Zoho: Advanced Analytics on a Budget

Zoho Analytics is a great product; non-profits often don't have large budgets for analytical tools.. so Zoho was able to provide premium insights at very respectable prices. Additionally, Zoho has a great support team that allows for timely resolution of issues and questions. Zoho is relatively new product, so features & updates are being released somewhat regularly.

Pros

Excellent Software: - Has many/most of the features tableau / DOMO have (charts, graphs, connectors, filters, app availability). - Very easy to teach non-analytical users how to use. - Extremely inexpensive (I think something like 15-25% of the cost of top-of-the line industry products).

Cons

There's some areas that could be a little more developed: - Drill down in charts could better - Communication / collaboration isn't available within the app - Additional options for dashboard layout / design (to make creative better looking analytics).

Specialised Software Services

As a semi-literate database developer, I have enjoyed every aspect of the system and highly recommend it because of it's depth in functionality and also because it is highly affordable.

Pros

I recommend the ZOHO Analytics system because of its ease of use and versatility, data is easily uploaded and controlled, the ZOHO servers are always up and responsive, the user interfaces I am able to present to my clients has created a real wow factor. The dashboards, KPI widgets, graphs and themes leave you with endless opportunity to design multifaceted dashboards. The support team is also always more than willing to assist - I honestly can not fault ZOHO on their Analytical system at all.

Cons

There have not been many shortfalls that I have encountered with the system, in areas where there are concerns I know that the ZOHO development Team is working to make the platform better and add to it's capabilities.

Its all there!

Sometimes our campaigns do not reach to the people we desire, or sometimes that doesn't get opened. That forbids us from taking our promotions. Zoho Analytics helps us to rectify these errors and we can automatically reschedule the campaign for them. It has been very helpful to get the response of our campaign that helps in boosting our business.

Pros

I basically use Zoho Analytics to analyze our official email campaigns. It shows everything. The most amazing part of it is that it shows everything using infographics which is very easy to undertsand. It allows us also to find the bounced messages which helps us to prevent it from happening on the other campaigns. Zoho Analytics has eveything that a analysis tool has.

Cons

We were wondering the services to partner with and our developer suggested Zoho. The integration process was a hustle specially to connect our domain on it. It was because we had basic knowledge. Once we told about this issue to our developer, the very next moment it was all ready. Eversince, there is no any sad times using the analytics.

Beware - Zoho Preys on Smaller Companies with Weak IT Controls

Pros

Zoho Analytics was easy to set up and easy to implement. Even writing queries - albeit through a bit of a clunky interface - was pretty easy. I enjoyed being able to set this up and get the users running quickly.

Cons

Zoho decided to forge my e-mail address for all notifications from our analytics account. Their e-mails used to come from a Zoho notifications address. Now, they are sending e-mails - from their own servers - that purport to be from me. Naturally, my company's spam blocker bounces these. Since new users must respond to one of these spoofed e-mails, I can no longer set up new users, at all. They're not caught in a spam trap. They are actually being returned by our server. Zoho's one and only solution has been to demand that my company make a change to our DNS servers. Then, Zoho can send what appear to be legitimate e-mails on behalf of anyone at my company, at will. That's not acceptable and should not be required. If you want that as a convenience for your users, it works - with appropriate legal agreements in place. Plenty of companies do this with SPF and DKIM records for internally controlled servers. For an external company to provide no other option (and not mention it until it was too late), this is a huge red flag. Zoho even provides instructions for how to make this change on GoDaddy. Be warned. You know nothing about their internal controls and yet you're giving them license to send e-mail on your behalf. AVOID!

Reports made Simple

WE use it for our Samsung Rewards contests that Samsung creates and inputs the data on a daily basis. Its an awesome way to see how we are doing with Samsung contests and allows us to send this data to our team as frequently as we'd like. Easy to download and see all you need.

Pros

I love how the reports can be broken down into graph formats and show the various data you need to showcase on a daily basis. I also love how you can download the data quickly into a CSV or Excel format as we use the raw data to send reporting to various communications sites and emails.

Cons

The least favorite thing I like is the cluttered dashboard. It stacks on top of each other and doesn't really give proper spacing to give an eye pleasing look to your reports. But that is a small thing as we still love the software.