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Buyer's Guideby Craig Borowski,
Market Research Associate
Last Updated: March 6, 2018
There's a huge variety of software designed for all facets of the restaurant and hospitality industries. From software to manage hotel reservations to software restaurants use for their point-of-sale systems, there are software solutions for nearly every type of hospitality and foodservice business.
But the key to getting the most out of your software purchase is to carefully select the product that most closely matches your particular business and business model. For catering businesses, there is specialized catering management software. It's purpose-built for the unique challenges and demands of running a catering business and is the focus of this Buyer's Guide. In it, we'll explain:
What Is Catering Software?
More importantly, why do I need it? Let's answer both questions with one easily relatable example.
Imagine you've recently launched your own catering company. It's the result of years of hard work and months of planning and preparation. You've already catered several events—all smashing successes—and thanks to some word-of-mouth publicity, many potential new clients are calling and emailing to learn more about your business.
Like many new small businesses, you start using a spreadsheet to track your client interactions, agreements and processes. Going back and forth between emails, spreadsheets, calendars and notes from your phone calls and in-person meetings, you try your best to stay organized.
And, like every other business that begins this way, you eventually reach “peak disorganization". An appointment or two is missed, a client's question goes unanswered and you realize that you need to find a better way.
That better way is, of course, software designed specifically for caterers. Catering software helps manage all the organizational challenges of running a catering business, letting the caterer focus on what really counts—catering!
A variety of vendors offer catering software and they include in it a range of features and applications. We discuss those in the following section.
Common Features of Catering Software
Depending on the vendor and product you choose, your catering software could come with any or all of the following features.
|Booking management||Help manage all aspects of the booking process, from initial estimates to follow-up revisions. They also help manage customer contact information and other details.|
|Billing and invoices||Assist in the sending, collecting and monitoring of prepayments, standard invoices and all other billable charges.|
|Calendar planning||Organize dates, times and places for future events and ensure that no staff or venues are double-booked and that no important appointments get missed.|
|Menu planning||Tools to help create, revise and collaborate with clients on menu items, course selection and special dietary requests.|
|Venue management||Manage reservations and communication with (third-party) venues, ensuring caterer, clients and the venue all stay on the same page.|
|Rentals and orders||Plan, arrange and manage agreements with (third-party) equipment rental companies and assist with the related billing and invoicing requirements.|
|Analytics dashboard||Get an easy-to-understand dashboard display of key metrics across multiple measurements. Automate reporting and customize dashboards with desired analytics.|
In addition to these examples of core features, some vendors will offer different add-ons and integration tools. Some, for example, may have a feature that integrates the catering software calendar into your website, showing customers your up-to-date availability. Others may have features to integrate into your web-based email platform, saving you from needing to go back and forth between multiple windows.
Benefits and Potential Issues
Now, all those features might look great… and they are! But one of the biggest benefits of using dedicated catering software isn't listed above. That benefit is increased efficiency. It's built from the improved workflows that specialized software helps create and it's the best way to lead your catering company to success.
Other benefits include improved communication and a better customer experience. Catering software allows for automated communications and communication reminders, so you won't need to worry about missing a follow-up phone call or email. This also improves the experience of your clients, as they'll be kept in the loop and won't need to wait long for answers to their questions.
To avoid any potential issues, ensure that whatever platform you choose will work well with the way you already work. In other words, don't choose a catering platform that's designed for much larger or much smaller businesses, as those could leave you with too many or too few features. (Yes, too many features can be a problem, especially if they can't be turned off.) We encourage prospective buyers to take advantage of the free trials offered by many vendors, as this is the best way to ensure a good fit.
Catering Software Pricing and Purchasing Options
Most catering software platforms are sold as cloud-deployed software, also called Software-as-a-Service or SaaS. This means that the software runs on third-party (or the vendor's own) servers. There are several benefits to this deployment model, making it the most popular choice for many small and mid-sized caterers.
The first big advantage of cloud-based catering software is that you don't need to install it, update it or worry about its security. All of that is handled on the backend by the vendor. All you need to start using your new catering software is to go online and log into your account.
That brings us to the second advantage: accessibility! Since the software is hosted online, it can be accessed from any device with an internet connection. Many catering platforms are even mobile compatible, making it even easier to navigate the system while you're on the go or setting up for your next event.
Finally, the flexibility of cloud-based catering software is another big advantage. New users can be added easily and software subscriptions can be changed and updated, often with only the click of a button.
For costs, many catering cloud-based platforms are sold with either monthly or annual subscriptions. Prices range from $50 to $150 per month for one user. Some vendors allow more than one free user, while others may assess an additional monthly charge for each additional user. (Note: a “user" is simply anyone on your staff who will need direct access to the software.)
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