Salesforce Marketing Cloud Software


Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.



215 Reviews of Salesforce Marketing Cloud

Overall rating

4.13 / 5 stars

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Showing 1 - 20 of 215 reviews

March 2018

Brad from Kforce Inc.

Company Size: 5,001-10,000 employees

Review Source


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

March 2018

Robust CRM!!!

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

January 2018

Bill from Honor's Builders, LLC

Company Size: 51-200 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Marketing Cloud is the optimal integration for our Salesforce-powered website

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Pros

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Cons

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

May 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

January 2018

Jamie from Boston College

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2018

A heavy hitter, but work to be done in UX

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Pros

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Cons

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

March 2018

Chaplin from IMPETUS GLOBAL TECHNOLOGY, Corp.

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

March 2018

Salesforce,

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Pros

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees

Cons

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

February 2018

Krishna from ETG Global Services Pvt Ltd

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

February 2018

salesforce marketing cloud features

About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Pros


You can send emails, SMSs, Mobile Push notifications as Super messages....
End to End Automation with Automation studio and Journey Builder
It's better than using 3 x 5 index cards
User friendly and super easy to learn new options/reports.

Cons

Costly Time-intensive
Little training unless purchased separately.
It can be very overwhelming at first learning Marketing Cloud as a whole.
Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

June 2018

Russell from The Church of Jesus Christ of Latter-day Saints

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

1 of 5

Functionality

4 of 5

June 2018

Fantastic Platform For Marketing

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Salesforce Marketing Cloud Review

I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Pros

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Cons

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

January 2019

Aaron from CGI

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

5 of 5

January 2019

Powerful, but complex

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

July 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

2 of 5

July 2018

Terrible product, terrible support

Pros

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

December 2018

Rhonda from TML IEBP

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

There is a reason everyone recognizes the name!

We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Pros

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Cons

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

April 2018

Nathan from Halo Development, Inc.

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

April 2018

Powerful Marketing Solution

Pros

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Cons

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

January 2019

Michael from EVOLIFE

Company Size: 2-10 employees

Review Source


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Salesforce is THE BEST CRM

I was against Salesforce at first but know I dont know how I worked without it.

Pros

SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

Cons

The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

September 2017

Frank from Sutherland

Company Size: 10,000+ employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

September 2017

Salesforce Marketing Cloud - the best of the best

A great piece of software that possesses all the functionality out of the box to make you successful

Pros

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Cons

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

October 2017

Michelle from Artigem

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2017

Versatile platform with many possibilities!

Tons of resources! Look on the community site for answers to your questions or just to see what is possible! Make sure someone goes through the training modules online-Trailblazer

Pros

You can hire a consulting company to change Salesforce to fit your business needs if you don't have the time or knowledge to do so (we hired Cloud Creations on the referral from our sales manager). The community is so large and expansive that you could easily find a fix to any sort of business problem you are having. We really needed a platform that integrated with our home grown system and made sure that all of our departments were talking to one another. We chose Salesforce because of its ability to be shaped and molded based on our business model. And you can adapt as your company grows-change things, add things, do whatever you want!

Cons

It did take some months to get our version of Salesforce to be where we wanted it, but for other companies that had more IT resources or time to devote to it would probably not take as long. Make sure you have a project manager or person dedicated to its success and implementation internally or it might not get adopted within your company.

November 2017

Trevor from reachAbility Association

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2017

Salesforce is the CRM everyone dreams of

Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

Pros

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Cons

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

September 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

September 2018

sfmc

Pros

Organized and user-friendly interface for creating emails and lists
lots of options for tracking list/audience performance in reporting section

Cons

Hard to share lists, emails, reports etc. between multiple business units
visual editor in emails is glitchy and has a lot of technical issues
Only recently introduced easier drag/drop tools for creating user-friendly templates
hard to organize/maintain different levels of user permissions for different employees

February 2018

Emily from United Way of Greater St. Louis

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

3 of 5

February 2018

Many features but incredibly hard to navigate

Pros

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

Cons

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

March 2018

Tanner from Vertafore

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Utilitarian but outdated UI

Easy email marketing and list/preference center management.

Pros

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.

Cons

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

May 2018

Dillon from Riskalyze

Company Size: 201-500 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Salesforce, super CRM

Pros

Salesforce is extremely versatile. Anything you can dream of, you can build in salesforce. The CRM can do some real heavy lifting and integrates with almost every software out there. Tasks enable you to keep track of on-going conversations or to-dos with customers and prospects, while reporting allows you to keep track of how well your team is doing.

Cons

Due to the fact that Salesforce enables the user to build out a large number of custom fields and processes it can become very complex to use. This CRM can be as easy or difficult to navigate as you want to make it.