Benchmark Email

RATING:

4.3

(183)

About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to increase areas of operations. Benchmark Email features include automation pro, an email designer, tracking, reporting, A/B testing and integrations. The email designer offers features such as drag-and-drop editing, live editing, responsive emails, email templates, code editor and customized colors. Its reports provide real-time insights into campaigns by comparing users' campaign efficiency with market standards. Benchmark Email integrates with WordPress, Shopify, PayPal, Gmail, Google Docs, Tumblr, Zoho, Zendesk, Magento, Digioh, Flick...

Benchmark Email Pricing

Free for 500 subscribers and 3,500 emails per month. $15/month for 500 subscribers and 7,500 sends per month. $23/month for 1,000 subscribers and 15,000 sends per month. $35/month for 2,500 subscribers and 37,500 sends per month. $58/month for 5,000 subscribers and 75,000 sends per month. $89/month for 10,000 subscribers and 150,000 sends per month. $118/month for 15,000 subscribers and 225,000 sends per month. $138/month for 20,000 subscribers and 300,000 sends per month. $169/month for 25,000 subscribers and 375,000 sends per month. Need more subscribers or send-based pricing? Visit our pricing page for all of the details.

Starting price: 

$15.00 per month

Free trial: 

Not Available

Free version: 

Available

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Benchmark Email Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Benchmark Email

1 - 5 of 176 Reviews

Lorraine

Education Management, 11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2021

Looks professional and easy to use

User Profile

Bruno

Verified reviewer

Marketing and Advertising, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed November 2021

A good option, but not the best option

I provide consultancy as a freelancer for the implementation and operation of IT and marketing services for self-employed professionals and small retailers, such as lawyers, dentists and real estate agencies. In order to find a tool to use as a standard for mail marketing, I recently tested Benchmark mail, but I decided not to stick with it.

PROS

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.

CONS

I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.

Frank

Religious Institutions, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Benchmark Email Is The Benchmark of Email Marketing

We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.

PROS

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

CONS

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Reason for choosing Benchmark Email

Sender is more affordable but does not have an archive page, Buttondown does have an archive page but at the time the UI was not as friendly. Buttondown is also run by one person, and we found (the people at) Benchmark Email to be more responsive, friendly, and treat us like family. You want an email marketing service to get your emails to the inbox, and thus you have to have a good relationship with the people behind it all to make that happen .. it's all about teamwork. The support at BE is extremely accommodating in comparison, especially when asking simple questions at first to learn your way around the product.

Reasons for switching to Benchmark Email

We used BE as a back up to TinyLetter, when [sensitive content hidden] of BE was more active. It was a family vibe we found from them, and still to this day. When TL no longer supported their product, and there were more and more glitches with designing mails, and then TL content filters went strong, our mails were either bouncing or not being delivered. This is when we moved to BenchmarkEmail and have been with them since 2016. We have used others over the years to have as a back up, but Benchmark Email is the Benchmark of email marketing as far a we are concerned.

Ranjan

Information Technology and Services, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

1

EASE OF USE

4

VALUE FOR MONEY

1

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2019

Using Benchmark for last 8-9 years

Excellent - till a year back Poor - since the last few months (just unacceptable) Unless there is restoration of Benchmark used to be, we will stop using the platform

PROS

Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years

CONS

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Vendor Response

Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team

Replied July 2019

Andrew

Market Research, 2-10 employees

Used less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2019

Easy to use platform

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

PROS

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

CONS

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Reason for choosing Benchmark Email

I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

Vendor Response

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

Replied May 2019