Cision Software


 

Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.

Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.

Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.

 

Cision - Distribution and media contacts
 
  • Cision - Distribution and media contacts
    Distribution and media contacts
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 10

29 Reviews of Cision

 

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Software Advice Reviews (2)
More Reviews (27)

Showing 1-2 of 2

Megan from Higher Ed Institution
Specialty: Education
Number of employees: 10,000+ employees Employees number: 10,000+ employees

September 2017

September 2017

Used it during Vocus/Cision transition

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.

Cons

We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.

Review Source
 
 

Lea from RealPage, Inc
Specialty: Real Estate
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

September 2017

September 2017

Good if you're on a budget, but...

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Pros

This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Cons

1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

Review Source
 
 
 
Showing 1-20 of 27


July 2018

July 2018

Incredibly beneficial being in the PR industry

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications

Cons

Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex

Review Source: Capterra
 


June 2018

June 2018

Great PR distribution system

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Pros

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Cons

The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

Review Source: Capterra
 


June 2018

June 2018

Very helpful in the public relations field,

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Creating media lists, finding media target contact information

Pros

I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

Cons

The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

Review Source: Capterra
 


June 2018

June 2018

Easy to fill out - not much to it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Support

makes the clients happy - they have proof that were sending their news or new product releases to the world!

Pros

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

Cons

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Review Source: Capterra
 


June 2018

June 2018

Way Oversold, Barely Usable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Not many.

Pros

PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Cons

Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

Review Source: Capterra
 


May 2018

May 2018

Makes PR work easier than ever

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
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Pros

I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Cons

Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

Review Source: Capterra
 

Ruth from WCL

May 2018

May 2018

Powerful but difficult to use

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc

Cons

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Review Source: Capterra
 


May 2018

May 2018

Used to find the right numbers and contact info for prospects, overall good

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Support

benefits were being able to find the right contact info for prospects and clients.

Pros

I liked the ease of use of this product and the different functions you could use to narrow down searches

Cons

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

Review Source: Capterra
 


April 2018

April 2018

Quick, easy to use, impactful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Cons

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

Review Source: Capterra
 


April 2018

April 2018

Used this product look up influencers/journalists to work with

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Functionality
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Pros

I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

Cons

It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

Review Source: Capterra
 

Alex from JETAANY (JET Alumni Association of New York )
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Great database and ability to filter contacts

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
Quality
Value for Money
Value
Support

Powerful list building and monitoring capabilities

Pros

Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Cons

I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

Review Source: Capterra
 

Stacey from BHP

January 2018

January 2018

Great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

If we ever needed help understanding how to do something we got it right away.

Pros

This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

Review Source: Capterra
 


January 2018

January 2018

Good tool for media contacts.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

You need the contacts, Vocus has them.

Pros

Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

Cons

It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

Review Source: Capterra
 

Krista from Graphcom

December 2017

December 2017

we decided to end our subscription and opt for HubSpot instead

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.

Cons

The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.

Review Source: Capterra
 

Debbie from Archer Travel

November 2017

November 2017

Focus Now Cision

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.

Pros

As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.

Review Source: Capterra
 

Travis from Unilever

November 2017

November 2017

Great Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.

Cons

Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.

Review Source: Capterra
 

Katie from LaunchPoint Marketing

November 2017

November 2017

Another Great Option for Marketing on Social Media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials

Pros

As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!

Review Source: Capterra
 

Jessica from Go Fish Digital
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

While cision is a very large database, it doesn't provide the best insight into the journalist.

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Pros

It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)

Cons

The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.

Review Source: Capterra
 

Michelle from Garrett Public Relations

September 2017

September 2017

Cision is popular - but I find it hard to use for simple basics

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.

Cons

My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.

Review Source: Capterra
 

Kathy from WelComm, Inc.
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

I have been a Cision user for about a month. I really like the media contact section.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My ability to an attach a press release to an email to make it more personal to our specific editors.

Pros

The media contact section - while this is the section I've used the most the email functionality is fantastic as well.

Review Source: Capterra