---
title: "Shopify vs Wix - 2026 Comparison - Software Advice"
description: "Shopify vs Wix - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/retail/shopify-profile/vs/wix/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-06"
---
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Shopify vs Wix
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Updated November 6, 2026
# Shopify vs. Wix: 2026 Comparison
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Updated November 6, 2026
# Shopify vs. Wix: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/retail/shopify-profile/)
[Shopify](https://www.softwareadvice.com/retail/shopify-profile/)
4.5
[(6764)](https://www.softwareadvice.com/retail/shopify-profile/reviews/)
Starting Price
$29.00per month
Free trial: Available
Free version: Not available
Pros:
- Ease of Use
- Online Store Setup
Cons:
- Pricing
- Customization Options
Who uses Shopify
Based on 6764 reviews
- Popular among: Small businesses
- Most common industries: Retail, Consumer Goods & Services (23%), IT & Software Development (15%) and Professional Services (15%)
- Top use cases: eCommerce (30%), Shopping Cart (12%) and Retail POS System (3%)
77% of users recommend this product
[](https://www.softwareadvice.com/crm/wix-profile/)
[Wix](https://www.softwareadvice.com/crm/wix-profile/)
4.4
[(10819)](https://www.softwareadvice.com/crm/wix-profile/reviews/)
Starting Price
$17.00per month
Free trial: Available
Free version: Available
Pros:
- User-friendly interface
- Drag-and-drop editor
Cons:
- Limited advanced customization
- High pricing
Who uses Wix
Based on 10819 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (16%), Professional Services (16%) and Arts & Entertainment (11%)
- Top use cases: Website Builder (29%), eCommerce (8%) and Blog (8%)
71% of users recommend this product
[](https://www.softwareadvice.com/retail/shopify-profile/)
Shopify
4.5
[(6764)](https://www.softwareadvice.com/retail/shopify-profile/reviews/)
[](https://www.softwareadvice.com/crm/wix-profile/)
Wix
4.4
[(10819)](https://www.softwareadvice.com/crm/wix-profile/reviews/)
+
Add product
Add product
## Shopify vs Wix: At a glance
* * *
Product ratings at a glance
| | Shopify | Wix |
| --- | --- | --- |
| Overall rating | 4.5
6,764 reviews | 4.4
10,819 reviews |
| Ease of use | 4.5 | 4.5 |
| Value for money | 4.3 | 4.3 |
| Functionality | 4.4 | 4.3 |
| Customer support | 4.3 | 4.2 |
| Ease of deployment | 4.5 | 4.5 |
Best in comparison
## User interface
* * *
## Key features
Features selected based on 17,583 reviews from eCommerce
* * *
Content Management
N/A
CRM
4.3
Customizable Branding
N/A
Data Import/Export
N/A
Data Security
4.6
Design Management
N/A
- Multiple Payment Options: 4.8
- Payment Processing: 4.8
- Payment Gateway Integration: 4.7
- Activity Dashboard: 4.6
- Payment Options: 4.6
- For Small Businesses: 4.6
- Sales Reports: 4.6
- Shopping Cart: 4.6
- Mobile Access: 4.6
- Electronic Payments: 4.6
- Data Security: 4.6
- Retail Inventory Management: 4.6
- Social Media Integration: 4.6
- Order Management: 4.5
- Templates: 4.5
- Refund Management: 4.5
- SSL Security: 4.5
- Data Import/Export: 4.5
- Website Management: 4.5
- eCommerce Management: 4.5
- Product Configurator: 4.5
- Shipping Management: 4.5
- Catalog Management: 4.5
- Inventory Tracking: 4.5
- For Retail: 4.4
- Mobile Commerce: 4.4
- Inventory Management: 4.4
- Product Catalog: 4.4
- Multi-Channel Marketing: 4.4
- Customizable Templates: 4.4
- Customizable Branding: 4.4
- Gift Card Management: 4.4
- Customer Accounts: 4.4
- Returns Management: 4.4
- Customizable Reports: 4.4
- Multi-Store: 4.4
- Promotions Management: 4.4
- Reporting/Analytics: 4.3
- Discount Management: 4.3
- Email Templates: 4.3
- Multi-Channel Management: 4.3
- API: 4.3
- Data Synchronization: 4.3
- CRM: 4.3
- Multi-Language: 4.3
- Email Marketing: 4.2
- SEO Management: 4.2
- Content Management: 4.2
- Third-Party Integrations: 4.2
- Electronic Signature: 4.1
- Customer Management: 3.9
Content Management
4.5
CRM
N/A
Customizable Branding
4.5
Data Import/Export
4.3
Data Security
N/A
Design Management
4.4
- Multi-Location: 4.9
- Data Discovery: 4.8
- Keyword Research Tools: 4.8
- Customer Management: 4.8
- Scheduling: 4.8
- Dashboard: 4.7
- Event Scheduling: 4.7
- For Small Businesses: 4.7
- Communication Management: 4.7
- Confirmations/Reminders: 4.7
- No-Code: 4.7
- Reminders: 4.7
- Registration Management: 4.6
- Attendee Management: 4.6
- Surveys & Feedback: 4.6
- Group Scheduling: 4.6
- Real Time Editing: 4.6
- Data Security: 4.6
- Real-Time Notifications: 4.6
- Content Publishing Options: 4.6
- Attendance Tracking: 4.6
- SSL Security: 4.5
- Access Controls/Permissions: 4.5
- Preview Functionality: 4.5
- Text Editing: 4.5
- Template Management: 4.5
- Website Management: 4.5
- Customizable Forms: 4.5
- Website Hosting: 4.5
- Drag & Drop: 4.5
- Content Management: 4.5
- Event Triggered Actions: 4.5
- Engagement Tracking: 4.5
- Activity Dashboard: 4.5
- Post Scheduling: 4.5
- Content Sharing: 4.5
- Online Booking: 4.5
- Post Management: 4.5
- Real-Time Updates: 4.5
- Mobile Access: 4.5
- Social Media Integration: 4.5
- Customizable Branding: 4.5
- Templates: 4.4
- Form Builder: 4.4
- Pre-built Templates: 4.4
- Design Management: 4.4
- Customizable Fields: 4.4
- Landing Pages/Web Forms: 4.4
- Calendar Management: 4.4
- Order Tracking: 4.4
- Video Management: 4.4
- Website Publishing Options: 4.4
- Payment Processing: 4.4
- Dynamic Content: 4.4
- Website Integration: 4.4
- Alerts/Notifications: 4.4
- Inventory Management: 4.4
- Online Payments: 4.4
- Contact Management: 4.4
- Customizable Templates: 4.4
- Categorization/Grouping: 4.4
- Catalog Management: 4.4
- Appointment Management: 4.4
- Real-time Scheduling: 4.4
- Reporting & Statistics: 4.4
- Knowledge Base Management: 4.4
- Booking Management: 4.4
- Promotions Management: 4.4
- Catalog Creation: 4.4
- Website Analytics: 4.4
- Campaign Management: 4.4
- Availability Management: 4.4
- Multi-Channel Marketing: 4.4
- Event Management: 4.4
- Content Import/Export: 4.4
- API: 4.4
- Shopping Cart: 4.4
- Electronic Payments: 4.4
- HTML5 Technology: 4.3
- Email Marketing: 4.3
- Image Library: 4.3
- Order Management: 4.3
- Full Text Search: 4.3
- Backlink Monitoring: 4.3
- Multi-Store: 4.3
- Search/Filter: 4.3
- CMS Integration: 4.3
- Credit Card Processing: 4.3
- WYSIWYG Editor: 4.3
- Shipping Management: 4.3
- Activity Tracking: 4.3
- Email Management: 4.3
- Data Import/Export: 4.3
- Mobile Keywords: 4.3
- Document Management: 4.2
- Online Store Builder: 4.2
- Collaboration Tools: 4.2
- Reporting/Analytics: 4.2
- eCommerce Management: 4.2
- SEO Management: 4.2
- Content Library: 4.2
- Third-Party Integrations: 4.2
- Keyword Rank Tracking: 4.2
- Commenting/Notes: 4.2
- Widgets: 4.2
- Online Booking Tools: 4.2
- Media Library: 4.1
- Billing & Invoicing: 4.1
- Kitting: 4.1
- Multi-Language: 4.1
- Forms Management: 4.1
- Customer History: 4.1
- Survey Builder: 4.1
- Image Editing: 4.0
- CRM: 4.0
- Animation: 3.8
### Wondering if these products fit your needs?
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LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
KissmetricsNot enough reviews
](https://www.softwareadvice.com/marketing/kissmetrics-profile/)[
PrivyNot enough reviews
](https://www.softwareadvice.com/marketing/privy-profile/)[
InstagramIntegration rated 4.7 from 134 reviews
](https://www.softwareadvice.com/marketing/instagram-profile/)
- Birdeye
- Meta for Business
- Twitter/X
- Mad Mimi
- QuickBooks Online
- Zapier
- Constant Contact
- Cyfe
- Brevo
- PayPal Payments
- Extensiv Order Management
- Google Analytics 360
- Klaviyo
- Stripe Payments
- Google Ads
- ShipStation
- Printful
- TikTok
- Pinterest
[
LiveChatIntegration rated 4.8 from 22 reviews
](https://www.softwareadvice.com/help-desk/livechat-profile/)[
Meta for BusinessIntegration rated 4.5 from 69 reviews
](https://www.softwareadvice.com/social-networking/facebook-profile/)[
Twitter/XIntegration rated 4.7 from 20 reviews
](https://www.softwareadvice.com/social-networking/twitter-profile/)
- 123FormBuilder
- Eventbrite
- Tidio
- Google Workspace
- Instagram
- Dropbox
- PayPal Payments
- Google Analytics 360
- TWIPLA
- Poptin
- rankingCoach
- Privy
- JivoChat
- Formilla.com
- UserWay Accessibility Widget
- Wordtune
- Weglot
- SoundCloud
- Schedulista
- Shippo
- Bling
- VosFactures
- ShipStation
- ShipBob
- Syncee
- Smile.io
- Multiorders
- Printful
- Spocket
- Modalyst
- Sendcloud
- Envia.com
- Outvio
- QuickBooks Online
- Scalify
- Picreel
- Klaviyo
- AdScale
- Google Ads
- RumbleTalk
- POWR
- accessiBe
- My AskAI
- Luigi's Box
- Crowdin
- ActiveCampaign
- GitHub
- Cloudinary
- Zoho CRM
- TikTok
- Zapier
- Stripe Payments
- Google Calendar
- YouTube
- Shopify
- Square Payments
- WordPress
## Reviews
* * *
Positive review:
NT
Nicole T.
Event Marketing and Operations
Marketing and Advertising, 2-10 employees
"Fast, intuitive store setup, many customizable themes, wide choice of apps to boost sales, detailed analytics to steer my business."
Aug 18, 2026
Negative review:
VR
Verified Reviewer
Controller
Retail, 2-10 employees
"The platform also lacked deeper analytics and inventory insights, making it harder to scale reliably. As the marketplace grew, competition increased and margins tightened, reducing the long‑term viability for some sellers."
Apr 22, 2026
Positive review:
SA
Simon A.
Founder and Shopify E-commerce Strategist at Opklopper
Internet, 11-50 employees
"For serious brands, the value is not only in the platform itself, but in how the storefront, UX/UI, product structure, data, redirects, tracking, integrations and customer journey are set up."
Jul 13, 2026
Negative review:
BK
Blerta K.
Language Instructor
Education Management, 2-10 employees
"The basic subscription and basic premium apps is not a good value to a small tutoring centre and having to use their outsourced call and chat services can be painstakingly slow when something important in the payment gateway breaks down."
Apr 2, 2026
Positive review:
BL
Brooks L.
Buyer
Retail, Self-Employed
"The platform also offers a variety of payment options, allowing customers to check out using credit cards, digital wallets, and other methods, which helps improve convenience and sales."
Jun 13, 2026
Negative review:
Susana F.
Client Relationship Manager
Health, Wellness and Fitness, 2-10 employees
"One of the downsides of Shopify is that costs can increase quickly as you add apps, premium themes, or advanced features. While the base platform is strong, many essential customizations require paid integrations"
Feb 22, 2026
[Read all reviews](https://www.softwareadvice.com/retail/shopify-profile/reviews/)
Positive review:
Anil K. P.
Software Developer
Computer Software, 2-10 employees
"I especially like the drag-and-drop editor, wide range of templates, customization options, and the ability to manage website content from one platform."
Aug 14, 2026
Negative review:
Alona K.
CEO
Information Technology and Services, 2-10 employees
"Sometimes the dashboard analytics or backend earnings overview tabs can have temporary propagation or syncing delays, which can be slightly confusing at first glance."
Jul 6, 2026
Positive review:
Elisabetta M.
Marketing JR
Marketing and Advertising, Self-Employed
"Its built-in ecosystem (including e-commerce, scheduling, and AI tools) allows you to launch a fully functional site without touching code."
Jul 30, 2026
Negative review:
MC
Mark C.
Membership Secretary and Design
Museums and Institutions, 501-1000 employees
"Worse still, Wix completely fails to remember where you were a few seconds ago. If you are placing multiple images from the same folder onto a page, you have to manually drill down through those exact same three levels of folders time and time again."
Jun 11, 2026
Positive review:
CR
Carolyn R.
Owner
Farming, Self-Employed
"It gives me that flexibility to customize my website, add blogs, photos and business tools all in one place while still keeping things user friendly."
May 6, 2026
Negative review:
KH
kelvin h.
kitchen design
Arts and Crafts, 2-10 employees
"Wix’s biggest drawbacks are its template limitations — once your site is published, you can’t switch to a new design without rebuilding."
May 8, 2026
[Read all reviews](https://www.softwareadvice.com/crm/wix-profile/reviews/)
## Customer support
* * *
Shopify
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
Wix
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
## Training options
* * *
Shopify
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Wix
In Person: Not available
Live Online: Not available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[WooCommerce vs Shopify](https://www.softwareadvice.com/retail/shopify-profile/vs/woocommerce/)[WordPress vs Wix](https://www.softwareadvice.com/crm/wix-profile/vs/wordpress/)