask about available support modes, such as email, phone, or live chat.
    

_Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication._

### Related Referral Software

-   [Channel Management Software](https://www.softwareadvice.com/crm/channel-management-comparison/)
-   [Customer Advocacy Software](https://www.softwareadvice.com/customer-advocacy/)
-   [Customer Engagement Software](https://www.softwareadvice.com/crm/customer-engagement-comparison/)
-   [Customer Identity and Access Management (CIAM) Software](https://www.softwareadvice.com/ciam/)
-   [Customer Reference Management Software](https://www.softwareadvice.com/customer-reference-management/)
-   [Demo Software](https://www.softwareadvice.com/demo/)
-   [Partner Management Software](https://www.softwareadvice.com/partner-management/)
-   [Sales Coaching Software](https://www.softwareadvice.com/sales-coaching/)
-   [Sales Enablement Software](https://www.softwareadvice.com/crm/sales-enablement-comparison/)