Shoestring Marketing Budget? Go With Guerrilla Marketing

May 16, 2016

The average spend on marketing by small businesses is $400 per month. But what if you could reduce that for your business by launching a marketing campaign that costs you almost nothing and has an immediate impact? Startups and small companies without heaps of money to throw into marketing campaigns often find it hard to ...


Inbound vs Outbound Marketing: A Primer for Newbies or Switchers

Apr 11, 2016

There are two basic types of marketing—outbound and inbound. There’s a lot of buzz around these terms, but what do they really mean? And what tools do you need to be a successful outbound or inbound marketer? These questions can be difficult to answer if you’re new to marketing, or even if you’re considering switching ...


Breaking Down Oracle’s Extensive Customer Experience Platform

Apr 5, 2016

Evaluating Oracle’s vast customer relationship management (CRM) solutions? Oracle’s customer experience products have grown alongside several acquisitions in the past decade—this gives buyers access to more capabilities, but may leave them overwhelmed with options. A little guidance goes a long way, so below, we’ll walk you through the applications and functionality to help you navigate ...