A Sales Manager’s Guide to CRM Adoption: Picking a System Your Team Will Love

Sales managers know that a customer relationship management (CRM) system’s success rides on sales reps actually using it. Getting a sales team to adopt new software, however, can be more difficult than managers anticipate.

The good news is that the problem is often not with the technology itself, but rather that the system isn’t the right fit for the team.

In this guide, we’ll cover some of the top reasons why CRM adoptions fail with sales teams, how sales managers can select software that is a good fit and provide tips for how to get your sales reps to use—and even love—their new CRM system.