Hatchbuck Software

Pros

- Improvements have been seen since initial use.
- Relatively inexpensive

Cons

- Chat-based customer service
- Inability to embed video in email
- Inability to export email templates

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Pros

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Pros

The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media.

Cons

It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns.

Pros

I think this platform is perfect for small businesses. It's an all-in-one software that provides very valuable tools that businesses need.

Cons

Some of the features will require customization and personalization. This seems like it will take a little time to learn.

Great for small scale companies.

Pros

Very user friendly, easy to use and implement. You need to setup marketing campaigns and templates for the tool to work properly for you. This tool helps you send periodic marketing efforts to your CRM contacts.

Pros

The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too.

Cons

Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business.

The implementation and support teams have been great to work with and I find the system easy to use.

Pros

I loved that Hatchbuck was so easy to implement within our organization. I felt like we were able to get up and running with little effort.

Our small business started using Hatchbuck in 2016 after using Highrise as our Client manager for many years. Hatchbuck has so much more to offer the small business. The best feature is the ability to create email campaigns tailored for unique audiences and buyers. This feature lets us easily communicate and follow-up with buyers for our services and differentiate them from our reader audience.

The Hatchbuck staff was great at getting our team up to speed and is always there when we need them.

Pros

Great Value for the product

Cons

Sometimes you hit a bug in the system, but the Hatchbuck team loves feedback and keeps us informed of updates.

We liked the software but found it didn't integrate with salesforce.com which is our CRM. We ended up switching based on that problem.

You get an amazing set of features on a kind of an ungly enviroment and on a medium price point. From email campaigns, notifications, tasks, to forms to tagging contacts, everything works smoothly. Integrates with zapier whick gives you lot's of things to play around and it also works great with wordpress too.

Pros

A good all in one solutions for a small-business CRM.

Cons

The UI and UX

There are a lot of CMS platforms out there but this one is the one I've settled on because it has certain features that you need to pay a LOT extra for on larger platforms, such as click-tracking.

The name is kinda weird and I don't believe it's the cheapest solution out there, after all, there are others that are free. However, Hatchbuck makes it possible to set up sales funnels with ease, and without complicating things. The onboarding process is relatively simple - you don't need a degree to wade through it all and their customer support team is super friendly.

My only problem with Hatchbuck is that I don't use it more, which is my problem, not theirs. A great solution for small businesses that want powerful features without the hefty price tag of the CMS giants out there.

Pros

The interface, customer support and certain features that seem to integrate well with my sales process.

Cons

The price is a little high, especially if I want to add other users, like a VA to help me out, so I have avoided doing that and so not using is to its full potential.

Hatchbuck is an ideal software for anyone wanting to create an automated email marketing process. The software automatically scores every lead based on how many times a customer opens/clicks etc which is incredible software for creating sales leads for a telesales team.

The system is easy to use and has a lot to offer any company. The training videos and session were very helpful in seeing how much benefit we can get from using it. There is a lot to the program, but that only makes it more beneficial.

Hatchbuck helped us attain a 15% increase in our sales and make my business marketing objectives less overwhelming, more targeted, and more individualized. We now have a way of segmenting our customer base, and nurturing leads automatically, freeing up sales rep time to focus on other sales.

Pros

Ease of use; automatic nurturing campaigns.

Cons

I'd like to be able to copy tagging associated with campaigns from one letter in the campaign to the other (copy the link-associated tags, etc.). I'd like to add 'sources' and other things from the customer interface, and not have to go out of customer view and into settings. Sometimes, the letter I create disappears. It's a bug.

Advice to Others

Use the resources from the Marketing Consultant at Hatchbuck. They are great.

The entire Hatcbuck engagement process is world class! Starting with its marketing website to setting up our account and subsequent customer service, the Hatchbuck team has been responsive and the system is more powerful than I could ever expect! In addition to providing innovative and intuitive technology, Hatchbuck also provides great resources and guides that help to create a coherent strategy for managing emerging and existing clients. The Hatchbuck logic model for interacting with our contacts, including educating them on our products and services, makes our team more efficient and effective.

I researched a lot of CRM's that also integrate marketing features. I have previous experience using multiple systems for contact management, event management, and communications management, which was overwhelming and became a job to maintain. Hatcbuck includes all of this functionality accessible through a single platform. This is amazing, and I am happy I selected Hatchbuck to support our Marketing Team, Sales Team and Account Managers.

Pros

It is intuitive and is built upon a solid logic model.

Cons

It takes a little bit of time to understand all of the features available and how to access them. But, the videos and webinars help a lot!

Advice to Others

If you are looking for a single platform to manage contacts and communications then this is the right solution. Hatcbuck is not just a vendor, it's a business partner.

Onboarding & Support

I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured.

This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform.

Functionality & Ease of Use
You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box.

I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker.

Price
This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).

Pros

Simple to use, easy to configure, and can get to work and ROI fast.

Scales easily with pricing not restricting records you put into it.

Cons

Some functionality you may be used to is not present, such as Outlook plugins.

Advice to Others

If you are looking for a marketing automation workhorse that will get things done without the frills, this is a good pick.

I road tested Hubspot, Pardot, and used Marketo - none could compete, and Hatchbuck delivers the real value in marketing automation we were looking for.

As a long time user of other software, I can't believe how many capabilities come out of the box with Hatchbuck. It's easy to use, easy to configure and my users love the system!

Pros

ease of use and value

Cons

Could use some additional reporting capabilities and customizations
really needs a native iPhone app or better functionality in a mobile browser.

Hatchbuck is a great CRM for small business needs. We started using it about six months ago and though there are some small areas where the functionality isn't exactly what we would want, it's given us a great leap into a new level of marketing. The platform itself is easy to learn and very user intuitive, and the customer service has been phenomenal.

Hatchback customer support is the most responsive I have experienced when today is all about automation. Hatchuck doesn't just sell you a platform and then walk away leaving you hanging having to pay additional costs for training, transition, and maintenance. They hold your hand through training, accept calls when needed, are generous about giving their time and follow up with additional information so that you get the whole solution.

I've just launched my third business of my career. What I would have given to have Hatchbuck when I opened my first? Such an easy to use + relevant marketing machine for a growing business! It provides all the automation & functionality I need without wasting my time with bells & whistles that don't deliver. The support team IS AMAZING! I feel like Hatchbuck wants my business to succeed as much as I do! I get just what I need over the phone + videos + helpful links to walk me through anything I might want to dig deeper into. The company is extremely organized and professional. And the price is more than fair for what they deliver. And the more I grow, the system will grow with my team and vision. Couldn't say enough about how happy I am with my decision. It's a no-brainer to partner with Hatchbuck.