CAKE affiliate statistics screenshot
Supported Operating System(s):
Web browser (OS agnostic)About CAKE
CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management.
Advertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion ...
16 Reviews of CAKE
Average User Ratings
Overall
4.56 / 5 stars
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
November 2019
samantha from Computer Software
Verified Reviewer
Company Size: 1 employee
Industry: Financial Services
Review Source: Capterra
Ease-of-use
5.0
Customer support
4.0
Functionality
5.0
November 2019
affiliate software
learning how to make landing page to lead pages and steps to do on own
Pros
i like the set up for conversions from lead page to management but the most of this product is the webinars to show you how to use
Cons
it just for online they need offline to use in a business with street address as part of the management program
Response from CAKE
Replied November 2019
Thank you for taking the time to review our product, we're so happy to hear that you've been successful on CAKE!
June 2019
Brian from Bastio Consulting Group LLC
Verified Reviewer
Company Size: 1 employee
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
June 2019
CAKE is the Cadillac of Tracking Software
Being the best platform in the industry doesn't always mean it is the easiest. But that can be said about any sophisticated SaaS platform. I think CAKE creates a good balance for inexperienced users to navigate and get things set up on a simplistic level. However, for those who are advanced users CAKE would not be complete without a killer support staff and client service team. These are the people that bring everything together and make for a great overall experience.
Pros
CAKE is by far the most intuitive, customizable and reliable tracking system in the marketplace. The UI is clean and easy to navigate. The setup and deployment of new campaigns is simple. The reporting granularity is amazing. CAKE is simply an all-around amazing tracking platform. There is not another system in the marketplace that comes close.
Cons
There are a few quirky things here and there, but nothing that disrupts our core business. Reporting visualization needs an upgrade.
Reasons for Choosing CAKE
All of the other players in the market are good at one thing, marketing. But don't get caught up in the shiny interfaces and low-ball pricing. One look under the hood and each of these platforms come up short to the overall functionality that CAKE provides. At the end of the day, a platform should cater to the specific requirements the client has. So from my perspective, I chose CAKE because I wanted the most capable and feature-rich system supporting my business.
Response from CAKE
Replied July 2019
Hello! Thank you for taking your time to review CAKE! We're pleased to hear that you're happy with your experience and would recommend our company to others. We hope to wow you with new reporting visualizations in the near future, be on the lookout for big changes at CAKE!
April 2016
Pedro from Modul Espaço Coworking
Verified Reviewer
Company Size: 2-10 employees
Industry: Facilities Services
Review Source: GetApp
April 2016
July 2019
Lindsey from STEAM Digital Media
Verified Reviewer
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
July 2019
Ain't it Sweet?
I made the best decision to work with CAKE when starting my business. Tracking and learning any platform can be overwhelming at times just because there's always a lot going on. Without the support I've received from each team member at CAKE. I may not be where I'm at today.
Pros
The platform provides every tracking tool I need to track my leads.
Cons
I don't like that I can't get someone on the phone over the weekend. If there's a tracking issue in this business you can quickly loose thousands of dollars in minutes. Submitting a ticket doesn't cut it when you need immediate help. Luckily, I have an AMAZING customer support manager who will go beyond the call of duty to help me if it's an urgent situation.
Reasons for Choosing CAKE
I worked at CAKE and new the people who worked there. I've also used CAKE with other companies I've work with. I thought about going to PX due to price.
Response from CAKE
Replied July 2019
Hi there! Thank you for taking the time to review our product, we're so happy to hear about your success on CAKE! I'm sorry to hear about the challenge you've had with the limited phone support hours, but please know that we do have 24/7 technical phone support as an option to you! For more information about it, please let your Client Success Manager know! Thank you again for your review. CAKE
September 2019
Spencer from Cupid Media
Verified Reviewer
Company Size: 51-200 employees
Industry: Online Media
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2019
Great Product + The Best Customer Support
We spend a lot more money with companies like Google/Facebook/Microsoft and don't get half the support that Cake gives us. Our account manager has always been there to help me and their ticket system has always been quick to resolve issues. Can't say enough good things about Cake support.
Pros
Ease of use. I don't have as much time as I'd like to dedicate to our affiliate program so Cake makes things a lot simpler and quicker for me. Our affiliate program used to be an in-house hacked together solution. Cake has saved us so much time.
Cons
I'm still learning some of the technical aspects to affiliate marketing and feel some of their knowledge base articles aren't simple enough.
Response from CAKE
Replied September 2019
Thank you for your review, we're so happy to hear that you're pleased with our platform and your interaction with the client success team! Thank you also for letting us know about your need for simpler tutorials on the Knowledge Base, we will be sure to take a look at how we can improve that resource for our customers. Thank you again for taking the time to review CAKE!
