How Buzzboard helps me.

I love this product. It gives you a great place to start a conversation and quickly access what a client needs to do as a first step.

Pros

I like that it give you the positives and the negatives to share with a client to get appointments. Being able to cold call a prospect and say hey you are doing xyz fantastic, really helps seal the deal.

Cons

I think my only con is that I am still getting used to how the format has changed. That is on me. I am also not crazy about finding prospects through Buzzboard.

BuzzBoard 101

My over all experience has been an A++. We have a variety of options at Hearst Media and I only use buzz board. It is the only tool I find gives me exactly what I am looking for.

Pros

After learning how to use it properly, I fell in love with the capabilities buzz board offers. When searching for advertisers in my area, I can narrow my search down to just about any type of business, size, and budget that I want to prospect. I have used buzz board every time I prospect now. It is definitely worth my time.

Cons

I don't really have a con. I guess the biggest challenge was learning how to properly and efficiently use the tool. That comes with anything new, though. No complaints on my end.

Generally ok

Its very easy to log into. I can navigate easily through the different options that are displayed and its pretty accurate. If its not accurate I am able to update information. I also like how I am able to put in a random potential clients into the system and it generates a new profile that I can sync with another data system we use known as Base. Normally its automatic but if not again I can sync it. Sometimes its a little slow and gets locked up be with contact customer service who attempts to help

Pros

Navigate through system easily. Can see past notes and can edit customer information should it be incorrect

Cons

Freezes. Sometimes for hours. When it comes to making customer service aware there is always no work around which can be frustrating

Software is easy to learn, full of data to share with client and where holes may be, icebreaker

prospects lists, verticals to go after, scoring system to help identify the lower hanging fruit

Pros

Gives a good starting piece to make an appointment and share with client some holes they have. If they have these holes what others do you have as well and this is a great opening to do a Q&A and uncover more needs.

Cons

Sometimes the data is not always accurate. Sometimes I have had people say they have mobile and the report says they don't. It shows they don't have PPC/Adwords but they do.

The Support

My experience has been great! The customer service team is AMAZING. They have so far as to send me leads during this trying time.

Pros

I love the data in this software! It is detailed and shows pain points where improvement is needed. It helps the client to see where solutions can be used.

Cons

Please bring back the ROI tool, it helped me close so many deals and helps the client to understand that digital advertising is an investment not an expense.