--- title: "Brevo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Brevo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Brevo is a good fit for you!" source_url: "https://www.softwareadvice.com/scheduling/brevo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) / Brevo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/scheduling/brevo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/scheduling/brevo-profile/alternatives/) # Brevo User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 3,523 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.5/5 - Value for money: 4.5/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 2,536 reviews (72%) - 4 stars: 786 reviews (22%) - 3 stars: 117 reviews (3%) - 2 stars: 28 reviews (1%) - 1 star: 56 reviews (2%) ### Most mentioned pros - It offers useful features such as a no-code email designer, contact management, marketing automation, and detailed analytics. - Brevo has helped make class bookings, cancellations, reminders, password/OTP emails, and admin notifications much more dependable. - We initially brought clients on for its powerful transactional capabilities, but almost all of them have transitioned their newsletter marketing and automation sequences to Brevo as well. ### Most mentioned cons - The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply. - The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase! - The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality. ## Brevo customer reviews Showing reviews 1-25 of 3,523 (page 1). ### Great free version available - Overall rating: 3/5 - Reviewer: Billie C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Brevo is a great platform for beginners and easy to use. The Free tier works well however you have to pay to remove branding. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Brevo has a good free tier available and is beginner friendly and easy to use. It lets you store lots of contacts too! #### Cons Brevo free version is great however you have to pay to remove the Brevo branding on emails which makes it more unprofessional. --- ### Strayks Appreciate - Overall rating: 5/5 - Reviewer: Favour A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered It has been an awesome experience I must say, I always recommend brevo to my colleagues and other developers #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The UI is very easy to navigate, Unlike most applications i find it simple and straight forward. Plus the integration with my projects always goes smoothly #### Cons My account was suspended immediately i Opened the account,I had to do some verification, but it has been rectified #### Reasons for switching to Brevo Alot, can't say specifically but it was concerning stuff like integration and pricing --- ### Improvements, but uptime needs to get better - Overall rating: 4/5 - Reviewer: Jonas B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered My experience with Brevo is okay. More of the bugs have been fixed, but the reliability of the infrastructure is still too low. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's very simple to set up transactional email and to get an overview of emails being sent, open stats, and so on. It's also good that you can see bounce statistics. The reliability has gone up a little bit in the last year. #### Cons The reliability is still too low. There are too many outages. If Brevo would become more reliable, we wouldn't have to have a backup provider. #### Reasons for choosing Brevo It was simpler to use and had similar pricing --- ### Waste of my money and my time - Overall rating: 1/5 - Reviewer: Glen S. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered I have tried repeatedly to contact Brevo by both phone and email but unfortunately have received little meaningful support. Phone calls go unanswered, and there is not even an option to leave a voicemail. The email responses appear to be automated, typically asking for additional details while thanking me for my patience, despite the information already provided. At this point, I feel as though I have made a donation to the company rather than a worthwhile investment in my business. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros At this point, I cannot say there is anything I have liked about Brevo. Their marketing strategy appears promising; however, their product and customer service have been virtually nonexistent. #### Cons I signed my contract with Brevo on October 22, 2025, and paid the $249.00 fee to gain access to the network. Since then, I have received only one referral, and unfortunately, it was not a valid lead. For the past several weeks, I am not even able to log into the site --- ### Unbeatable volume-based pricing and stellar transactional reliability. - Overall rating: 5/5 - Reviewer: Samuel K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We deploy Brevo across numerous client websites, and it has been an absolute game-changer. We initially brought clients on for its powerful transactional capabilities, but almost all of them have transitioned their newsletter marketing and automation sequences to Brevo as well. It is an incredibly robust, cost-effective, and dependable multi-channel platform that I highly recommend to any business or agency looking to scale without getting hit by massive contact-based price hikes. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I love most about Brevo is its volume-based pricing structure and its flawless transactional email reliability. Unlike platforms like Mailchimp that bill you based on total contacts (and double-charge you for contacts on multiple lists), Brevo bills based on what you actually send. This saves my clients a massive amount of money as their lists grow. Furthermore, having marketing campaigns, transactional emails, SMS, and automation all living under one roof makes managing multiple client sites incredibly seamless. #### Cons The email template library and drag-and-drop editor can feel a bit rigid and clinical compared to some of the more design-focused competitors. While it is completely capable and reliable, it lacks some of the visual polish and ultra-smooth UI found elsewhere. #### Reasons for switching to Brevo Cost and ease of use were the primary factors. --- ### Good Replacement to Klaviyo - Overall rating: 4/5 - Reviewer: Nishtha C. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered It has been good: I haven't had any problems with creating newsletter templates so far. And the team has been helpful too. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like how fast the overall UI is. Creating newsletter templates is easy and fun. The support team is quick to resolve matters as well. And they're putting us on our toes when it comes to list hygiene, something we weren't prioritising previously. Yes, it is a value for money software as far as I can see right now. #### Cons It is a vast software with countless functions. So understanding them without personal demo sessions slows down our onboarding process. Our first month has been difficult because we didn't really get personalised on-call demo sessions to help us understand what to do and what not to do. #### Reasons for switching to Brevo Because it was getting too expensive and we couldn't justify the ROI. --- ### Great Automation, Slight Reporting Issues - Overall rating: 5/5 - Reviewer: Daniel C. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered I have been using Brevo for a couple of years, and the email automation builder has made my campaigns a breeze. Dragging templates, setting up conditional content, and seeing real-time performance stats in the dashboard keeps my workflow tight and saves me hours each month. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The email automation workflow is intuitive, letting us set triggers from form submissions; the drag-and-drop editor feels pretty solid, and the Zapier integration saves time. #### Cons The reporting dashboard is a bit congested, data export options are limited, and support sometimes takes longer than expected to resolve issues. --- ### Stellar Customer Support - Overall rating: 5/5 - Reviewer: Greg N. - Verified reviewer: Yes - Industry: Medical Practice - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Excellent. I'm relatively new to the platform but if these first few weeks of using it are any indication I made a very serendipitous random choice for a platform to start using for newsletter distribution. I will be looking around at the other services offered by Brevo because I'm sure I'm now using only a small fraction of the options. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With my first use of Brevo I ran into an issue requiring some ongoing Customer Support. Dealing with CS is typically a frustrating and/or miserable experience. Brevo's CS was prompt with replies, detailed in its explanations, and I'll venture to say even understanding about the situation I was in. #### Cons No complaints yet. It integrates seamlessly with another platform I use, so that between them I layout and send my newsletter. And I have zero tech savvy so ease of use is key. --- ### Easy Peasy Brevo! - Overall rating: 5/5 - Reviewer: Gee J. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered the customer support is responsive even the email only for the lower plan. the marketing and sales platform i think are very good but again not amazing but bang for the buck; one for the better platforms #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros like the UI and the ease of use. learning curve is minimal. Everything is laid out in a clean simple manner. #### Cons the AI component is basic. The basic plans for just email is affordable and a good value. The ad-ons can get pricey and compared to some platforms still have limitations #### Reasons for choosing Brevo easier to use and cleaner user interface --- ### Took a bit, but it is worth it! - Overall rating: 5/5 - Reviewer: DONALD A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered It is working great for four different businesses I own/operate. in some cases I had to work hard to understand or find out how to do somethings in building an automation, or had to wait for the email response to a question, but the system works well... #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Once I learned it's intricacies, it was very easy to use. I liked that it provides a visual representation of the automation with logs to show progress for each individual. #### Cons Many of its operational and automation building methods took a while to figure out or even find, but once I knew how they worked or where they were, it was a breeze. --- ### Brevo Nuvy - Overall rating: 5/5 - Reviewer: Henrique de Souza R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User-friendly interface, easy integrations, and fast support in Portuguese. We use it for sending emails from our system, and it greatly simplifies the creation of templates. #### Cons I had billing issues four times and had to create a PayPal account to resolve them. I would provide my card details, and within minutes the platform would cancel the transaction, but the charge would still be processed on my credit card. #### Reasons for choosing Brevo Due to the ease of migrating existing templates from SendGrid and integration with APIs. #### Reasons for switching to Brevo Due to the cost of the fixed IP address and monthly fee. --- ### Brevo / Brevo PushOwl - Overall rating: 5/5 - Reviewer: Amanda L. - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered It’s great. It feels like a platform that actually wants you to succeed rather than just one that wants to bill you for your contact list size. The Value for Money is huge and the ease of use has saved me a ton of time. The support team, specifically how they handled PushOwl issues with super speed, really gives me peace of mind. It’s a solid, reliable tool with a support team that actually has your back. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Honestly, it’s the customer support. It is so rare to find a tech company that actually feels human. Whenever I’ve run into a wall especially with the PushOwl integration their team has been all over it. They are incredibly fast, they actually get the technical side of the issue without me having to explain it three times, and they follow up afterward just to make sure everything is still running smoothly. It’s also just a really pretty, easy-to-use platform. Most "all-in-one" tools feel like a cluttered mess, but Brevo keeps things clean and simple. #### Cons The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops. #### Reasons for choosing Brevo I chose Brevo for the lower costs and a much more intuitive, user-friendly UI. #### Reasons for switching to Brevo Cost and needed a fresh platformSwitched for lower cost & easier tools. --- ### I recommend Brevo for your Digital Marketing solution - Overall rating: 5/5 - Reviewer: Cristiano L. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered I use it for a years and all I need to do about Digital Marketing I can do with it. The price is just. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It´s a complete Marketing platform with the resources I need for my SaaS. In one platform I have CRM, Automation, SMTP, whatsapp, Deals and more. The Customer Support is very helpful when I nedded. It´s easy to use the UIX and the api. #### Cons Some time there are new functions that I wasn´t using that don´t work fine, new configurations, but the support can solve in time. #### Reasons for choosing Brevo Because when I started I do not use full the resources and Brevo have a good free plan we can use to configure until use and than pay for. --- ### Good value email marketing platform, but clean your list before sending - Overall rating: 4/5 - Reviewer: Imre H. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used monthly for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered We used Brevo for a Toyota dealership email campaign with a large imported contact list. The first campaign was suspended because our historical CRM/newsletter database contained many invalid and outdated email addresses. This was not entirely Brevo's fault, as the list had been collected over several years and required proper validation. After authenticating our sending domain, validating the email lists with an external verification tool, and removing invalid addresses, the campaign was sent successfully. Overall, Brevo worked well after the necessary setup and list cleaning. I would recommend it as a good value email marketing platform, but older contact databases should definitely be cleaned and verified before sending large campaigns. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Brevo offers good value for email marketing compared to larger competitors. The drag-and-drop editor was easy enough to use for creating a professional newsletter, and the pricing model worked well for our dealership campaign. After domain authentication and proper list cleaning, we were able to send our campaign successfully. The support team also provided useful deliverability details, such as hard bounce rates, bad MX addresses and role-based email issues. #### Cons Contact management can feel slow and clunky with larger lists. Bulk deletion and list cleanup are not as smooth as expected, and some parts of the import and field mapping workflow could be clearer. Our first large campaign was suspended because our imported database contained many outdated emails, and the reactivation process was stressful at first, although support eventually explained the issue clearly. #### Reasons for choosing Brevo Mailchimp was too expensive for our expected contact volume. #### Reasons for switching to Brevo We wanted a more affordable and scalable email marketing solution for sending larger dealership newsletters. Our previous WordPress-based newsletter setup was less suitable for deliverability, reporting, list management, unsubscribe handling, and larger campaign sending. --- ### Brevo Review-Yinvesti Team - Overall rating: 5/5 - Reviewer: Bahnas Y. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Brevo was positive and reliable. Once I learned where everything was, the platform made everyday tasks simple and consistent. I liked that it supported both basic needs and more advanced actions without forcing me to learn complicated systems. The workflow felt predictable which made it easier to plan and organize communications. Even with the small inconveniences I encountered, the benefits outweighed the frustrations. Brevo helped me stay organized and complete tasks that would have taken much longer elsewhere. I would describe the experience as dependable and helpful for managing communication in an efficient way. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed. #### Cons The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother. #### Reasons for choosing Brevo Better pricing, more intuitive, and more reliable --- ### Excellent Platform with Top-Notch Customer Support! - Overall rating: 5/5 - Reviewer: Nandang D. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Brevo has been fantastic. The tools are easy to set up for email management and marketing automation. On top of that, their customer experience team provides world-class service, making the entire user journey smooth and reliable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The platform is very user-friendly and perfect for managing seasonal events or campaigns. What impressed me the most was their customer support. They are incredibly fast, understanding, and highly professional when handling user requests. #### Cons There is nothing much to dislike. It works perfectly for my marketing needs, though you just need to remember to manage your subscription plan if you only use it for temporary events. #### Reasons for choosing Brevo Brevo offers a much better free tier, more affordable and flexible pricing plans, and an easier setup process for quick, short-term marketing campaigns. --- ### Easy setup and high value vs competitors. - Overall rating: 5/5 - Reviewer: Rob L. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered Very satisfactory. I have had little issue with the service since switching, and one of them was simply an issue of me not being able to find a fuction, which support easily pointed out to me. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Value of services vs competitors. Ease of use of the dashboard and SMTP/API interfaces. Thanks to this, and a decent third party support of the service, I was able to quickly migrate us from mailchimp to Brevo. #### Cons Some instructions are unclear, so documentation could use a mild "tune-up." Such as when I was notified that we did not have a functioning captcha (due to an API key mismatch on our end), no where did it state that we needed to open a ticket to verify the resolution to prevent our service being locked. The way the docs were written made it sound like it would be automatically checked. #### Reasons for choosing Brevo Easy migration from mailchimp, good reports from other users for Brevo/Sendinblue, reasonable pricing. #### Reasons for switching to Brevo Expanded our use from just email marketing campaign (newsletter type signup) to also using Brevo for transactional SMTP service. Also, the cost for Mailchimp did not come near meeting a decent ROI. --- ### Good experience with Brevo across all areas - Overall rating: 5/5 - Reviewer: George L. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, I've found Brevo to be a powerful and well-designed platform with excellent support, useful reporting and analysis and great customer population management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've had a positive experience with Brevo overall. The dashboard is intuitive, campaign creation is straightforward, and importing and managing contact lists is much easier than many alternatives I've used. The reporting tools are clear and make it easy to understand how campaigns are performing. I was also impressed with the support team. They were professional, polite, informative and took the time to review my situation in detail rather than simply providing generic responses. #### Cons The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality. In my case, the compliance team worked with me constructively and helped identify the underlying issues, which I appreciated. #### Reasons for choosing Brevo Better on price and developer friendliness - another project I worked on used Brevo APIs to automatically capture emails from Node.js into my lists --- ### Excellent All-Around CRM with Outstanding Support - Overall rating: 5/5 - Reviewer: Stefano B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered My experience with Brevo has been overwhelmingly positive. It's been a game-changer for our business operations, streamlining our customer management processes while remaining budget-friendly. The learning curve was minimal thanks to the clean, logical interface design. The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs enhancement, the platform's strengths far outweigh this issue. The reliable performance and excellent support make it a solid choice for growing businesses. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What impressed me most about Brevo is the exceptional customer support team. They're incredibly responsive and knowledgeable, always going above and beyond to help resolve issues quickly. The platform offers outstanding value for money - you get enterprise-level features at a fraction of the cost of competitors. The interface is intuitive and user-friendly, making it easy for our entire team to adopt without extensive training. I also love how customizable everything is, from workflows to custom attributes and variables, allowing us to tailor the system perfectly to our specific business needs. #### Cons My main concern is with the webhook controls, which need some improvement. The current system lacks the granular control needed to specify exactly what data gets sent through webhooks. We need more filtering options and better configuration settings to have precise control over what information is transmitted to our integrated systems. #### Reasons for switching to Brevo Compared to alternatives like HubSpot, whose pricing becomes prohibitively expensive for SMEs with their upselling philosophy requiring over $1,000/month just to have a truly functional CRM, Brevo is transparent and you can basically have everything you need starting for FREE. --- ### Reliable all-in-one email platform with a developer-friendly API - Overall rating: 5/5 - Reviewer: Attila P. - Verified reviewer: Yes - Industry: Information Services - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall my experience has been excellent. Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward. It does exactly what I need without forcing me into an expensive plan, and the platform has been stable in daily production use. I would happily recommend it to other developers and small business owners. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brevo offers great value for money — the free tier is generous enough to get started without any upfront cost, which is ideal for small businesses and side projects. The API is well-documented and easy to integrate; I had transactional emails working in my Spring Boot app within an hour. The admin interface is clean and intuitive, and the drag-and-drop template editor makes it simple to design good-looking marketing campaigns without writing HTML by hand. Having both transactional email and marketing campaigns under one roof is also a big plus. #### Cons Honestly, very few complaints. The dashboard can feel a bit slow to load at times - but its my internet speed, I think. #### Reasons for switching to Brevo They ended the free account, but I am not using it so frequently. --- ### Powerful owned-channel platform — with support that actually makes you a better sender - Overall rating: 5/5 - Reviewer: Gabriel L. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered It started rough and ended genuinely well. An early re-engagement campaign to a list I hadn't validated properly produced a high bounce rate and got my account suspended — entirely a mistake on my side. What impressed me was how Brevo handled it: instead of a wall, I got a clear, patient, human review that treated the situation as a chance to fix the root cause. I rebuilt my subscription process (double opt-in, CAPTCHA, separate consent and privacy checkboxes), cleaned my list, and adopted a proper warm-up discipline. Today I have a compliant, healthier setup and a much better grasp of deliverability — and I'm building my whole owned-channel strategy (email, WhatsApp, automations) on Brevo. For anyone serious about owning their audience rather than renting it, the combination of tooling, fair pricing and human support makes Brevo easy to recommend. Just respect list hygiene from day one — they will. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Two things stand out. First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes, segmentation, automations, native double opt-in forms with CAPTCHA, an authenticated sending domain, and a doubleOptinConfirmation endpoint that let me wire my own website forms straight into a compliant subscription flow. The free tier is generous enough to build all of this before paying a cent. Second, and most of all, the human support. When my account was flagged, the specialist who handled my case (Danilo) was clear, fair, and — crucially — educational rather than punitive. He told me exactly what to fix, pointed me to the right guides, and reviewed my implementation quickly. I came out of it with a healthier setup and a real understanding of deliverability. That kind of support is rare. #### Cons The account-protection process, while ultimately fair, is abrupt for a first-time sender. Because Brevo runs on shared IPs, a single early campaign to a poorly-validated list can trigger a suspension fast. I'd have loved a clearer warning before sending to a high-risk list, and the self-service reactivation flow was confusing at first — it took a human to clarify what was actually needed. There are also a few API gaps for developer-driven setups: sign-up forms and segments can only be created in the UI (not via API), category-type attributes return numeric IDs (so you need a lookup to read them), and list subscriber counts can lag behind reality. None are dealbreakers, but they add friction when you're automating. --- ### Powerful Email Marketing Platform with Room for Improvement - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Brevo has been positive. The platform offers useful tools for email marketing, contact management, and campaign tracking. It helped us manage large mailing lists and communicate with customers efficiently. However, some areas such as billing clarity, recipient count visibility, and certain interface functions could be improved. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about Brevo was its all-in-one marketing platform. Email campaign creation, contact management, automation, and reporting are all in one place, which made it efficient to manage our marketing activities. #### Cons The contact and recipient count was sometimes confusing. There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear. --- ### Email marketing that doesn’t break the bank and fits a luxury brand. - Overall rating: 5/5 - Reviewer: Frank R. - Verified reviewer: Yes - Industry: Luxury Goods & Jewelry - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I entered into the management of Brevo together with my billing duties at Kilarys and it was easier than I thought. The interface is not overcrowded and email control is straightforward and the price as compared to the normal price charged by similar sites made it an easy internal sell. We do not need a separate marketing staff, as it handles our sales and marketing communication. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The email editor is well-organized and the mailing is always of high quality. Brevo makes our communications look the part, in a jewelry brand where presentation is important. #### Cons There is inconsistency in spam filtering of incoming campaign analytics. There are some valid engagement data that is flagged strangely and that confuses me when I go through campaign performance that relates to billing. --- ### A powerful and accessible email marketing platform with room for clearer contact management - Overall rating: 5/5 - Reviewer: Arnaud M. - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Brevo has been positive. The platform offers good value for money and provides many useful features for email marketing, sales communication, and automation. The email campaign creation process is straightforward, and the tools are powerful enough for professional use. However, I think the user experience could be improved when it comes to explaining recipient filtering, contact status, and deliverability rules. More detailed and visible explanations would help users understand why some contacts are excluded from a campaign. Despite this, Brevo remains a reliable and efficient solution for managing email communication and marketing campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Brevo is a complete and accessible platform for managing email campaigns. I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool. The platform is quite easy to use, even for users who are not email marketing specialists. #### Cons Some parts of the platform could be clearer, especially when managing contact lists and campaign recipients. For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why. --- ### User Experience Feedback - Overall rating: 5/5 - Reviewer: Roman J. - Verified reviewer: Yes - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content and a high-quality email list. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simple and clear to use, with excellent support. For many companies, this is a tool that enables sales growth and the acquisition of new customers who would otherwise be out of reach—especially if you’re looking to expand into new markets. It is cost-effective and can significantly increase sales. #### Cons I can’t say that there’s anything we don’t like about it. I would just like us to have been warned sooner about the low-quality database and what that means for the delivery of marketing campaigns. ## More reviews [Next reviews](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/?page=2) --- Brevo Reviews, Pros and Cons - 2026 Software Advice