Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.

Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.

Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.



41 Reviews of Cision

Overall rating

3.80 / 5 stars

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Showing 1 - 20 of 41 reviews

January 2019

Kathryn from Luxury Beard

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Your brand awareness strategist

Pros

Cision adds real value into brand awareness building campaign strategy. It distributes and monitors information about your brand, so you can have a well-defined understanding of what is going with your public relations, what customers and media say about your brand. I got used to previous version and needed some time to learn new interface. Number of media which cover news in our field of business is not very big, which makes it a challenge to make a good online media coverage sometimes. It’s much cheaper to use Cision than to hire another brand or PR manager. And it definitely can improve your current marketer’s KPI. If your company is outside US and you want to enter American market, Cision is a good way to boost your brand awareness. Startups, journalist and event organizers would benefit the most from Cision.

Cons

Previously we used only our own e-mail database to send our company press-releases. Cision was a discovery. One of the speakers at marketing conference mentioned the service in his presentations. Now I hardly can imagine our PR goals can be accomplished without Cision. Moreover, as our press-releases started to read more media we got more backlinks, which boosted some our keywords ranks in search engines. This a pleasant additional bonus you get with Cision sometimes.

December 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Cision

It was never the only thing that we were using, but could occasionally be helpful if we couldn't find the information we needed anywhere else.

Pros

Cision can be really great when it comes to finding contact information for various writers, editors, and media people. Sometimes, there's information that is hard to come by elsewhere.

Cons

Sometimes, the information provided on Cision is outdated or accessible for free via the internet as opposed to using a paid service.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Still the Industry Leader

Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Pros

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cons

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

November 2018

Kathy from WelComm, Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Cision Platform Review

The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.

Pros

The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.

Cons

I don't really have any cons about the platform.

November 2018

John from Salk Institute for Biological Studies

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Cision is a great tool for our press release needs

Pros

We are able to quickly and easily create contact lists and send our news items.

Cons

We are very happy with Cision and it serves our needs.

October 2018

Dylan from AOTMP

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

PRweb with Cisiion

Great experience! We are able to push out PR posts to PRweb quickly and in a timely manner. It has helped us get visibility as well.

Pros

The ability to get out a press release, the ease of posting a press release, its easy-to-use posting UI, customer service, boosting posts, and visibility reporting direct to my email.

Cons

The contact of reporters and bloggers information isn't always up to date.
The UI of the list builder function can be difficult to use.

October 2018

bianca from valpak

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

October 2018

Only Game in Town

think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.

Pros

Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I

Cons

I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

4 of 5

October 2018

Nice for reaching variety!

It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!

Pros

I like that I can mass pitch, search journalists and distribute press releases easily.

Cons

With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.

October 2018

Courtney from Enventys Partners

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Cision review

My company can distribute materials in a broad and efficient manner thanks to Cision!

Pros

I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Cons

I don't like that Cision's contact information can be outdated.

August 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

2 of 5

August 2018

Cision

While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.

Pros

Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Cons

Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

August 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

4 of 5

Functionality

2 of 5

August 2018

Can't live with it, Can't live without it

When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

Pros

Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

Cons

It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

July 2018

Alistair from MyCRM Limited

Company Size: 11-50 employees

Review Source


Ease-of-use

2 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

1 of 5

July 2018

Lacking some core features of free social tools, and data regularly out of date

Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying

Pros

The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs

Cons

The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.

July 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2018

Incredibly beneficial being in the PR industry

Pros

It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications

Cons

Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex

June 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

4 of 5

June 2018

Great PR distribution system

Pros

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Cons

The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

June 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

June 2018

Very helpful in the public relations field,

Creating media lists, finding media target contact information

Pros

I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

Cons

The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

June 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

2 of 5

June 2018

Easy to fill out - not much to it!

makes the clients happy - they have proof that were sending their news or new product releases to the world!

Pros

It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

Cons

The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

June 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

1 of 5

Customer support

2 of 5

Functionality

2 of 5

June 2018

Way Oversold, Barely Usable

Not many.

Pros

PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Cons

Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

May 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Makes PR work easier than ever

Pros

I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Cons

Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

May 2018

Ruth from WCL

Review Source: Capterra


Ease-of-use

1 of 5

Functionality

4 of 5

May 2018

Powerful but difficult to use

Pros

It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc

Cons

I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

May 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

5 of 5

May 2018

Used to find the right numbers and contact info for prospects, overall good

benefits were being able to find the right contact info for prospects and clients.

Pros

I liked the ease of use of this product and the different functions you could use to narrow down searches

Cons

I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.