Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.

Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.

Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.

Distribution and media contacts
Distribution and media contacts

Distribution and media contacts

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10



37 Reviews of Cision

Overall rating

3.5 / 5 stars

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Showing 1 - 20 of 37 reviews

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John from Salk Institute for Biological Studies

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Cision is a great tool for our press release needs

Pros

We are able to quickly and easily create contact lists and send our news items.

Cons

We are very happy with Cision and it serves our needs.

Review Source: Capterra

Dylan from AOTMP

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

PRweb with Cisiion

Great experience! We are able to push out PR posts to PRweb quickly and in a timely manner. It has helped us get visibility as well.

Pros

The ability to get out a press release, the ease of posting a press release, its easy-to-use posting UI, customer service, boosting posts, and visibility reporting direct to my email.

Cons

The contact of reporters and bloggers information isn't always up to date.
The UI of the list builder function can be difficult to use.

Review Source: Capterra

bianca from valpak

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Only Game in Town

think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.

Pros

Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I

Cons

I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Functionality

October 2018

Nice for reaching variety!

It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!

Pros

I like that I can mass pitch, search journalists and distribute press releases easily.

Cons

With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.

Review Source: Capterra

Courtney from Enventys Partners

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

October 2018

Cision review

My company can distribute materials in a broad and efficient manner thanks to Cision!

Pros

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Cons

I don't like that Cision's contact information can be outdated.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Cision

While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.

Pros

Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Cons

Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Can't live with it, Can't live without it

When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

Pros

Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

Cons

It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

Review Source: Capterra

Alistair from MyCRM Limited

Industry:  Software / IT

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Lacking some core features of free social tools, and data regularly out of date

Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying

Pros

The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs

Cons

The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.

Review Source
LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Incredibly beneficial being in the PR industry

Pros

It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications

Cons

Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Great PR distribution system

Pros

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Cons

The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Very helpful in the public relations field,

Creating media lists, finding media target contact information

Pros

I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

Cons

The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Easy to fill out - not much to it!

makes the clients happy - they have proof that were sending their news or new product releases to the world!

Pros

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

Cons

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

June 2018

Way Oversold, Barely Usable

Not many.

Pros

PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Cons

Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Makes PR work easier than ever

Pros

I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Cons

Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

Review Source: Capterra

Ruth from WCL

Ease-of-use

Functionality

May 2018

Powerful but difficult to use

Pros

It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc

Cons

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Used to find the right numbers and contact info for prospects, overall good

benefits were being able to find the right contact info for prospects and clients.

Pros

I liked the ease of use of this product and the different functions you could use to narrow down searches

Cons

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Quick, easy to use, impactful

Pros

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Cons

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

Review Source: Capterra
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Verified Reviewer

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Used this product look up influencers/journalists to work with

Pros

I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

Cons

It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

Review Source: Capterra

Alex from JETAANY (JET Alumni Association of New York )

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Great database and ability to filter contacts

Powerful list building and monitoring capabilities

Pros

Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Cons

I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

Review Source: Capterra

Stacey from BHP

Ease-of-use

Value for money

Customer support

Functionality

January 2018

Great

If we ever needed help understanding how to do something we got it right away.

Pros

This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

Review Source: Capterra

Displaying 1 - 20 of 37 reviews