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> Reviews of AdRoll. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if AdRoll is a good fit for you!

Source: https://www.softwareadvice.com/retargeting/adroll-profile/reviews

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AdRoll Reviews

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[Overview](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/)

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# AdRoll Reviews

## Reviews Summary

## Overall Rating

4.0

* * *

## Ratings Breakdown

5

(31)

4

(22)

3

(14)

2

(1)

1

(6)

## Secondary Ratings

Ease-of-use

3.9

Customer Support

3.9

Value for money

3.7

Functionality

3.9

* * *

### Pros

"AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences."

"AdRoll has enabled us to increase the number of views of our ads and reach new customers."

"We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website."

### Cons

"Campaigns sat at zero delivery for days despite budget and approved ads."

"This UI/UX mismatch wastes time and causes misconfiguration."

"Months of wasted budget and time on a platform that never delivered basic functionality."

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AdRoll Reviews, Pros and Cons - 2026 Software Advice