Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience.

Yotpo’s integrated solution lets brands collect, curate, manage and respond to user-generated content from a single platform. Yotpo offers a range of integrations with third-party rating systems, such as Google Seller Ratings, as well as Facebook and Twitter. These features help users monitor e-commerce sites’ search engine optimization (SEO) rankings and help companies monitor their social media channels. Yotpo’s offerings include a number of content marketing features, such as email marketing, marketing automation and analytics, social marketing, marketing resource management, search and mobile marketing.

The company offers starter, mid-range and enterprise options, charged on a monthly basis.



127 Reviews of Yotpo

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 127 reviews

December 2018

Daniel from Mother Erth

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

3 of 5

December 2018

Makes getting reviews easy, but had problem with Shopify

Pros

I liked how it automated reviews and made it very easy for someone to review the products.

Cons

I didn't like that when we had to uninstall it from Shopify, it didn't uninstall itself properly and left widgets and other code on our site.

December 2018

Munaf from UTR Decorating

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Customer Service

Pros

Integration capabilities, customer service

Cons

Yet to see ROI, attributing reviews to conversion

December 2018

Ivan from KommandoStore

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Slight Advantage, but Losing Market Advantage and Unique Features to Far Cheaper Competitors

We recently evaluated Yotpo for use on our Shopify site, but decided to go with a close competitor (Okendo) instead. We did this mainly because of cost and flexibility. Yotpo has a very opaque pricing strategy which is designed to extract the maximum possible commitment from each merchant. They don't publicly disclose pricing and actively work to obfuscate their rates. Pricing is tiered based on review volume and feature set which means even small merchants will have to spend close to five figures yearly in order to unlock the full potential of the software. There was a time when Yotpos platform may have been able to justify this, but it is borderline extortionate in 2018/2019 .

Pros

Industry best feature set, close to industry best review-generation experience, advanced social media tools etc

Cons

Hugely expensive plans with mandatory contracts, deceptive and pressure-driven pricing and sales strategy, close competitors offering much better value per $

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Great Experience

Our customer service experience has grown so much since installing Yotpo. Our customers now have a seamless and more pleasant shopping experience, even when things go wrong. We have also experienced great customer service care from the Yotpo team.

Pros

It is a pretty easy to navigate software, very helpful for product development research, and a source of communication for customers and our customer service team. Our team is able to learn how to improve and provide products that fit our consumers based on comments/ reviews. It has also become a streamline to communicate with customers who are dissatisfied or missing items and have not reached out.

Cons

Although it is an easy software to navigate, after calls with our rep there are so many undiscovered features. We definitely appreciate our check in calls to be able to learn more and more about Yotpo and all the things they offer!

December 2018

Sarah from NicVape

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Pleased

For the most part, we've enjoyed using and plan to stay with YOTPO for reviews

Pros

Backed is easy to navigate, set up was relativly simple, public review site carouselmakes it easy and appealing for customer to see recent reviews

Cons

Limited back-end account ability-we really have 4 people who need separate account for moderation, commenting and maintenance. YOTPO claimed this would be fixed in the near future, that was 1 year ago

December 2018

Beau from True Protein

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Likely the most full featured review aggregator and feedback system available.

The customer support and on-boarding experience has been very good.

Pros

From a features standpoint, yotpo stood out from the other options we looked at. In practice, it seems that the service lives up to it's claims and we've only just scratched the service on all the things they offer.

Customer support has been prompt and accommodating and there have been no hidden fees or unexpected charges for "custom work", etc.

Setup is well documented and flexible enough for developers to sink their teeth in.

Integration with other services is good.

Cons

Product feeds and updates. The way Yotpo handles new products vs product updates via two seperate uploads is strange. In my mind, it would all be handled by the same upload. Why not adopt a standard feed system like what google and FB use?

Transferring our existing reviews was mostly smooth, but there were a couple hiccups for grouping child product reviews under a parent.

Also, our SKUs included a '-' character which had to be replaced with another character as this was not allowed by yotpo's system. A strange requirement.

We have devs in-house to tackle these little hurdles, but if you don't have anyone technical on hand YMMV.

December 2018

Durk from eAccountable

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Always use Yotpo for reviews

We need to add reviews to our ecommerce customer's sites. Has to be easy to deploy through major ecommerce platforms like Magento, Shopify and BigCommerce. Has to show up in Google search results. Has to have the ability to easily reply to reviewers within the platform. Must have good customer support should anything go wrong. Yotpo has all of this and more.

Pros

Customer support is always outstanding and tools are easy to deploy and use.

Cons

Don't really have any issues with software.

December 2018

Todd from Decorative Film LLC.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Integral part of any rounded E-commerce Strategy

Pros

Yotpo has been crucial for us. We knew that product reviews were a missing piece of the puzzle but we struggled to bring them in for years. With Yotpo we were able to gather nearly 1500 reviews in our first year!
This has resulted in a huge increase in customer confidence and in turn increased sales.

We also recently added the Visual Marketing component which is now helping us to solve another long standing issue, gathering user generated content.

Would highly suggest Yotpo's services as they may be one of the best values in the game.

Cons

Would make some slight changes to the way reviews can be shown on our website.

December 2018

Shamaia from Afroditee

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Reviews are life

As soon as download this software to my website, it asked my past customers for reviews. I instantly got a few without much effort. I appreciate how they email notify you about the reviews you recieved and allow you to make a post about it. We all know reviews work! So let them work for your business!

Pros

Being able to leverage real customer reviews is perfect.

Cons

I have not encountered any negative aspects

December 2018

Mark from BlackOvis.com

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

One of Our Best Business Decisions

It has been great! We've been using it for 3 years and have no plans on leaving soon (unless the price goes way up)

Pros

The impact you get on your website VS the cost for the platform is fantastic. It integrates with Google and Facebook easily, is very user friendly for the user and company, works for multiple websites under one YotPo admin, and support is good.

Cons

Sometimes the admin loads the wrong page or will take a while to load.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Great Reviews Platform.

Overall good experience. Good value for the product offered. Way more affordable and just as robust as some of the larger review platforms.

Pros

Easy to use
Affordable
Easy & fast to implement

Cons

They need to add multi user login. Currently we are sharing a user login which allows all users access to everything

December 2018

Shari from Yummie

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

A pretty Plus + Play platform

Pros

Very easy to set up. Great responsive customer service. Can submit reviews easily from mobile.

Cons

Analytics could improve. Recommended products widget does not distinguish between pages and shows the same products on every page.

December 2018

Seth from Precision Pro Golf

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Yotpo helped grow our business

Pros

Increasing the amount of customer reviews was a major part of our strategy this past year. Yotpo allowed us to do this in an easy way and, best of all, allowed us to present these reviews in a way that gave potential customers the confidence that the reviews from Yotpo were 100% authentic.

Cons

It's not inexpensive, but we have seen the software pay for itself through the sales that it has brought into our business. If you have the ability to test the system out and then track the performance, I would do it.

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Nice Product at a Reasonable Price

I certainly think we have been able to convert more of our visitors with the increase volume and breadth of product reviews we have on our site. The service and support has been very responsive to our inquiries.

Pros

The software is very helpful at increasing the amount of feed back we get from our customers. It has also helped us gather reviews on products that we typically would not get reviews on. Being a small to medium size business that software is priced appropriately and I feel that we are getting a good ROI on our partnership with Yotpo.

Cons

We lack the ability to truly customize the customer facing aspect of the product. There are many things we would like to change but the platform does not allow it. I also have some small concerns on the technology side and the weight it adds to page load but I do believe the benefits of the product outweigh the negatives.

December 2018

Jared from LJ Apparel

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Solid Integrations, great merchant experience

We have had a great experience with Yotpo, and even switched our rewards program to Swell when we heard of the acquisition. The reviews Yotpo facilitates drives our sales on-site, and through facebook ads that we're able to generate directly from the platform. Yotpo is a social proofing win!

Pros

Yotpo integrates as a plug and play app on the Shopify app store, making installations a breeze. We utilize Yotpo on multiple stores, and I'm able to move between each store with ease.

Cons

I'm not sure why they display user's profile pics on the reviews, because I have not seen this feature used on any site.

December 2018

Stacy from Dr. Clark Store

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Worth the money

We've had great feedback since using Yotpo! It's nice to hear honest reviews of or products, site, and services. Even the not-so-good reviews help us figure out how we can up our game. And it's easy to use - just set your parameters and you're on auto-pilot. And make the necessary tweaks as needed.

Pros

Easy to use. Just set up your after purchase email text and select when the email gets triggered and Yotpo does all the rest.

Cons

I wish there was a way for the store owner to comment on customers' answers to questions. Sometimes there are more relevant issues that can be addressed by the store owner, but you can only comment on the original question asked.

November 2018

lisa from the new york dog shop

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Free if you advertise for them

great software but some issues when moving to new template

Pros

asks for reviews and ability to post or not

Cons

logo posted on software, only removed with paid subscription

November 2018

Elise from The Synergy Effect

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

3 of 5

November 2018

Great Review Platform - Could Be Better

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.

Pros

In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

Cons

It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.

November 2018

Ed from Microraptor Computer Services

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Yotpo is a must have app for Shopify

Overall Yotpo is a great addition to a Shopify store. Reviews are an essential part of online retail success and Yotpo greatly streamlines the process of getting and managing them.

Pros

Yotpo is so easy to install and use. We had it up and running in minutes. Managing the settings was intuitive and logical.

Cons

The review display options could be more robust in reagards to styling.

November 2018

MacKenzie from My Pet Pail

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

4 of 5

November 2018

An Okay Experience

It's okay

Pros

I used this product in connection with my Shopify store. While it is okay, it's not the worst or the best. I do like the look of the application and how well it fits into the theme of our site.

Cons

I don't like the customer service experience and I don't believe this is the easiest software for reviews out there.