Hey there, I’m Gitanjali Maria, senior content analyst for Software Advice. I’m here to help connect you to useful info about customer relationship management, customer experience, and sales strategies.

I’m inspired by the vision, passion, and energy of startup entrepreneurs. I studied business administration and am experienced in conducting market research studies, surveys, and data analysis.

I live in Gurugram, India. When I’m not researching, you can find me buried in a book or playing sports.

Let’s connect! Feel free to send me a message on Twitter or LinkedIn.

10 Key CRM Functions and How They Help

Lead management, contact management, marketing, email, and analytics are the top five CRM features that users want. This report lists 10 core CRM functions to look out for.

5 Top-Recommended Power BI Alternatives

Power BI is Microsoft’s flagship business intelligence (BI) platform, offering a wide range of capabilities, including interactive visual data analytics, self-service data preparation, natural language querying, and collaborative analytics (social BI). Additionally, it offers embedded analytics, data connectors, and self-contained extract, transform, load (ETL) features. Despite its many features, though, the tool has some shortcomings. […]

Tableau Alternatives: Top Recommended Tableau Competitors for BI

Tableau is a well-known name in the business intelligence (BI) software space. For seven years in a row, Tableau has retained its “Leader” status in Gartner’s Magic Quadrant for analytics and business intelligence platforms. It has also been rated among the best BI tools by publications such as PC Magazine and Database Trends & Applications. […]