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Should You Get Your PMP Certification?

For most people, there comes a point in their career when they begin thinking about how to take the next step forward. In the project management discipline, many look to the Project Management Institute’s (PMI) Project Management Professional (PMP) certification as a means to this end. While the PMP certification is certainly a well-respected credential, […]

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4 Ways B2B Companies Can Consumerize Their Marketing

B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. In the technology sector, borrowing from the consumer world has been referred to as the “consumerization of IT.” I think it’s equally important to talk about the consumerization of B2B marketing. B2C companies have learned how to market cost-effectively to the […]

marketing automation buyer report 2014

Marketing Automation Buyer Report – 2014

At Software Advice, we talk to hundreds of companies each year that are searching for marketing automation solutions. To find out what drives organizations to purchase these systems, what’s fueling growth in the market and the most common marketing automation buyer trends, we recently analyzed data from 896 interactions with buyers seeking a new solution. These […]