Genoo is a cloud-based marketing automation solution for small to mid-sized professional services, software and technology firms. The solution helps marketers in email marketing, lead management, lead scoring, microsite building and content management. It also provides features for email automation and online campaigns management.
Genoo helps users to create campaign landing pages and capture leads information into the database. It also provides analytics feature to see the percentage of engaged leads and analyze the lead conversion rate of various platforms such as email, website and more. The solution has a content library which can store user’s images, PDFs and other files.
Genoo helps users to publish blogs and add commenters or subscribers in lead database. It integrates with Salesforce and other CRMs via Zapier. Genoo is compatible with both Windows and Mac operating systems and can be run on browser such as Internet Explorer, Firefox and Safari.
Caroline from Voice & Data Networks
I like the ability to edit web content and manage email marketing campaigns all in one interface. I also like how easy the interface is to navigate and how fast their support gets back to you with answers. You can create email templates and then organize them into groups and automate them in a campaign. Their analytics are also getting more sophisticated as I have used the product. They are constantly working to make the product the best it can be!
The automated campaign builder is a little bit confusing in some of the details and could be a little more user-friendly (for example, drag and drop).
If you're looking for something that has a medium level of sophistication and don't have a large skill set for automation platforms, this is the perfect software. It is easy to use when setting up simple campaigns, and it allows you to keep the majority of functions in one interface. With the added capability of bolting on different CRMs with a 3rd-party app, you can also make sure your database of record is always updated with the data you need.
Jay from Beta LaserMike
Beta LaserMike is a provider of precision measurement and control solutions for a range of non-contact measurement applications. We use SalesForce as our CRM to manage contacts, leads, and customers.
However, this was only part of the equation. We needed a solution to help us better track and develop leads over a period of time and move them to sales-ready opportunities. We looked at a number of solutions on the market, and while these products offered everything we were looking for, they also carried a hefty monthly price tag.
Then we came across Genoo and it provides the same capabilities, but at an affordable monthly price. We're currently using the latest version of Genoo. We implemented the system in Q3 of 2010 and the process went smoothly. The Genoo technical team was there every step of the way to make sure all the features and functions were working as specified. The Genoo team also helped us with our integration with SalesForce.
Genoo was as easy to learn as it was to implement. Within a matter of weeks, we were up and running and conducting full-blown email marketing campaigns with lead forms and lead scoring.
From a customer support standpoint, Genoo has been very responsive and extremely willing to clarify any issue or resolve problems. While it's still too early to share the ROI the system has delivered, Genoo has helped us to create the awareness, preference, and value of our products through professional-looking and very effective email campaigns.
Jeffrey from Find New Customers
Robust and cost effective, but not very robust.
Landing page creation.
Ease of use
Completeness of product
Weak lead nurturing
Simplistic lead scoring
Ugly terminology, e.g email blasts