# Blog Author > Molly Burke is a senior analyst and writer for Software Advice. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her research helps business owners make software investment decisions that will help them navigate the ever-shifting retail landscape. Molly’s research and analysis is informed by more than 120,000 authentic user reviews on Software Advice and nearly 8,000 interactions between Software Advice software advisors and retail software buyers. Molly also regularly analyzes market sentiment by conducting surveys of retail and restaurant leaders, as well as consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications. Source: https://www.softwareadvice.com/resources/author/mburke --- 1 million+ businesses helped. Get advice Get Free Advice Molly Burke is a senior analyst and writer for Software Advice. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her research helps business owners make software investment decisions that will help them navigate the ever-shifting retail landscape. Molly’s research and analysis is informed by more than 120,000 authentic user reviews on Software Advice and nearly 8,000 interactions between Software Advice software advisors and retail software buyers. Molly also regularly analyzes market sentiment by conducting surveys of retail and restaurant leaders, as well as consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications. * * * ### [How SMBs Can Add Efficiency to Their Shop Floor With Predictive Maintenance](https://www.softwareadvice.com/resources/predictive-maintenance-challenges/) May 5, 2026 Shift from reactive to predictive maintenance. Explore key insights on data readiness, securing buy-in, and implementing PdM tools to prevent costly machine failures. * * * ### [Manufacturers invest in software to brace against macroeconomic uncertainty](https://www.softwareadvice.com/resources/economic-uncertainty-drives-manufacturing-software-investment/) Mar 31, 2026 * * * ### [Manufacturing has an AI upskilling problem. Here's how to address it](https://www.softwareadvice.com/resources/ai-upskilling-in-manufacturing/) Mar 5, 2026 * * * ### [How To Cut Through the Sales Pitch During Software Demos: Questions to Ask a Software Vendor Before You Buy](https://www.softwareadvice.com/resources/questions-to-ask-a-software-vendor/) Jan 16, 2026 We’ll show you what to do before, during, and after your next software product demo to get the info you need to make the best decision for your small business. * * * ### [AI adoption in manufacturing: How aggressive and balanced approaches will shape the industry in 2026](https://www.softwareadvice.com/resources/ai-adoption-in-manufacturing/) Jan 12, 2026 * * * ### [Want To Boost Revenue and Loyalty? Retailers Should Invest in Digital Accessibility](https://www.softwareadvice.com/resources/digital-accessibility-boosts-revenue-and-loyalty/) Oct 15, 2024 Improving digital accessibility isn’t just ethical—it boosts revenue, site performance, and your competitive edge. Learn the key areas and KPIs for digital accessibility. * * * ### [Digital Accessibility Software Is a Crucial Step Toward an Inclusive Customer Experience](https://www.softwareadvice.com/resources/digital-accessibility-is-crucial-step-toward-inclusive-customer-experience/) Sep 12, 2024 Ensuring your website is accessible for people with disabilities isn’t just the right thing to do—it’s increasingly an economic and legal imperative. Learn how to get started. * * * ### [Decision Fatigue is Ruining Online Shopping, But Existing Tech Can Help](https://www.softwareadvice.com/resources/ecommerce-decision-fatigue/) Jul 8, 2024 Limitless options, unhelpful filters, and fake reviews have made it harder to shop online. Giving your ecommerce website a makeover helps customers find your brand. * * * ### [How Automation Enhances (or Hinders) Sensory Experiences in Retail and Food Service](https://www.softwareadvice.com/resources/automated-retail-customer-experience/) Apr 29, 2024 Automation technology is helpful, but it doesn’t always make for great customer service. Learn which areas of customer experience need the human touch most. * * * ### [More Retail Automation, Less Conversation—Global Trends Show Where Shoppers Want Tech and Where They Don't](https://www.softwareadvice.com/resources/retail-automation/) Apr 23, 2024 Shoppers want less talk and more speed at retail stores. Learn how retailers can mix automation technology with effective hiring to create excellent customer experiences. * * *