



Identify user behavior




Supported Operating System(s):
Web browser (OS agnostic)About InnerTrends
InnerTrends is a data analytics tool that helps software-as-a-service (SaaS) companies analyze the onboarding experience for new users. It is suitable for large and midsize SaaS vendors in any industry.
InnerTrends gives users information about client behavior such as where clients are dropping off during the onboarding process, why some clients leave while others finish the process, as well as how long it takes to complete onboarding. Users can drill down and look at client behaviour on an individual basis or as a whole and view potential problem areas during onboarding.
InnerTrends tracks client behavior throughout the onboarding process and identifies areas that could be having positive or negative effects on client experience. Users can set up aut...
Identify user behavior
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.5
Value for money
5.0
Customer support
5.0
Functionality
5.0
Likelihood to Recommend
Not likely
Very likely
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December 2019
Trevor from Inturact
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2019
The best analytics tool for finding growth opportunities
We have implemented InnerTrends on 5 SaaS products so far and we are finally able to pinpoint and prioritize the biggest growth opportunity for each product without having to be a data scientist. This has helped to align our teams around growing the most important areas of each product and has led to much better bottom-line results.
Pros
The InnerTrends team helps to identify the most important data to track and validates it so we know everything that is being tracked is 100% accurate. It's the only tool we found that this is true and has shown to be extremely important. It is also the best tool we have found at helping us truly pinpoint the biggest growth opportunity within a product's user analytics without us having to be a data scientist. This has proven invaluable for determining product-led growth opportunities and helping with healthy SaaS growth.
Cons
It takes a couple of weeks to get set up since the data needs to be validated. However, this is still worth it as nothing is worse than making decisions based on bad data.
Reasons for Choosing InnerTrends
It is the only tool we found that manages the setup, validates the data for you and gives actionable insights to solve your biggest growth problems. The rest of the analytics tools are good for tracking high-level data but not drilling in and finding true growth opportunities.
Reasons for Switching to InnerTrends
We were basically tracking everything (too much) and did not have the ability to validate the data or understand how to best use all the data we were tracking. I think it's a good tool for finding high-level issues but didn't give us the ability to drill into the data deeper and really find a viable solution to the problems.
August 2020
Radu from Poppulo
Company Size: 201-500 employees
Industry: Internet
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2020
A platform that every Marketing Ops team should have
From the beginning, [SENSITIVE CONTENT HIDDEN] was working with us to make sure all our data insights' needs are met, which made a huge difference. He is a data genius :) I have to say that I gathered more knowledge than expected as he made the onboarding process almost like a data workshop. Thanks for that
Pros
As Marketing Operations Manager, I spend a lot of time trying to get actionable insights from multiple platforms, which makes my job really challenging. Innertrends allows me to get to these insights almost instantly. From customer journeys, to funnel optimisation this is the best platform to help you with your data insights needs.
Cons
Nothing to add here, we are very happy with the product
Reasons for Choosing InnerTrends
The reson we went for it was the price mark, also the ability to create the custom dashboard and reports that our company needed.
Response from InnerTrends
Replied October 2020
So glad we are helping optimize your customer journey and you are seeing the big picture on how to best grow by leveraging your data! Thanks for leaving your feedback!
January 2021
Alon from Hellopeter
Company Size: 11-50 employees
Industry: Internet
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
January 2021
A product thats the cornerstone to our business growth and success - Excellent product and team.
InnerTrends have been amazing to work with. Handheld us through onboarding, and always keen to get involved in the data to define our biggest growth opportunities and measure optimisation efforts. Additionally, a huge bonus is InnerTrends connects to our multiple 3rd party applications, which free's up our development resources and allows us to focus on our product roadmap. As a business, implementing the tool forced us to be crystal clear about the main reasons customers use our product and the actions that help our customers achieve those reasons. This narrowed our focus tremendously and aligned our entire team.
Pros
The product is the heartbeat of our business. It enables us to truly understand how our customers are engaging with our product and through every part of our funnel. This means we can define how quickly customers reach specific goals, how effective we are at delivering on our promise and our ability to retain our customers. Through this we can understand where our biggest growth opportunities are, allow us to prioritise accordingly and measure our efforts to optimise effortlessly. Our sales efforts have benefited tremendously as we're able to use product engagement to define how qualified a potential customer is and when the most appropriate time is to upgrade. Without it we are honestly flying an aeroplane in the dark, blind and without any instruments.
Cons
The product requires a technical person to implement but the highly experienced InnerTrends team work closely with you throughout the process.
December 2020
Michiel from Swydo
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
December 2020
Data is key but actually doing something with it is essential
The team of Innertrends feel like partners, sitting next to you and going the extra mile. Always.
Pros
At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience this is must-have for companies that need to activate their new prospects.
Cons
It absorbs time and gives new insights always.
Reasons for Choosing InnerTrends
The idea of using actual data from the product, the usage and the users made me enthousiastic. The conversations with Innertrends about the approach, opportunities and improvements made me do it.
April 2020
Andrei from 123FormBuilder
Company Size: 51-200 employees
Industry: Internet
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2020
The cherry on the cake in our marketing technology stack
We're very happy as we were able to detect multiple issues in our product: - the drop-off point in the onboarding process - the difference in product usage based on the source of the traffic/acquisition channel which led to specific fixes in the product for specific users It also helped us in identifying the north star metric and making sure it is a determining factor in user's success.
Pros
Probably the most important aspect of the platform is the fact that it comes with real feedback/conclusions which is an extremely important thing in the day to day business. You don't have to take the numbers to someone else and wait for them for weeks to give you actionable insights, this is included in the platform. Saves time, saves energy, saves money while helping you optimise and improve multiple aspects of your platform. We even use the platform to see other insights that our A/B testing tool does not cover and neither does our internal tracking. It is definitely the most important platform in our marketing technology stack.
Cons
It is time consuming to implement and then you need to make sure that any changes you make in your platform does not affect the tracking. On the other hand, improving your tracking will be reflected in Innertrends so they will be able to give you better insights.
Response from InnerTrends
Replied October 2020
Great to hear that you are seeing improvements while leveraging InnerTrends and that it's become the most important tool in your stack!
October 2020
Geoff from StealthSeminar
Company Size: 11-50 employees
Industry: Computer Software
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2020
A truly actionable product analytics tool
Overall this is the best product analytics tool on the market and there is really nothing else out there quite like it that I know of.
Pros
After installing InnerTrends we have been able to get a much better understanding of our customers. We have leveraged the reports for growth experiments and have integrated with many tools to trigger timely marketing actions. We use InnerTrends as the central analytics tool to find new opportunities and base our growth decisions.
Cons
The tool is extremely in depth. The reports are generated for you and all data is validated so you can be confident they are accurate. However, you still need a bit of understanding of data and how to interpret it within the reports to get the most out of the tool.
Reasons for Choosing InnerTrends
InnerTrends was the only tool that setup up my data to match my business as well as validated it for accuracy. The other tools would require me to be a data expert or data scientist in order to get the reports we have out of the box in InnerTrends.
Response from InnerTrends
Replied October 2020
Thanks Geoff! We have had a great time helping you get the most out of your StealthSeminar data for smarter growth! We look forward to continuing the journey together.
October 2020
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2020
Turn Chaos into Clear Product Direction
There really is nothing else like this. It's not event-based analytics, or some super customizable mess. It is simply the only tool I need as a product-led growth manager to quickly figure out our Northstar metrics, customer pain points and product roadmap.
Pros
There's no painful setup, configuration or report building. All I need to do is find the question I'm asking and the answer are displayed in clear and plain English. Yup, this analytical tool actually interprets the data and gives you the insight you were looking for in English! Not just numbers or graphs. For example, I have a client who wants to increase their onboarding conversion rate. All we had to do was look at that question, "What % of users are not completing onboarding?" and it was very clear what step was broken in their process.
Cons
It's not quite self-serve. You do need to work with them to set it up. They do most of the work, but you can't just drop a snippet into your app. You do need to think through what actions need tracking and define that upfront.
Response from InnerTrends
Replied October 2020
Thanks for the kind words and glad you are getting value from InnerTrends. We are working hard to turn our onboarding process into a self-serve model, so hopefully we have that solved over the next couple of months!
March 2021
Miruna from Planable
Company Size: 11-50 employees
Industry: Information Technology and Services
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
March 2021
It's amazing if you want to know everything about your pipelines
Pros
You can deep dive into a lot of questions. It's easy to understand. It was built with people in mind and it doesn't take a data scientist to use it.
Cons
Some of the buttons might be a bit hidden or hard to find.
February 2021
Simon from Doubledot Media
Company Size: 11-50 employees
Industry: Information Technology and Services
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2021
Excellent insight into how customers ACTUALLY use your product
Pros
It's like having a BA team within your organisation, awesome for getting answers to those questions you have always wondered about.
Cons
Interface could do with a little modernising and a refresh but nothing major.