5 Top-Rated AI Personalization Tools

By: Shephalii Kapoor on June 27, 2024

Personalizing customer experience is no longer a luxury for businesses; it is, in fact, a necessity for building brand loyalty and boosting sales. While traditional tools may fail to capture the unique preferences and behaviors of your customer, AI-enabled personalization tools analyze a wider range of data points—from purchase history to social media interactions, allowing businesses to deliver experiences that resonate with individual customers. 

These tools utilize machine learning [1] algorithms and natural language processing [2] to analyze vast amounts of data and interpret human language, which is important for understanding customer interactions and personalizing experiences. 

This article lists five top-rated AI personalization tools based on verified user reviews and our research team’s analysis, sorted alphabetically. Per our research, the products listed below can be grouped into three categories—customer engagement, landing page, and marketing platforms with personalization capabilities. Nonetheless, common features across these products include customer segmentation, and A/B testing.

We selected products for this article based on their average ratings between June 2022 and June 2024, which may differ from their current overall average ratings.

1. CleverTap

CleverTap is an online customer engagement platform that helps businesses build personalized customer experiences. The software features a built-in recommendation engine that leverages a type of machine learning algorithm called collaborative filtering (CF) to deliver personalized product recommendations in real time based on customers’ preferences, behavior, and past interactions. You can also filter criteria within the recommendations to refine suggestions based on factors such as product availability, user demographics, and more.

AI-powered personalization features:*

  • Intent-based segmentation: Identify audience segments that are most likely to convert, predict churn, and forecast business outcomes. The feature helps you personalize user experiences and drive conversions. 

  • Campaign creation: Create campaigns driven by empathy, taking into account the preferred day, channel, and time that your customers wish to interact on. The feature utilizes generative AI to create user-centric campaigns that resonate on an emotional level. 

  • AI-content assistant: Auto-detect the tone of your text and create content copies that resonate better with the targeted audience. You can utilize this feature to generate content copies using a few keywords and different user emotions. 

Starting price: Available upon request from vendor

Customer support options: Online request form and help center

Who should consider CleverTap’s AI capabilities? 

CleverTap is a viable option for businesses with a large customer base looking to automate personalized product recommendations. Its collaborative filtering technology analyzes vast amounts of data, including behavior, demographics, and past purchases, to generate highly targeted and relevant product recommendations. This automation leads to a more engaging and satisfying customer experience, which in turn, increases customer retention rates and user lifetime value.

CleverTap

CleverTap

4.4 out of 5 stars

55 reviews

2. Instapage

InstaPage is an online landing page platform that helps businesses create, personalize, and optimize landing pages for every campaign. You can leverage the tool to create various landing page versions and customize them using AI-generated headlines, paragraphs, call-to-actions, and more. They can also test different versions of the landing page on website visitors to determine which variation leads to a higher conversion rate and identify the audience segments that respond the most to these pages.

AI-powered personalization features:*

  • 1:1 ad-to-page personalization: Create a unique landing page experience for each advertising and audience segment. You can connect ads to Urchin Tracking Module (UTM) parameters [3] to ensure that visitors see a landing page specifically tailored to the ad they clicked. 

  • Smart personalization: Use AI-prompted page variations to generate custom content based on your audience and their use cases. The software offers recommendations for headlines, landing page buttons, and more.

  • AI experimentation: Leverage AI to optimize landing pages and dynamically send ad traffic to higher-performing landing page variations. The feature helps you earn higher conversion rates over time. 

Starting price: $199 per month

Billing cycle: Annual 

Customer support options: Email, chat, and online request form

Who should consider Instapage’s AI capabilities? 

Digital marketers looking to personalize customers' landing page experiences can opt for Instapage. The software offers several features to let you generate content, create targeted landing pages, and develop personalized experiences for different audience segments. It also offers A/B testing to compare different landing page variations and see which one performs better in achieving a specific goal.

Instapage

Instapage

4.49 out of 5 stars

363 reviews

Pro tip

Understand the personalization requirements for your business. These could boost sales conversions, increase customer satisfaction, or drive customer engagement. This will help you narrow down your options and choose an AI solution that aligns with your specific personalization needs.

3. Mailchimp

Mailchimp is an email marketing and automation platform that leverages artificial intelligence to help marketers understand custom preferences and create personalized campaigns. The software offers real-time insights into customer behavior, interests, engagement, and purchase activities that help you better understand customers. In addition to common targeting strategies around engagement and behavior, the software offers segmentation capabilities for granular targeting. These segments can be created in the email builder, the SMS builder, or the contact table. You can also add contacts to multiple segments.

AI-powered personalization features:*

  • Campaign insights: Leverage AI to understand trends, track campaign performance, and create better campaigns that reach more customers. The software offers insights into audience behavior, including who has clicked and downloaded the emails. This helps marketers create content that resonates better with the targeted audience.

  • Content optimizer: Receive additional guidance with analysis based on industry best practices. The feature offers inline suggestions and comparisons of best-performing emails from users within the industry, having similar marketing objectives. 

  • Email cadence: Receive optimal sending frequencies to send email campaigns to subscribers. The software leverages machine learning to analyze email campaign performance data, such as open rates and click-through rates to understand how subscribers respond to different sending frequencies. 

Starting price: $6.85 per month

Billing cycle: Annual

Customer support options: Phone, chat, and email

Who should consider Malichimp’s AI capabilities? 

Email marketing professionals looking to personalize email campaigns and improve engagement can benefit from Mailchimp’s AI capabilities. The software, with smart segmentation in place, allows for highly targeted and personalized email marketing campaigns. It helps marketers segment customers based on audience behavior analysis, such as their responses, campaign interactions, website behavior, and source of signup, going beyond basic segmentation methods.

Mailchimp

Mailchimp

4.49 out of 5 stars

17152 reviews

4. Omnisend

Omnisend is another email marketing platform with an AI-powered product description generator for creating engaging descriptions. You need to provide essential information about the product, such as the key features, benefits, and unique selling points, and the software automatically generates product descriptions tailored to their products. It leverages machine learning algorithms to analyze product data and create descriptions for specific audience segments within the user’s email list.

AI-powered personalization features:*

  • Subject line tester: Analyze and optimize campaign headlines for maximum engagement rates. The feature scores subject lines based on various factors, such as the length and conciseness of the subject line, and offers suggestions to influence open rates.

  • Customer segmentation: Categorize customers into segments based on various attributes, such as their demographics, shopping behavior, and email engagement. The segmentation helps email marketers send targeted and relevant email campaigns that resonate better with each group.

  • AI-text assistant: Generate quick and impactful emails by leveraging AI text assistant that suggests alternate phrases, corrects grammar and spelling errors, and offers stylistic suggestions. Additionally, it offers specific statistics and references, eliminating the need for manual searches while drafting emails. 

Starting price: $16 per month

Billing cycle: Monthly

Customer support options: Online request form, chat, and knowledge base

Who should consider Omnisend’s AI capabilities? 

Email marketers with limited writing experience can benefit the most from Omnisend's AI-text assistance, which suggests improvements to help you create professional email content. When sending frequent email campaigns, the AI assistant can simplify copywriting and ensure consistency across different emails. It can also be a valuable tool for marketers looking to create unique descriptions for a vast number of products.

Omnisend

Omnisend

4.72 out of 5 stars

719 reviews

Pro tip

Opt for a tool that allows you to experiment and compare different personalized experiences, such as product recommendations and content layouts for your customers. This can help you select the variation that performs best based on your chosen goals.

5. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an AI-powered marketing platform that helps businesses automate, personalize, and optimize their marketing campaigns across multiple channels. The software leverages artificial intelligence to analyze interactions and pinpoint each customer’s next-best action. It automates recommendations, including potential customer needs and marketing opportunities based on the data collected and analyzed from various sources, such as website behavior, email interactions, and purchase history.

AI-powered personalization features:*

  • Real-time affinity profiling: Leverage AI to analyze customers’ intent and past business interactions to find customer affinity, interests, and preferences. These insights can help you deliver personalized offers and messages, leading to higher conversion rates across websites, apps, and channels.

  • Cross-channel personalization: Deliver a personalized customer experience across all marketing channels, including websites, apps, and email. The software analyzes customer data and helps you optimize offerings across all these channels. 

  • Sales and service personalization: Provide your sales and service teams with more insights into an account or prospect’s purchase journey, which includes details about the content consumed, products viewed, or time spent on your site. This helps them generate more relevant conversations and offers for customers.

Starting price: $1,500 per organization, per month

Billing cycle: Monthly 

Customer support options: Phone, chat, and knowledge base

Who should consider Salesforce Marketing Cloud’s AI capabilities? 

Marketing professionals looking for assistance with personalized and automated marketing campaigns can consider Salesforce Marketing Cloud. The software offers AI-based event triggers, allowing professionals to define specific events, such as website behavior and purchase history that should trigger automated campaigns. Once an event is triggered, the software analyzes the data and recommends the most appropriate marketing action, which could be sending personalized emails, displaying website content, or triggering automated chat messages.

Salesforce Marketing Cloud

Salesforce Marketing Cloud

4.2 out of 5 stars

497 reviews

What are the benefits of using personalization tools with AI capabilities?

AI personalization tools allow businesses to create a customer-centric experience, helping them gain a competitive advantage over others in the market. Below, we discuss some common benefits of AI-enabled personalization software based on its features.

Benefit

Description

Precision targeting

Personalization tools with AI capabilities can analyze vast amounts of data, including customer preferences and buying patterns. This allows businesses to target the right products and promotions to the right customers, boosting sales and conversion rates.

Contextual personalization

AI-powered personalization tools consider the context of a customer’s interaction, including the time of day, location, and device used by customers while interacting with the business, in real time. This ensures that the message or offer you present to a customer is highly relevant to their current situation.

Predictive analytics 

By leveraging AI capabilities, personalization tools can analyze customer data, including their purchase history, past interactions, and browsing behavior to predict future customer needs and preferences. This allows businesses to proactively personalize customer experiences.

How much does AI personalization software cost?

Personalization software solutions with AI capabilities can cost as low as $7.49 per month or up to $999+ per month depending on various factors, including the required AI capabilities, data volume, number of users, and customization requirements. Most AI personalization tools typically include the following pricing plans:

  • Free trials: Range from seven to 30 days and give users access to either all or limited AI features of the software. These no-cost trial plans are ideal for users who wish to try out a tool before purchasing it.

  • Free versions: Offer perpetual access to basic AI personalization features, including customer segmentation and basic analysis. These free plans are ideal for small businesses or teams on a budget.

  • Entry-level plans: Start at $7.49 per month and provide access to standard features. These are suitable for businesses with basic AI personalization needs, such as A/B testing and basic predictive analytics.

  • Mid-tier plans: Range from $75 to $799 per month and offer advanced AI-enabled personalization features, such as enhanced recommendations, multivariate testing, and contextual targeting. These are suitable for businesses that have outgrown entry-level personalization tools but don’t require the full range of functionality provided by enterprise-level systems.

  • High-end plans: Cost more than $999 per month and offer a range of advanced AI capabilities, including unlimited access to entry-level and mid-tier features, customer journey mapping, conversational chatbots, priority support, and more. These plans are suitable for larger enterprises with extensive personalization requirements.

Hidden costs associated with AI personalization software

Besides the software license, additional costs may include:

  • Training costs: Using AI personalization tools effectively often requires expertise in data analysis. Training existing staff on the software and AI concepts can add up to the original software cost.

  • Third-party integrations: Integrating the new AI personalization tool with your existing systems, such as customer relationship management (CRM) or eCommerce platforms, may incur an additional cost. 

  • Customization expenses: Extensive customization, such as building entirely new features or integrating the tool with unique data sources can significantly impact the overall cost of the software.

Frequently asked questions when selecting AI personalization software

Here are some common questions to ask software vendors while selecting the best personalization software with AI capabilities:

  • Does the software facilitate omnichannel personalization?

Customers interact with businesses across various channels, such as websites, email, and social media. Providing a consistent and personalized experience across all these channels is important for maintaining brand consistency and customer satisfaction. Before investing in an AI personalization system, ensure that the software allows you to deliver personalized content and understand customer behavior across multiple channels.

  • What are the data security features offered by the tool?

Ensuring the security and privacy of customer data is paramount to maintaining trust and complying with legal requirements. An AI personalization tool may offer several features, such as data encryption, data masking, multi-factor authentication (MFA), audit logs, and compliance with the General Data Protection Regulations (GDPR) to protect sensitive customer data. Understanding these can help businesses maintain customer trust and prevent data breaches. 

  • What are the data sources supported by the system?

Personalization software relies on data from various sources to create tailored experiences for users. These may include website analytics, CRM systems, eCommerce platforms, email marketing tools, and social media platforms. Knowing about these sources can help businesses maximize the potential of the tool, and ensure that their personalization efforts are relevant and impactful.


Methodology

To be considered for this list, products had to:

  • Have at least 20 unique product reviews published on Software Advice within the past two years, with an average rating of 4.0 or higher (as of June 10, 2024).

  • Meet our market definition for personalization software: “Personalization software allows marketing teams to customize the visitor experience on a website. Personalization software generates targeted recommendations and notifications that pop up during customers' web browsing sessions.”

  • Show evidence of offering AI capabilities as demonstrated by publicly available sources, such as the vendor’s website.

*Our research team identified these features from vendor websites, as of June 10, 2024, based on their analysis of what users find valuable in or expect from AI-enabled personalization software. This list is not exhaustive. For additional capabilities, refer to the vendor's website.

Research for this article was provided by Akriti Sharma.

For the section titled “How much does AI personalization software cost?,” only products with publicly available pricing information and AI features, as of June 10, 2024, were considered for pricing calculations.

Editorial Independence: We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic or leads, this does not influence our methodology.

Definitions

  1. Machine learning is a computer science that uses data to learn in the way humans do. It is a category that falls under artificial intelligence (AI). ML uses data and algorithms for different technologies, including deep learning, neural networks, and natural language processing (NLP). By analyzing data, machine learning can learn patterns and make decisions without the need for human intervention.

  2. Natural language processing (NLP) is an artificial intelligence technology that enables computers to understand human language. Computers do so by analyzing text and extracting meaning from it to perform tasks such as translating languages and understanding questions posed in natural language.

  3. Urchin Tracking Module (UTM) parameters are short snippets of text users can add to the end of URLs to track the effectiveness of marketing campaigns.