Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

Overall, Google analytics free version offers everything we need as a small business. Getting the data and well as been able to get analysis in one place is impressive. It saves us the time to manually analyze these data and the cherry on the top, it is free.

The importance of the data acquired by a startup is vital and using the right tool to analyze these data is even more vital. These data helps to scale your business and give a better service to the platform users. As a media startup, we need to get a more detailed data analysis of the platform users so as to get simplified conclusions on what people are interacting with. With Google analytics, are the features the software offers as well as the data storage feature make it the best tool to use. We get a Depp analysis from location to hours spent, details that are vital to Aetiv.

Over the years of using the software, I have had no reason to doubt the software. The data provided are always detailed and accurate, as well as the customer support if there is an issue.

Fast overwhelming response times in the views, as well as the flexibility to examine your site in real-time, have aided me in a variety of ways, from monitoring deploys on our site to unexpected changes in user behaviour owing to changes in our buying funnel.

There are several customization possibilities for creating reports and segments. Essentially, it has the capacity to follow the whole behavioural analytics of Google users. Secondly, the free version punches home enough energy to support most small and medium scale entreprises that cannot afford the premium version.

Pageviews and sessions are two examples of baseline metrics that are challenging to comprehend that demand a lot of technical know-how. Secondly, getting the 360 version is quite expensive for both small-scale and medium companies and organizations.

The application is outstanding for several reasons: 1. Using Google Analytics, we analyze user behavior and insights about our customers.2. Building marketing strategy through customer behavior and insights. 3. Google Analytics is also great for understanding how users use and adopt new features.

Google Analytics is the best in terms of features, functionality, advancement, and navigation. Google Optimize 360 allows you to run numerous tests and obtain the best campaign results when integrated with Google Ads campaigns. The functionality of Google Analytics 360 is sufficient to provide you with better control over the image of your company and strengthen your online business relationships. Most business growth programs do not offer; such a comprehensive range of tools and instruments. Because of its excellent control of marketing and advertising media, this program emphasizes sustaining relationships over gaining new customers and sales opportunities.

The price of the program is a bit hefty for its exclusive offer, which can sometimes be a disadvantage when the budget is tight.

I like that for the most part its pretty easy to use. But theres a learning curve to it.

that it wasn't as easy to set up & get up and running like I had hoped it would be

Overall I have not experienced many struggles using google analytics for the simple nature of my needs. I think it is fairly user-friendly in terms of layout and design.

While my business needs are simple, this has helped me to analyze how my marketing has performed and what services are trending in my business. It is easy for me to generate reports. The free version is enough for me to support all my business needs, it is simply wonderful!

It takes some time to learn how to read the data, especially for me as a senior. But even the little information I understand is helpful in evaluating my business decisions.

This rich analytics dashboard and features made it easy for me me analysis my marketing activities and traffic.

Nothing everything was super fast and easy to understand

Llevo años utilizándolo y es vital para hacer un seguimiento serio de la web y sobre todo ver dónde falla algo y que fuentes son las que mejor convierten. Imprescindible si trabajas en una web.

La posibilidad de comprobar múltiples métricas de tu web, webs de referencia, datos de campañas, datos de usuarios como desde que localidad o tipo de móvil acceden y lo que es más importante, la visualización de ventas y leads en la web.

En ocasiones los informes no son tan flexibles como deberían. Los segmentos están limitados a 4 y sería bueno que se pudieran ampliar.

Overall, Google Analytics 360 is a comprehensive analytics solution.

Google Analytics 360 is a comprehensive analytics solution that offers advanced customization, data integration, and visualization options, as well as enterprise-level support and scalability for businesses of all sizes.

Google Analytics 360 can have a steep learning curve, especially for users who are new to analytics or data analysis.

It is, in my opinion, a fantastic asset for any company. Once set up, it is incredibly simple to use and provides insightful data that will help your company grow

ProsI find it really useful to be able to examine the precise information and search keywords my customers are using. In order to achieve the best outcomes, this helps us customize our ads and website. Additionally, I can see on the website when I am busy, which facilitates communication with clients.

ConsInitial setting is very challenging, and there isn't much support available. It necessitates a very thorough knowledge of HTML.

We use the tool to understand the performance of our website and how site visitors interact with our website

Web analytic and data visualization helps identify the performance of your website and where to improve by relating bounce rate, page views and trending posts and pages. This gives you the ability to make a good marketing for the website

The tool has so many stacked features that makes reading and understanding of analytic data so hard for me at times but except that, am okay wit the software.

My overall experience with Google Analytics 360 was awesome

I have my own blog website so I find this tool very useful in tracking and getting reports for website traffic.

There is nothing which I didn't liked about this software.

Brutal herramienta si tienes una web, puedes generar diferentes informes y ver desde donde te vienen las visitas, paises, fuentes, que productos te estan comprando si tienes un e-commerce, conocer a tus clientes, de donde son, edades y un sin fin de datos que harán mucho mas fáciles fijar tus estrategias de Marketing. Sencillamente brutal ¡ muy recondable!

No hay nada que no me guste de esta herramienta, la recomendamos 100%

It is the most helpful and critical data analysis software.

Offline options are mandatory when there is no internet connection