CAKE Software
About CAKE
CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management.
Advertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion rates. Additionally, users...
Showing 1 - 5 of 15 reviews
Brian
Company size: 1 employee
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
June 2019
CAKE is the Cadillac of Tracking Software
Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
Pros
CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
Cons
There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Reasons for choosing CAKE
All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business.
Response from CAKE
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
Replied July 2019
Lindsey
Company size: 2-10 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
July 2019
Ain't it Sweet?
I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
Pros
The platform provides every tracking tool I need to track my leads.
Cons
I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.
Reasons for choosing CAKE
I worked at CAKE and new the people who worked there. I've also used CAKE with other companies I've work with. I thought about going to PX due to price.
Response from CAKE
Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE
Replied July 2019
Spencer
Company size: 51-200 employees
Industry: Online Media
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
September 2019
Great Product + The Best Customer Support
We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
Pros
Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.
Cons
I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.
Response from CAKE
Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!
Replied September 2019
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
December 2018
Very powerful affiliate tracking platform
CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
Pros
Tracking down to subid level Easy implementation of partner postbacks and pixels.
Cons
Not well localized for European date formats and number formats No scheduling of payout changes in events
Response from CAKE
Hi there! Thank you for your review, we're glad to hear that you're happy with our product and would recommend it to others! In regards to the European date and number formats, is your platform currently configured to the wrong format for your business? If so, please reach out to your Client Success Manager or the support team who can assist you in getting this resolved. As for the payout changes on Events, though we do not have a scheduling feature for this currently, we would love to discuss the challenge you're facing and how we could help to resolve it, there are a few options that might help to alleviate the issue. Again, thank you for taking your time to review our product and providing us with feedback on how we could address the challenges you're currently facing.
Replied July 2019
Isabel
Company size: 1,001-5,000 employees
Industry: Financial Services
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
July 2019
Helps Us Acheive Our Goals Everyday
Pros
Cake presents very detailed data about what we are looking for. I am able to filter and see the data in whichever way I need. I like that you are able to see data by phone type, medium, media, etc. Being able to login to the affiliate's view is also helpful when troubleshooting issues. Cake's support team is also very helpful and is prompt at responding. They have helped me multiple times with issues and even scheduled phone calls to personally help.
Cons
There is a slight learning curve with certain Cake processes. There are times when you need to do something in a particular step or save multiple times otherwise it will not work. I have learned to take the precautions and make sure everything is working.
Response from CAKE
Hi there! Thank you for taking the time to review our product, we're so happy to hear that you're able to get the level of support that you need from both our product and team!
Replied July 2019