Tips for Selecting Real Estate Marketing Automation Software

By: on November 19, 2015

If you’re a real estate agent new to marketing automation software, choosing the right system can be confusing. Available features and supported marketing channels can vary between vendors. With so many options, how do you find the best fit?

This e-book simplifies the process of finding the right marketing automation system for real estate professionals.

It contains information on how to find the right vendor based on the marketing strategies, channels and tools you use to connect with home buyers, and details best practices you should use to ensure a positive return on investment.

You’ll also find a detailed breakdown of the top marketing automation software vendors on the market, including Salesforce, Hubspot, Marketo and more, and what features each does and doesn’t offer.

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Tips for Selecting Real Estate Marketing Automation Software

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In this e-book, you’ll learn:


✔ How to determine your software requirements

Where you get leads, what marketing strategy you plan to use and what other tools you’re using will help you determine what functionality you need.


✔ How to compare vendors for fit

Not all marketing automation systems are created equal. Understanding your options and how to build a short list of vendors is a critical step in selecting the right software.


✔ Best practices to see a return on investment

Choosing a system is only half the battle. Knowing how to begin using it and what to expect when you do will help make the transition easier, and produce better results.


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