Hey there, I’m Gitanjali Maria, senior content analyst for Software Advice. I’m here to help connect you to useful info about customer relationship management, customer experience, and sales strategies. I’m inspired by the vision, passion, and energy of startup entrepreneurs. I studied business administration and am experienced in conducting market research studies, surveys, and data analysis. I live in Gurugram, India. When I’m not researching, you can find me buried in a book or playing sports. Let’s connect! Feel free to send me a message on Twitter or LinkedIn.


6 Simple Ways To Retain Customers for Your Retail Store

Sep 29, 2020

Wondering how to retain customers in retail? Here are six simple ways to keep your customers happy and increase retention rates for your retail store.


10 Key CRM Functions and How They Help

Jul 2, 2020

Lead management, contact management, marketing, email, and analytics are the top five CRM features that users want. This report lists 10 core CRM functions to look out for.

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How to Start a Food Delivery Service in 6 Steps

Jun 26, 2020

Food delivery sales are set to increase due to lockdown restrictions. Learn how to start a food delivery service by following six steps.


What Is Digital Twin Technology, and How Do You Ready Your Business for It?

May 18, 2020

Digital twins are virtual replicas of physical objects that help businesses improve efficiency and reduce costs through simulated testing and analysis of real-time data.


5 Top-Recommended Power BI Alternatives

Oct 29, 2019

Power BI is Microsoft’s flagship business intelligence (BI) platform, offering a wide range of capabilities, including interactive visual data analytics, self-service data preparation, natural language querying, and collaborative analytics (social BI). Additionally, it offers embedded analytics, data connectors, and self-contained extract, transform, load (ETL) features. Despite its many features, though, the tool has some shortcomings. […]


Tableau Alternatives: Top Recommended Tableau Competitors for BI

May 22, 2019

Tableau is a well-known name in the business intelligence (BI) software space. For seven years in a row, Tableau has retained its “Leader” status in Gartner’s Magic Quadrant for analytics and business intelligence platforms. It has also been rated among the best BI tools by publications such as PC Magazine and Database Trends & Applications. […]