Looker Software


Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions.

Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also “view source” to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.

Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology.



80 Reviews of Looker

Overall rating

4.63 / 5 stars

Filters:

Showing 1 - 20 of 80 reviews

August 2015

Justin from Perkuto


Ease-of-use

3 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2015

Powerful for the Data Scientist, Friendly for the Business User

Pros

When I first saw Looker (during a long BI evaluation process where we demo'd perhaps 5-10 tools) I knew it was what I had been hoping for in a BI vendor. The ease of dragging dimensions and metrics onto a canvas, the fluid way that you could generate reports, and the simplicity of drilling down into the source data all suggested this was a tool that had been built well from the ground up.

Other vendors seemed to trap you into a narrow view of your metrics, but with Looker the only restrictions were the ones built into your data model. It could easily flex to accommodate whatever data you wanted to look at.

The LookML language and the way Looker is designed to interact with your data is pretty brilliant. Even a non-data scientist and non-SQL user like me could get the hang of the basics ;)

The range of options, the configurability, the flexibility...all aces. Really you only get stuck by your imagination, the tool is powerful enough that you can solve most problems if you have the know-how.

The team is also great. Awesome culture, friendly support.

They have a continual flow of new features and improvements.

Cons

You do need a good BI person or ETL developer to really get the most out of this tool.

Setting up your data model really well and going to the outer limits to solve some particularly difficult queries are all things I would have had a hard time doing without technical resources on the team.

Of course it's possible Looker helps with a lot of this during implementation; we pretty much controlled our own because we had the folks in house to do it.

December 2017

Teena from Handshake - Stryder Corp.

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2017

Looker allows everyone in your company, even the less tech-savvy, to make data-driven decisions.

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.

Pros

I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]!
While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.

Cons

When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced.

Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles.

Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

August 2015

Daniel from Infectious Media


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

4.5 of 5

August 2015

Looker transforms companies

Pros

It's a great product for giving people in all departments of your company access to data and allow them to explore what your data can provide. Rather than having to always go to the Business Intelligence or Analytics team, people of any level can query data without any SQL knowledge or understanding and yield results that are either directly actionable or ask more questions that can be answered using Looker. We ran an initial 30 days trial with a view that only our analysts and BI team members would use it. By the end of the 30 days, everyone from the COO down to the account teams were using it. It's amazing.

Furthermore, the vendor is smart, responsive and constantly improving the product, delivering a new version approximately every month. Their customer service is second-to-none and they are always happy to hear about new features that you need in the product. Very pleased overall with their service, strategy and plan to expand our use of them to our clients over the next few months.

Cons

Looker are still very heavily US based. They have just started an EU office, but support is still largely limited to US West Coast hours (although they seem to wake up at stupid o'clock to deal with some of our issues and plan to have support in the EU soon).

October 2017

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

We've been using Looker since about an year. Our leadership loves it!

Our business users love the self-serv options that this provides. It drastically cut down the effort our analysts have to spend answering routine questions and allow them to focus more on the value added activities.

Pros

Things I like about this product:
1. Ease of use by our users - very intutive
2. Integration with our big data platform and databases. We use ours with Redshift and Aurora and they take most advantage of both systems.
3. Their super awesome customer support - always available chat who are really good at what they are doing.
4. Custom install options along with their hosted solutions.
5. Their whole team is involved with the product and customers top down. Really appreciate their responsiveness and customer-centric approach.

Cons

We really don't care about visualizations, but that can use some improvement to those who care.
The LDAP integration setup is a pain. It works well once it's all setup.
There is no roll-back once a version is installed. Work around is to restore from a backup. Would love to be able to do that as sometimes things don't always work the way we are used to and might require a rollback.

July 2015

Fabien from ClearFit


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2015

When analytics becomes part of your operations -

Pros

Everything.
Looker made it sexy for BI developers, and intuitive easy to use for business user.

Their support is extremely knowledgeable and always available if you need any help.
Their engineers are brilliant and their hard work is allowing frequent releases that are going in the right directions.
Looker is customer driven and will deliver what makes sense for every user.

We love the creativity and flexibility this tool is offering us, as we are able to manipulate LookML to create anything, from data extract to Process automation.

Their growth is EXPONENTIAL.
Their Doc is well maintained so you are never lost.
Their community became part of their offering, you cannot find this elsewhere.

Cons

We have been satisfied since day 1!

I dislike the fact that our internal users are not curious enough (or don't get it) to explore data on their own. Maybe a different UI would help people discover on their own.

May 2018

Vincent from HERE Technologies

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

2 of 5

May 2018

Controlled Analytics Exploration

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros

It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards.

On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons

With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data.

My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

August 2015

Alan from Bitstrips


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

4.5 of 5

August 2015

Finally a flexible reporting tool that is not a nightmare to maintain

Pros

So many things are done right:
- The simplicity of creating a meta schema using lookml, the learning curve is lightning fast
- The flexibility of the system, making data available to intern customer has never been so easy
- The support team is really knowledgeable and fast to answer
- The roadmap is clear and moving forward as a great speed. Most missing features that we have in mind are usually in development when we ask
- A really fun team, every meeting with looker is always a pleasure

Cons

Even if the team is moving fast and offering more and more features, they still lack on some of them. Mainly on dashboards.
It went a long way since the early days and now I'd say that 95% of our needs are covered.

On the other hand, their releases are so fast it's hard to keep track with all that was already implemented, the documentation is always a bit behind and searching for something precise on the discourse page can be a nightmare.

October 2017

Terence from Eyeview

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

I work as the lead BI developer and Administrator of Looker at my company.

Pros

For your developers, the customer service is superior. They also do a great job reaching out to your primary users. With respect to frontend users, those using it for simpler data retrieval/review, their interface is rather easy to use and logical to work through. They do a lot to make the system as simple as possible. Only your BI developers and/or data engineering team can clutter the space.

Cons

If you decide to purchase the non-customized version, the color palette Looker uses is rather bland (More noticeable to executives and heavy users-most users will be fine with it though). The company's integrations are rather limited, but supposed to improve with Looker 5 (via the Action Hub). However, it seems that most integrations will require purchasing from third parties, instead of being a Looker hosted and "controlled" solution you purchase through them. That complicates the process.

March 2017

Amy from SendGrid

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2017

Looker makes BI & analytics easy

Looker allows you to get up and running quickly with it's prototyping capability and LookML functionality. It makes it easy for our enterprise data team to get data in front of the customer quickly while then going behind the scenes and adding it to our data warehouse. It's ease of use and value for the money allows it to meet our needs as our corporate BI/analytics tool!

Pros

Ease of use, monetary value and ability to prototype and show data quickly. Their CS team (our account exec and technical support rep are amazing) and support are the best vendors I've ever worked with.

Cons

Performance issues, it's a new product so some standard features it's missing - around mapping separate projects together, some access/security features, and lack of self-service model layer.

October 2017

Balbina from DAZN

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Looker is a very powerful and userfriendly tool

Pros

The models, explores and looks are very easy to navigate once all set up. The SQL runner is a great feature that helps with querying the datasets that are available before diving in and creating explores. Dashboarding and sharing reports are also very easy with Looker. It makes increasing data visibility in the organisation very easy.

Cons

The visualisation features have come a long way over the years but sometimes it is still hard to customise visualisations.

May 2018

Daniel from RB

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Great Customer Service

Pros

The looker team has great customer service. They are flexible and easy to reach. The chat feature in the product is awesome, as it quickly connects you to a Customer Success rep who can help you with pretty much anything!

Cons

The cost for this product is quite high compared to other BI tools. Also, this product requires a full time data engineer to keep the backend of the product to build new data models.

October 2017

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Empowers entire companies with data with an intuitive software and incredible customer service

Pros

Even non technical people, get excited to use this product once they know how!
Customization ability
Incredible data visualizations
Allows me to automate and optimize processes
The friendliest and most helpful customer service

Cons

Loading dashboards can be very slow
Validating code can sometimes take forever
Occasional bugs make it temporarily go down for the entire company

October 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

I use Looker every day, all day to make the data actionable.

Being able to distribute limited customized data reports to over 2,000 people!

Pros

They are always improving the product and taking my requests seriously. I have been using it for 2 years, and all of my requests have been met.

Cons

Sometimes the requests take time, and with all the software updates, sometimes the documentation is a little lacking, but support is always there to help.

October 2018

Catherine from ShopKeep

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

October 2018

Detailed Data

Pros

Looker has allowed my company to organized and dig deeper into data that we collect in our CRM. You can really get down to the specific details of things. I like that you can easily create a look whenever needed and have the option to not save it if it's not needed again. I also like LookerBot for Slack.

Cons

It definitely has a bit of a learning curve. I still struggle with creating some reports but as someone who is not data-centric I've learned how to use it pretty well

October 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Best Software Available for Centralized Analytics

Pros

I like that the software is web based so it can be accessed everywhere. I am also really happy that analytics is now completely centralized in my company. This makes helping people get the data that they need so much easier, and I do not have to spend much time on ad hoc queries anymore.

Cons

I do run into query performance issues when there are multiple users querying at once. There is also a pretty large initial investment when setting up the implementation.

March 2018

Emily from Direct Digital LLC

Company Size: 51-200 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Great tool...but hard to learn

Pros

I use Looker for two reasons. 1) to see my sales statistics and 2) to pull lists of subscriber data. Looker truly helps you to understand your data better than other tools.

Cons

I've had a steep learning curve with this tool. There's not a lot of formal training opportunities or help documentation.

September 2017

Susan from iLoan

Company Size: 10,000+ employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

September 2017

Looker is very easy for business users but could use some improvements in visualizations

Looker is great but you need to have power users who are able to set everything up in the background.

Pros

Once set up, Looker makes it super simple for business users to manipulate and analyze data. It creates all the joins int he background and allows a drag and drop interface.

Cons

Visualizations are not very dynamic. It is difficult to change the order in which chart series appear, for example. It's also difficult to always get the chart to look exactly how you want it.

March 2018

grant from numteg

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Powerful data exploration tool, invaluable for reporting complex business data

Pros

Able to rapidly organise very large data sets and share dashboards and views. Fairly straightforward to build queries even for non-technical

Cons

Some limitations in reporting data views (e.g. Histograms) and doesn't have wide range of options for exporting to other reporting packages

March 2017

Mohammed from SendGrid

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2017

Great tool!

After using looker for a coupe years now, I can definitely say its an awesome tool. It is super easy to learn and use but the best part about this tool is the customer service; support and the account managers go above and beyond to solve problems and actually listen to you when doing product planning. Keep it up!

Pros

Customer Service, Ease of Use

Cons

Features

October 2017

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2017

Great support, great people, great product!

Pros

Support! Smart people that give quick and accurate answers. Ease of use and simple flow makes it easy to learn and teach

Cons

Visualizations seem a little immature for the product but hopefully with the newer version, we can download js visualizations on our cloud instance