# bao Software Reviews, Demo & Pricing - 2026 > Review of bao Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/sales-coaching/bao-profile --- [Home](https://www.softwareadvice.com/) / [Sales Enablement Software](https://www.softwareadvice.com/crm/sales-enablement-comparison/) / bao Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # bao 2026: Benefits, Features & Pricing Wondering if bao is right for your organization? Our Sales Enablement Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview bao 4.8 [(15)](https://www.softwareadvice.com/sales-coaching/bao-profile/#reviews) Pricing Starting at €950.00 per month ### About bao bao, founded in Munich in 2017, has set itself the goal of supporting sales teams in having exclusively good conversations. That's why bao helps companies to systematically and measurably improve their sales conversations. The Conversation Intelligence software identifies success factors in the sales process using Artificial Intelligence and supports the implementation of best practices in real time. bao generates structured, analyzable insights from conversations and provides sales teams with real-time, data-driven guidance on the next best action to succeed in conversations and systematically drive deals forward. Wondering if bao is right for your organization? Our Sales Enablement Software selection experts can help you in 15 minutes or less. ## bao User Interface ## Popular bao Alternatives Main Product bao 4.8 [(15)](https://www.softwareadvice.com/sales-coaching/bao-profile/#reviews) Ratings Breakdown - 4.67Ease of use - 4.29Value for money - 5.0Customer support - 4.33Functionality Pricing Starting at €950.00 per month Get Price Alternative Product [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) 4.4 [(18785)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/) Ratings Breakdown - 3.99Ease of use - 4.05Value for money - 4.13Customer support - 4.38Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Substrata Q](https://www.softwareadvice.com/sales-performance-management/substrata-scip-profile/) 4.9 [(166)](https://www.softwareadvice.com/sales-performance-management/substrata-scip-profile/#reviews) Ratings Breakdown - 4.95Ease of use - 4.86Value for money - 4.83Customer support - 4.90Functionality Pricing Available upon request Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(258)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.45Value for money - 4.64Customer support - 4.65Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Kixie PowerCall](https://www.softwareadvice.com/call-center/kixie-powercall-profile/) 4.6 [(295)](https://www.softwareadvice.com/call-center/kixie-powercall-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.57Value for money - 4.66Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [SalesLoft](https://www.softwareadvice.com/crm/salesloft-profile/) 4.3 [(231)](https://www.softwareadvice.com/crm/salesloft-profile/reviews/) Ratings Breakdown - 4.29Ease of use - 4.10Value for money - 4.08Customer support - 4.23Functionality Pricing Available upon request Get Price ## bao Pricing and Plans Starting price: €950.00 per month Free Trial Free Version Basic €950.00 per user, per month No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## bao Features - Popular features found in Sales Enablement Collaboration Tools Content Library CRM Integration Email Management Engagement Tracking Lead Scoring Performance Management Sales Planning Workflow Automation - More features of bao Activity Dashboard AI/Machine Learning Conversation Intelligence CRM Customizable Fields Dashboard Data Management Goal Setting/Tracking Lead Management Lead Qualification Learning Paths/Tracks Onboarding Performance Metrics Real-Time Analytics Reporting & Statistics Sales Reports Third-Party Integrations ## bao Integrations ReachCX Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review Pipedrive Integration rated undefined from -1 review Slack Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review SalesLoft Integration rated undefined from -1 review See all 7 integrations ## bao User Reviews Overall Rating 4.8 Ratings Breakdown 5 80% 4 20% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.7 Value for money 4.3 Customer support 5.0 Functionality 4.3 Have you used bao and would like to share your experience with others? Florian Hofmann A. Verified reviewer Online Media 11-50 employees Used daily for less than 12 months Review source Reviewed November 2020 Great software! 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb! Cons: Their customer success team is a little bit annoying 😉 Read More ML Marina L. Verified reviewer Information Technology and Services 11-50 employees Used daily for less than 12 months Reviewed March 2021 Better quality of calls for better results 5 The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls... And who doesn't dream of selling products on the phone?! ;-) Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Along with my favorite features like - Creation of individual scripts for phone calls - Analysis of conversations with customers - Analysis of own activity - Possibility to log the calls and save them in the CRM it was important that the transfer of knowledge can take place in our team. Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy. Cons: Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-) Read More Pascal J. Verified reviewer Information Technology and Services 11-50 employees Used daily for less than 6 months Review source Reviewed February 2023 Ein einfaches, intuitives Tool das uns viel Zeit einspart! 5 Mit bao sind wir in der Lage wichtige Vertriebsprozesse auf die wesentliche Aspekte optimiert abzubilden. Erfahrungen die wir in unseren Calls machen, können wir sofort mit einbringen und alle Kollegen sind stets auf dem aktuellsten Stand. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Das Tool ist wirklich sehr übersichtlich designt und aufgebaut. Die Bedienung ist sehr intuitiv und selbsterklärend. Nach nur wenig Einarbeitungszeit waren wir in der Lage, das Potential der Software voll auszunutzen. Auch die Anbindung über das Browser-Plugin in unser CRM Tool war überhaupt kein Problem. Cons: Bislang haben wir noch nichts negatives feststellen können. Read More JM Jochen M. Verified reviewer Consumer Electronics 1001-5000 employees Used daily for less than 12 months Review source Reviewed February 2023 work with Bao 5 The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: With Bao, I can create very individual and easy-to-follow guides tailored to my business. Cons: no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements Read More Markus B. Verified reviewer Information Technology and Services 2-10 employees Used daily for less than 6 months Review source Reviewed April 2020 Bao - time saving assistant for all kinds of repeating phone call procedures 5 Bao is saving a lot of follow up time for my phone calls end eases the execution of the calls. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The ease of use is very nice and straight forward. It helps staying focused and on point during the calls. Cons: Getting started with the tool is generally easy, but it needs some thought on how to integrate your conversation guide into the tool in a properly executable. Looking into the two provided example playbooks really helps a lot here. You should also invest some time into training the calls with the tools (e.g. in your team/with a colleague) before doing your first customer calls. Read More JK Jörg K. Verified reviewer Management Consulting 2-10 employees Used daily for less than 12 months Review source Reviewed March 2020 innovative gamechanger in the field of negotiation and communication 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Easy onboarding: good usability; was initiating a paradigm shift in my mind Cons: It took some time until I understood how to build playbooks on my own. :-) The support helped me to work through this issue in a very professional way. Reasons for choosing bao It was the only one on the market combining the different requirements in this complex matter Read More MW Matthias W. Verified reviewer Internet 51-200 employees Used weekly for less than 12 months Review source Reviewed August 2020 Sales intelligence made in Germany 5 Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: \- bao helped us to understand what actually happens in our conversations - We identified success factors which we rolled out throughout the sales org - Integrations to all tools we need: Salesforce, Hubspot, Slack Cons: \- As you would expect, the onboarding and setup required some time. The education of our employees to really use it to the best extent took us 2 months. Read More VR Verified Reviewer Information Technology and Services 11-50 employees Used weekly for less than 6 months Review source Reviewed April 2020 Great Product! Great Potential! 5 We at Retorio \[SENSITIVE CONTENT HIDDEN\] all love Bao solutions. Great team, great service! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \-Super helpful and easy to use -Bring structure into your call scripts -Generate super valuable data -Easy to onboard new employees -Hubspot integration -Ready to use templates Cons: I'm very happy with the product and Bao's service. It would be helpful to have more functions within the crm system Reasons for choosing bao Easy integration Simple pricing model Read More VD Vinzenz D. Verified reviewer Computer Software 201-500 employees Used daily for less than 6 months Review source Reviewed February 2020 Great tool for sales development teams - especially for onboarding of new employees 5 Starting was very easy. Objection handling is a real game changer for more success in sales development! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: bao is a decent tool for initial telephone contact with potential new customers in the context of cold calls. We were convinced by the straight-forward implementation: starting with the creation of the playbook, fast technical implementation and uncomplicated adaptation to our needs. Cons: there was no problem in using bao as an solution to improve my daily work Read More RH Renke H. Verified reviewer Computer Software 11-50 employees Used weekly for less than 6 months Review source Reviewed April 2020 Great to get your sales team started 5 Great tool to maximize and optimize sales calling. Great support for low energy days when you don't feel like calling people. Great support for first timers. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Helps you effectively and quick with sales calling. Very straightforward and is easy to use. Helps beginners but also can improve experts with stats. Great way to quantify sales work. Cons: I want to be able to read my written comments in the Objections. Does not work properly in the Safari Browser which is a bummer for Mac users. Read More Showing 1 - 10 of 15 Reviews Load More Reviews ## Other Top Recommended Sales Enablement Software [Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/) **4.4** (18785) Recently recommended **107** times [HubSpot Sales Hub](https://www.softwareadvice.com/crm/hubspot-sales-profile/) **4.5** (501) Recently recommended **71** times [Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) **4.9** (33) Recently recommended **40** times [Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/) **4.3** (6978) Recently recommended **26** times Stuck Between Options? Our experts can help you compare bao with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice