Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.
Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.
Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.
Megan from Higher Ed Institution
Employees number: 10,000+ employees
Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.
We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.
Lea from RealPage, Inc
Specialty: Real Estate
Employees number: 1,001-5,000 employees
I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.
This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.
1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!
It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications
Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex
It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.
The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.
Creating media lists, finding media target contact information
I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information
The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update
makes the clients happy - they have proof that were sending their news or new product releases to the world!
It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!
The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.
PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).
There is some value in having filterable media contact lists....but not at their price points.
Horrifically bad value for money - our worst software purchase of 2017. We left.
"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features
Too many of the media contacts emails bounce.
Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.
"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.
I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.
Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.
Ruth from WCL
It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc
I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.
benefits were being able to find the right contact info for prospects and clients.
I liked the ease of use of this product and the different functions you could use to narrow down searches
I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.
As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.
I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.
I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.
It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.
Alex from JETAANY (JET Alumni Association of New York )
Employees number: 1,001-5,000 employees
Powerful list building and monitoring capabilities
Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts
I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)
Stacey from BHP
If we ever needed help understanding how to do something we got it right away.
This is an easy to use multi use platform that my company and myself utilizes regularly with great success.
You need the contacts, Vocus has them.
Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.
It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...
Krista from Graphcom
I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.
The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.
Debbie from Archer Travel
Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.
As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.
Travis from Unilever
Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.
Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.
Katie from LaunchPoint Marketing
This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials
As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!
Jessica from Go Fish Digital
Employees number: 11-50 employees
It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)
The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.
Michelle from Garrett Public Relations
Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.
My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.
Kathy from WelComm, Inc.
Employees number: 2-10 employees
My ability to an attach a press release to an email to make it more personal to our specific editors.
The media contact section - while this is the section I've used the most the email functionality is fantastic as well.