Experience

I’ve been writing for Software Advice since August 2021, providing expert insights to help small and midsize businesses (SMBs) find the right software solutions. By analyzing user review data for top-rated products across various software categories, including project management, human resources, and healthcare and medicine, I empower businesses to make informed decisions in a rapidly evolving technology space.

Before joining Software Advice, I created content for businesses across the technology, finance, lifestyle, and banking sectors. With over eight years of experience, I specialize in crafting engaging, data-driven content that enhances visibility and improves audience engagement.

Expertise

As a passionate content writer, I like to create content that aligns with unique business goals and is data-driven and user-centric. My expertise lies in developing content strategies, SEO optimization, and data analysis to maximize brand awareness and user engagement.

In my current role at Software Advice, I produce in-depth, high-value content that guides SMBs through their product selection journey. I integrate marketing insights with content strategy to develop research-backed resources that help small businesses make informed software choices. Additionally, I leverage proprietary quantitative and qualitative data to uncover meaningful insights and build content that resonates with the audience. By analyzing user behavior and search trends, I refine engagement strategies, ensuring content remains relevant, informative, and impactful.

Education

I hold a master’s degree in English literature from Jamia Millia Islamia University.