How Buzzboard helps me.

I love this product. It gives you a great place to start a conversation and quickly access what a client needs to do as a first step.

Pros

I like that it give you the positives and the negatives to share with a client to get appointments. Being able to cold call a prospect and say hey you are doing xyz fantastic, really helps seal the deal.

Cons

I think my only con is that I am still getting used to how the format has changed. That is on me. I am also not crazy about finding prospects through Buzzboard.

JOrnegri BB Review

I have been a big fan of Buzzboard since we originally test the product in our market. They have made improvements over the years that have added value and made BB an important tool in my toolbox.

Pros

Buzzboard points out areas in a prospect's marketing that needs improvement. The opportunity to assess potential clients needs not helps to guide an initial discovery meeting but it also points out to the client that I have taken time to "do my homework" about their business. I also like the Buzzboard extension on Google Chrome that allows an instant review of a website.

Cons

Prospecting for new leads takes some hands-on time to maneuver efficiently, but this may be a user issue.

Personal Evaluation of Buzzboard

It is helpful, but not as efficient as I would like in turning the time I am required to spend entering new prospects into the system into actual strong qualified potential clients.

Pros

It is a good prospect researching tool that give insight into how active prospect is in general as well as digital advertising.

Cons

It raises some issues in the report that we cannot actively help they correct and in some cases delays the sale of the products we do offer. Too often the prospect's competitors report are not accurate or related to the prospects business forcing more work in re-entering valid competitors.

Generally ok

Its very easy to log into. I can navigate easily through the different options that are displayed and its pretty accurate. If its not accurate I am able to update information. I also like how I am able to put in a random potential clients into the system and it generates a new profile that I can sync with another data system we use known as Base. Normally its automatic but if not again I can sync it. Sometimes its a little slow and gets locked up be with contact customer service who attempts to help

Pros

Navigate through system easily. Can see past notes and can edit customer information should it be incorrect

Cons

Freezes. Sometimes for hours. When it comes to making customer service aware there is always no work around which can be frustrating

Using Buzzboard as a conversation starter

Using Buzzboard as a conversation starter - online visibility and competitive intelligence - has opened a number of doors that have lead to closed business.

Pros

Buzzboard is a great tool that you can leverage as a conversation starter in your prospecting. Prospects are always interested to learn about their online visibility and how it compares against their market competitors.

Cons

Default competitive filtering can sometimes show out of market competitors. However, this is easily remedied with manual deletion and/or addition of competitors.