--- title: "Improvado Software Reviews, Demo & Pricing - 2026" description: "Review of Improvado Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/reporting-tools/improvado-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Improvado Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/marketing/improvado-profile/alternatives/) # Improvado Review Custom quote 1 plan Wondering if Improvado is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Improvado 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Pricing Pricing available upon request ### About Improvado Improvado is the AI command center for marketing teams at enterprise brands and agencies. It is built for teams whose marketing data sits in dozens of tools and whose reports still take hours of manual work. Improvado brings data from 1,400+ data sources into one place. An AI agent with the full context of your business then answers questions about your marketing in seconds, builds reports, generates creatives, runs A/B tests and checks your data quality. Who uses it: Marketing leaders who need a clear answer on what their budget returns, from cross-channel performance to CAC, LTV and revenue by touchpoint. Analysts who want to stop stitching data together by hand. Agency teams who report on many clients at once. Under the agent sits a complete marketing data pipeline: extraction, transformation, governance, a warehouse you control, and dashboards your team acts on. Improvado also works inside Claude, ChatGPT and Cursor through MCP, so your team can ask questions where it already works. The result: less time building reports, and less time between a report and the next budget decision. Do you work for Improvado? [Manage this product listing](https://www.g2.com/products/improvado-improvado/claim_requests/new?auto=true) Wondering if Improvado is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. ## Improvado User Interface ## Popular Improvado Alternatives Main Product Improvado 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6134)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) 4.9 [(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.87Value for money - 4.65Customer support - 4.64Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/) 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(1151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.83Ease of use - 3.79Value for money - 3.88Customer support - 4.11Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.8 [(9)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.56Ease of use - 4.63Value for money - 4.63Customer support - 4.78Functionality Pricing Starting at $8000.00 per year Get Price ## Improvado Pricing and Plans Improvado has one plan. Basic is custom-priced. Basic Contact Vendor for Pricing No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Improvado pricing compare to alternatives? Explore how Improvado's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Improvado4.5[(22)](https://www.softwareadvice.com/marketing/improvado-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.5 | | [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)4.6[(6,134)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) | $9.00 /user/mo | Available | Available | 4.3 | | [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)4.9[(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) | $79.00 /mo | Available | Available | 4.9 | | [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/)4.6[(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) | $199.00 /mo | Available | Not available | 4.4 | | [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)4.2[(1,151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) | $25.00 /user/mo | Not available | Not available | 3.8 | Improvado4.5[(22)](https://www.softwareadvice.com/marketing/improvado-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.5 - [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)4.6[(6,134)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) * * * Starting price $9.00 /user/mo Free trial Available Free version Available Value For Money 4.3 - [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)4.9[(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) * * * Starting price $79.00 /mo Free trial Available Free version Available Value For Money 4.9 - [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/)4.6[(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) * * * Starting price $199.00 /mo Free trial Available Free version Not available Value For Money 4.4 - [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)4.2[(1,151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) * * * Starting price $25.00 /user/mo Free trial Not available Free version Not available Value For Money 3.8 ## Improvado Features - Popular features found in Marketing Analytics Ad hoc Reporting Conversion Tracking Dashboard Data Import/Export Data Source Connectors Data Visualization Keyword Tracking KPI Monitoring Reporting & Statistics ROI Tracking Search/Filter Website Analytics - More features of Improvado A/B Testing Access Controls/Permissions Activity Tracking Ad hoc Analysis Ad hoc Query Advertising Management AI/Machine Learning Alerts/Notifications API Application Management Attribution Modeling Audience Targeting Auto Extraction Batch Processing Behavior Analytics Benchmarking Campaign Analytics Campaign Management Campaign Tracking Channel Management Click Tracking Collaboration Tools Competitive Analysis Compliance Management Contact Database Contact Management Conversion Rate Optimization CRM Cross Channel Attribution Customer Database Customer Engagement Customer Journey Mapping Customer Segmentation Customizable Branding Customizable Dashboard Customizable Fields Customizable Reports Customizable Templates Dashboard Creation Data Aggregation Data Aggregation and Publishing Data Analysis Tools Database Support Data Blending Data Capture and Transfer Data Cleansing Data Connectors Data Discovery Data Extraction Data Governance Data Management Data Mapping Data Migration Data Quality Control Data Replication Data Security Data Storage Management Data Synchronization Data Transformation Data Warehouse Document Extraction Email Address Extraction Email Marketing Engagement Tracking ETL Event Triggered Actions Financial Reporting Forecasting Functions/Calculations Image Extraction Impact Measurement Influencer Tracking Integration Management IP Address Extraction Job Scheduling Key Performance Indicators Lead Management Lead Qualification Marketing Automation Marketing Reports Master Data Management Match & Merge Metadata Management Mobile Access Mobile Dashboards Monitoring Multi-Account Management Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Multiple Data Sources Multi-Touch Attribution Natural Language Search Non-Relational Transformations OLAP Performance Metrics Phone Number Extraction Pipeline Management Pre-built Connectors Predictive Analytics Pricing Extraction Private Dashboards Process Management Profitability Analysis Public Dashboards Query Builder Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Reporting/Analytics Rules-Based Workflow Sales Reports Sales Trend Analysis Scheduled/Automated Reports Scorecards Secure Data Storage Self-service Analytics Self Service Data Preparation Self Service Portal SEO Management Single Page View Single Sign On Social Media Monitoring Spend Management SSL Security Strategic Planning Third-Party Integrations Trend Analysis Trend/Problem Indicators User Management Version Control Visitor Tracking Visual Analytics Visual Discovery Visualization Web Data Extraction Web Services Widgets Workflow Management ## Improvado Integrations Authoritas Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Stripe Payments Integration rated undefined from -1 review Snapchat for Business Integration rated undefined from -1 review Instagram Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review See all 89 integrations ## Improvado User Reviews ## Improvado customer ratings - Overall rating: 4.5/5 - Total reviews: 22 ### Rating distribution - 5 stars: 15 reviews (68%) - 4 stars: 6 reviews (27%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (5%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.3/5 --- Have you used Improvado and would like to share your experience with others? ### Easy To Pick Up - Overall rating: 4/5 - Reviewer: Stephen M. - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Being able to pull various different platform datas into one solution without having to do too much heavy lifting. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data. #### Cons When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you. --- ### Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it. - Overall rating: 5/5 - Reviewer: Terry W. - Verified reviewer: Yes - Product usage: 3-5 years · daily - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better. #### Cons Would love to get some data preparation and transformation functionality to take things to the next level. --- ### Tried to Get Info But Rep Did Not Call as Scheduled - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: a free trial · a few times a year - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered Given that a call was scheduled for a set day and time and was not followed thru did not impress me. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms. #### Cons The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls. --- ### Quality ETL Service With Outstanding Support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: October 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result #### Cons The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion --- ### Great Time Saving Client Pleasing Partner - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The entire team from start to finish has been great to work with and they address problems quickly and effectively. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands. #### Cons It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled. --- ### Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Positive, its better than other ETL companies I've worked with. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Customer service is great to work with than compared to other companies. There's a good room to customize. #### Cons The product isn't the easiest to use and isn't fully build out yet when compared to other product. --- ### Fanstastic tool to import data from many sources - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered Great support during all the onboarding process and great support for any maintenance issue. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Many "out of the box" connectors to import data from multiple sources. Easy to set up. #### Cons Data flow monitoring could be improved with dashboards and relevant KPIs. --- ### With Improvado we save huge amounts of people time and have standardized our reporting - Overall rating: 4/5 - Reviewer: Brian C. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: March 2019 - Review source details: This review was submitted organically. No incentive was offered Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved. #### Cons As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request. --- ### A beautiful dashboard that useful internally and externally - Overall rating: 5/5 - Reviewer: Cameron S. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: March 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Some of the more granular features are a bit complicated, but support is great about walking us through them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions. --- ### Removes Technical Integration Headaches - Overall rating: 5/5 - Reviewer: Emily S. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Integrating many data sources through one simple connection. Easy to use UI with excellent customer service. #### Cons Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues. --- Showing 1 - 10 of 22 Reviews Load More Reviews ## Improvado Popular Comparisons [monday AI Work Platform vs Improvado](https://www.softwareadvice.com/marketing/improvado-profile/vs/monday-com/)[Adverity vs Improvado](https://www.softwareadvice.com/bi/datatap-profile/vs/improvado/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/improvado-profile/alternatives/) ## Other Top Recommended Marketing Analytics Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6262) Recently recommended **4** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **2** times [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) **4.7** (3492) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2330) Recently recommended **0** times Stuck Between Options? 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