Brandfolder Software

4.74 / 5 (62)

Our advisors have recommended this product 2 times in the last 30 days

About Brandfolder


Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions.

Support is offered via phone and email.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

62 Reviews of Brandfolder

Average User Ratings

Overall

4.74 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(46)

4 stars

(16)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 62 reviews

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October 2017

Mindy from Cellairis

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

Brandfolder is an awesome tool to collaborate with different departments!

Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset.

Pros

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Cons

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

January 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

Best damn DAM

Digital Clutter No More!

Pros

The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time.

One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes.

Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start.

Cons

Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company.

August 2018

Chris from CommScope

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

Brandfolder Data Asset Management

The software is great and the people there are very responsive and helpful with guidance on how to set up, organize and implement our data asset management system.

Pros

Brandfolder is very intuitive for my colleagues across the globe. Being able to share and have access via the cloud has really been a game changer for our marketing business and sharing content with coworkers and partners. We have also been able to work with Brandfolder to create a single sign on within our company portal.

Cons

No issues with Brandfolder, nothing I can think of that has me wanting more.

August 2018

Nicholas from Keller Williams Real Estate

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

A Dream Come True for a 1-Person Marketing Team

From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder!

Pros

It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable!

Cons

Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget.

August 2018

Nicole from Ulterra Drilling Technologies L.P.

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

5 Stars!

We solved the problem of having to be on our VPN to access our S:/ drive, which solved much larger internal problems. It has definitely served us with a branding solution, as well as a platform for storage and direct distribution of files, logos, presentations, etc.

Pros

Brandfolder is easy to use for both administrators and guests, offers multiple settings based on your preferences, and has a very friendly and accessible customer service team. I also very much appreciate that BF is always innovating to provide a better solution for their users.

Cons

The only feature that I like least is the inability to set an automatic sort per section, rather than a automatic sort for the entire Brandfolder.

August 2018

Ed from Travelpro Products, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Managing Digital Assets is Now a Breeze!

Since implementing Brandfolder at Travelpro, I now have time to focus on other more important tasks. No more time spent searching, culling and sending DAs to customers or sales reps. Now everyone can easily log in as guests and quickly find what they need without my involvement. When I do run into a bit of a snag, customer service has always been available with a quick solution.

Pros

It's simple UI. Very little time needed to learn to use as an administrator.

Cons

It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro.

August 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

August 2018

Superb ease of use

Pros

The user experience is exceptional. The layout is very clean and action buttons are clear. We move quickly, any small items like this really impact our process positively.
Security settings and the ability to track who has access to our assets are important to us; knowing that assets can have restrictions and expiration dates is one of the features that stood out to us when purchasing this DAM system. Would highly recommend.

Cons

I do not like that you can't download videos straight form the system, but have to go to an external media site (like vimeo) to link to.

August 2018

Lindsay from Security Benefit

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

Great Product

Pros

We love the ease of use, how it universally meets our needs and how robust Brandfolder is. Customer service is always willing to lend a hand and responds very quickly.

Cons

I just wish I had enough time to add all of our assets here!

November 2018

Elissa from Adjust

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

November 2018

Beautiful, clean asset management

Easy to use and presents lots of content/functionality in a clean, approachable way.

Pros

Brandfolder immediately caught my attention because of its simple UI. We were looking for a way to make our help center assets more manageable, and I especially love that with Brandfolder, we could use a static link that dynamically updates when the asset is changed. This allows you to update images across the help center without editing the URLs themselves.

Cons

The tagging feature is less robust with screenshots than with images, but that's totally understandable and to be expected.

September 2018

Rommel from The Institute of Direct and Digital Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

September 2018

Brandfolder makes my job doable

Its been a very intuitive tool to use. We are currently using the embed functionality to give our course attendees a resource library.

Pros

Defintely the Adobe integration
All the integrations with other apps
Ease of use
Export functionalities
Text recognition in images
Analytics

Cons

Limited to a few collections only
No constraints for pdf lockdown

August 2018

Jean-François from Prevost

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

August 2018

We are happy, but the price...

Very good, except for the price.

Pros

- Easy to use
- All the functionality we need are there
-

Cons

The price is wayyy to much. We had a smart image account before. The cost was like 500$ a year and it had mostly the same option we are using right now. Fortunatly for you, brandfolder was the only option available for our needs.

August 2018

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality