# Brevo vs Mailchimp - 2026 Comparison - Software Advice > Brevo vs Mailchimp - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization. Source: https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailchimp --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Distribution CRM Software](https://www.softwareadvice.com/category/3846-distribution-crm/) / Brevo vs Mailchimp Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Brevo vs. Mailchimp: 2026 Comparison Updated June 9, 2026 Written by [Sabrina Khoulalène](https://www.softwareadvice.com/resources/author/sabrina-khoulalene/) Content Analyst Edited by [Mehar Luthra](https://www.softwareadvice.com/resources/author/mehar-luthra/) Team Lead, Content Talk with us for a free 15-min consultation Expert advisors like Jacqueline, who have helped 1,000+ companies, can find the right software for your needs. On this page - Introduction - Comparison Snapshot - Pricing Comparison - Reviewers Perspective - Key Features Comparison - Bottom Line - Other Popular Comparisons [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3467)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) 94% of reviews come from small businesses, primarily in the marketing and advertising industry. **Starting Price:** $9.00 per month Pros: - Email marketing - Marketing automation - Support for small businesses Cons: - Payment options Pros & Cons VS [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17623)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) 87% of recent reviews are from small businesses, mainly in marketing and advertising, IT services, and health and wellness sectors. **Starting Price:** $13.00 per month Pros: - Client communication - Email marketing - Newsletter creation Cons: - Spam filtering Pros & Cons Why You Can Trust Our Comparison 21,090 verified reviews evaluated 244 features analyzed 248 integrations considered ## Comparison Snapshot Brevo Mailchimp Starting Price $9.00 per month, usage based Starting Price $13.00 per month, flat rate Overall Rating 4.6 [(3467)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Overall Rating 4.5 [(17623)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Integrations PayPal WordPress Wix Integrations See All Slack Salesforce Sales Cloud WordPress See All Top Rated Features Real-Time Data 5.0 Collaboration Tools 5.0 Multi-Channel Communication 5.0 Top Rated Features See All Reminders 5.0 Multiple User Accounts 5.0 Unsubscribe Database 5.0 See All ## Pricing Comparison Brevo Starting Price $9.00 / month Best for single users getting started with email and multi-channel marketing. Free trial Free version Starter $9.00 / month Best for single users getting started with email and multi-channel marketing. Standard $18.00 / month Best for small businesses ready to automate and test their campaigns. Professional $449.00 Best for teams leveraging data and AI to drive growth across channels. Enterprise Pricing available upon request Best for companies with 1M+ contacts needing custom solutions & full data control. See All Pricing Plans Mailchimp Starting Price $13.00 / month Up to 500 contacts. Free trial Free version Free $0.00 / month Easily create email campaigns and learn more about your customers. Essentials $13.00 / month Up to 500 contacts. Standard $20.00 / month Up to 500 contacts. Premium $350.00 / month Up to 10,000 contacts. See All Pricing Plans **Mailchimp charges by contact count, while Brevo charges by email volume—making Brevo better for large lists with low send frequency.** Mailchimp offers a solid free plan with a cap of 500 contacts and 1,000 emails per month, making it well-suited for small mailing lists and occasional campaigns. In contrast, Brevo’s free tier allows unlimited contacts but limits users to 300 emails per day, making it a better fit for businesses with large... r audiences that send messages less frequently. Mailchimp’s paid options start with the Essentials plan at $13 per month for 500 contacts. This tier includes features like A/B testing, white labeling, and scalability up to 50,000 contacts, with higher email limits available at each pricing level. Brevo’s Starter plan, starting at $9 per month, focuses on email volume rather than contact limits, offering 5,000 emails per month, customizable templates, and basic analytics. Removing Brevo branding is available for an added fee. For more advanced needs, Mailchimp’s Standard and Premium plans begin at $20 and $350 per month, respectively. These plans unlock features such as behavioral targeting, advanced audience insights, and multivariate testing, while also expanding contact and email limits. Brevo’s Business and Enterprise plans, starting at $18 per month or with custom pricing, provide marketing automation, predictive sending AI, and unlimited contacts—making them especially cost-effective for teams managing large lists with lower email frequency. Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Reviewers Perspective ### Ease of Use Brevo Reviewers Rating 4.6/ 5 "The user interface is intuitive..." 4.0 Lilian A. Director Used for less than 6 months VS Mailchimp Reviewers Rating 4.4/ 5 "Simple and straightforward, with a neat user interface..." 3.0 Rajat C. Account Manager Used for 1-2 years **Both platforms offer strong user experiences—Mailchimp excels with robust features and reporting, while Brevo wins on simplicity and affordability for large contact lists.** **How we got this insight:** We analyzed 1,425 Mailchimp and Brevo reviews mentioning ease of use. #### What users like about Mailchimp’s ease of use - **Intuitive design:** The interface is friendly and easy to navigate, even for non-technical users. - \_\_Feature-r... ich:\_\_ Includes a campaign designer, customizable templates, and detailed analytics. - \_\_Integrations:\_\_ Connects smoothly with third-party tools. - \_\_Continuous improvement:\_\_ Regular updates keep the platform modern and user-friendly. #### What users like about Brevo’s ease of use - \_\_User-friendly interface:\_\_ Easy to navigate, even for users without technical expertise. - \_\_Clear design:\_\_ A clean, clutter-free layout makes features accessible and allows saving work in progress. - \_\_Effective integrations:\_\_ Works well with platforms like WordPress and handles large contact lists without extra cost. #### Mailchimp’s ease of use challenges - \_\_Learning curve and frustrations:\_\_ Interface changes can disrupt workflows. Some features are hard to find, and advanced tools may confuse new users. - \_\_Slow customer support:\_\_ Delays in support responses can worsen navigation issues. #### Brevo’s ease of use challenges - \_\_Difficulty managing large contact lists and advanced options:\_\_ Features like dedicated IPs and large contact lists can be hard to configure. - \_\_Outdated elements and performance issues:\_\_ Some design aspects feel dated, with occasional slow loading, tricky menus, and update-related issues. ### Value for Money Brevo Reviewers Rating 4.5/ 5 "…the paid plan because I liked its functions and it was what I was looking for…" 5.0 Anthony R. administrative Used for 6-12 months VS Mailchimp Reviewers Rating 4.4/ 5 "Overall the pricing was good especially for having a smaller list..." 5.0 Kyle N. Owner Used for 1-2 years #### Many users find free plans advantageous **Mailchimp’s free plan offer automation and analytics, while Brevo appeals with unlimited contacts and strong templates—though both have trade-offs in advanced features and support.** Mailchimp has a generous free plan that offers useful tools like automation and analytics. It's seen as ideal for small businesses and startups, though users note the lack of advanced features and customer support... for free users. Conversely, users find Brevo appealing for unlimited contacts with a daily email cap of 300. Its free plan is praised for high-quality templates and integrations, but users point out limitations in advanced automation, making Mailchimp preferable for larger campaigns. #### Paid plans often have escalating or hidden costs \_\_Some users find Brevo's pricing structure confusing with hidden costs, while Mailchimp's pricing is straightforward but potentially prohibitive for scaling.\_\_ User reviews for Mailchimp's paid plans highlight escalating costs as subscriber lists grow, which can deter list expansion. Despite this, users value the advanced automation and segmentation offered. In contrast, users commend Brevo's flexible paid plans, which allow payments based on email volume and offer sending credits. These plans are seen as cost-effective for large contact lists. #### Advantages and challenges \_\_Overall, Mailchimp is better for large-scale campaigns, while Brevo offers more flexible growth options.\_\_ \_\_Mailchimp\_\_ \_\_Advantages\_\_ - Robust free plan with comprehensive tools for beginners \_\_Challenges\_\_ - Scaling costs can become prohibitive - Lack of customer support for free users \_\_Brevo\_\_ \_\_Advantages\_\_ - Flexible pricing and scalability, catering well to businesses of various sizes \_\_Challenges\_\_ - Daily email cap in the free plan - Issues with billing transparency ### Customer Support Brevo Reviewers Rating 4.5/ 5 "Their customer support is top-notch…" 5.0 Bayo A. Marketing Manager Used for 1-2 years VS Mailchimp Reviewers Rating 4.2/ 5 "Their documentation and support is excellent." 4.0 Albert H. Web Developer and IT Used for 1-2 years **Users praise both Mailchimp and Brevo for responsive support and helpful resources, but Brevo stands out with multi-channel support and a free testing package that adds flexibility.** #### Strengths **Mailchimp** - **Responsive and helpful support:** Users value Mailchimp's support team for their quick responses and ability to resolve technical issues, especially complex ones. - **Comprehensive resources:** Detailed guides and tutorials... help users manage campaigns effectively and support business growth. \_\_Brevo\_\_ - \_\_Prompt and efficient assistance:\_\_ Brevo is commended for fast, efficient support via email, chat, and social media, which eases onboarding and ongoing use. - \_\_Free package for platform testing:\_\_ Users appreciate the free plan that allows them to explore the platform before committing, reducing upfront risk. #### Challenges for Mailchimp and Brevo \_\_Slow response times\_\_ Both platforms face criticism for delayed support responses, especially during urgent situations. These delays can disrupt operations and frustrate users seeking timely help. \_\_Lack of real-time support\_\_ Users report dissatisfaction with the absence of real-time options like phone or live chat. Relying on email often leads to slow or generic replies that don’t fully resolve issues. \_\_Account suspension and transparency issues\_\_ Users from both platforms mention unexpected account suspensions and poor communication around these actions. The lack of clarity and resolution processes leaves users feeling unsupported and unfairly treated. ## Expert Analysis of Features ### Email campaign management Brevo Feature Rating 4.70 / 5 VS Mailchimp Feature Rating 4.60 / 5 Email campaign management in Mailchimp Mailchimp and Brevo offer email campaign management features that allow users to plan, execute, and analyze email marketing campaigns. Here’s what **Mailchimp** users like about this feature: - Comprehensive tools for creating, scheduling, and managing email campaigns - Customizable templates and audience segmentation - Automation processes and robust analytics for tracking campaign success - Integration with other platforms and ease of managing multiple mailing lists Here’s what **Brevo** users like about this feature: - Enables intuitive and efficient email campaign management - Audience segmentation, email scheduling, and workflow automation - User-friendly interface with comprehensive analytics for campaign optimization - Integration with other tools and management of multiple channels from a single platform Some users experience **issues with email campaign management** on both platforms.  - **Mailchimp** users express a desire for more AI-driven features in email campaign management to further streamline campaign creation and enhance efficiency.  - **Brevo** users encounter limitations with the free version, feeling restricted by its features, particularly in automation. They also find occasional rigidity in the automation processes, which can hinder flexibility and customization, impacting their ability to tailor campaigns to specific needs. **Email campaign management for Mailchimp:** Of the 513 reviewers who gave detailed accounts of their use of email campaign management, 98% rated this feature as important or highly important.  **Email campaign management for Brevo:** Based on an analysis of 188 reviewers who gave detailed accounts of their use of email campaign management, 98% rated this feature as important or highly important. ### Contact management Brevo Feature Rating 4.50 / 5 VS Mailchimp Feature Rating 4.30 / 5 Contact management in Brevo Both Mailchimp and Brevo provide contact management features that allow users to manage, organize, and store contact information. Here’s what **Mailchimp** users like about this feature: -  Efficient segmentation, tagging, and organization of contacts -  Maintenance of data integrity and compliance -  Personalization of email content -  Easy importing, exporting, and updation of contact information Here’s what **Brevo** users like about this feature: - Organized and efficient contact management system - Easy viewing, editing, and segmentation of contacts for targeted campaigns - Beneficial integration with features like email automation and CRM for up-to-date contact data - Overall ease of use and flexibility Some users experience **issues with contact management** on both platforms: - **Mailchimp** users find it challenging to integrate the tool with existing databases, which can complicate data management. Additionally, there’s a desire for better re-subscription options for contacts who have unsubscribed, to facilitate easier re-engagement. - **Brevo** users mention the lack of critical functions, such as merging duplicate contacts, which can lead to data inconsistencies. They also report that managing large subscriber lists can be complex, impacting the efficiency of handling extensive contact databases. **Contact management for Mailchimp:** Of the 134 reviewers who gave detailed accounts of their use of contact management, 95% rated this feature as important or highly important.  **Contact management for Brevo:** Of the 147 reviewers who gave detailed accounts of their use of contact management, 87% rated this feature as important or highly important. ### Reporting/analytics Brevo Feature Rating 4.50 / 5 VS Mailchimp Feature Rating 4.50 / 5 Reporting/analytics in Brevo Both Mailchimp and Brevo come with reporting/analytics features that enable users to view and track relevant metrics, identify patterns, and gain insights from data. Here’s what **Mailchimp** users like about this feature: - Detailed insights into open rates, clicks, bounces, and unsubscribes - Optimization of email campaigns through comprehensive tracking - Integration with Google Analytics and other platforms for enhanced tracking - Easy-to-understand reports that aid in improving marketing strategies Here’s what **Brevo** users like about this feature: - Detailed campaign analytics that track key metrics like open rates, clicks, and conversions - Real-time data view and easy-to-understand reports that enhance strategy refinement  - Ability to download statistics for further analysis Some users experience **issues with reporting/analytics** on both platforms.  - **Mailchimp** users feel its analytics could benefit from being more advanced and customizable, allowing for deeper insights and tailored reporting to better suit specific business needs. - **Brevo** users wish for additional data points, such as industry averages, to provide broader context for their analytics.They also report that occasional delays in data reflection can hinder timely decision-making and strategy adjustments. **Reporting/analytics for Mailchimp:** Of the 204 reviewers who gave detailed accounts of their use of reporting/analytics, 94% rated this feature as important or highly important. **Reporting/analytics for Brevo:** Of the 100 reviewers who gave detailed accounts of their use of reporting/analytics, 89% rated this feature as important or highly important. ## Bottom Line: [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) Dynamic marketing driver Brevo is an email marketing platform designed for varying business sizes. It features intuitive campaign management, audience segmentation, real-time analytics, and automation workflows. With multi-channel communication and customer relationship management (CRM) integration, Brevo's free package lets businesses test its functionalities before committing financially. [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) Campaign catalyst Mailchimp is a marketing automation and email marketing platform for small to medium-sized businesses. It offers customizable templates, audience segmentation, and detailed analytics for tracking email campaign performance. With integrations and tools for personalization, automation, and data management, it helps businesses enhance their marketing strategies and target audiences effectively. ## Other Popular Comparisons [HubSpot Marketing Hub vs Brevo](https://www.softwareadvice.com/compare/18887-brevo/vs/119437-HubSpot-Marketing/)[MailerLite vs Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/mailerlite/)[ActiveCampaign vs Brevo](https://www.softwareadvice.com/crm/activecampaign-profile/vs/brevo/)[Constant Contact vs Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/constant-contact/)[ActiveCampaign vs Mailchimp](https://www.softwareadvice.com/crm/activecampaign-profile/vs/mailchimp/)[MailerLite vs Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/vs/mailerlite/)[Constant Contact vs Mailchimp](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/mailchimp/)[Systeme.io vs Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/vs/systeme-io/) Stuck Between Options? Our experts can help you compare top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice ## Sources 1. Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list. 2. **Product descriptions:** In our descriptions of each featured product, we included the following details: **Most valued features:** Our research team analyzed verified email marketing reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature. **Review excerpts:** Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.