





Sales productivity tools






Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10About Membrain
Membrain by Upstream is a cloud-based sales automation platform with CRM functionality. The solution provides pipeline management, prospecting, lead scoring, sales analytics and content management functionality.
Membrain users can define buyer-aligned sales processes via drag and drop functionality and activate situational playbooks. The visual pipeline is meant to help sales teams visualize sales progress, monitor pipeline hygiene and track deal status in real-time, while the prospecting dashboard highlights prospect details, activities and communication.
With Membrain’s lead scoring functionality, users can pre-define scoring criteria, define unique qualifiers by campaign, assign qualified prospects to sales reps and auto-populate prospects fr...
Sales productivity tools
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10Average User Ratings
Overall
Ease-of-use
4.5
Value for money
5.0
Customer support
5.0
Functionality
5.0
Likelihood to Recommend
Not likely
Very likely
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September 2016
George from Membrain
Company Size: 11-50 employees
Industry: Computer Software
Time Used: More than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2016
October 2020
Andreas from PDA Group GmbH
Company Size: 11-50 employees
Industry: Professional Training & Coaching
Time Used: Less than 2 years
Review Source
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2020
The perfect Sales Enablement Tool for B2B solution selling
- Easy to buy, easy to use, easy to optimize, adapt and extend - it is FUN - Better alignment of marketing and sales teams in lead & deman generation - Realization of our own sales enablement focus: giving the sales team a tool at hand that really supports them in all acticities and not just creating another burden for them like with other traditional CRMs, defining and optimizing standardized dynamic sales processes, transparency of all customer facing activities across the sales & marketing team, more and more reliable pipline, easy to use and top sales analytics, insights on coaching needs - Membrain also supports the extension of our own Sales Enablement services offering with new "embedded" services based on the Membrain software and options to support our customers who are using this tool in various sales performance areas
Pros
Sales Enablement Focus (process combined with content) The high adaptability & flexibility - Easy to adjust to the actual required activity streams of the sales executives CRM & LMS in one piece
Cons
Nothing really - sometimes - like everywhere - you experience a few issues with bugs especially related to the integration with other software solutions BUT support is fast and effective.
Reasons for Choosing Membrain
The flexibility, the ideal fit to our B2B complex solution selling environment and the combination of process and content management in one tool
Reasons for Switching to Membrain
The integration of content (collateral and enablement content) and the flexibility to design standardized dynamic sales processes in combination with excellent analytical tools is key for us in selling complex solutions within a B2B environment. Membrain was the best choice for us in enabling best sales performance.
September 2012
Oliver Lopez
Time Used: Free Trial
Review Source: GetApp
September 2012
A dynamic salestool
Membrain is a salestool helping you to focus on what is important. Intuitive enough to manage any kind of sales process, although the focus is on complex B2B. Automated reminders and "milestone management" helps you to stay on top of your sales opportunities in an easy way.
January 2020
Mattias from JB Nordic
Company Size: 2-10 employees
Industry: Medical Devices
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
January 2020
great software
Pros
The overwiev and ease to manage prospect lists, create sales projects and track your pipeline
Cons
importing of customers lists could have been a nit smoother.
October 2012
Walter Allvin
Time Used: Free Trial
Review Source: GetApp
October 2012
Use it. You will not be dissapointed!
I have used Membrain on a daily basis for almost 2 years, and I can truly recommend it as one of the best support system for sales that I have ever used. My daily work require a system that can combine detailed information and critical key information with a dynamic sales process. Membrain truly deliver support to my work with an excellent, professionally designed and easy-to-use interface - and manage to create simplicity out of a complex flow of information. The Membrain team is paying extreme attention to the need of the user, and is almost always one step ahead of everyone else. When ever I discover a detail I would enjoy to have - be sure that the Membrain team are already working on it, and deliver it quickly! I have worked with several sales system, and too often they distract and consume time and/or are difficult to use. Membrain deliver seamless intergration of all critical and useful data, calendars and processess, in the easiest and finest design I have ever seen. I can truly recommend any CEO and sales manager or staff to take a serious look of what Membrain has to offer. And to use it. You will not be disspointed!
February 2016
Dave from Kurlan & Associates
Industry: Management Consulting
Time Used: More than 2 years
Ease-of-use
5.0
Customer support
5.0
Functionality
5.0
February 2016
Best Sales-Specific Opportunity/Pipeline Focused CRM on the Planet
Pros
Membrain is the one CRM that salespeople will use without being prodded. The interface is incredibly simply and easy to use.
Cons
There is no down side to Membrain. It is best in class!
May 2018
Anonymous
Company Size: 11-50 employees
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
May 2018
This is a powerful, yet intuitive sales tracking and reporting tool
Pros
- Reporting abilities are very powerful and customizable, ensuring access to the most relevant and meaningful metrics - The board provides a quick visual way to access and understand the overall health of a given pipeline - Beautiful UI
Cons
- The reporting metrics have proven slightly cumbersome to set up. Enhancing UX on this front would be ideal. - Cleaning data from a previously imported CRM can be a bit tricky.
August 2016
Eric from SalesBreakThrough (SBT)
Company Size: 2-10 employees
Industry: Information Technology and Services
Time Used: Less than 2 years
Review Source: GetApp
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2016
September 2012
Fredrik Jonsson
Time Used: Free Trial
Review Source: GetApp
September 2012
Great easy to use CRM system
Very easy to shape and customize your sales process with local admin rights and minimal training. Nice look and feel; surprisingly easy to get the information you want with just a few clicks. Extra plus for the integrated checklist feature and sales coaching / performance views.
September 2012
YH
Time Used: Free Trial
Review Source: GetApp
September 2012
Very intuitive
I'm probably considered a "power user" in my organization and have used two other CRM systems previously (Oracle CRM On Demand, and Vtiger). I would say this is easily the most intuitive tool, simple to use and easy to collaborate with.