Measuring Marketing ROI for Dummies

Are you struggling to determine your marketing ROI—aka how much revenue your marketing campaigns are generating compared to the cost of running those campaigns? You’re not alone… Source: The Fournaise Marketing Group  Indeed, measuring marketing ROI is tricky, especially if you’re new to it. To help, we’ll take you through the basics. We’ll overview the challenges […]


what to look for in CRM for startups

CRM for Startups: What You Need to Know Before You Buy

Are you a new business considering customer relationship management (CRM) software but struggling with where to begin or how to make the best choice? Don’t worry, you’re not alone. Startups often don’t know what to look for in a CRM system or how to vet their options. This can make the selection process a bit […]


Shoestring Marketing Budget? Go With Guerrilla Marketing

The average spend on marketing by small businesses is $400 per month. But what if you could reduce that for your business by launching a marketing campaign that costs you almost nothing and has an immediate impact? Startups and small companies without heaps of money to throw into marketing campaigns often find it hard to […]


Content Marketing Tips: Learn From Brands That Are Killing It

These days, it’s easier than ever to create marketing content and distribute it. Everyone and their uncle is doing it. But not all content will be successful …The key to success lies in creating really good content. If you’re new to writing content, it can be tricky to grasp the basic building blocks of great […]


social media failure prevention

How to Avoid Embarrassing Yourself With Social Media Fails

Social media platforms are a great way to reach a wide audience and boost engagement, but they can present many pitfalls. Information spreads fast on social media, which means blunders can easily result in PR nightmares. Social media marketing newbies might hold back for fear of making a mistake, while others may charge forward without […]


inbound v outbound marketing tile

Inbound vs Outbound Marketing: A Primer for Newbies or Switchers

There are two basic types of marketing—outbound and inbound. There’s a lot of buzz around these terms, but what do they really mean? And what tools do you need to be a successful outbound or inbound marketer? These questions can be difficult to answer if you’re new to marketing, or even if you’re considering switching […]


QuickBooks software breakdown

Breaking Down Oracle’s Extensive Customer Experience Platform

Evaluating Oracle’s vast customer relationship management (CRM) solutions? Oracle’s customer experience products have grown alongside several acquisitions in the past decade—this gives buyers access to more capabilities, but may leave them overwhelmed with options. A little guidance goes a long way, so below, we’ll walk you through the applications and functionality to help you navigate […]


Want to Succeed at Social Selling? Take Out the ‘Selling’

  Every evening, I run away with the circus. When I’m not writing about sales, marketing and software I swing from hoops suspended in the air. I balance on fitness balls (and on other people). I do flips and tricks on trampolines, and belong to a passionate community of fellow circus arts enthusiasts.   For […]


smarketing for sales and marketing alignment

How ‘Smarketing’ Paired With Software Can Help Align Sales and Marketing

A few years back, Hubspot coined the term “smarketing.” This refers to the alignment of sales and marketing, created through frequent and direct communication between the two teams. But aligning sales and marketing isn’t always easy. It can be difficult to know where to start, or how to use technology to support the process. To […]


tech trends for more buyer-centric sales

3 Technology Trends Making Sales More Buyer-Centric

Before the Internet, buyers had limited access to information about companies and what they produced. This made salespeople the gatekeepers of product information. Today, buyers can easily find this information online, putting them in charge of the purchasing process. Buyers can also delay engaging with salespeople. Gartner predicts that, by 2020, customers will manage 85 […]