About Shopper Approved

Shopper Approved is a cloud-based solution that allows businesses to collect, manage and actively promote reviews and ratings from their online customers. From the Shopper Approved platform, teams can create widgets to be displayed on websites while choosing the specific ratings and reviews they want to show.

Shopper Approved automatically generates SEO-optimized landing pages based around reviews on products and services posted by customers. Newly created landing pages are automatically spidered by Google, Bing and Yahoo, opening up new SEO keyword opportunities for businesses.


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Supported Operating System(s):

81 Reviews of Shopper Approved

Average User Ratings

Overall

4.86 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(79)

79

4 stars

(11)

11

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 81 results

September 2021

Eszter from T-REX Truck Products

Verified Reviewer

Company Size: 11-50 employees

Industry: Automotive

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2021

Great choice, good price, amazing customer support

We are satisfied with Shopper Approved because it centralizes our reputation and review management and the dashboard is very easy to use for our customer service team. The Q&A service provides a great tool for our customers to ask questions and our responses stay on the page (helping future customers) and building valuable SEO keywords.

Pros

The integration was very easy although we our website is somewhat custom built, Shopper Approved's implementation team took care of everything from coding to styling. We had multiple styling change request and they had no problem working with us until we made it perfect. They did such a great job with the review management (seller rating and product reviews) service that we expanded and subscribed to the Q&A feature as well and could not be happier with the results.

Cons

It would be nice if customers could filter reviews on a product page.

Reasons for Choosing Shopper Approved

Great pricing, excellent customer service.

July 2020

William from TruTech Tools

Company Size: 11-50 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2020

Easy to use, even better support

Shopper Approved makes things very easy when it comes to handling online reviews. The video testimonials are easy, customization of messaging, ease of use in contact a customer should their review warrant it. Shopper Approved support is also fantastic. My contact, [SENSITIVE CONTENT HIDDEN], answers my questions/helps me with issues at lightning fast speed!

Pros

Shopper Approved is easy to use and makes sorting through lots of reviews that come in throughout a day a breeze. The customer resolution feature is also very nice in that one does not have to contact the customer outside of SA, all the information needed is right there.

Cons

The dashboard is a bit old feeling and could be updated/modernized to make for even easier UX. I've been told this is on the to do list for Shopper Approved so I am not worried about the timing. Looking forward to the new interface!

Reasons for Choosing Shopper Approved

ConvertCart has a review system built in to our current plan with them. We have been using Shopper Approved for 5+ years, and don't feel a need to shift at this time.

June 2020

Jason from Spork Marketing, LLC

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

Great Tool For Boosting Ecommerce Websites

At our marketing agency we recommend ShopperApproved merchant reviews to all our clients. While there are some other options on the market that have pros and cons, we like the inexpensive and well thought out merchant review system from ShopperApproved. We do not typically recommend product reviews, as we prefer to retain those in whatever ecommerce CMS we're using, and we do not have an opinion about their local reviews offering (none of our clients are local businesses). We find that the ShopperApproved rating badges and javascript snippets showing recent reviews are very beneficial to conversions. We also find that when ShopperApproved merchant reviews are syndicated to Google Ads, they have a positive effect on ad performance. We like the way the survey content and timing can be customized, and we love the ease of install too - just one JS snippet on the order confirmation page is enough to start collecting merchant reviews. If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes. Also, the user interface for the service is dated and clunky. It's not at all unusable, however, just a little confusing. Still, these are minor issues.

Pros

Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites

Cons

Clunky User Interface, Inconsistent Pricing

Reasons for Choosing Shopper Approved

We have clients using Trustpilot, Reviews.io, and Yotpo. While each of these services has positives over ShopperApproved, we find that they're all either a) much more expensive or b) not syndicating reviews to Google Ads, at least at the lower pricing levels. For many of our clients, we provide a reviews system as part of our package. In that situation, we always provide ShopperApproved, as it is the best value. We have also trialed Google Merchant Reviews. While you can't beat the price, the marketing benefits are limited. What's more, it can take a very long time to obtain a rating. For those reasons, we do not currently focus on Google's offering.

October 2021

Lana from UAV Coach

Company Size: 2-10 employees

Industry: Professional Training & Coaching

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2021

Easy to collect reviews, which help to grow our business

For us, there's a clear relationship between displaying (good) reviews on our site and gaining more customers as a result of that. Also, their customer service is attentive, and they've even done some custom coding in our account to support our business needs.

Pros

We like that Shopper Approved lets us collect reviews using their link within our own email template and coming from our company email. We also like that their code makes it easy to display reviews on our site.

Cons

I wish we had the ability to customize the look and feel of the review collection form on our own, but Shopper Approved has helped us to do that when needed.

Reasons for Choosing Shopper Approved

The price was right.

May 2021

Kevin from Amber Dynamics Inc.

Company Size: 2-10 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

1.0

Customer support

5.0

Functionality

2.0

May 2021

I used to like them

It was a great reviewing platform, but they were never too active and as time passed, they seemed sub-par.

Pros

Their platform is SUPER easy to use. Pretty easy to set up and keep things going. Randomly you'll have issues getting stars to show on your ads and such, that part gets a bit vague with them.

Cons

Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too. We had 14k+ reviews with them after 3 years and they were difficult to communicate with.