About Improvado


Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and can be hosted either in the cloud or on-premise. The solution allows users to connect multiple data sources to a single virtual database.

The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales.

The solution supports integration with various data sources such as Facebook ads, Google Analytics, Bing ads, MailChimp and Shopify. In addition, data warehouses such as Google BigQuery and MySQL as well as visualization platforms such as Looker and Tableau can be integrated too.

The solution is available on a monthly subscription basis and support is provided via phone and chat.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

10 Reviews of Improvado

Average User Ratings

Overall

4.70 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(7)

4 stars

(3)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-10 of 10 reviews

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March 2018

Terry from Sum Digital

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Pros

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive.

Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data.

Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

March 2019

Scott from Triton Advertising

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2019

Great Time Saving Client Pleasing Partner

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

March 2019

Brian from OpenMoves Inc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

With Improvado we save huge amounts of people time and have standardized our reporting

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

March 2019

Caroline from AFROPUNK

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

Great Tool, Superb Customer Service

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pros

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Cons

I have no complaints at this time - every issue that has come up they have researched and fixed.

March 2019

Emily from FASTG8

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

Removes Technical Integration Headaches

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Pros

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

March 2018

Marc from Chacka Marketing

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Improvado has reduced our manual reporting time by 90%

Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Pros

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.

Cons

Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

March 2018

Cameron from Jekyll and Hyde Advertising and Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

A beautiful dashboard that useful internally and externally

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Pros

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

March 2018

Chelsea from Ad Results Media

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Pros

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Cons

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

April 2019

Vanessa from Garden of Life

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

April 2019

Easy to use platform

Pros

The platform is intuitive and easy to use. There are many variations in terms of data visualization.

Cons

Customization options are limited beyond what is needed for my company.

March 2018

Asher from Bell Curve

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Saves us 20 hours a week.

Saved time!

Pros

It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.

We used to have someone doing this manually and it took them about 20 hours a week.

Cons

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.