---
title: "Brevo Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Brevo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Brevo is a good fit for you!"
source_url: "https://www.softwareadvice.com/scheduling/brevo-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Brevo Reviews

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# Brevo User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 3,526

### Secondary ratings

- Ease of use: 4.6/5
- Customer support: 4.5/5
- Value for money: 4.5/5
- Functionality: 4.5/5

### Rating distribution

- 5 stars: 2,538 reviews (72%)
- 4 stars: 787 reviews (22%)
- 3 stars: 117 reviews (3%)
- 2 stars: 28 reviews (1%)
- 1 star: 56 reviews (2%)

### Most mentioned pros

- The email automation workflow is intuitive, letting us set triggers from form submissions; the drag-and-drop editor feels pretty solid, and the Zapier integration saves time.
- It offers useful features such as a no-code email designer, contact management, marketing automation, and detailed analytics.
- I appreciate how Brevo's drag-and-drop email builder lets me create responsive campaigns in minutes, and the real-time preview keeps me from sending broken layouts.

### Most mentioned cons

- The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -> directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase!
- The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality.
- The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply.

## Brevo customer reviews

Showing reviews 1-25 of 3,526 (page 1).

### Great free version available

- Overall rating: 3/5
- Reviewer: Billie C.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

Brevo is a great platform for beginners and easy to use. The Free tier works well however you have to pay to remove branding.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

Brevo has a good free tier available and is beginner friendly and easy to use. It lets you store lots of contacts too!

#### Cons

Brevo free version is great however you have to pay to remove the Brevo branding on emails which makes it more unprofessional.

---

### Good Replacement to Klaviyo

- Overall rating: 4/5
- Reviewer: Nishtha C.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 11-50 employees
- Product usage: Used daily for less than 6 months
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

It has been good: I haven't had any problems with creating newsletter templates so far. And the team has been helpful too.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

I like how fast the overall UI is. Creating newsletter templates is easy and fun. The support team is quick to resolve matters as well. And they're putting us on our toes when it comes to list hygiene, something we weren't prioritising previously. Yes, it is a value for money software as far as I can see right now.

#### Cons

It is a vast software with countless functions. So understanding them without personal demo sessions slows down our onboarding process. Our first month has been difficult because we didn't really get personalised on-call demo sessions to help us understand what to do and what not to do.

#### Reasons for switching to Brevo

Because it was getting too expensive and we couldn't justify the ROI.

---

### Improvements, but uptime needs to get better

- Overall rating: 4/5
- Reviewer: Jonas B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

My experience with Brevo is okay. More of the bugs have been fixed, but the reliability of the infrastructure is still too low.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It's very simple to set up transactional email and to get an overview of emails being sent, open stats, and so on. It's also good that you can see bounce statistics. The reliability has gone up a little bit in the last year.

#### Cons

The reliability is still too low. There are too many outages. If Brevo would become more reliable, we wouldn't have to have a backup provider.

#### Reasons for choosing Brevo

It was simpler to use and had similar pricing

---

### Waste of my money and my time

- Overall rating: 1/5
- Reviewer: Glen S.
- Verified reviewer: Yes
- Industry: Real Estate
- Company size: Self-Employed
- Product usage: Used daily for less than 12 months
- Reviewed: May 2026
- Review source details: This review was submitted organically. No incentive was offered

I have tried repeatedly to contact Brevo by both phone and email but unfortunately have received little meaningful support. Phone calls go unanswered, and there is not even an option to leave a voicemail. The email responses appear to be automated, typically asking for additional details while thanking me for my patience, despite the information already provided. At this point, I feel as though I have made a donation to the company rather than a worthwhile investment in my business.

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 1/5

#### Pros

At this point, I cannot say there is anything I have liked about Brevo. Their marketing strategy appears promising; however, their product and customer service have been virtually nonexistent.

#### Cons

I signed my contract with Brevo on October 22, 2025, and paid the $249.00 fee to gain access to the network. Since then, I have received only one referral, and unfortunately, it was not a valid lead. For the past several weeks, I am not even able to log into the site

---

### Persist through the learning period, it's (mostly) worth it

- Overall rating: 4/5
- Reviewer: Tayler O.
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 201-500 employees
- Product usage: Used daily for less than 6 months
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

frustrating to learn, but easy once you know your way around and can craft your own way past certain obstacles you'll inevitably face

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

The email designer is generally very intuitive and user friendly. It's very easy to build beautiful campaigns with relatively no effort. Scheduling emails and differentiating types of emails also makes it great.

#### Cons

There's several things it has that are advertised as easy that I would not classify as even remotely that. Getting Brevo to talk to other apps is practically a nightmare depending on the other apps you use, and contact attributes are not very easy to cross over. This could just be that I am unlucky and use the few apps that Brevo doesnt talk to very well (blackbaud, shelterluv, and gogophoto to name a few), but even connections through zapier can be quite difficult.

#### Reasons for switching to Brevo

not sure, I was not here when the switch was made. But I do know Brevo is significantly cheaper.

---

### Great budget option for small businesses

- Overall rating: 4/5
- Reviewer: Neil S.
- Verified reviewer: Yes
- Industry: Entertainment
- Company size: Self-Employed
- Product usage: Used weekly for less than 12 months
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall it works well enough if you're a small business and you don't have a lot of budget to spend.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It's great to have Brevo as an option to do your marketing if you have less than 1000 customers and don't want to pay now Maulchimp make you. Limiting you to 300 a day is perfectly manageable. Their staff are super helpful and explain everything when you're unsure of stuff.

#### Cons

I find the way the way they present their variables when trying to see what customers have acted certain ways and when is overly complicated and Mailchimp do this a lot better. Want to see who's not opened an email? You should be able to do it one click. Things like this aren't quick/instant on Brevo and they could really improve here by having instant drop down menu options for everything, rather than having to give about six variables to get the answer.

#### Reasons for switching to Brevo

They started charging for having over 250 customers

---

### Best email for marketing

- Overall rating: 5/5
- Reviewer: Alvaro B.
- Verified reviewer: Yes
- Industry: Ranching
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

Very good, I recommend it. Easy to set up and use, friendly for begginers but powerfull overall. Excellent value

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Good service, excelent value for the money, very good and fast customer support. Very nice user interface.

#### Cons

Daily usage limit for free users, but very good option overall. The best of all free mail senders...

#### Reasons for switching to Brevo

Very Expensive, very few innovations, just for big companies

---

### Stellar Customer Support

- Overall rating: 5/5
- Reviewer: Greg N.
- Verified reviewer: Yes
- Industry: Medical Practice
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: August 2026
- Review source details: This review was submitted organically. No incentive was offered

Excellent. I'm relatively new to the platform but if these first few weeks of using it are any indication I made a very serendipitous random choice for a platform to start using for newsletter distribution. I will be looking around at the other services offered by Brevo because I'm sure I'm now using only a small fraction of the options.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

With my first use of Brevo I ran into an issue requiring some ongoing Customer Support. Dealing with CS is typically a frustrating and/or miserable experience. Brevo's CS was prompt with replies, detailed in its explanations, and I'll venture to say even understanding about the situation I was in.

#### Cons

No complaints yet. It integrates seamlessly with another platform I use, so that between them I layout and send my newsletter. And I have zero tech savvy so ease of use is key.

---

### Easy Peasy Brevo!

- Overall rating: 5/5
- Reviewer: Gee J.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 2-10 employees
- Product usage: Used monthly for less than 12 months
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

the customer support is responsive even the email only for the lower plan. the marketing and sales platform i think are very good but again not amazing but bang for the buck; one for the better platforms

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

like the UI and the ease of use. learning curve is minimal. Everything is laid out in a clean simple manner.

#### Cons

the AI component is basic. The basic plans for just email is affordable and a good value. The ad-ons can get pricey and compared to some platforms still have limitations

#### Reasons for choosing Brevo

easier to use and cleaner user interface

---

### Took a bit, but it is worth it!

- Overall rating: 5/5
- Reviewer: DONALD A.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: September 2026
- Review source details: This review was submitted organically. No incentive was offered

It is working great for four different businesses I own/operate. in some cases I had to work hard to understand or find out how to do somethings in building an automation, or had to wait for the email response to a question, but the system works well...

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

Once I learned it's intricacies, it was very easy to use. I liked that it provides a visual representation of the automation with logs to show progress for each individual.

#### Cons

Many of its operational and automation building methods took a while to figure out or even find, but once I knew how they worked or where they were, it was a breeze.

---

### Best Rust based Marketing/Transactional Email Platform out there!

- Overall rating: 5/5
- Reviewer: Mark B.
- Verified reviewer: Yes
- Industry: Wine and Spirits
- Company size: Self-Employed
- Product usage: Used weekly for less than 12 months
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall, the platform has been a gem. I've wanted to be an ALL Rust programmer, and Brevo has helped me keep that pledge for my entire backend. The API and debugging with logs helped alleviate headaches and wasted time that I've encountered with many other platforms.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

As a "Rust First" developer, I have found the documentation and ease of integration with my complex Rust E-Comm system second to none! The support has been next level and I have high praise for the API, the reasonable cost to utilize for small customers and everything has been so smooth; I couldn't have asked for a more complementary platform to recommend to all my customers.

#### Cons

Can't think of any, right now. I haven't utilized campaigns or automation yet, but I plan to implement in the next month or so.

#### Reasons for choosing Brevo

Rust based (main driver), Easy of integration, Developer first approach. Cost and flexability.

#### Reasons for switching to Brevo

I wanted a more agile system that was built in Rust and the cost was a huge factor and flexibility for my customers smaller size is perfect.

---

### Reliable platform, excellent support

- Overall rating: 5/5
- Reviewer: Mark P.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I switched to Brevo for both transactional and campaign emails about two years ago. I'm glad I did. The platform is excellent, paired with genuinely helpful customer service. I recently contacted Brevo support about a transactional email delivery issue that was not straightforward to diagnose. Before raising the ticket, I had already used Brevo’s portal to inspect the delivery logs, which were detailed and easy to follow. The support response was excellent. Brevo replied within a couple of hours, investigated the specific recipient mail routing at the time of delivery and explained exactly where the rejection came from. The level of detail went well beyond a generic support response or a link to a help article. The combination of traceable transactional email logs and support that was willing to properly investigate the case gives me a lot of confidence in the platform. Deliverability issues can be messy, but this experience made me feel that Brevo has our back when something does not behave as expected.

#### Cons

I do not have any major cons to raise. Overall, I am a happy customer and appreciate Brevo's dependability and excellent customer service.

#### Reasons for switching to Brevo

Transactional email traceability. Value for money.

---

### Brevo / Brevo PushOwl

- Overall rating: 5/5
- Reviewer: Amanda L.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 11-50 employees
- Product usage: Used daily for less than 6 months
- Reviewed: April 2026
- Review source details: This review was submitted organically. No incentive was offered

It’s great. It feels like a platform that actually wants you to succeed rather than just one that wants to bill you for your contact list size. The Value for Money is huge and the ease of use has saved me a ton of time. The support team, specifically how they handled PushOwl issues with super speed, really gives me peace of mind. It’s a solid, reliable tool with a support team that actually has your back.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Honestly, it’s the customer support. It is so rare to find a tech company that actually feels human. Whenever I’ve run into a wall especially with the PushOwl integration their team has been all over it. They are incredibly fast, they actually get the technical side of the issue without me having to explain it three times, and they follow up afterward just to make sure everything is still running smoothly. It’s also just a really pretty, easy-to-use platform. Most "all-in-one" tools feel like a cluttered mess, but Brevo keeps things clean and simple.

#### Cons

The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.

#### Reasons for choosing Brevo

I chose Brevo for the lower costs and a much more intuitive, user-friendly UI.

#### Reasons for switching to Brevo

Cost and needed a fresh platformSwitched for lower cost & easier tools.

---

### Brevo Review-Yinvesti Team

- Overall rating: 5/5
- Reviewer: Bahnas Y.
- Verified reviewer: Yes
- Industry: Management Consulting
- Company size: 11-50 employees
- Product usage: Used daily for less than 6 months
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

My overall experience with Brevo was positive and reliable. Once I learned where everything was, the platform made everyday tasks simple and consistent. I liked that it supported both basic needs and more advanced actions without forcing me to learn complicated systems. The workflow felt predictable which made it easier to plan and organize communications. Even with the small inconveniences I encountered, the benefits outweighed the frustrations. Brevo helped me stay organized and complete tasks that would have taken much longer elsewhere. I would describe the experience as dependable and helpful for managing communication in an efficient way.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I appreciated how straightforward Brevo was to use from the beginning. The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms. I found it helpful that creating campaigns felt quick and intuitive, especially when customizing messages or adjusting templates. The automations were also easy to set up and saved me time once everything was running. Brevo made it simple to manage contacts and keep everything in one place without feeling overwhelming. Overall it offered a practical experience that supported what I needed.

#### Cons

The main issue I ran into with Brevo was that some features required extra steps that felt a bit slower than they should have been. Certain customization options were available but not as flexible as I hoped, which led to a few moments of adjusting my approach to make things work. There were also times when the interface responded a little slower during heavier tasks. None of these problems were deal breakers, but they did interrupt the workflow on occasion. I felt that a bit more refinement in some tools would make the experience smoother.

#### Reasons for choosing Brevo

Better pricing, more intuitive, and more reliable

---

### Amazing - Very impressive to see what the progress

- Overall rating: 5/5
- Reviewer: Edgar d.
- Verified reviewer: Yes
- Industry: Mechanical or Industrial Engineering
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

As of now, one of the most solid ESPs out there, which not only produces an amazing front-end/UI experience but also delivers top-notch results on deliverability and acceptance by big providers.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

There are plenty of good reasons to like—easy product, well-built and clean interface. What most companies fail at is keeping a product that is friendly to end-users, since they want to showcase many options. However, SendinBlue (now Brevo) provides an excellent, clean path for Marketing and User Management. To add that the price is fantastic for small and mid-sized companies. API access is very but very good very impressive, quick fyi for those whom needed it

#### Cons

I want to be able to add Marketeers and other users to the account without additional fees. I don't see the added value and it creates frustration to share a password.

#### Reasons for choosing Brevo

Solid platform, very cheap and not ideal for what I was trying to accomplish.

#### Reasons for switching to Brevo

Performance, Price and feedback from other users/companies on the platform.

---

### Great For Transactional Email

- Overall rating: 4/5
- Reviewer: Faydra D. F.
- Verified reviewer: Yes
- Industry: Computer & Network Security
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: October 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

My overall experience with Brevo has been good. It's easy to use, it's great value for the amount I spend on it. I tried using it for email marketing campaigns, but it wasn't ideal since I wasn't bombarding my subscribers all the time with emails. I'd go back the next month to do a newsletter, and all my subscribers would be marked "inactive." Their WordPress plugin used to not be updated in a timely manner, but they've done better in this department.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 2/5
- Functionality: 5/5

#### Pros

I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that. I find the user interface to be easy to navigate, and I can always quickly find what I need.

#### Cons

I haven't used their customer support in quite some time, because they used to give me answers that weren't correct. What I didn't like about that is that someone who knows nothing about how email works would look at their replies and find them plausible. However, the technical language in their replies left a lot to be desired.

#### Reasons for switching to Brevo

I was able to secure a lifetime subscription through AppSumo.com to be able to send out 10,000 emails a month, and I'd been looking for something other than WP Mail SMTP, which is a pain in the rump to set up.

---

### Best Email Tool for allround performance

- Overall rating: 5/5
- Reviewer: Rishab R.
- Verified reviewer: Yes
- Industry: Telecommunications
- Company size: 51-200 employees
- Product usage: Used monthly for more than 2 years
- Reviewed: May 2026
- Review source details: This review was submitted organically. No incentive was offered

Its been a long and never ending story with Brevo. It is an allround tool for my monthly email marketing which helps to keep in touch with my interactive audience.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Brevo is a cost-effective and an intuitive tool for marketing teams with best email management features. The UI and UX of the tool gives great feedback for the decision makers to create their content and send beautiful campaigns to the audience.

#### Cons

Halting few features in basic plans, like work flows, AI emailer, and other few more. Although they are not deal breakers but I would want more automation for not only transactional but marketing mails too.

#### Reasons for switching to Brevo

Due to its restrictions in features and limited functions for analytics.

---

### Excellent All-Around CRM with Outstanding Support

- Overall rating: 5/5
- Reviewer: Stefano B.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2025
- Review source details: This review was submitted organically. No incentive was offered

My experience with Brevo has been overwhelmingly positive. It's been a game-changer for our business operations, streamlining our customer management processes while remaining budget-friendly. The learning curve was minimal thanks to the clean, logical interface design. The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook functionality needs enhancement, the platform's strengths far outweigh this issue. The reliable performance and excellent support make it a solid choice for growing businesses.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

What impressed me most about Brevo is the exceptional customer support team. They're incredibly responsive and knowledgeable, always going above and beyond to help resolve issues quickly. The platform offers outstanding value for money - you get enterprise-level features at a fraction of the cost of competitors. The interface is intuitive and user-friendly, making it easy for our entire team to adopt without extensive training. I also love how customizable everything is, from workflows to custom attributes and variables, allowing us to tailor the system perfectly to our specific business needs.

#### Cons

My main concern is with the webhook controls, which need some improvement. The current system lacks the granular control needed to specify exactly what data gets sent through webhooks. We need more filtering options and better configuration settings to have precise control over what information is transmitted to our integrated systems.

#### Reasons for switching to Brevo

Compared to alternatives like HubSpot, whose pricing becomes prohibitively expensive for SMEs with their upselling philosophy requiring over $1,000/month just to have a truly functional CRM, Brevo is transparent and you can basically have everything you need starting for FREE.

---

### Reliable all-in-one email platform with a developer-friendly API

- Overall rating: 5/5
- Reviewer: Attila P.
- Verified reviewer: Yes
- Industry: Information Services
- Company size: Self-Employed
- Product usage: Used weekly for less than 6 months
- Reviewed: April 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall my experience has been excellent. Brevo handles both my transactional emails and marketing newsletters reliably, and the setup was straightforward. It does exactly what I need without forcing me into an expensive plan, and the platform has been stable in daily production use. I would happily recommend it to other developers and small business owners.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Brevo offers great value for money — the free tier is generous enough to get started without any upfront cost, which is ideal for small businesses and side projects. The API is well-documented and easy to integrate; I had transactional emails working in my Spring Boot app within an hour. The admin interface is clean and intuitive, and the drag-and-drop template editor makes it simple to design good-looking marketing campaigns without writing HTML by hand. Having both transactional email and marketing campaigns under one roof is also a big plus.

#### Cons

Honestly, very few complaints. The dashboard can feel a bit slow to load at times - but its my internet speed, I think.

#### Reasons for switching to Brevo

They ended the free account, but I am not using it so frequently.

---

### Great customer service, great smtp provider

- Overall rating: 5/5
- Reviewer: Ro R.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used daily for less than 6 months
- Reviewed: May 2026
- Review source details: This review was submitted organically. No incentive was offered

Excellent customer service is great and very responsive. Email delivery is perfect with high inbox placement rates. They give a generous 300 emails to start, which is perfect for testing. Overall a very reliable SMTP provider with a clean and easy-to-use interface.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Easy to use, great interface, easy to navigate Never missed my email, always sent quickly easy to setup.

#### Cons

I could not find email queue button and it would be nice to see what's in the queue it was bit difficult to find.

#### Reasons for choosing Brevo

300 trial email that was offered to me and also the pricing seems to be good

---

### Brevo lets me manage lists and create newsletters easily

- Overall rating: 5/5
- Reviewer: Steve H.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: November 2025
- Review source details: This review was submitted organically. No incentive was offered

I was looking for a way to support subscribers and newsletters that was affordable. My website shares information about ALS and doesn't generate any revenue. Brevo has exceeded my expectations. I use eye gaze technology to work on my computer and Brevo has worked great for me. Overall, my experience with Brevo has been great.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I really like the simplicity in the setup. I have been able to import multiple lists and consolidate them with minimal effort. I am using the free option now which meets my needs. I am also very happy with the campaign functionality which I use for newsletters for my website subscribers.

#### Cons

My biggest issue is form integration. It currently only lets me embed the subscribe form, but I want to embed the update form or even a link. This is currently not possible.

#### Reasons for choosing Brevo

Functionality and price. Brevo was the best combination of those and met my needs.

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### Powerful owned-channel platform — with support that actually makes you a better sender

- Overall rating: 5/5
- Reviewer: Gabriel L.
- Verified reviewer: Yes
- Industry: Entertainment
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

It started rough and ended genuinely well. An early re-engagement campaign to a list I hadn't validated properly produced a high bounce rate and got my account suspended — entirely a mistake on my side. What impressed me was how Brevo handled it: instead of a wall, I got a clear, patient, human review that treated the situation as a chance to fix the root cause. I rebuilt my subscription process (double opt-in, CAPTCHA, separate consent and privacy checkboxes), cleaned my list, and adopted a proper warm-up discipline. Today I have a compliant, healthier setup and a much better grasp of deliverability — and I'm building my whole owned-channel strategy (email, WhatsApp, automations) on Brevo. For anyone serious about owning their audience rather than renting it, the combination of tooling, fair pricing and human support makes Brevo easy to recommend. Just respect list hygiene from day one — they will.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Two things stand out. First, the breadth on one platform: email, SMS and WhatsApp, with a genuinely usable API and a data model flexible enough to run a real first-party CRM — custom attributes, segmentation, automations, native double opt-in forms with CAPTCHA, an authenticated sending domain, and a doubleOptinConfirmation endpoint that let me wire my own website forms straight into a compliant subscription flow. The free tier is generous enough to build all of this before paying a cent. Second, and most of all, the human support. When my account was flagged, the specialist who handled my case (Danilo) was clear, fair, and — crucially — educational rather than punitive. He told me exactly what to fix, pointed me to the right guides, and reviewed my implementation quickly. I came out of it with a healthier setup and a real understanding of deliverability. That kind of support is rare.

#### Cons

The account-protection process, while ultimately fair, is abrupt for a first-time sender. Because Brevo runs on shared IPs, a single early campaign to a poorly-validated list can trigger a suspension fast. I'd have loved a clearer warning before sending to a high-risk list, and the self-service reactivation flow was confusing at first — it took a human to clarify what was actually needed. There are also a few API gaps for developer-driven setups: sign-up forms and segments can only be created in the UI (not via API), category-type attributes return numeric IDs (so you need a lookup to read them), and list subscriber counts can lag behind reality. None are dealbreakers, but they add friction when you're automating.

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### Excellent Value and Easy to Use

- Overall rating: 5/5
- Reviewer: Andrea L.
- Verified reviewer: Yes
- Industry: Translation and Localization
- Company size: 2-10 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: August 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Our overall experience with Brevo has been very positive. We chose Brevo after evaluating different platforms and have found it to be an easy-to-use and reliable solution for our email marketing and customer communications. The interface is intuitive, making it simple to create campaigns, manage contacts, and track performance. The platform offers good value for money by combining email marketing, automation, and CRM features in a single solution. While some advanced automation and reporting capabilities could be more flexible, it meets our day-to-day needs well and has helped us streamline our marketing efforts. Overall, Brevo has been a great fit for our business, and we would recommend it to companies looking for an affordable and user-friendly marketing platform.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

What we liked most about Brevo was its ease of use and the value it offers for the price. The platform has a clean, intuitive interface that makes it easy to create and manage email campaigns, even for users with limited technical experience. It also combines email marketing, automation, and CRM features in one place, making it a practical solution for small and growing businesses. Overall, it provides a good balance of functionality and affordability.

#### Cons

While Brevo offers a solid range of features, we found that some of the more advanced marketing automation and reporting capabilities were somewhat limited compared to other platforms we evaluated. The interface can also feel slightly restrictive when building more complex workflows, and certain customizations require workarounds. Overall, these weren't major issues.

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### Fully automating our language course enrollments.

- Overall rating: 5/5
- Reviewer: Blerta K.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It is one of our priorities to inform and engage our students. I can use this to manage our course announcements and promotion campaigns. It provides an exceptionally easy point of entry in education marketing, though the problems of deliverability need to be monitored at all times.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

The functionality and user-friendly interface in terms of email handling are wonderful and our small teaching faculty was able to design and mail gorgeous monthly newsletters to our potential students in a very short time.

#### Cons

The overly aggressive spam filtering sometimes pushes our valid class schedules right to the junk mail folders of the students and even the advanced marketing and sales automation options are not worth the money when weighed against the slow response time of the customer care section, which is further complicated by the fact that the customer care department is very slow to reply.

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### Great product

- Overall rating: 5/5
- Reviewer: benjamin D.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2026
- Review source details: This review was submitted organically. No incentive was offered

8/10 – Overall great experience so far, happy with the product. maybe would be easier with some tutorial

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

• Very easy to use once you understand its capabilities. • Excellent customer support. • So far, I’ve seen positive results and good engagement from customers.

#### Cons

• Some advanced features require a learning curve and may take time to fully understand. • Not the most beginner-friendly platform for users with limited marketing or automation experience. • Good value for money overall, although the pricing difference between the 1,500-contact plan and higher-tier plans could be more competitive.

## More reviews

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Brevo Reviews, Pros and Cons - 2026 Software Advice