Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.
Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.
Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics across social media accounts.
Megan from Higher Ed Institution
Employees number: 10,000+ employees
Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.
We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.
Lea from RealPage, Inc
Specialty: Real Estate
Employees number: 1,001-5,000 employees
I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.
This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.
1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!
Yusra from PricewaterhouseCoopers
It is beneficial when you want to contact someone directly instead of going through their website or general email to contact them. It's more direct and usually gets more responses. I use Cision to search for and pitch clients across the country.
I use Cision for its media database and press monitoring. It's a great place to start when building a comprehensive media list, complete with contact information and social profiles. Cision is great when pulling large contact lists of reporters, editors etc. It makes it easy to contact specific people and search for publications. It has narrowing search features which help get the right person. I also like how you can export the contact list as an excel sheet which makes the process a lot easier since that is usually the next step in making a media list.
Stacey from BHP
If we ever needed help understanding how to do something we got it right away.
This is an easy to use multi use platform that my company and myself utilizes regularly with great success.
You need the contacts, Vocus has them.
Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.
It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...
Krista from Graphcom
I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.
The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.
Debbie from Archer Travel
Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.
As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.
Travis from Unilever
Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.
Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.
Katie from LaunchPoint Marketing
This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials
As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!
Jessica from Go Fish Digital
Employees number: 11-50 employees
It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)
The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.
Michelle from Garrett Public Relations
Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.
My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.
Kathy from WelComm, Inc.
Employees number: 2-10 employees
My ability to an attach a press release to an email to make it more personal to our specific editors.
The media contact section - while this is the section I've used the most the email functionality is fantastic as well.
Anthony from Labor Value Rx
Employees number: 2-10 employees
The ability to track, manage, and report on how users are engaging with your brand / company. A 1 stop shop to manage all PR functions.
What I liked most was the ability to track, manage, and monitor all your social media activity and track how users are engaging with your company / brand. The analytics and insights you gain from this can be invaluable to the success of a company.
You need to have a fairly significant PR budget to order and use Cision, not necessarily doable for a smaller company.
Laura from Laura Marie Brown
Employees number: 2-10 employees
It's cheap but that's probably the only good thing about it. It's hard to download the lists but I'm told you can?
You really get what you pay for with Cision. The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor. They're great when you're signing up, but good luck after that!
Danielle from Adwerx
Employees number: 51-200 employees
Being able to create media lists and also being able to create reports to show upper management.
Ease of use is one of the biggest pros about this.
Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.
Not tailored for smaller businesses that don't have a huge budget. There was no way to reduce the number of features given as well which would have maybe changed a few things.
Jessica from dmg events Middle East, Asia & Africa
Employees number: 201-500 employees
Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.
Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.
Lauren from Large Manufacturing Company
The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published.
List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started!
K from Graphcom
Too expensive for our organization. We loved the PR capabilities and saw a lot of traction on our content, but it wasn't worth the high cost compared to how frequently we needed to use the software's capabilities. We've since canceled our PR subscription and now send emails via My Emma and HubSpot marketing software.
Katherine from House of Representatives
Employees number: 2-10 employees
Cision is an incredibly powerful tool, but there is a significant amount of startup time. And while there are quite a few useful search parameters, it still takes a fair amount of culling by hand to get the right media lists. It's incredible for larger national and regional outlets, but we did find it to be a bit light on info for smaller ones. Overall could improve but I don't think there's anything better available.
It is an incredibly exhaustive list of media contacts with hard-to-find contact info
Sometimes you get oddball search results and the smaller regional media outlets are represented only very lightly in some cases.