A Physical for a Website

This has been a great business tool to communicate with our partners to build better websites and provide a better shopping experience for our homeowners!

Pros

Ease of use when it comes to finding a web page and making a report. Especially the plugin on the browser. Once report is generated, very easy to digest and point out gaps. In the way I use it, i pull thousands of these reports and share with our partners and having an easy, simple, consistent report to walk through makes discussions flow and easier to form a strategy of next steps and how to improve. I approach the discussions saying that this tool is a Physical for your website. It goes through the main aspects and gives scores on how "healthy" it is. You take that information and make your "exercise" routine to target those fatty areas.

Cons

While your able to adjust the scores/wights of the reports, some items effect the overall score even when its not included in the report. And some of those scores are not designed to be used with small websites thus it pulls down an otherwise strong score. Secondly, the online platform search function is finicky and some of the things you'd expect to be able to do/transfer is not possible. Searching by name, adding new prospects and then using those saved searches for your own database of websites to quickly find particular areas to name a few.

Buzzboard is a great tool for an upfront site audit & basic SEM/ display advertising stats.

Pros

The site audit is the most valuable feature. From meta data to social media interaction it is very detailed with what a site is good at and what it lacks. Being able to pull some of the most popular business listings is an easy avenue to conversation with how a business is found.
As a tool, this is a very well rounded service. It doesn't delve too deep in any one direction, but new features are being rolled out to allow this, such as SEM keyword performance and site retargeting pixels. The support team is very helpfl with adding or improving features upon request.
This is a must use tool for digital marketers.

Cons

The UI is a bit laggy and sometimes glitchy, but that is understandable considering the amount of processing involved. As long as you have a little patience it is not a dilemma.

Positive Energy in team with Information.

The information the product gave us generated many leads and it is helping the organisation to grow. We have a customer friendly interface in the buzzboard. I hope it comes up with new things soon.

Pros

I like the ease of use the best about Buzzboard. It's super user friendly and provides a wealth of information. It's especially helpful in creating a pipeline. I have set up for one of my team to use it and there are positive vibes about the product.

Cons

Not good android experience, It would be nice if there were a little more in depth information on spending levels. I have to make that information for myself using the data.

Brilliant! Perfect for the complete prospecting process.

efficiency and results!

Pros

So much in one login! The development of the software in recent times has been awesome.
I love the competitor reports. Thanks

Cons

The Menu still needs some refining as simple things like where you can type in the fields etc.
The alignment of the typical phone numbers to the Australian phone number listings would be great.
Also the need to be able to add more Australian directories would be great, thanks

BuzzBoard 101

My over all experience has been an A++. We have a variety of options at Hearst Media and I only use buzz board. It is the only tool I find gives me exactly what I am looking for.

Pros

After learning how to use it properly, I fell in love with the capabilities buzz board offers. When searching for advertisers in my area, I can narrow my search down to just about any type of business, size, and budget that I want to prospect. I have used buzz board every time I prospect now. It is definitely worth my time.

Cons

I don't really have a con. I guess the biggest challenge was learning how to properly and efficiently use the tool. That comes with anything new, though. No complaints on my end.

How Did We Sell Before Buzz Board!

My overall experience has been a pleasant one and I am now spoiled. I would not like to have to do this job without it.

Pros

The information it provides for us on prospective clients. before Buzz Board, you have to check several different sources just to get a fraction of the information you get now with BB. Its a time & life saver.

Cons

The speed at which the program runs. The latest update has improved the speed a lot! I also question some of the profile information as it seems to be inaccurate for some of the clients. I.E. Checking on Law office in Central Florida and some of the competitors that come up are Print Shops.

Hurry up on the update for iPad and Apple products!

BuzzBoard - an no-brainer must have

BuzzBoard showcases the what the client is doing right and what they are doing wrong, making it easy to offer our services to improve their digital presence.

Pros

Using BuzzBoard to analyze a prospective advertisers is "like shooting fish in a barrel!"
When we can show an advertiser how they stack up against their competition in the digital world, it not only gives credibility but proves my value to them as a consultant ---and it makes getting the sale easier.

Cons

It's harder to find you existing prospects

Software is easy to learn, full of data to share with client and where holes may be, icebreaker

prospects lists, verticals to go after, scoring system to help identify the lower hanging fruit

Pros

Gives a good starting piece to make an appointment and share with client some holes they have. If they have these holes what others do you have as well and this is a great opening to do a Q&A and uncover more needs.

Cons

Sometimes the data is not always accurate. Sometimes I have had people say they have mobile and the report says they don't. It shows they don't have PPC/Adwords but they do.

BuzzBoard - Great prospecting and site analysis software

As a sales person, I'm always looking for a "hook" to put my foot in the door of a prospect, information about a specific business is extremely valuable. Google is available to everyone, but BuzzBoard makes gathering information about prospects and their competition a breeze.

Pros

Ease of access to a library of information about website performance / Competitive Information is excellent,
Category and business location search with filters to find just about any business

Cons

So much information at first, takes a couple of sessions to understand how to filter down to the specific information you want. But, on board training is excellent.

Buzzboard Review

Pros

I like the graph that instantly shows the colors and scoring of each area that is graded with a 0-100 --it's a good snapshot.

Cons

Picking competitors seems to be harder than the older system.

How Buzzboard helps me.

I love this product. It gives you a great place to start a conversation and quickly access what a client needs to do as a first step.

Pros

I like that it give you the positives and the negatives to share with a client to get appointments. Being able to cold call a prospect and say hey you are doing xyz fantastic, really helps seal the deal.

Cons

I think my only con is that I am still getting used to how the format has changed. That is on me. I am also not crazy about finding prospects through Buzzboard.