Molly Burke is a senior analyst at Software Advice, covering the retail and restaurant industries, with a focus on how emerging technology is transforming the customer experience and sales. Drawing from her prior experience working with small eCommerce brands and solopreneurs, Molly delivers insights that help business owners navigate the ever-shifting landscape of retail and digital customer experience. Her research on generative AI, social media, and other tech trends has been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications.


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More Retail Automation, Less Conversation—Global Trends Show Where Shoppers Want Tech and Where They Don't

Apr 23, 2024

Shoppers want less talk and more speed at retail stores. Learn how retailers can mix automation technology with effective hiring to create excellent customer experiences.


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Should You Be Worried About Shrink? 34% of SMB Retailers Say It's On the Rise

Dec 18, 2023

Shrink is taking a bigger chunk out of small to midsize retailers’ revenue. Learn about shrink and how to prevent it with insights and prevention methods.


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A Contingency Plan Will Help Your Business Avoid the Worst Outcomes of the Next Supply Chain Crisis

Nov 14, 2023

Retailers say having a contingency plan for supply chain disruptions is not only effective in blunting the worst impacts, it’s essential. Learn how to plan for your business.


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Crypto Users Are Buying, But Small Businesses Should Accept Payments With Caution

Jun 30, 2022

Learn what small businesses should consider when deciding whether to accept crypto payments, including consumer preferences, benefits, and drawbacks.