Top 3 Marketing Tools for Independent Healthcare Practices

For small, independent practices that want to increase visibility, marketing campaigns conducted through email, social media and SMS are key. But, the level of effort required to roll out these initiatives may be tough for a solo practitioner, especially if done manually.

Is your practice experiencing a similar challenge? Without the proper tools, that overwhelmed feeling won’t go away.

Even a small improvement in your marketing efficiency and accuracy will impact your bottom line significantly. However, you can’t achieve positive results unless you replace your manual methods with marketing software.

Deploying one or more marketing tools will not only help you promote your practice better, it will also save you precious time. In addition, by using monitoring and analytics features, you’ll be able to track what’s working for you and what’s not.

To help you identify the best fit from among the ever-expanding marketing software market, we analyzed real user reviews to find the three most highly rated marketing tools. Read on to learn about these tools in more detail.

For information about how we selected these tools, read our detailed methodology at the bottom of the page.

Campaign Monitor: Mobile-Optimized Email Campaigns

Campaign Monitor ratings snapshot
Campaign Monitor ratings snapshot

Campaign Monitor is an email marketing tool designed to help businesses create personalized messages for existing customers, attract new customers, send email newsletters and optimize campaigns using advanced analytics and detailed reports.

Campaign reports viewed on a mobile device in Campaign Monitor
 

Campaign Monitor offers features such as email list management, customer surveys, auto-responders and a template designer. The drag-and-drop email builder with mobile-friendly templates allows physicians to create and send emails that are optimized for mobile.

The software integrates with third-party applications such as Shopify, Salesforce, Facebook, Magento and WordPress. Campaign Monitor offers a free trial and is available in Basic, Unlimited and Premier versions to scale as your practice grows.

How it delivers value to independent practices: Solo physicians will likely find themselves spending time after hours in front of the computer creating patient records and managing appointments. Campaign Monitor’s mobile web application allow physicians to view campaign reports on mobile devices, so they can see updates from anywhere without being tethered to a desktop.

Delivra: Personalized, Targeted Campaigns

Delivra ratings snapshot
Delivra ratings snapshot

Delivra is a marketing automation tool that helps businesses carry out email marketing campaigns. The tool allows users to create unique email campaigns that are personalized to target specific audiences. It provides functionality for segmenting target customers demographically and auto-generating responses based on potential clients’ actions.

For instance, an independent medical practice owner can segment its prospective patients into different groups based on demographics such as age or gender. Then those groups can be targeted through customized emails informing them about relevant healthcare services.

Designing an automated campaign in Delivra
 

Delivra offers features such as customer surveys, reporting and analytics, template management, a drag-and-drop email builder and email list management. It also integrates with third-party applications such as Shopify, Salesforce, Magento, Zapier, Microsoft Dynamics CRM, Pipedrive, SugarCRM and Insightly.

Physicians considering Delivra can do a free demo and choose from Basic, Professional and Enterprise versions to address their specific marketing requirements.

How it delivers value to independent practices: Physicians can track which prospective patients opened a message, who forwarded it to others and who clicked on any links in the email. This will help them identify prospects more quickly and plan further interactions.

In addition, users get multiple support options such as phone, online, video tutorials and a knowledge base, which can be critical for a solo physician.

Hatchbuck: Nurture Prospects and Drive More Sales

hatchbuck average user ratings
hatchbuck average user ratings

Hatchbuck is a sales and marketing solution that offers email marketing, customer relationship management (CRM) and marketing automation capabilities. It automates the follow-up process and sends users real-time lead alerts.

Customer contact details in Hatchbuck
 

Hatchbuck offers features such as lead generation, marketing automation, lead scoring, customer segmentation and auto-responders. It integrates with third-party applications such as HubSpot, SurveyMonkey, Slack, QuickBooks, PayPal, Xero, WooCommerce and BigCommerce.

The vendor offers a free demo, and the software is available in Starter, Small Biz, Team and Professional versions.

How it delivers value to independent practices: It’s critical for small and independent practices to retain existing patients while acquiring new ones. Hatchbuck’s CRM module helps manage existing relationships, while its email marketing tool helps find and nurture new prospects.

Want Even More Healthcare Marketing Software Options?

In addition to the three top-rated marketing tools listed above, there are many more options in our marketing software directory (more than 200) that might suit your specific needs better.

Just keep in mind that not every marketing software option is geared specifically toward healthcare. To learn more about marketing tools that are suited for healthcare, schedule a call with one of our software experts.

Once you’ve chosen a few options that interest you, don’t stop there. To figure out if they really fit your independent practice, schedule a vendor demo and come prepared with questions.

You’ll want to ask specific questions during those demos, such as:

  • Does your marketing tool deliver specific value to healthcare practices? How?
  • Do you also offer a mobile app for the solution?
  • What features do you offer to track the status of patients or prospective patients?

You should conduct demos with three to five marketing software vendors before settling on an option to ensure that you’re satisfied with whatever you choose.

Methodology: To identify these top-rated tools, we filtered the list of marketing products in our directory by healthcare/medicine industry and then sorted them by the highest number of recommendations each received as of March 30, 2019. Next, we filtered them by the lowest price point and highest overall rating. They are listed here in descending order by number of recommendations received.

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