Salesforce Marketing Cloud Software


 

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.

Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and other business-relevant information.

The solution allows users to use data analytics to publish relevant content based on information collected from social media. Salesforce Marketing Cloud is the first to be Twitter certified and is listed as a Facebook Strategic Preferred Marketing Partner.

 

Salesforce Marketing Cloud - Email marketing
 
  • Salesforce Marketing Cloud - Email marketing
    Email marketing
  • Salesforce Marketing Cloud - Posting palette
    Posting palette
  • Salesforce Marketing Cloud - Post inspector
    Post inspector
  • Salesforce Marketing Cloud - Social media calendar
    Social media calendar
  • Salesforce Marketing Cloud - Facebook posts
    Facebook posts
  • Salesforce Marketing Cloud - Performance
    Performance
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

200 Reviews of Salesforce Marketing Cloud

 

Start your review of Salesforce Marketing Cloud

Click to start
https://www.softwareadvice.com/crm/salesforce-socialcrm-review/
Software Advice Reviews (112)
More Reviews (88)

Showing 1-20 of 112

Thean from Water services company
Specialty: Utilities
Number of employees: 201-500 employees Employees number: 201-500 employees

November 2018

November 2018

Unreliable software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Looks very good on the on set but very unreliable software

Pros

Feature rich. Nice user interface. The user journey is very sophisticated. Very good salesman ship so will sell you very well.

Cons

Very unreliable. Very complex and convoluted. Keep breaking unexpectedly here n there. Managing any project related to this product is a nightmare.

Review Source
 
 

Melissa from National FFA Organization
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Great system to streamline marketing initaitives

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If you sign a contract, look into any consulting services they have. This will help you get up to speed on the platform and help configure some of the triggered messaging.

Pros

Great usability for email. For more robust functions, you will need a team assistance. The system is great at sending mass amounts of transactional messages.

Cons

You must have a developer to assist with API calls. Most of the functionality will need set-up. There will need to be integrations with your website and database for triggered sends.

Review Source
 
 

Yazir from Cochez
Specialty: Retail
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Powerful, Simple and complex at the same time

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Can be complex or can be very simple. Lots of functionalities

Pros

Very easy to use email software
A/B testing functionality is very flexible allowing you to increase performance of emails
HTML tools are helpful in creating emails

Cons

Better analytics are needed!!
Backend can be complex
There are sometimes too many ways to do the same thing. Making it confusing

Review Source
 
 

Ailyn Mae from Aprisa Business Process Solution Inc
Specialty: Banking
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

Salesforce Marketing Cloud for customer connections and engagements

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

What i really like about this product is that there are many marketing tools that helps the user make recommendations, advertisement and services related to customer engagement.

Cons

I dont see any negative about this product except for the complexity of the product, but it is tolerable since the Salesforces Marketing is very useful and you get what you pay. A must have App.

Review Source
 
 

Maurice from MSI-ECS
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

CRM Sales for all

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Recommended easy to used!

Pros

This application software helps to manage all sales outcome, it analyze your sales report via email management. it can see email feedback and also bounce report for email.

Cons

This application software I don't see any problem. I can recommend this for those who need management in there sales outcome

Review Source
 
 

Megan from Convo Communications
Specialty: Telecommunications
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2018

September 2018

Quickbooks of CRM platforms!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Using SalesForce was one of the best decisions our company has made.

Pros

I love that I can work with team members, sharing the same information, while at the same time, the information is stored securely. The security is excellent. Salesforce have every tool and fields and many of them can be customized to work with one company's service type

Cons

I have to refresh alot of times to get the updated information. It will be nice if the information is being live streamed.

Review Source
 
 

Dick from Food and Beverages
Specialty: Other services
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Buggy Buggy Buggy!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.

Pros

Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Cons

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

Review Source
 
 

Erik from Lendmark capital group
Specialty: Banking
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Pay for what you get well worth the price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

All in all the should be the industry standard

Pros

fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons

can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

Review Source
 
 

Dana from Weatherford
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

September 2018

September 2018

Salesforce Functionality

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Salesforce CRM lead generation and data gathering features provide a wealth of information useful in successful customer management, from point of sale to payment.

Cons

Salesforce CRM lead file creations, linking and documents uploads can prove cumbersome and confusing when there are customer name or other data file changes, such that some leads can become a labryinth when not set up properly at the outset.

Review Source
 
 

Sumit from Westpac
Specialty: Banking
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

September 2018

September 2018

Centralising customer communication

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

There are other content management software but not quite as integrated to CRM landscape

Pros

Pretty easy in terms of configuration and can handle complex business rules. It is quite a flexible software for business needs.

Cons

It is cumbersome for the support resources to get started. Hence the learning curve is quite steep and the same way for the support team. But once they are accustomed to the changes it is quite a flexible software for your needs.

Review Source
 
 

Mai from Texas Woman's
Specialty: Education
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

August 2018

August 2018

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Salesforce Marketing Cloud was easy to use and easy to teach people how to use. It was a cost effective product. This product helped us effectively increase sales.

Cons

It was challenging to contact technical support whenever issues came up. The updates changed drastically.

Review Source
 
 

Deanna from BVMA
Specialty: Pharmaceuticals
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2018

August 2018

Reports tool and glosbal accounts usage

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to locate necessary tools with the GAS function. Most the reports I utilize are pre-built so tend to work easily

Cons

I’m the GAS however sometimes search function is glitchy and won’t find information on the first try.

Review Source
 
 

Larzel from Kunevich & Lau
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Salesforce is a great CRM for Big companies

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I like the way that they can create a CRM according to the business needs. Just tell them exactly what you want done, how, and what you need.

Cons

It's just very expensive compared to other CRM. They even partnered with Hubspot so some best features are there too.

Review Source
 
 

Allison from Level Office
Specialty: Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

An amazing tool if you can afford it

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Like all of Salesforce's products, their marketing cloud is an extremely powerful tool with lots of customizable capability and robust features.

Cons

As is the case with everything Salesforce does, their great tools come at a high price tag for companies that don't have a huge budget for CRM but have lots of users and are scaling quickly.

Review Source
 
 

Kristina from Neutron Industries
Specialty: Distribution
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2018

July 2018

Salesforce super easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy to find accounts and account information. If I need to know who their customers account manager is, Salesforce will tell me who is assigned.

Cons

Wish it was linked up with our system SAP. We have accounts that get transferred out of reps names and into another. Just wish the salesforce would stay in tune with that information.

Review Source
 
 

Desirae from ClientsFirst Consulting
Specialty: Consulting
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2018

July 2018

Salesforce Marketing Cloud

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I would recommend any company seeking a marketing solution check this one out and consider not only where the company is now with marketing, but where their company would like to be in the next year and 5-10 years and base decisions on that. Upfront costs for these lesser solutions may be appealing at first, but it doesn't take long to realize the short comings of such applications and that the money could have been spent more wisely on something as polished and robust as the Salesforce Marketing Cloud solution.

Pros

Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns.

Cons

The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more.

Review Source
 
 

Randy from Mission Increase
Specialty: Non-Profit
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2018

July 2018

Salesforce is easily the best CRM on the market

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

If your organization has the technological expertise to handle Salesforce's platform, choosing their CRM should be a no-brainer.

Pros

Salesforce's Nonprofit Starter Pack gives organizations built-in modules to track constituent's engagement metrics. Their Engagement Plans allow you to develop sets of tasks that help you develop constituents as they get more involved in your organization!

Cons

Using Salesforce requires a tech-savvy staff member to navigate and manage its complex interface and features. If you don't have an individual like this, you should look somewhere else.

Review Source
 
 

John from Financial Services
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

One of the Best Email Software Providers.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Salesforce Marketing Cloud, previously ExactTarget is one of the top ESPs in the market. It has all the functionality and features you need for a modern day multichannel marketing solution for your business.

Cons

The UI could use a lot of work and is not as intuitive as other systems. It has a lot of features and has a big learning curve to really understand how everything works together. There are multiple ways to accomplish different tasks in the system and it's hard to find the most streamlined solution.

Review Source
 
 

Leilani Grace from wildlife educational app
Specialty: Other
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

Topseller!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Make more money in sales using salesforce.

Pros

I have tried using salesforce back when I was working in a publishing company doing outbound sales calls. It is convenient to use because there are less buttons to click and it is easy to find the information in one look of the system.

Cons

I cannot thing of any negative comments about using salesforce because I have enjoyed using this software for more than a year and the company where I previously worked is still using the same system.

Review Source
 
 

jasdeep from riseworth
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2018

July 2018

Drip Campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

the use of drip campaigns and lead nurturing makes this software valuable. adding new leads at various stages of the sales process is something we do on a frequent basis.

Cons

the learning curve is a little longer than a few other softwares i have used for sales or marketing purposes.

Review Source
 
 
 
Write a Review
Showing 1-20 of 88


December 2018

December 2018

Salesforce Marketing Cloud Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Pros

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Cons

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

Review Source: Capterra
 


November 2018

November 2018

Helps let you know where prospects are in sales process

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This program is great for letting you know where prospects are in the sales process. For instance, I can generate a report that details who has opened most of our company emails; accordingly, it gives insight as to who to market to further because he or she likes our brand/service offering. Consequently, as a marketer I can focus more efforts on converting those leads.

Cons

The program has a lot of functionality, including bells and whistles that can seem intimidating at first. To really maximize the value of the program, I will need some additional training. Salesforce does provide some when evaluating the product but not enough.

Review Source: Capterra
 

Kelly from Michiana Camp
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Difficult to use ESP

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Super powerful enterprise-level marketing platform that has a ton of features

Cons

The trick is figuring out how to make things happen in the poor UI. Even things like email list management are complicated.

Review Source: Capterra
 

Mindy from YWCA of Asheville and WNC
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

SFMC for Girl Scouts Marketing Endeavors

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

The templates in place; automation builder; and customer support.

Cons

The change from Classic to Content Builder, but it's not too difficult.

Review Source: Capterra
 

Corey from The Hanover Insurance Group
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

October 2018

October 2018

Marketing Cloud New Users

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love that it integrates fully with the Sales Cloud and that there is a lot of cross functionality between the two systems

Cons

I did not like that it frequently disconnects from the Sales Cloud

Review Source: Capterra
 

Daniel from madison/miles media
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

One of the most popular CRMs, but poor support and bad UX

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's one of the most popular CRM, so most people are familiar with it. As such, it integrates with several other software tools out there.

Cons

The UX/UI isn't very good, unless it's all you're used to. Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.). The HubSpot integration has also been a huge pain, at least in my personal experience.

Review Source: GetApp
 

Brittney from ASTM International
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Makes building and evaluating marketing campaigns much easier!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I love how this product was able to grow with our company. The marketing team started off being very focused on our own brand awareness goals, but we gradually became more aligned with the sales team and this is one of the few products that still met our needs. We were able to go from simply doing general email marketing (a basic feature) to utilizing more advanced tools allowing us to track communication through the buyer journey and build upsell campaigns. I would recommend this product because it's helpful at every stage of marketing.

Cons

I wish the interface was a little easier to learn or had educational pop-ups when you use a feature for the first time. Even though the features were there for us to use as the company grew, there was definitely a learning curve that we had to power through in order to understand how to use this product on a more advanced level.

Review Source: GetApp
 


September 2018

September 2018

sfmc

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Organized and user-friendly interface for creating emails and lists
lots of options for tracking list/audience performance in reporting section

Cons

Hard to share lists, emails, reports etc. between multiple business units
visual editor in emails is glitchy and has a lot of technical issues
Only recently introduced easier drag/drop tools for creating user-friendly templates
hard to organize/maintain different levels of user permissions for different employees

Review Source: Capterra
 


September 2018

September 2018

World Class Marketing Communication Platform

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Creation and distribution of marketing newsletters to our customers as well as journey building to measure the success of our tradeshows.

Pros

You don't have to be a web designer to create marketing newsletters and promotions. Before this tool, we used to have to rely on our marketing agency to create all of our marketing newsletters. Once the template is created, it is easy to modify its contents and tailor the design for our various communications. We have also be using this tool to identify leads gathered in tradeshows. With the journey builder, we can identify hot leads and measure the success of our tradeshows.

Cons

I have no dislikes for this software as it has greatly enhanced our ability to communicate effectively with our customers and enables us to measure the success of the communication.

Review Source: Capterra
 

Seth from Wine Access, Inc.
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Can be tricky to use

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Dynamic tool that allows the ability to reach entire customer base

Cons

Need to constantly monitor account to ensure it is running correctly, and salesforce hasn’t restricted customer sends

Review Source: Capterra
 

Jameli from Fit Small Business
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

It effectively automates marketing campaigns and helps boost sales.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.

Cons

It could be complicated to navigate given that it has different tools and features. However, if you learn the basics, it is already a good start.

Review Source: GetApp
 

Amy from Kulzer
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

August 2018

August 2018

Terrible service

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support

Online marketing - eblasts and landing pages okay, but not good enough to make up for lack of service.

Pros

Email software is easy to use which is nice

Cons

Customer Service is terrible. Our account rep has changed several times (internally they have a lot of confusion around WHO are account rep is), the company sends us around and around to different people when we have an issue. Long time to get issue resolved. Responsiveness is quick when they want to upsell you something though.

Review Source: Capterra
 


August 2018

August 2018

Lots of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Salesforce Marketing Cloud has a lot of very useful features from tiggers, to custom drip campaigns.

Cons

Honestly you almost need to take a course to learn how to use their software, because there is so much to it. Also I wish their UI didn't look so old school.

Review Source: GetApp
 


July 2018

July 2018

Not the most intuitive platform

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

For me, Marketing Cloud/Exact Target meets the basic requirements of what I need to do -- send emails, track those sends, format the email, etc. I think that if you are using it at a very basic level, the interface is fine.

Cons

I think my biggest issues are that the interface is not intuitive at all, and kind of like a maze. I have to have a checklist of exactly each function I need, because otherwise I wouldn't be able to find it. The interface is also very outdated and the reason that we are looking at alternative options for emails.

Review Source: GetApp
 


July 2018

July 2018

Terrible product, terrible support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Review Source: GetApp
 


June 2018

June 2018

Data Segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that Marketing Cloud is reliable. You can count on the product to do what you tell it to do. Be sure to double check yourself several times to ensure you are asking the server to do what you really want it to do, as it will only do what you instruct it to do.

Cons

I wish the SQL queries and import file functions did not time out at 30 minutes. This is very limiting for some of the queries that we need to run. What would be nice is to have a loading/ processing bar that showed the amount of processing time left for the query or import file.

Review Source: Capterra
 

Russell from The Church of Jesus Christ of Latter-day Saints

June 2018

June 2018

Fantastic Platform For Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Pros

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Review Source: Capterra
 


May 2018

May 2018

Powerful but more complicated than it needs to be

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

Cons

It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

Review Source: Capterra
 


May 2018

May 2018

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Review Source: Capterra
 

Kayla from University of Oklahoma
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

April 2018

April 2018

Marketing Cloud is super helpful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love how much better our emails have been since we started using Salesforce Marketing Cloud. It really provided an answer to our marketing needs.

Cons

Sometimes there are too many ways to do the same thing, which makes things difficult and complicated.

Review Source: Capterra
 
 
Write a Review