--- title: "AdRoll Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of AdRoll. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if AdRoll is a good fit for you!" source_url: "https://www.softwareadvice.com/retargeting/adroll-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [B2B eCommerce Platform Software](https://www.softwareadvice.com/b2b-ecommerce-platform/) / [AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/) / AdRoll Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/) Reviews [Alternatives](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/alternatives/) # AdRoll User Reviews ## Reviews summary - Overall rating: 4.0/5 - Total reviews: 74 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 3.9/5 - Value for money: 3.7/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 31 reviews (42%) - 4 stars: 22 reviews (30%) - 3 stars: 14 reviews (19%) - 2 stars: 1 reviews (1%) - 1 star: 6 reviews (8%) ### Most mentioned pros - AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences. - AdRoll has enabled us to increase the number of views of our ads and reach new customers. - We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. ### Most mentioned cons - Campaigns sat at zero delivery for days despite budget and approved ads. - This UI/UX mismatch wastes time and causes misconfiguration. - Months of wasted budget and time on a platform that never delivered basic functionality. ## AdRoll customer reviews Showing reviews 1-25 of 74 (page 1). ### Good re targeting software with lots of help! - Overall rating: 4/5 - Reviewer: Louise A. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The ability to reach new audience through retargeting ads! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients. #### Cons The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible. --- ### Inexpensive Remarketing - Overall rating: 4/5 - Reviewer: John H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors. #### Cons Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods. --- ### Clunky advertising platform with lackluster customer support and noticeable lack of features. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult). #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why. #### Cons We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate. --- ### Perfect for chasing your website visitors with ads - Overall rating: 5/5 - Reviewer: Igor G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great platform for advertising. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it. #### Cons Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s --- ### Easy to use- and very effective - Overall rating: 5/5 - Reviewer: Andrew P. - Verified reviewer: Yes - Product usage: Used weekly for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself. #### Cons We would like more granular analytics so that we can better judge which and why certain ads perform better than others. --- ### Great Starter Retargeting Software - Overall rating: 3/5 - Reviewer: Natalie D. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: Used other for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Easy to set up and implement. User friendly. #### Cons As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance. --- ### Very Beginner Remarketing Tool - Overall rating: 3/5 - Reviewer: Jason B. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. This will help you capture more sales to the people who have left your site. It can be a very useful tool for smaller stores. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully. #### Cons This is a very basic remarketing tool. Their functionality is very old and hasn't caught up with the other companies that are doing well in this space. Their tool works great for small stores but I would never recommend it for a medium to alrge size store. --- ### Average retargeting vendor - Overall rating: 4/5 - Reviewer: Kimberly S. - Verified reviewer: Yes - Industry: Internet - Company size: 5001-10000 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app. #### Cons Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features. --- ### Very user friendly - Overall rating: 5/5 - Reviewer: Nikki S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is very user friendly and visually appealing, which makes it easy to use. #### Cons In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step. --- ### AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey. - Overall rating: 5/5 - Reviewer: Ariel D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros - Simple retargeting via integration with Marketing Automation platforms (we use HubSpot) - Cross-platform ad personalization capabilities (Facebook, Twitter, etc.) - Simplified campaign management and optimization #### Cons - Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way - More granular reporting would help with back-end optimization and client recommendations --- ### Adroll, a tool that guarantees overcrowding - Overall rating: 4/5 - Reviewer: Sarah E. B. - Verified reviewer: Yes - Industry: Defense & Space - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adroll is presented as a tool focused on capturing potential customers through very precise means such as the evaluation of their tastes and behavior to be more precise when inferring what their needs are and, consequently, what products could arrive to be of your interest. That fact is vital for a company because it can provide exponential growth. Adroll as a platform has a wide scope to integrate its services using other platforms as a tool, mostly those that offer social network service, in such a way that it expands its own efficiency. At the time of deciding to acquire the services of Adroll, one of the reasons that moved you was to find that its price is accessible and adequate to the value of the platform, in addition to its friendly terms. Speaking of the availability of the tools that allow the user to learn about the unfolding of the platform, Adroll offers webinars and complete and understandable documentation. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success. #### Cons The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited. --- ### Impressive ROI - Overall rating: 5/5 - Reviewer: Eva J. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our overall experience is neutral as we cannot attribute conversions 100% to Adroll. Since we are also running Google Ads concurrently, Adroll may seem like an additional cost and can add up substantially overtime. Without being able to measure objectively its effectiveness, we cannot vouch for the software wholeheartedly. However, we do acknowledge its impressive branding effort over a wide terrain of network. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Up-to-date and very easy to use interface - Easy to set up campaigns with various media types and sizes - Easy to find and choose variety of audience to advertise to #### Cons - Difficult to measure actual effectiveness when visitors convert only after more than one visit. - Can be even harder to measure if Google Ads are also being run as Adroll would claim credit for any conversions. - Reporting can be confusing. --- ### Cheap Conversions, if you already have the traffic. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good growth channel to get more ROI out of adspend. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 3/5 #### Pros Very cheap traffic, generally high quality bar since these visitors are already exposed to your business. Relatively easy to get clicks with minimal work. #### Cons Interface could use some work, reporting is a bit clumsy. Sometimes can seem like a black box. For B2B, leads are questionable. --- ### Adroll provides easy-to-use remarketing software. - Overall rating: 4/5 - Reviewer: Chris H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 3/5 #### Pros Each to use features that allow our agency to quickly start and report on our remarketing campaigns. The data dashboard creates quick and detailed graphs for reporting. This saves us on service time and give us more time for execution and insights. #### Cons My experience has only been with the remarketing product. Within that offering, I haven't found anything that I feel creates a user barrier or makes things difficult on my end. The interface is extremely intuitive. --- ### Worst advertising product - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered It didn't resolve anything instead it asked to pay for their bugs which makes us paying #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros This product is full of bugs and never suggest to use. #### Cons I will suggest not to use this products as it has lots of bugs. #### Reasons for choosing AdRoll I wont refer anyone to use Adroll products --- ### Easy to use - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's really clear what ads you're running, when, and how long they've been running. It's also fairly easy to edit these ads as well. #### Cons The analytics are a bit clunky and unclear at times. Once you really know what you're looking for and you're referencing daily it's easier to navigate. --- ### Adroll is great for Facebook - Overall rating: 5/5 - Reviewer: Locale S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adroll provides a great retargeting platform for Facebook, but the general web retargeting is lacking. Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Ease of use for Facebook purposes. #### Cons Customer support and general web retargeting. --- ### Ok digital remarketing platform. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros It generated sales for us pretty quickly. #### Cons We didn't feel the reach was too good; the interface had limited reporting. --- ### Great for bulk ad uploading - Overall rating: 4/5 - Reviewer: Daniella A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used other for free trial - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I would use AdRoll more if it had more shared functions with the native advertising dashboards that I use. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Love that you can input all the information and the system will pair different copy with different creative. It saves you a lot of time. You can see all of your bulk ads in one place. A clear and easy-to-use dashboard. #### Cons Not as functional or robust as the Facebook Ads Manager dashboard. --- ### Great for retargeting - Overall rating: 5/5 - Reviewer: Vincent P. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good overall experience. Easier to use than facebook or google. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It is very easy to set up and start a retargeting camping. It integrates easily with Shopify. Very intuitive interface. #### Cons The cost charged by impression or click for retargeting is much more expensive than doing it directly on facebook or Google. --- ### Deceitful - Overall rating: 1/5 - Reviewer: Alana K. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used other for free trial - Reviewed: September 2020 - Review source details: This review was submitted organically. No incentive was offered When you cancel or pause a campaign you shouldn't be charged. I asked about this and they deactivated my account so I can't go back in and try to figure out how it happened. Vague explanation. I used this company years ago and saw some great results. I wasted a lot of money in a couple of days this time. Definitely burnt. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros It looks easy to use. The toggle for campaigns seems self explainatory. #### Cons It's not easy to use. You can be charged while not running a campaign while on a free trial. --- ### Adroll for Display Ads - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 1001-5000 employees - Product usage: Used monthly for less than 6 months - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. -Display ads primarily and reporting on ads #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly - Gets the job done/ good pricing - Reporting is extremely simplisitic and user friendly #### Cons - So far I have come across no cons with Adroll --- ### Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend - Overall rating: 1/5 - Reviewer: Lindsay B. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros nothing. It's been a horrible experience. From bad tech support to no customer support to the platform constantly breaking and getting errors. i'm not sure how they are still in business. #### Cons Absolutely everything felt broken. Since June, nothing has worked as promised. The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information” blocked progress, and every time we fixed one step, something else broke. Campaigns sat at zero delivery for days despite budget and approved ads. The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented. We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers. Four months of wasted time and ad spend with no accountability. --- ### To achieve continuous and uninterrupted motivation across all channels - Overall rating: 5/5 - Reviewer: Shir H. - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered AdRoll has enabled us to increase the number of views of our ads and reach new customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels. I like AdRoll for its solutions that simplify digital marketing. AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences. I like the reporting tools because they allow us to customize the data captured and display it efficiently. #### Cons There is nothing I don’t like about AdRoll, the options it offers enhance our ability to market and attract. --- ### Adroll is the gateway to advertising campaigns - Overall rating: 5/5 - Reviewer: Carlos Eduardo D. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products. #### Cons Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients. ## More reviews [Next reviews](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/?page=2) --- AdRoll Reviews, Pros and Cons - 2026 Software Advice