Activation Studio is developed by Harvest Tech Labs for Salesforce Marketing Cloud. Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio ads much-needed quality-of-life improvements such as a more marketer friendly workflow, benchmark metrics, Journey Builder integration and a visual drag and drop segment designer. The solution also ads new features to Marketing Cloud such as lead scoring and CDP functionalities like behavioral tracking. Making Marketing Cloud a viable alternative compared to for example Pardot. Any data available in Salesforce CRM, Marketing Cloud and first-party behavioral data is made available via the Marketing Cloud Data Designer. Activation Studio is a flexible, intuitive an...