--- title: "Shopify Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Shopify. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Shopify is a good fit for you!" source_url: "https://www.softwareadvice.com/retail/shopify-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Headless eCommerce Software](https://www.softwareadvice.com/ecommerce/headless-comparison/) / [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) / Shopify Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/retail/shopify-profile/) Reviews [Alternatives](https://www.softwareadvice.com/retail/shopify-profile/alternatives/) # Shopify User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 6,722 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 4,312 reviews (64%) - 4 stars: 1,924 reviews (29%) - 3 stars: 350 reviews (5%) - 2 stars: 74 reviews (1%) - 1 star: 62 reviews (1%) ### Most mentioned pros - The platform also offers a variety of payment options, allowing customers to check out using credit cards, digital wallets, and other methods, which helps improve convenience and sales. - Shopify handles the front-end eCommerce side really well, and with the NetSuite integration through Celigo, we’ve been able to streamline backend operations like order syncing and inventory updates. - What worked really well for us is how smoothly it integrates with other systems — we’re using it with NetSuite via Celigo, and that has helped automate a lot of our order and customer data flow. ### Most mentioned cons - One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations - The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. - There are small annoyances like app costs and limited free customization, but nothing that stopped me from running the store. ## Shopify customer reviews Showing reviews 1-25 of 6,722 (page 1). ### Wish I had switched from Wix years ago - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My experience has been extremely positive. I switched from Wix and immediately noticed improvements in site performance, overall usability, and the ability to grow a business. Shopify feels like a platform designed around serious eCommerce rather than trying to be a general website builder that also happens to sell products. The ecosystem is strong, the checkout process feels polished, and it gives businesses room to scale without feeling limited. The migration took effort, but looking back I wish I had switched sooner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify feels purpose-built for eCommerce. After switching from Wix, the difference in overall performance, flexibility, and ecosystem became obvious very quickly. The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business. Customization options are excellent, and there is a large community and support network around the platform. #### Cons There can be a learning curve when first moving over, especially when dealing with themes, apps, and advanced customization. Costs can also increase as you add apps and additional features. Some functions that feel like they should be built-in sometimes require outside apps. #### Reasons for switching to Shopify We outgrew Wix fast and it was painfully apparent that Wix just isn't meant for companies doing over 6 figure revenue. --- ### Amazing Features - Overall rating: 4/5 - Reviewer: Adewale A. - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would say that Shopify is a great platform and readily meets my needs as a customer. Most of the time, I am amazed at the features and what I can do with them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I think that Shopify is quite intuitive for my business. The features are intuitive and easy to use. I also received my payment sooner than expected - no delays. The pages look beautiful when ready and i feel good having such a platform. #### Cons I think that Shopify is quite expensive and would be worth categorising users so that start-ups like mine pay amounts commensurate with their turnover. I think that will help me maximise profit and still be able to enjoy the amazing features of Shopify. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Ashley M. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Like, would use again for e-commerce. Trusted website. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to set up web based shop, not a graphic designer and I could. #### Cons Monthly fee was higher than I wanted it to be. #### Reasons for choosing Shopify Trustworthiness and ease of customizing the website #### Reasons for switching to Shopify Lack of visibility in a flooded market. --- ### Been using Shopify for 8 years now - Overall rating: 5/5 - Reviewer: Samuel S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Shopify has been a very solid platform for running an ecommerce business. It handles the core infrastructure well and gives us the flexibility to adapt the store as our needs evolve. There are some limitations and additional costs as operations become more complex, but the reliability, integrations, and scalability make it a strong solution overall. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify makes it relatively simple to build, manage, and scale an ecommerce business without requiring a lot of technical knowledge. The platform is reliable, the admin interface is straightforward, and the large ecosystem of apps and integrations makes it easy to add functionality as the business grows #### Cons The biggest downside is that costs can add up quickly once you start relying on multiple third-party apps for more advanced functionality. Some features that feel like they should be native to the platform require an additional subscription or custom development. --- ### Go to out the box Ecommerce Website option - Overall rating: 5/5 - Reviewer: Phil D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Overall really really good. Ideal starting point for an ecom store. It has everything you need out the box and is scalable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Out the box it is more or less ready to use. Pick a theme and you can pretty much start adding products to your online store. You can add multiple payment options outside of the native Shopify option. There are loads of additional apps that allow for further functionality within the backend which is great as you can do most things codeless #### Cons If you want to add more custom things to the site then there is a little bit of a learning curve. You can add some code to the site but you can be limited with whichever theme you are using --- ### Shopify Review - Overall rating: 4/5 - Reviewer: Dee D. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Easy usage for our web storefront. Easy to set up payment processing and great options for our customers. #### Cons Email template is quiet outdated and hard to maneuver. An updated options and templates would be great. --- ### Easy-to-Use Platform for Selling Products Online - Overall rating: 5/5 - Reviewer: michael k. - Verified reviewer: Yes - Industry: Events Services - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I use it to sell photography albums to my clients through an online store. It is easy to upload products, manage orders, process payments, and provide customers with a smooth purchasing experience. The platform is user-friendly, looks professional, and offers enough features for a small photography business to sell products online efficiently. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify made it easy to create an online store and sell products without needing technical experience. I use it to sell photography albums, and it provides a professional checkout experience, secure payment processing, and multiple payment options for clients. Managing products, orders, and customer information is simple, and the platform is reliable. #### Cons The monthly subscription and additional app costs can become expensive for a small business. Some features require paid apps, and customizing the store beyond the basics can take time to learn. --- ### my online store - Overall rating: 5/5 - Reviewer: Nicole T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Fast, intuitive store setup, many customizable themes, wide choice of apps to boost sales, detailed analytics to steer my business. #### Cons Monthly subscription that can strain cash flow at launch, some third-party apps get expensive quickly, advanced customization requires coding knowledge. --- ### Good place to store all items that I've bought - Overall rating: 4/5 - Reviewer: Zachary S. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is a nice way to be able to share products with people I know. I like that there is an online store and breaks it down into categories. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that I can put all the products I use on here. It is nice for myself because I can see what I have bought and also recommendations for my friends and family. I think it is easy to add products to it. #### Cons I don't like that there seems to be some hidden fees. I have noticed some transaction fees. I wish that this was more upfront. I wish you could customize the website more. --- ### Best tool for an online shopper - Overall rating: 5/5 - Reviewer: Heidy R. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very pleasant, even more each day cause more brands are affiliating. Very convenient to save your contact information and process payments #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros As a customer I give this software a 100/100, easy to use, easy to pay, easy to manage orders, online shopping made even more easy. #### Cons Maybe that some things are out of stock and then in the website of the retailer they still have stock --- ### Easy to set-up but requires additional time and knowledge for professional functionality - Overall rating: 4/5 - Reviewer: Leila C. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Although I was able to set up a store quite quickly, I spent quite a lot of time trying to make the store function in the way that I needed. However, there are fewer issues and more functionality with 2.0 themes. I have yet to switch to the latest block-based themes and hope to maintain a stable 2.0 for a bit longer. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros I was able to quickly create a professional e-commerce store with a free template, and there are many options for customization. Shopify continues to add functionality. #### Cons Shopify relies heavily on paid apps for functionality. Stacking subscriptions for what could be considered basic functionality can be expensive. Also, this requires additional time to research; the apps can slow down the site and conflict with each other. #### Reasons for switching to Shopify I liked the simplicity and ease of Big Cartel, but I needed much more functionality. --- ### Overall a good value - Overall rating: 4/5 - Reviewer: Trisha H. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The value is certainly there. It is easy to add products and list different option for items. The set up is very easy to receive payments and take orders. #### Cons I found any customization to be more difficult. Trying to set up categories was a challenge. There is also a delay in receiving payments. #### Reasons for choosing Shopify It was quick and easy to set up. I liked the price point for just starting out. --- ### Shopify is my choice - Overall rating: 5/5 - Reviewer: Ronisha H. - Verified reviewer: Yes - Industry: Consumer Services - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, Shopify is very popular and it has great features. The more you use it the easier it is to navigate and that’s a big deal for my customers as well. So far so good. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros For the most part Shopify is easy to use. It initially just takes some getting use to. I like the benefit of it offering 3 months at $1.00 for a small business that helps out a lot. I also like how everything is included you don’t have to use a third party if you don’t choose. Which makes it more convenient. #### Cons I’ve used Shopify previously and I liked how it allowed me to be on a plan at 5.00 a month without having to build a big website. When I tried to reopen it, it wouldn’t provide that plan again and that was very easy and more convenient for me as far as cost. #### Reasons for switching to Shopify The reviews about Shopify and how many other small businesses use it. --- ### Shopify is still the leader in easy out-of-the-box e-commerce solutions - Overall rating: 5/5 - Reviewer: Christopher d. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, it's my e-commerce platform of choice. It's reasonably priced and has great abilities to integrate. Its ability to be customized is getting better over the years. So far, it's one of the best options out there for e-commerce. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The out-of-the-box e-commerce solution is stellar, and it's relatively easy for people with a base understanding of CMS to thrive quickly. It integrates with so many other platforms, whether you're selling your own physical product or starting into Print on Demand. The base website and free templates are easy to set up and adjust and the paid templates give you great flexibility. #### Cons Their billing Cycle. They run on a 30-day cycle, meaning that nearly every two months, you need to adjust your Bill Pay, or they'll try to bill, and your budget won't be aligned. I tried contacting support to see if there are any other options, and unfortunately, there are not. #### Reasons for switching to Shopify WordPress is still great but it is responsible for a high percentage of hacked websites on the internet. You also need WooCommerce to set up effectively, and all that needs a bit of specialized knowledge. --- ### Easiest way to start an e-commerce business. - Overall rating: 5/5 - Reviewer: Sunil T. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered It was a awesome experience.we were up and running in just 2 hours .the domain integration and payment processing all happened quickly . #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify have irresistible offer for new users for first three months where they provide one dollar per month charges .so it's number one option for startups to choose Shopify .the user interface is simple and beginner friendly. #### Cons The Shopify payment is not available in countries like India which makes it difficult to receive payments although there are other third party payment providers like paypal ,razorpay and others which integrate very well .but I hope that Shopify payment will be made available in india as well . --- ### Shopify Review for Developers - Overall rating: 5/5 - Reviewer: Slayder R. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My experience with Shopify has been mostly positive. I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant. The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify. Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Scalability and hosting management offer speed and consistency as the business grows. The website adapts to continue processing all data and the front end for users in the best possible way. #### Cons The prices in relation to functionality can be somewhat extensive compared to other CMS software on the market, but once you start working on the platform, how intuitive and easy it is makes it possible to pay for the service. --- ### Easy to Use and Reliable - Overall rating: 5/5 - Reviewer: Alissa P. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered my experience with Shopify has been really positive. It’s a solid platform for building and managing an online store, and it handles payments smoothly, which takes a lot of stress off. The ease of use and reliable customer support make it beginner-friendly, but it’s also scalable if your business grows. The only real drawback is the pricing, but if you’re making consistent sales, it’s worth it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Shopify is easy it is to use, even if you’re not super techsavvy. The website process is very straightforward, and you can get a store up and running pretty quickly. There are a lot of templates to choose from, and they look professional without needing much customization. I also liked the variety of payment options—it makes it simple for customers to check out, which is huge for conversions. I’ve been able to reach someone through chat pretty easily when I needed help. #### Cons biggest downside is the cost. Between the monthly subscription, transaction fees, and paid apps, it can get expensive fast, especially if you’re just starting out. --- ### Shopify is a Solid Performer - Overall rating: 4/5 - Reviewer: Sean T. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I enjoy using Shopify, it does, everything I need it to do, and I trust the service with my small business needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Shopify setup is smooth and user friendly. Anyone can start selling practically anything online with just a bit of time. #### Cons Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit. --- ### Selling our online language classes. - Overall rating: 4/5 - Reviewer: Blerta K. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a Language Instructor, it is important to reach more students online. I sell our digital study guides with it and maintain course enrollments. It is a very strong engine of e-commerce, however the monthly prices grow rapidly. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to effortlessly take tuition in a variety of payment options. #### Cons The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down. --- ### no wonder most ecommerce runs on shopify - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. i've been impressed by how capable shopify has been for someone with little to no web development or programming skills. like any SAAS worth it's value, some features you want are hidden behind paywalls, but it is flexible enough that there is almost always a way around it if you are creative, or it is inexpensive via 3rd party apps #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros shopify has been very easy for me to stand up a web store on short notice. i have a modicum of coding experience, but documentation is widely available and has allowed me to unlock a TON of value from the package we signed up for #### Cons there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes. it is also difficult to split and combine orders --- ### The ideal e-commerce platform - Overall rating: 5/5 - Reviewer: Shawn R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Shopify strikes the perfect balance between e-commerce performance and creative freedom. It is my preferred platform for transforming a visual brand identity into an engaging online shopping experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Managing media assets, integrating high-definition photo galleries, and customizing user experiences feel completely seamless without requiring hours of custom coding. #### Cons Total operational costs can scale fast when adding multiple third-party app subscriptions essential for design and marketing. --- ### My Experience with Shopify - Overall rating: 5/5 - Reviewer: Angou L. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Shopify has been great. The tool has seamless features that makes things happen. The interface is easy to navigate which makes it an ideal tool for on-boarding. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that Shopify has great customer support team that is highly responsive and always ready to help. The offer efficient technical support which ensures teams do not under go down-time. The dashboard is intuitive and very easy to navigate even for users with no technical skills. #### Cons Shopify has been an exceptionally great tool for us. I have not experienced any issues with this tool. I really like it. --- ### Shopify, even for a beginner like me - Overall rating: 5/5 - Reviewer: Chiara L. - Verified reviewer: Yes - Industry: Legal Services - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Amazing product, so easy to use even for a beginner like me, it explains everything step-by-step! Worth trying it. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I was unsure the first time I was opening a website of my own but Shopify made everything so much easy, intuitive that I manually got the hang of it. When first opening my online store I got to see how to upload the products and the various payment options and procedures, honestly if you don't know where to start it's the best product ever to start selling! #### Cons My experience was very pleasing so I have nothing to complain about Shopify, valuable product that I would surely recommend. --- ### Track more! - Overall rating: 5/5 - Reviewer: Lucas I. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Shopify allows us to manage one of our affiliate programs as well as view our website sales. It is very easy to navigate and I would recommend it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I primarily use Shopify to connect our affiliate program UpPromote to. It helps streamline the process of connecting with our affiliates and monitoring their progress/referrals. #### Cons I am a very visual person and find it to be somewhat lacking in that department. I do understand that the common Shopify user might not care about visuals as much as I do though. --- ### The best out there for beginners. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's easy to use as the drag-and-drop editor allows for quick customisation. It's very quick and there are many youtube videos to help. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes. i can set up a professional, functional store in a few hours without needing technical expertise or coding knowledge. #### Cons hidden costs from app subscriptions and transaction fees and limited native functionality requiring paid apps for basic features, and a strict 100-variant limit per product... ## More reviews [Next reviews](https://www.softwareadvice.com/retail/shopify-profile/reviews/?page=2) --- Shopify Reviews, Pros and Cons - 2026 Software Advice