Showing 1-20 of 51 products
Loyalty+ by Capillary Technologies is a cloud-based rewards and loyalty program solution. It caters to retail, apparel and fashion, hypermarkets and consumer goods market segments. Loyalty+ features loyalty engine, which allows users... Read more
Open Loyalty is a cloud-based customer loyalty management platform that assists retailers, merchants and eCommerce businesses with customer and rewards management. Its key features include transaction tracking, referral programs and... Read more
Talon.One is a sales promotions tool that assists marketers with campaign management, custom coupon creation and referral marketing. Key features include activity tracking, gift card management, multi-channel marketing, gift card management,... Read more
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions. Zoho CRM helps users respond to... Read more
Looking for a better way to acquire new customers and retain existing ones? Fivestars works with over 14,000 businesses across the United States and Canada to drive new shoppers into your storefront and returning 2x more than an average... Read more
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read more
Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications... Read more
Guusto is designed with the belief that people come first and that employee recognition leads to great culture. Guusto is simple and scalable, allowing you to schedule and send 1-1000 gifts at once. Allocate budgets to managers,... Read more
Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience. Yotpo’s... Read more
Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS)... Read more
Tango Card is a cloud-based customer loyalty solution designed to help businesses enhance client and employee engagement using rewards, electronic gift cards and incentives. Professionals can create email templates, fund their account... Read more
Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read more
TapMango is a cloud-based customer loyalty management solution designed to help businesses of all size run and incentivize their loyalty programs. The solution caters to a variety of industries including automotive, hospitality, apparel,... Read more
NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS... Read more
Higher Logic is an online community management software. It creates a place where customers interact with each other. It helps in building brand loyalty and creates a peer-to-peer support environment. Higher Logic's platform is for... Read more
Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The platform enables organizations to run email marketing... Read more
VYPER is a customer loyalty management solution that helps businesses conduct contests, set up reward programs and manage giveaways on a centralized platform. It allows team members to use the pre-designed templates to create and customize... Read more
Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read more
Loyalzoo is a customer loyalty solution that helps small and midsize businesses run and manage points/subscription-based loyalty programs on a unified platform. It enables organizations to collect customer information, reward them... Read more
Gold-Vision is a customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects and events. Suitable for organizations of all sizes, it can be installed both on-premise and in the cloud. The... Read more
You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.
It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.
“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”
-Chris Luo, FiveStars
Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.
This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.
Here’s what we'll cover:
What Is Customer Loyalty Program Software?
The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.
Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.
Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.
Reporting and analytics capabilities for identifying trends in the program round out the core features.
Common Features of Customer Loyalty Software
We’ve created a list of the most common loyalty program software features included in many popular systems:
|Rewards management||This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.|
|Customer relationship management (CRM)||The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.|
|Member portal||Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.|
|Mobile app||A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.|
|Card management||Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.|
|Integrations||Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.|
The Impact of Customer Loyalty Programs
Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:
- Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
- Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
- Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
- Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.
Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015
Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.
We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.
Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.
Your Guide to Top Customer Loyalty Software, October 2020
Software Advice uses reviews from real software users to highlight the top-rated Customer Loyalty Program Software products in North America.
Learn how products are chosen