About Cision

Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting.

Cision features social media management, which allows users to publish content to Facebook and Twitter. The system curates data from customer interactions on social profiles and other online channels and helps to identify factors driving brand reputation.

Cision enables users to track competitor performance by comparing social media posts on competitor channels. Uses can also track competitor metrics such as brand-specific tone and product positioning. Cision allows users to capture leads from social media mentions and track performance metrics acros...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

72 Reviews of Cision

Average User Ratings

Overall

3.81 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(21)

21

4 stars

(28)

28

3 stars

(10)

10

2 stars

(6)

6

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 72 results

November 2019

User Profile Picture

Heather from FUSION OF IDEAS

Verified Reviewer

Company Size: 51-200 employees

Industry: Consumer Electronics

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

One stop shop for PR professionals

Use it as a daily tool for media and influencer outreach.

Pros

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

May 2021

Scott from Dalton Agency

Company Size: 51-200 employees

Industry: Public Relations and Communications

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

2.0

Functionality

4.0

May 2021

No longer the industry leader for media research

Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Pros

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Cons

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Reasons for Choosing Cision

Cision has been our go-to solution for more years than I can remember. It has a long history of high quality, but with all the mergers and acquisitions, it's become clear that Cision has lost its way.

July 2020

User Profile Picture

Chris from Beacon Health Options

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Hospital & Health Care

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

July 2020

Quality of information gathering seems to have gone down

We use Cision to monitor media mentions and for their media database

Pros

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Reasons for Choosing Cision

Brand loyalty

April 2021

Shantel from NRPR Group

Company Size: 2-10 employees

Industry: Public Relations and Communications

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

Cision Review

We save research time and can build a contact list with ease.

Pros

Finding the perfect outlets with accurate contact information to build our media lists for the pitching team has been the most reliable.

Cons

The software is user-friendly and no technical complications have occurred. We use Cision every day.

April 2019

User Profile Picture

Bruce from Accenture Interactive

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Education Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

April 2019

An integral tool for social media marketing

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Pros

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.