We have been Aura users for a few months now. The features on this system are things that our team has been trying to get into for years. Everyone on the team is super helpful. We are able to do so many things we couldn't before. It is clearly created by salon industry people, as they have skipped a lot of the fluff we had in different systems, while creating value and features where it counts.

1. We could never utilize online booking because we have different guests book for different amounts of time, but with Aura we are able to adjust each guest individually so all guests have the ability to book their appointments online without screwing up our stylists' schedules. 2. Stylists are able to see all of their numbers on their dashboard from their phones. Previously stylists had to look up reports to view these numbers, and they weren't easy to read, so I was pulling their reports for them. Now they can see their sales, retail percentages, add ons, and several other items quickly on their app dashboard. They are super user friendly. 3. As an owner, I absolutely love their payroll report - I'm now able to do payroll in 30 mins when it previously took me 2 hours. They calculate everything for you - including sliding scales, and are able to adjust per stylist for different levels, etc. It's fantastic.

1. Although customer service is very quick to answer, they do not have 24/7 customer service to call for immediate needs. 2. Learning curve of getting all our clients onto the app. 3. Although they show how to do everything in training, there is not a demo site or login to practice on while training staff.

Team has been great. Listened when we need help & always has an open ear to how the software can work better for our team.

I love the Aurora salon where has empowered my salon to not only go successfully front deskless, but also to raise our retail per client tickets to above $30. The text functionality of Aura is incredible, and has cut down on the amount of calls that we receive to the salon substantially therefore reducing the need for our concierge team to be tied to the phone. The built in review function allows for us to track how our team is doing, boost online reviews, and mitigate negative reviews ever reaching review platforms. The guests love the ease of it being able to text both service providers & the salon concierge. My favorite function is that Aura requires a card when booking and requires the guest to accept cancellation policies and redo policies before booking their appointment. This has saved us from losing countless amounts of dollars on late cancellations or no-shows. The dashboard function makes coaching stylists in monthly meetings easy and is great for visual representation of how they are doing in accordance to their goals. Having a one on one salon success partner through Aura instead of having to wait for hours on end to speak to someone in a support center has made a tremendous difference in the amount of wasted time and frustration when finding resolutions to challenges that we are having in the salon. I love that Aura as a team is here to listen to feedback from owners and find resolutions and implement new programs.

I'm excited for the future where guests are able to see loyalty points in app, salon scale integration, the ability to send sent campaigns to all clients, booking widget, & review widget.

We had to stop using it and switch after 3 months because the Credit Card processing terminals would not work consistently and became a huge headache. We opted for the wireless terminals that allow mobile checkout, but they consistently dropped connection through the day resulting in interrupted processed, and the software locking up, then double and triple charges because it was not possible to tell if the charge had gone through. We have gigabit internet, blazing fast wireless and none of our other devices every drop connection. When we tried to get support from Aura tech support, we only got a response that this hadn't happened to them before. Another issue with Aura is that there are two processing companies and portals to deal with. One for card present and one for card not present. It's a bit of a pain. The onboard process was good and the people we dealt with are nice, but the act that they didn't help us with our issue meant we had to change software quick, we had a non-stop stream of clients calling us telling us they had been charged multiple times, which resulted in lots of apologies and lots of time going into the portals doing refunds. When we cancelled we had to pay a $1,000 cancellation fee, two months worth of payments $900 (for a required 60 day cancellation notice) and then a $495 charge from one of the processors because , surprise, we were on a 3 year contract. I'm sure that was buried somewhere in the fine print of the processors paperwork.

The online booking is better than most and allows stylists bios and images for clients.

Check-out and appointment scheduling is a bit cumbersome and takes too many clicks, slowing down the process. For us, credit card processing was a nightmare and more expensive than our current option. If you opt for Aura we would recommend not opting for the wireless hand-held processing terminals they offer. We were charged large cancellation fees in spite of the fact that the built-in processing did not work consistently for us.

though there were some problems with integration, the software overall is easy to use and most of the problems have been fixed or are being worked on and troubleshot as we speak. The customer service is top notch and they bend over backwards to make it as easy and smooth as possible.

Smart booking and self checkin and checkout were the two biggest draws. also the two way texting with guests. integration was ok. mostly problems with the inventory being transferred correctly (still working on this) and not being up and running when we were supposed to go live.

we mainly had problems with the integration of all of our old data into the new system. client formulas were not correct and inventory wasn't matching up at all.

Since bringing on Aura we have worked with a number of people- They have a great Customer Service repin [SENSITIVE CONTENT] currently! Having a key person to go to when changing software programs is essential to the success.

Ease of use for the client- the customer facing aspect of the system is great

Having to go to their team for things such as mass pricing updates-wish we could do it