10 Best Mobile Marketing Software

By: on August 18, 2022

Mobile devices have become the preferred mode of online shopping in recent years. As a marketing professional, not only does this mean that your business must have a mobile-optimized website, but you also need to engage with potential customers on the device they are most active on. Wondering how you can do that? Mobile marketing software is the answer.

Whether you want to send out promotional messages or remind your customers about their abandoned carts, mobile marketing tools are there to help. These tools allow you to plan and deliver SMS campaigns and have one-on-one conversations with your customers on their mobile devices.

In this article, we’ve highlighted the ten best mobile marketing software solutions that you can use for your small business. These products (listed alphabetically) have been selected from our mobile marketing software FrontRunners report, according to our methodology specified here.

1. Attentive: Helps conduct A/B testing to find better-performing messages

  • Notable features: A/B testing, Campaign analytics, Customer segmentation

Attentive is a text message marketing solution. It helps you send personalized and behavior-targeted text messages to your customers on their phones to engage and inform them about new offers. This tool is also a conversational commerce platform that lets you send two-way messages.

Using this tool, you can craft campaigns to showcase products or promotions and automate time-sensitive messages such as order confirmations and product shipments. You can also incorporate media such as photos, videos, and audio in your messages. Moreover, this tool lets you determine which message performs better for your audience with A/B testing and real-time results.

Attentive is a web-based tool. It provides support via help articles, how-to guides, webinars, FAQs, email, and phone calls.

Design campaigns in Attentive

Design campaigns in Attentive (Source)

2. Drip: Gives performance insights via SMS dashboard

  • Notable features: Campaign management, Email marketing, Mass texting

Drip is a mobile marketing automation platform that helps send out automated and personalized SMS campaigns. Its visual builder assists in designing messages and allows you to incorporate images and emojis to personalize them. It also lets you see how your message will look via its interactive preview and test send features.

This tool helps you understand the performance of your campaigns by letting you see metrics such as total revenue, revenue per person, and average order value on its SMS dashboard.

Drip is a web-based tool. It provides support via help articles, how-to guides, email, and chat.

Account dashboard in Drip

Account dashboard in Drip (Source)

3. Emotive: Helps grow SMS and email lists with conversational ads

  • Notable features: Audience targeting, Campaign management, Engagement management

Emotive is an SMS marketing platform that enables you to send personalized messages and text message marketing campaigns to customers. It helps simplify the checkout process for the customers by offering a “reply-to-buy” text feature as an alternative option to place orders.

This SMS marketing software allows you to have two-way conversations with your customers, as displayed in the image below. You also have the option to automate these two-way conversations by leveraging Emotive’s pre-built conversation flows. The conversational ads offered by the tool help capture phone numbers and emails directly from Facebook ads and help grow email and SMS lists.

Emotive is a web-based application. It provides support via help guides, chat, email, and phone calls.

Texting in Emotive

Texting in Emotive (Source)

4. EZ Texting: Comes with design templates and a media library

  • Notable features: Audience targeting, Contact management, Customizable templates

EZ Texting is a text marketing software solution that helps you communicate with your customers via SMS messages. It allows you to import an unlimited number of contacts and segment them for targeted messaging and campaigns.

This text marketing tool allows you to deliver personalized messages to a group of contacts and have one-on-one conversations with customers about their requests and issues. It has a free template library that gives you access to over 20 million Shutterstock photos to create MMS campaigns. This tool can be integrated with third-party applications such as Hubspot, Constant Contact, Mailchimp, and more.

EZ Texting is a web-based solution with a mobile app for iOS devices. It offers support via a knowledge base, FAQs, email, chat, and phone calls.

New message in EZ Texting

New message in EZ Texting (Source)

5. Marketo Engage: Helps deliver location-relevant messages

  • Notable features: A/B testing, Campaign management, Channel management

Marketo Engage is a marketing automation solution with mobile marketing capabilities. It helps you engage your customers on their mobile devices by allowing you to deliver personalized push notifications or in-app messages.

This marketing tool uses geo-fencing technology that helps you deliver messages relevant to each customer based on their time and location. Additionally, this tool helps you track engagement with visual dashboards. It generates performance reports such as the number of messages opened or session duration across the app and displays the results on the dashboard in a visual format.

Marketo Engage is a web-based tool. It provides support via a knowledge base, FAQs, email, chat, and phone calls.

Email marketing tool in Marketo Engage

Email marketing tool in Marketo Engage (Source)

6. Mobile Text Alerts: Helps schedule messages by date and time

  • Notable features: Auto-responders, Contact management, Dynamic content

Mobile Text Alerts is an SMS marketing software solution that you can use to send promotions, updates, and reminders to your customers. You can also use this solution to engage in two-way conversations with customers. This tool gives you the option to set up automated responses so that the conversations with customers go on 24/7.

This SMS marketing tool allows you to create and save message templates so that you don’t have to type out your recurring messages again and again. You can even schedule your messages by setting a date and time for messages to be sent automatically. Moreover, this tool helps with contact management as it allows you to segment your contacts into multiple groups based on location, purchase history, demographics, etc.

Mobile Text Alerts is a web-based solution with applications for Android and iOS mobile devices. It offers support via guides, FAQs, email, and phone calls.

Message templates in Mobile text Alerts

Message templates in Mobile Text Alerts (Source)

7. SimpleTexting: Supports multiple phone numbers in one account

  • Notable features: Audience targeting, Campaign management, Engagement tracking

SimpleTexting is a text message marketing platform that enables you to send SMS marketing campaigns and engage in one-on-one conversations with customers. You can use this tool for MMS campaigns as well, as it allows you to include photos in your texts. Additionally, it helps you track who clicked your links included in the message.

With this tool you can give each department, agent, or location their own text-enabled phone number. This way each responsible agent or location will send their own campaigns from their unique number. Customers can also use these numbers to connect with the right department or location based on their query.

SimpleTexting is a web-based tool with applications for Android and iOS mobile devices. It provides support via demo videos, guides, chat, email, and phone calls.

Schedule messages in SimpleTexting

Schedule messages in SimpleTexting (Source)

8. SMSGlobal: Helps automate text messages with workflows

  • Notable features: Two-way messaging, Contact management, Mass texting

SMSGlobal is an SMS mobile marketing solution that allows you to send personalized bulk text messages. It features a communication suite called MXT that helps you send and receive SMS from your email inbox. MXT also allows you to schedule SMS campaigns, set up recurring texts, manage contacts, and see SMS marketing campaign reports on the dashboard.

This mobile marketing platform allows you to set up text automation workflows that are triggered by keywords. When triggered, the tool will automatically send out messages such as order confirmations, promotions, and event push notifications.

SMSGlobal is a web-based application. It provides support via FAQs, a knowledge base, chat, email, and phone calls.

Reports in SMSGlobal

Reports in SMSGlobal (Source)

9. Statflo: Blocks undesirable content with filtering

  • Notable features: Activity dashboard, Batch communications, Campaign analytics

Statflo is a one-to-one business texting software solution that helps you communicate with customers via personalized mobile messaging. It allows you to reach your customers on their preferred medium, including Facebook Messenger, WhatsApp, LINE, email, and more.

With this tool, you can connect your existing marketing campaigns from platforms such as Adobe, Marketo, HubSpot, Salesforce Marketing Cloud, and more. The tool’s custom configurable filtering option helps block undesirable content from being sent or received. Besides, this tool also helps you comply with consent exemptions, data storage rules, and legal notice requirements as it adheres to various national communication regulations.

Statflo is a web-based application. It provides support via FAQs, how-to articles, a knowledge base, and phone calls.

Two-way chat in Statflo

Two-way chat in Statflo (Source)

10. TextP2P: Helps segregate contacts into various categories

  • Notable features: Call reminders, Campaign management, Customizable templates

TextP2P is a text marketing and email marketing platform. It allows you to send bulk messages to your customers and have two-way conversations with them. You can also use this tool for multimedia message campaigns as it allows you to include rich media in your messages.

This tool allows you to schedule bulk messages and manage contact lists. The list management feature helps you organize contacts in various categories such as potential, current, and loyal clients. This tool can be integrated with various third-party applications, including Mailchimp, Salesforce, and Zapier.

TextP2P is a web-based application with a mobile app for iOS devices. It provides support via a knowledge base, FAQs, chat, email, and phone calls.

Dashboard in textP2P

Dashboard in TextP2P (Source)

How to choose the right mobile marketing tools

Here are some points to keep in mind when looking for the best mobile marketing tool:

  • Select a tool with templates and a media library: Having design and message templates at hand can help you get a head start on your new projects. Additionally, when you have access to a media library, you don’t have to spend extra time and money looking for photos and videos for your messages. Therefore, go for a mobile marketing tool that comes with templates and a media library.
  • Look for the option to create message workflows: Automated message workflows take some of the workload off your shoulders. When you have such workflows in place, you don’t have to manually send out messages about order confirmation, delivery status, or discounts. The tool will automatically do so for you. So, look for a mobile marketing solution that allows you to set if/then rules and create message workflows.
  • Check if the software allows content filtration: Content filtration ensures that you don’t send out anything inappropriate to your customers. It also keeps you from receiving unwanted messages from your customers. A mobile marketing solution that allows content filtration will let you set rules and feed the system with keywords that you want to block from being sent out or received via messages. Be sure to look for these options in the tool you are considering for your mobile marketing efforts, as they can also help you prevent legal conflicts.

Common questions to ask while selecting mobile marketing tools

When you know what to ask, you have a better chance of finding what you’re looking for. Here are some questions that you can ask your vendor while looking for the best mobile marketing software solution:

  • Does the tool have a reporting dashboard?
  • A reporting and analytics dashboard allows you to see marketing campaign results in visual form. It automatically generates various reports such as total revenue, total clicks, average order volume, and more and converts that data into charts and other graphics for easier understanding. Ask your vendor if their tool has this functionality. If yes, then understand the types of reports the tool is capable of generating.

  • How many phone numbers can the tool support in one account?
  • If you have multiple departments or business locations with SMS marketing needs, then you need to check with your vendor if their tool supports multiple phone numbers in one account. This option will allow you to quickly route incoming messages to the concerned location or department so that the customers get the right support promptly.

  • What type of customer support options does the software offer?
  • Since technical difficulties may arise at any time, it’s a wise idea to examine the available technical support options of the mobile marketing solution beforehand. Ask the vendor if they provide support options such as guides, user manuals, training, or paid support. Also, check if phone, email, or live chat support options are available.

How did we select these products? Based on your reviews

At Software Advice, we consider and verify all our user reviews to recommend the most efficient tools for your business.

Our software recommendations reflect the views and experiences given by your peers. These recommendations are never bought or sold, nor based on the opinion of a single individual.


Methodology

For this article, we selected the highest-rated products as of August 1, 2022, from our Software Advice FrontRunners report for Top Mobile Marketing Software. Check out the full methodology description for the FrontRunners report.

The selected products needed to meet the following criteria:

  1. Have at least 20 reviews over the past two years with an average overall rating of 4 and above.
  2. Have the following core features—campaign management, engagement tracking, and mobile alerts.
  3. Meet our mobile marketing software market definition, “Mobile marketing software helps businesses reach and engage their audiences on mobile devices via text messages and mobile-optimized promotional offers and notifications.”

The ten products with the highest customer satisfaction and usability scores are featured in this article from the FrontRunners report for Top Mobile Marketing Software.

Disclaimer: We conducted this analysis based on reviews and ratings data as of August 1, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

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