Talon.One

RATING:

4.7

(15)

About Talon.One

Talon.One is a sales promotions tool that assists marketers with campaign management, custom coupon creation and referral marketing. Key features include activity tracking, gift card management, multi-channel marketing, gift card management, referral tracking, membership management and affiliate marketing. Marketing teams using Talon.One can build loyalty programs and personalize incentives based on unique customer attributes. The application's API enables users to integrate current systems and utilize existing data to configure discount campaigns. With geofencing capabilities, businesses can customize campaigns by adding location-based data and import external location data into existing campaigns inGeoJSON format to deliver area-specific discounts to customers. ...
The campaign manager overview

Talon.One Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Talon.One

1 - 5 of 15 Reviews

User Profile

Johnny

Verified reviewer

Translation and Localization, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed September 2021

First company I know of that has solved this problem in this way!

Lovely and reactive team. Very strong on the partner engagement side.

PROS

Talon.one is a simple tool to integrate which then powers your applications to be able to do "promotions". Promotions are credits, vouchers, discounts, and referrals. Most companies in space force your customers to create an account on another platform. Which increases complexity while making the user experience clunky. Talon.one is a backend integration that allows you to integrate and scale as you please.

CONS

Cost can be expensive, depending on your scale. It depends on your ability to internally mobilize actions internally to make this a profitable addition.

Reason for choosing Talon.One

Because it focused on giving us flexibility integrating via the backend instead of relying on hacking frontend features.

Reasons for switching to Talon.One

Because building a full promotions platform internally is insane. Which we did early in our company's life.

Vendor Response

Thanks for your kind words, Johnny! Very pleased to hear that Talon.One gave you and your team the flexibility you needed and allowed you to level up your promotions! Looking forward to all the future promotion strategies that we can support you with!

Replied February 2022

Alejandro

Financial Services, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2021

Full control of growth offerings

The onboarding is painful, but after a few weeks and taking baby steps, you get to build amazing groweth engines and start to see results of conversion and retention.

PROS

After setting up all attributes and knowing how to build rules is easy for a growth team to set up targeted engines to increase retention and usage of digital products. The variety or attributes and parameters to combine this engines is super useful. From profile parameters, to behavioral and transactional inputs. The possibilities are endless.

CONS

I wasn't in the team when the integration was donde, so getting to know the logics behind all attribute names and how they work is hard. Also getting to know the format of each attribute and how they operate is not easy for a non engineer profile. Always helpful to learn pseudo coding and algorithms, but the onboarding is not easy and needs lots of support from Talon and technology teams.

Vendor Response

Thank you for your feedback Alejandro! We are happy to hear that after the onboarding you were able to see the value Talon.One has brought to your product in just a few weeks. We look forward to helping Agora being successful in the future!

Replied February 2021

Maria

Consumer Services, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed October 2018

Overall Review

It is great to work with Talon.One, we easily integrate with their api and started working in awesome projects right away. They give us a great help and keep working with us toward creating great and innovative features.

PROS

It is easy to use and it provides a very interesting service which solves the necessity of developing many projects in just one integration.

CONS

services were not prepared for what we needed at first

Vendor Response

Hi Maria, Thanks for the review! We appreciate your response. We hope that all the features we have made available to you now are helping your team and continue to add value. We will keep working to be the innovative solution your team can rely on. Thanks again!

Replied October 2018

User Profile

David

Verified reviewer

Food & Beverages, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Strong recommendation

Talon is an incredibly potent tool that powers all our promotions. We originally implemented it to give our marketing team full control over the types of promotions to run and which segments to target. The flexibility offered has allowed us to iterate extremely rapidly, testing new kinds of promotions with different segments without any development efforts beyond the initial integration.

PROS

The biggest selling point for us is the offer flexibility that Talon provides. Literally any data point can be used as the basis for a rule and therefore allows full creativity in promotion campaign design. And whenever you have an idea but no clue how to implement it, the success team is more than happy to help you out. The initial integration is also pretty straight forward.

CONS

It isn't the cheapest option in the market, but its worth it.

Vendor Response

David, thank you so much for your review! It's great to hear your marketing team is able to create campaigns rapidly and independently with Talon.One. Our customer success team is always happy to help and make sure your campaigns are helping you achieve your goals and set you up for success.

Replied July 2021

Julio

Internet, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2021

Talon is one of a kind

The API integration is straightforward and we got Talon up and running in little over a week, and their backoffice is so simple to use that I trained our marketing team in less than 30 minutes. Their support is responsive and kind.

PROS

I researched 30+ different vendors when looking for an API-driven solution for our referral marketing campaigns, and can confidently say Talon has no real competition. While the rest of the market focuses on pre-packaged features, Talon's powerful rules engine and API was literally the only product that allowed us the flexibility we needed.

CONS

I wish Talon made it possible to set fully custom referral codes.

Vendor Response

Thank you for your review Julio! It's great to hear you and your team built custom referral program the way you wanted with our flexible and powerful Rule Builder. Fully custom referral codes are already on the roadmap of our product team and will be tackled. We are looking forward to building more of successful campaigns with you in the future!

Replied February 2021