--- title: "Shopify Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Shopify. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Shopify is a good fit for you!" source_url: "https://www.softwareadvice.com/retail/shopify-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/) / [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) / Shopify Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/retail/shopify-profile/) Reviews [Alternatives](https://www.softwareadvice.com/retail/shopify-profile/alternatives/) # Shopify User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 6,710 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 4,308 reviews (64%) - 4 stars: 1,918 reviews (29%) - 3 stars: 348 reviews (5%) - 2 stars: 74 reviews (1%) - 1 star: 62 reviews (1%) ### Most mentioned pros - The platform also offers a variety of payment options, allowing customers to check out using credit cards, digital wallets, and other methods, which helps improve convenience and sales. - The product sales and integrated inventory management system is extremely powerful, offering comprehensive support for product management, inventory management, warehouse management, discount systems, user management, and more. - Shopify handles the front-end eCommerce side really well, and with the NetSuite integration through Celigo, we’ve been able to streamline backend operations like order syncing and inventory updates. ### Most mentioned cons - The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. - I also find the payment structure a bit restrictive; if you don't use Shopify Payments, you’re hit with additional transaction fees, which can eat into the margins of a small business. - One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations ## Shopify customer reviews Showing reviews 1-25 of 6,710 (page 1). ### Wish I had switched from Wix years ago - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My experience has been extremely positive. I switched from Wix and immediately noticed improvements in site performance, overall usability, and the ability to grow a business. Shopify feels like a platform designed around serious eCommerce rather than trying to be a general website builder that also happens to sell products. The ecosystem is strong, the checkout process feels polished, and it gives businesses room to scale without feeling limited. The migration took effort, but looking back I wish I had switched sooner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify feels purpose-built for eCommerce. After switching from Wix, the difference in overall performance, flexibility, and ecosystem became obvious very quickly. The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business. Customization options are excellent, and there is a large community and support network around the platform. #### Cons There can be a learning curve when first moving over, especially when dealing with themes, apps, and advanced customization. Costs can also increase as you add apps and additional features. Some functions that feel like they should be built-in sometimes require outside apps. #### Reasons for switching to Shopify We outgrew Wix fast and it was painfully apparent that Wix just isn't meant for companies doing over 6 figure revenue. --- ### The Best of The Best For eCommerce Websites - Overall rating: 5/5 - Reviewer: Maragaret L. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered It's the best source for eCommerce website building. I have researched all the major eCommerce websites for comparison and believe Shopify is the best. There are many instructions that make navigation easy. I found it easy to build a beautiful website. Customer service is great if there are any problems. There are many templates that target specific business models. It also provides a user-friendly, drag-and-drop editor with no coding. I like the secure payment processing, inventory management, and marketing tools. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It offers an easy means of creating a complete eCommerce website for all sizes of business. I see it as the Cadillac of business website building. Shopify has a large following that is helpful for getting traffic. #### Cons It is expensive and offers more than what I need to use. Options are needed for the best use, however many of them cost more money. #### Reasons for choosing Shopify It offers room to grow and more toos. It also offers eCommerce solutions aside from their own, such a Woocommerce. However, Hostinger is good and I use that product as well for smaller businesses. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Ashley M. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Like, would use again for e-commerce. Trusted website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to set up web based shop, not a graphic designer and I could. #### Cons Monthly fee was higher than I wanted it to be. #### Reasons for choosing Shopify Trustworthiness and ease of customizing the website #### Reasons for switching to Shopify Lack of visibility in a flooded market. --- ### Easy but expensive if you need help or adsona - Overall rating: 3/5 - Reviewer: Crystal D. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My feelings are mixed. If you don’t need live customer service or support it’s a good product. Better for larger businesses #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I use Shopify because it is basically a solid platform that is easy to use and the themes that are included are nicer #### Cons I hate that unless you pay more you don’t have live phone support. Also the fact that they charge for things including other providers like ticketing, surveys, mass emails etc #### Reasons for switching to Shopify Too much down time on a regular basis and not enough chouces --- ### Pretty easy to use - Overall rating: 5/5 - Reviewer: Margie C. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: May 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify has overall been a good fit for me. I'm still learning how to use it, but the payments and banking information have been easy to navigate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like Shopify because even the more affordable option (the basic level) offers a variety of options, and you're able to customize it to what you need. I also like that you can add in various apps (like a calendar app) to show events. I think it's pretty easy to use. #### Cons I wish that the free options for templates were a bit more robust. There are not many options to choose from. #### Reasons for switching to Shopify I switched from Pattern (by Etsy) because I needed something that had more features. Pattern was nice because it integrated directly with my Etsy website, but it didn't have a lot to offer. (also note that Etsy Pattern is not listed as an option here) --- ### The ideal e-commerce platform - Overall rating: 5/5 - Reviewer: Shawn R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify strikes the perfect balance between e-commerce performance and creative freedom. It is my preferred platform for transforming a visual brand identity into an engaging online shopping experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Managing media assets, integrating high-definition photo galleries, and customizing user experiences feel completely seamless without requiring hours of custom coding. #### Cons Total operational costs can scale fast when adding multiple third-party app subscriptions essential for design and marketing. --- ### The formidable e-commerce infrastructure - Overall rating: 5/5 - Reviewer: Huda K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify is the Rolls-Royce of platforms for deploying sales funnels quickly. The simplicity with which tracking pixels (Meta, Google, TikTok) can be connected and retargeting campaigns launched is a major asset for my work. #### Cons Reliance on the app ecosystem quickly becomes expensive. advanced source code customization requires mastering its proprietary language (Liquid). --- ### Shopify: Our e-commerce platform - Overall rating: 5/5 - Reviewer: Jessee G. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When we launched our apparel and merchandise store themed around our flagship shows, Shopify was the obvious choice. The admin interface is clean, highly robust, and the built-in marketing reports allow me to track the performance of our advertising campaigns in real time. #### Cons In addition to the monthly fee, Shopify takes transaction fees on every sale unless you use their proprietary payment gateway. --- ### my online store - Overall rating: 5/5 - Reviewer: Nicole T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Fast, intuitive store setup, many customizable themes, wide choice of apps to boost sales, detailed analytics to steer my business. #### Cons Monthly subscription that can strain cash flow at launch, some third-party apps get expensive quickly, advanced customization requires coding knowledge. --- ### Good place to store all items that I've bought - Overall rating: 4/5 - Reviewer: Zachary S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is a nice way to be able to share products with people I know. I like that there is an online store and breaks it down into categories. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that I can put all the products I use on here. It is nice for myself because I can see what I have bought and also recommendations for my friends and family. I think it is easy to add products to it. #### Cons I don't like that there seems to be some hidden fees. I have noticed some transaction fees. I wish that this was more upfront. I wish you could customize the website more. --- ### The GOAT of e-commerce platforms. - Overall rating: 5/5 - Reviewer: Amos R. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using shopify since 2023 and it's been really good for me, I can sell my products on it, send email to my clients, and even get funds from them! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that it is a very broad and complete platform to set up your e-commerce and start making money online, it offers different ways for your clients to pay and purchase from you and it incorporates marketing tools within the monthly fee, so you don't have to use different platforms. #### Cons It lacks flexibility for templates or website customizations, I wish I could edit easier the template and add sections more freely. #### Reasons for choosing Shopify Because it had more tools for marketing and I could have everything in one platform. #### Reasons for switching to Shopify Because shopify had more tools to manage my online business. --- ### My experience with Shopify. - Overall rating: 5/5 - Reviewer: Domenico D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Shopify is has alot of amazing add on apps and seamless integrates with other on-line stores. The software has everything in one place and has great customization capabilities. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is an all in one commerce software. Product customizability and ease of use. Shopify supports third party integration. User-friendliness of the tool and ease of setting up. The product is affordable and has quality customer support services. #### Cons Everything about the software works well. The software is also generally flexible and reliable for all sizes of businesses. No dislike. #### Reasons for switching to Shopify Need for a better product that could cater all our e-commerce management needs without incurring more cost of implementation made us switch from our previous vendors to Shopify. --- ### Shopify Review for Developers - Overall rating: 5/5 - Reviewer: Slayder R. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My experience with Shopify has been mostly positive. I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant. The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify. Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Scalability and hosting management offer speed and consistency as the business grows. The website adapts to continue processing all data and the front end for users in the best possible way. #### Cons The prices in relation to functionality can be somewhat extensive compared to other CMS software on the market, but once you start working on the platform, how intuitive and easy it is makes it possible to pay for the service. --- ### Shopify is probably the best ecommerce platform - Overall rating: 5/5 - Reviewer: Inbal H. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I like Shopify! It made operating easy. It took away all worries from me about how to operate a website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It’s easy to use, the platform has everything you need for an E-commerce website and it’s easy enough for people who are not tech savvy to learn and use #### Cons Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support --- ### A must have!!! - Overall rating: 5/5 - Reviewer: Garry B. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered It is simply a great product and I would suggest it as a "need to have" business tool to any ecommerce outfit, whatever the size. The support provided by Shopify as well is a "breath of fresh air" as they really work with you to grow your business and optimise your offering. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of use and integration with existing systems if highly beneficial. The ease with which you are able to track and process online orders is also exceptional. Training staff to use the system is incredibly easy and full proof. The value of the system is beyond all expectations and has become a vital asset for ongoing workflows. It is seamless in the processing of various payment types and is easy to use if refunds are necessary. It is a must have!! #### Cons I have not experienced any down side to using Shopify. It is easy to use, versatile and focussed to provide the best possible customer experience possible. It was not necessary to utilise the website creation options but Shopify understands the retail space so vividly that the roll out was slick and effortless. --- ### Reliable, Scalable, and User-Friendly E-Commerce Platform - Overall rating: 5/5 - Reviewer: Susana F. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Shopify has been very positive. The platform is reliable, easy to navigate, and well-suited for launching and scaling an online store. It offers strong design options and secure payment processing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How intuitive and user-friendly the platform is. It allows you to launch and manage an online store quickly without needing advanced technical skills. #### Cons One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations --- ### Easy to set up and convenient for tracking orders. - Overall rating: 4/5 - Reviewer: Song L. - Verified reviewer: Yes - Industry: Warehousing - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, it works well. It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The product sales and integrated inventory management system is extremely powerful, offering comprehensive support for product management, inventory management, warehouse management, discount systems, user management, and more. #### Cons We rely heavily on this platform for promoting and selling our products. As a result, it makes managing our inventory and controlling discounts and promotions very convenient.However, the subscription fees and commission rates are somewhat high, which significantly increases the cost of goods; merchants must pay both the subscription fee and a commission on product sales. --- ### The way to go with Ecom - Overall rating: 5/5 - Reviewer: Diana F. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I've been using Shopify since 2016. Built everything myself and the evolution and ease of the platform has been great. #### Cons I guess just making edits myself to the theme would require a bit of work with coding etc but now with Ai it's much easier. --- ### Shopify performs better than expected - Overall rating: 5/5 - Reviewer: Joseph R. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Shopify has been delightful. It takes some time to get your website looking like an actual store online but as soon as you update your site to include all of your branding and products it runs smoothly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify is one of the easiest ways to sell items online fast. I live that I'm able to connect my shop to all my social media accounts and sell to my followers with ease. #### Cons The worst part about shopify is the setup process if you do not have all of your documents ready to upload it can be a pain. --- ### Easy to use e-commerce platform - Overall rating: 5/5 - Reviewer: Ibrahim A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's positive, It is a reliable and scalable platform that works well for beginners and growing businesses. It makes it easy to manage products, payments, and orders in one place. However, it becomes less budget-friendly as your store grows and you start needing more advanced features. Still, it remains one of the best options for starting and running an online business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The interface is very user-friendly you can launch a store quickly. It also has a large app store . The checkout system is smooth which helps increase conversions. #### Cons The biggest downside for me is the cost. It starts affordable, but once you add apps and a good theme, it quickly gets expensive. I also didn’t like that some useful features require upgrading or installing extra apps. And if you want full customization, you’ll probably need some coding skills. --- ### Excellent Platform with Steady Growth - Overall rating: 5/5 - Reviewer: Issam Z. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered We’re genuinely excited to keep helping more merchants achieve their goals with tailored solutions that go well beyond the platform’s out-of-the-box capabilities. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros We’ve been building powerful integrations for Shopify merchants. From advanced inventory systems and custom on-site widgets to fully bespoke apps and beyond. The Shopify API is outstanding, and the documentation is clear, thorough, and developer-friendly. #### Cons While a few features are still missing, we’re generally impressed with the steady pace of new development and how quickly the platform continues to evolve. --- ### Shopify Store - Overall rating: 4/5 - Reviewer: Lee W. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. overall experience was good, I used it for several years to run a clothing brand store and I didn't face any notable website issues during that time. It provided sufficient analytics for orders and web views. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Shopify is very easy to use and you can build a good looking store without having any web design experience. Their live chat support is also very good. #### Cons There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers --- ### Stop looking. Shopify is your answer. - Overall rating: 5/5 - Reviewer: Seth N. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I have to highly recommend Shopify. Like many software options today, there certainly are other options and most cheaper than Shopify. However, you'd be mistaken if you think spending less on arguably the most important toll for your ecommerce business is going to save you anything. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of apps to meet whatever consumer interaction, data collection, or checkout function you could possibly need. #### Cons I used and interacted with a variety of apps. At least for me, it was at times difficult to determine where an error was coming from (whether it was Shopify, the app, or Quickbooks). Some problems take some manual intervention, but I'm thankful the Shopify service team was there to help fix it up. --- ### Shopify is great for small businesses! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall I would highly recommend shopify for a small business. We were uber small and it managed our product well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify was great for us. It is really easy to use for someone with no coding experience. They multitude of payment options is super helpful. Website creation tools are great as well. #### Cons No cons yet. My time using it was brief but extensive and every feature I needed worked well. I found lots of help on the website and it got me through my troubles with ease. --- ### Sell our hotel experiences online. - Overall rating: 5/5 - Reviewer: Patricia G. - Verified reviewer: Yes - Industry: Hospitality - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Revenue is important as a Service Lead. I sell our hotel merchandise with the help of this. It is very cheap but frustrating in terms of the charges. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros The site building programs enable us to easily establish a store to sell our gift cards and local products without having to know any form of code. #### Cons The external gateways are costly in terms of transaction fees and slow to address urgent payment sync problems. ## More reviews [Next reviews](https://www.softwareadvice.com/retail/shopify-profile/reviews/?page=2) --- Shopify Reviews, Pros and Cons - 2026 Software Advice