Exceptional product that our clients love.

The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time.

The complexity and time it takes to set up, but this is expected for data visualization and reporting tools.

My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.

The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving.

As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.)

Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward.

Datorama provided the ability to give customers their data in almost real time, while providing strong data visualization abilities. The biggest problem with their service is their pricing by data row, it ads up quickly and becomes a monthly chore to manage if you wish to keep your spending fair.

This software is very easy to use at an intuitive level, as you take a deeper dive on the platform it does become more confusing and less user friendly. Dashboards are quick to set up.

The more in depth processes in Datorama such as data mapping and manual uploading of data can get messy and unorganized quickly.

Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized.

The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data.

At first we were confused about the amount of connections we had to do.

I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

- support is able to implement complex business rules in a timely manner - easily create visualizations of data within the platform - very powerful - decent speed

- sometimes there are too many support requests (ex: backfilling data, feature requests, basic config settings, updating many streams/widgets at once) - could use less manual intervention (stream fails multiple times and then doesn't process) - decent learning curve for admin use

Overall, this has given us at our firm an excellent way to display statistics and pull reports from all the media we use. I recognize how complicated it may be, and I like the fact that I can always count on their staff to provide answers to any queries that I or my clients could have.

At a basic level, this program is fairly simple to use, but as you delve deeper into the program, it does get more complicated and less user-friendly. Panel setup takes little time. The key elements for our company are the information import, visualization of data, and reporting dashboard capabilities.

Finding the precise appropriate solution to API integration difficulties with certain third-party products can be challenging, and it may take some time to do so through customer assistance or product documentation.

Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency.

Ease of use, great way to see data across various clients, allows for a lot of customization.

Sometimes there can be long lag time to pull up certain data or export.

Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy.

Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high.

I've enjoyed using datorama for over 2+ years. NO more manual excel or google sheets.

Datorama is a huge help in streamlining processes for our media business. Datorama can sync with all your reporting vendors and you can create insightful dashboards to inform your data-driven decisions.

Datorama is a great platform. I love the alerts, customization, and the efficiencies it brings to our workflow. No complaints.

The endless amount of features and customisations available is second to none. Support team is also amazing and helpful

The software might be too complex for beginner users who haven't used data visualization softwares before.

Used for Facebook ads in order to monitor results, analyze data and create reports. The visualization is great, many options for charts and views.

Unfortunately could not get the data to be accurate, as we had completely mismatched numbers both on Facebook Ads Manager and our internal trackers. Might be our issue.

Easy place to compile all data into one report.

Complex API connections make this hard to learn, and teach new users

Highly recommended though it is a higher price point than others in the marketplace.

Slick interface and favourable API data plug-ins into other Softwares and back end marketing systems such as salesforce and having a branded custom dashboard does look slick with your company logo.

The default selections of charts are nice neat though they lack diversity a lot of the graphs & charts look the same.

I've had a lot of colleagues who have been frustrated when working with the rigid structures created within the platform. You can't export data easily, and this means it's very difficult to use Datorama as a means to get data from 3rd party APIs and integrate it with custom analytics.

You can do BI reporting with a dashboard end to end within the Datorama platform, you don't need to do any external coding other than managing your schemas within their system. The dashboards look nice and it also has a decent amount of marketing API connectors natively built in.

The platform promotes vendor lock in, and if your goal isn't to use the BI washboarding component this software may not be for you. It's not user friendly for taking data out of the built-in database, although this makes sense since the business model is to charge per row. For marketing companies that want to run their own analytics or data science models on the data outside of Datorama, this is a big drawback.

Overall great for creating good looking reports for higher up leadership.However very hard to implement

The software is great for bringing all data points into one report. It is very easy to bring in all aspects of a campaign into a simplistic dashboard that is easy for hierarchs to understand.

On boarding Could be a lot easier almost have to have a developer in the house to bring in certain KPI’s. Support is very limited.

Coming in with no Datorama experience, I found that this software was very user friendly and offered many out of the box functions that can be used in your dashboard builds.

Two of my least favorite aspect of this software is the lack of documentation and customizing calculated dimensions can be difficult if you have little to no background in JavaScript and queries.

This really changed reporting for us and made things so much cleaner and streamlined.

I enjoyed using this platform for pulling monthly reporting data that we analyzed and shared with the client. They like being able to access the online dashboards and share information with the client.

I don't like that depending on the number of activations you have in a pie chart its very congested.

live dashboard easy to build and share within users integrations are available mostly plug and play a lot of options for visualizations in terms of charts etc

one of the best visualization engines that i have worked with. we ran a pilot with datorama for one of our clients and the dashboards and chart options were stunning to say the least. Overall functionality to add complex datasources and run queries on top of them was good. the experience of building and sharing live dashboards within a closed group of users was very good.

Had some issues integrating with custom AR systems such as siebel crm it needed a lot of extra customization. also the initial learning curve was a bit higher compared to say a product like qlik. but overall a great product for the use cases that its built for.

The product is great for pulling reports and analyzing numbers.

I disliked how sometimes the website would crash.