





Backlinks summary






Supported Operating System(s):
Web browser (OS agnostic)About Agency Analytics
Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more.
Agency Analytics allows users to monitor multiple campaigns from various channels. Users can create reports with the pay-per-click reporting tool and configure dashboards according to needs of their clients with drag-and-drop widgets. Dashboards can be white labeled, which allows users to provide branded data and reports for clients.
With the SEO auditing tool, users can automatically monitor a variety of issues including 404 errors, missing images and duplicate content. The rank-tracker tool monitors website performance, an...
Backlinks summary
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
Likelihood to Recommend
Not likely
Very likely
November 2020
Colin from Search Candy
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2020
Efficient reporting saves time, core part of business
We have been using AA for 4 years now and in that time Agency Analytics has become a core part of our business offering, allowing us to provide real-time reporting to our SEO clients. A lot of agencies only send monthly reports, often late - whereas with Agency Analytics our clients can always see their results and ROI anytime of the day or month without having to wait. The dashboard and reports can be fully customised to only show the info that clients want to see, and there are dozens of different integrations with other platforms.
Pros
Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations
Cons
Haven't had any significant issues, and the features we requested were implemented
Reasons for Choosing Agency Analytics
Significantly better and more developed product offering.
Reasons for Switching to Agency Analytics
Agency Analytics reporting system is magnitudes better and of course includes rank tracking which is essential for SEO.
November 2020
Nicole from Natalie Zfat Inc.
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2020
The Ultimate Time-Saver
We came to Agency Analytics for better monthly reporting, but the dashboards have completely transformed our analytics processes. The report templates and auto-send feature cut my monthly reporting time in half, and the reports also look really nice!
Pros
I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible.
Cons
This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement).
Reasons for Choosing Agency Analytics
The customizable dashboard, pricing and beautiful, clean-looking reports that can be auto-scheduled.
Reasons for Switching to Agency Analytics
I wanted a cleaner-looking report, with more customizable options. Traject offered the same data options, but I didn't like how it was presented. It was difficult for our clients to understand.
January 2019
Anonymous
Company Size: 1,001-5,000 employees
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
January 2019
AgencyAnalytics
Pros
I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.
Cons
I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.
Response from AgencyAnalytics
Replied January 2019
Hi - Just wanted to respond by clarifying that we actually don't compete with Moz and similar tools. Those tools primary function is to provide in-depth keyword analysis. But they don't offer client reporting or other agency focused tools that we provide! On the other hand, our core business is agency reporting. For that reason, our rankings and keyword data are meant to be an overview; just enough to provide in-depth client reports. Our keyword data isn't intended to be used for detailed SEO analysis by agency owners. As a result, many agencies subscribe to tools like Moz etc to do their in-depth, detailed keyword research... And then subscribe to AgencyAnalytics for their client reporting. The tools complement each other rather than being in competition. Cheers!
February 2021
Zara from IZI Marketing
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2021
Saves me A LOT of time and money
I really love using Agency Analytics, I used to spend hours and hours writing marketing reports and taking screenshots of campaigns, but since I found Agency Analytics, I feel like it was a life saver for me to set the weekly, fortnightly and monthly marketing reports for ALL my clients automatically and totally forget about it as well as getting hours and hours of my time back to work on my business and deliver actual results to my clients. Agency Analytics definitely was a life saver for me. Highly recommend it to agency owners. Not only it frees up a lot of yours and your staff's time but also clients would appreciate that beautiful, easy to understand reports. I have other tools that offer marketing reports but never switched to them for reporting. nothing replaced Agency Analytics so far. Love it!
Pros
Beautiful and appealing design, easy to use, automatic marketing results report to the clients on a weekly, fortnightly and monthly basis.
Cons
The SEO tracking integration could have been more precise and better I believe, but still a great software to use.
August 2020
Bart from Resurge Digital
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2020
Fantastic value for money with scalable pricing depending on your needs.
To make it short and sweet; when we founded our new Brisbane digital marketing agency - Resurge Digital, going with AgencyAnalytics for all of our tracking, auditing and reporting was a complete no-brainer.
Pros
I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.
Cons
The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.