Showing 1-20 of 33 products
Wrike is a cloud-based project management platform for teams of 20+ and is suitable for both enterprise and SMB. It comes with Gantt charts, calendars, workload view for resource management, custom dashboards and real-time updates.... Read more
monday.com is a cloud-based project management solution that caters to small to midsize businesses across various industry verticals. The solution helps them manage different projects and facilitate knowledge-sharing among team members. monday.com... Read more
Resource Guru is a cloud-based resource scheduling application that is suitable for organizations of all sizes. Resource Guru enables booking and rescheduling through the calendar feature and a drag-and-drop scheduling tool. The Availability... Read more
Asana is a cloud-based project and task management solution that enables teams to collaborate, communicate, and manage several tasks and projects. It can help teams meet project deadlines while tracking the completion of all tasks.... Read more
Ziflow is a cloud-based proofing solution, which helps businesses of all sizes manage content review and approval processes in a collaborative manner. Features include customizable branding, version control, automated workflows, single... Read more
Easy Projects is a cloud-based project management platform suitable for midsize organizations and enterprises. Easy Projects provides every contributing team member, project manager, executive, stakeholder or customer with access... Read more
Float is a collaborative resource management software for real-time project planning and task scheduling. Features include an intuitive interface, drag-and-drop features, keyboard shortcuts, reports, and analytics, and editing tools. With... Read more
Workfront is a platform for enterprise work management. Now there is one central application platform to share ideas, create content, manage complex processes, and help people do their best work. When all the information about work... Read more
Avaza is a cloud-based project management tool that allows organizations to track time, collaborate with team members and clients, bill customers and manage tasks. The solution can be accessed on any device including laptops, desktops,... Read more
Function Point is a cloud-based solution for advertisement agencies that features project management, project accounting, team collaboration, data visualization and data analysis. The solution is suitable for agencies of all sizes. Function... Read more
MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital... Read more
FunctionFox is a cloud-based time tracking and project management application suitable for ad agencies. It offers time sheets and estimates, as well as scheduling, task assignment and reporting. FunctionFox’s capabilities are... Read more
Winmo is a cloud-based predictive analytics platform that allows users to advertise database points to predict sales. Winmo’s key features include targeted contact search, sales predictions, integrations, alerts, recommendations... Read more
Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts,... Read more
Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more. Agency... Read more
inMotion is a cloud-based work management system designed to automate workflows for creative and marketing teams in different industries. The solution provides creative brief management, project management, online proofing and reporting. Key... Read more
ReportGarden is a cloud-based marketing analysis tool that offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks.... Read more
Advantage provides an all-in-one purpose-built software platform for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes. Over 850 agencies and creative teams use Advantage for Accounting... Read more
AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search,... Read more
What is Advertising Agency Software?
Advertising agency software is a tool to help an ad agency run their business with a mix of marketing, project managing, consulting, data analysis, and more. Ad agency software typically includes features like account reporting, task management, time tracking, client management, and templates and forms.
Advertising agency software might seem like a confusing jumble of features. But running an ad agency requires a broad mix of marketing, project managing, consulting, data analysis and much more. That's why advertising agency software houses such a wide array of capabilities in one cohesive system.
But not all ad agency software is created equal. That's why we've put together this buyer's guide to help you determine what you should look for when choosing your new advertising agency software.
Here's what we'll cover:
Common Features of Advertising Agency Software
Ad agency software pulls in capabilities from a wide range of existing software options. Its features include those from project management and CRM, as well as a load of specialized reporting and analytics:
Core Features of Advertising Agency Software
|Project dashboard||Easily see all projects currently in progress. Sort by account. Drill down based on numerous filters.|
|Account reporting||Take a snapshot of all past, active, paused and any proposed projects within a client's portfolio.|
|Multi-user interface||Enable numerous users on the same system. Provide different logins for each user. Personalize the permissions and available functionality for different groups of users.|
|Task management||Essential to any form of project management. Can apply to tasks both internal and client-facing. Easily assign responsibilities and create accountability.|
|Time tracking||Quantify the time spent at each step of a project. Determine benchmarks and set value for the time spent.|
|Prospect / Client management||Manage outreach with prospects and clients. Record and track interactions. Automate and schedule regular communications.|
|Collaboration||Securely share documents within the company and with clients. Record communication between team members, prospects, and current and past clients.|
|Templates and forms||Standardize all internal and external communication with branded forms. This includes initial media inquiries, estimates, purchase orders and invoices.|
|Financial Reporting||Translate tasks, projects, and deal wins into revenue drivers.|
The goal of ad agency software is to optimize workflows and processes to make the company more efficient. This helps team members keep focused on big picture goals. Such efficiency also encourages positive client and partner interactions.
The project dashboard and account reporting are key to creating this efficiency. These two features enable a top-down and bottom-up view of what stage all projects are in, who owns them and who they're going to next. This type of insight encourages greater organization, especially when paired with task management and time tracking capabilities that quantify the time spent on each task of each project.
Benefits of Adopting Ad Agency Software
There are a number of specific benefits that come with adopting ad agency software. With ad agency software, you can:
- Capture a complete snapshot of the status of your current projects. Drill down to see where each project is at in its task life cycle and easily identify who owns the tasks at that stage.
- Track project timelines, workflows, and life cycles to pinpoint any bottlenecks. Analyze the status of a project during a bottleneck to determine and overcome the cause.
- Easily manage key documents such as price estimates, media buys, client invoices, and creative media.
- Record time spent working on projects for accurate billing to clients.
- Effectively communicate and share valuable information internally and with clients. Establish notifications and timelines for check-ins to keep all parties informed and projects on task.
Advertising Agency Software Tips for New Buyers
As you can see from the features and benefits listed above, ad agency software can positively transform your business. But not all advertising agency systems will be a fit for your specific needs. You need to be very diligent with the research and work you put into choosing your advertising agency management system. After all, it is the backbone of your business.
The following recommendations will help you better analyze and sift through the vendor landscape. Don't be afraid to ask vendors the tough questions.
We've established some formalized recommendations and best practices for optimizing the selection process. These come from surveying software buyers across industries to find out how they choose the best business software. Some of the most popular tactics small and midsize businesses employ include:
- Do your due diligence. Regardless of whether you've used ad agency software before, you need to refamiliarize yourself with the market. There's definitely a software choice out there that's right for you, but you need to put in the research to determine which systems stand out in the market. Ask other agencies for help when validating systems.
- Inquire with your entire team to determine operational needs and pain points. It's important to have an idea of what you need before you begin talking to software vendors. You need to make sure you know when, where, how and why pain points are affecting your operation. Once identified, you can move forward by prioritizing the capabilities that will increase efficiency.
- Read advertising agency software reviews from actual users. These reviews from managers, operators, and business owners in similar situations will provide a snapshot of information you need to make the most informed decisions. Analyzing thoughts and feelings from your peers in the space will help you see past the marketing jargon and get a well-rounded idea of the systems in question.