Cision software


32 reviews(3.5/5)
32 reviews(3.5/5)

Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.

Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.

Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 10

32 Reviews of Cision

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  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    August 2018

    Cision

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.

    Pros

    Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

    Cons

    Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 2-10 employees

    August 2018

    Can't live with it, Can't live without it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

    Pros

    Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

    Cons

    It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Alistair from MyCRM Limited

    Specialty: Software / IT

    Number of employees: 11-50 employees

    July 2018

    Lacking some core features of free social tools, and data regularly out of date

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying

    Pros

    The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs

    Cons

    The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.

    This review was submitted organically. No incentive was offered
    Review Source
  • Verified Reviewer

    July 2018

    Incredibly beneficial being in the PR industry

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications

    Cons

    Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    June 2018

    Great PR distribution system

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

    Cons

    The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    June 2018

    Very helpful in the public relations field,

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Creating media lists, finding media target contact information

    Pros

    I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

    Cons

    The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Easy to fill out - not much to it!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    makes the clients happy - they have proof that were sending their news or new product releases to the world!

    Pros

    It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

    Cons

    The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Way Oversold, Barely Usable

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Not many.

    Pros

    PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

    There is some value in having filterable media contact lists....but not at their price points.

    Cons

    Horrifically bad value for money - our worst software purchase of 2017. We left.

    "Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

    Too many of the media contacts emails bounce.

    Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

    "Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    May 2018

    Makes PR work easier than ever

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

    Cons

    Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Ruth from WCL

    May 2018

    Powerful but difficult to use

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc

    Cons

    I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    May 2018

    Used to find the right numbers and contact info for prospects, overall good

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    benefits were being able to find the right contact info for prospects and clients.

    Pros

    I liked the ease of use of this product and the different functions you could use to narrow down searches

    Cons

    I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    April 2018

    Quick, easy to use, impactful

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

    Cons

    I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 501-1,000 employees

    April 2018

    Used this product look up influencers/journalists to work with

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

    Cons

    It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Alex from JETAANY (JET Alumni Association of New York )

    Number of employees: 1,001-5,000 employees

    April 2018

    Great database and ability to filter contacts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Powerful list building and monitoring capabilities

    Pros

    Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

    Cons

    I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Stacey from BHP

    January 2018

    Great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    If we ever needed help understanding how to do something we got it right away.

    Pros

    This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    January 2018

    Good tool for media contacts.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    You need the contacts, Vocus has them.

    Pros

    Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

    Cons

    It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Krista from Graphcom

    December 2017

    we decided to end our subscription and opt for HubSpot instead

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.

    Cons

    The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Debbie from Archer Travel

    November 2017

    Focus Now Cision

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.

    Pros

    As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Travis from Unilever

    November 2017

    Great Product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.

    Cons

    Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Katie from LaunchPoint Marketing

    November 2017

    Another Great Option for Marketing on Social Media

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials

    Pros

    As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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