Surefront Software

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About Surefront

Surefront is a collaboration platform that helps businesses streamline product lifecycle management, assortment planning and communication management operations via a unified portal. It allows employees to manage sales and purchase orders, prepare quotes, maintain product catalogs and interact with customers via chat functionality. Features of Surefront include an activity dashboard, billing, eCommerce management, order tracking, analytics, custom workflows and more. The application enables managers to monitor production development processes and generate custom reports. Additionally, it also lets organizations capture and store supplier and vendor information in a centralized repository. Surefront comes with an application programming interface (API), which facilitat...
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Surefront summary of products

Surefront User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

5

Functionality

5

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Livvie

Jia Home

Verified reviewer

Company size: 11-50 employees

Industry: Furniture

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed March 2021

Unbelievable platform that makes my days much easier

10/10 experience!

Pros

The software has helped me in so many ways, especially with getting off excel and having everything i need in one place where i can collaborate with my colleagues and vendors.

Cons

I don't feel there are any cons, I am very happy with the software!

Kristine

jia home

Verified reviewer

Company size: 2-10 employees

Industry: Wholesale

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Functionality

5

Reviewed February 2021

Best WFH tool

I couldn't imagine working remotely without this. Having 1 platform for suppliers, PD, sales and customers is great!

Pros

It's easy to communicate and say exactly what you want and need from factories. Surefront made it easy to share products to team members. Also, catalog is really easy to manage with this software.

Cons

Initially factories didn't know how to use the software but with more training they were able to get it and use it on a daily basis.

Tyler

North and Orange

Verified reviewer

Company size: 2-10 employees

Industry: Management Consulting

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

4

Customer support

5

Functionality

4

Reviewed March 2021

Industry leading product, limitless potential

Pros

Surefront has been critical for our teams while working remotely. Not only can we work together internally on our products and showcases for our retail partners, but we can also work with those 3rd-parties directly in the platform. Our previous tools never allowed us to communicate directly with our partners while having the product specs available in one place. Using Surefront has been a huge streamline to our process and makes it even easier to work from anywhere.

Cons

Surefront has a little bit of a learning curve right off the bat. Not too steep, but enough to mention that you will need to commit some time to learning. The platform does a lot of different things, so getting down the process and flow of everything when you’re first starting. Their onboarding and customer teams were really helpful though, so we felt supported throughout the process.

Bucky

thenewboston

Verified reviewer

Company size: 51-200 employees

Industry: Computer Software

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Functionality

5

Reviewed March 2021

Great Collaboration Tool!

Pros

I love how Surefront has so many different tools all in one app. The tool was able to improve our speed-to-market and simplify collaboration with suppliers.

Cons

I would like to see some additional features around the workflow and a dashboard as well.

Joseph

Abrecco Group

Verified reviewer

Company size: 2-10 employees

Industry: Real Estate

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed February 2021

Cool and with good graphics. Nimble and Effective solution.

Pros

Surefront has provided a complete 180 for our buying team. We went from slow, disorganized communication with our suppliers to being able to keep all the product specifications, programs and assortments organized in one place. I genuinely feel like it has freed up 8+ hours of work for each one of our team members that are using the platform. Easily the best part of Surefront is the transparency of the data trail for each product and the openness of communication for team members on both sides of any given negotiation.

Cons

Probably this isn’t really Surefront’s issue, but getting our suppliers to onboard with Surefront can be a little bit of a hassle. Ideally, we want our whole network of suppliers to be on the platform. We find that with some of the “old school” decision makers, they are just more comfortable with tools they already have and know (i.e. email attachments). Would love it if we had some incentive to give them on Surefront’s end. Most suppliers are pretty open to onboarding, but wish there was an easier path for the stubborn ludddites.

Michael

Visa

Verified reviewer

Company size: 10,000+ employees

Industry: Financial Services

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed February 2021

Easy to use and a huge timesaver

Pros

When it comes to bringing new products to market, Surefront really helps with pretty much everything—development, sales, merchandising. Super fast for communicating with retailers and other third parties for sales and sharing product specs and new lines. Makes just about everything we do faster and easier.

Cons

Would love if the vision boards feature had a little more of a visual appeal on the screen. They just appear as attachments, which is probably one of the only sharing features that Surefront doesn’t elevate compared to email attachments. It’s fine and functional, but more visual appeal would elevate the overall impact.

Dolly

LTSecurity, inc

Verified reviewer

Company size: 51-200 employees

Industry: Electrical/Electronic Manufacturing

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

4

Customer support

5

Functionality

5

Reviewed March 2021

Great experience!

Pros

My team primarily uses Surefront for product development. When it comes to storing and managing organized product data, this is the best tool we’ve had. It makes no sense, especially internally, to send attachments with PDFs and spreadsheets just to share product data. That gets even worse when you’re working with dozens of retailers on a weekly basis. Surefront helps my team keep track of all product data along with the communications from all our vendors and internal teammates. There’s not much we have to do outside of Surefront.

Cons

Onboarding new internal team members can take a little additional time and effort because Surefront has a lot of layers to it. Several of us have used the platform for a couple years now, so we can handle walking new team members through the most important points. Initial learning curve is something to consider.