Showing 1-19 of 19 products
Zoho offers a cloud-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and a help... Read more
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read more
Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications... Read more
Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read more
Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience. Yotpo’s... Read more
TapMango is a cloud-based customer loyalty management solution designed to help businesses of all size run and incentivize their loyalty programs. The solution caters to a variety of industries including automotive, hospitality, apparel,... Read more
Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read more
Gold-Vision is a customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects and events. Suitable for organizations of all sizes, it can be installed both on-premise and in the cloud. The... Read more
Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read more
ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. It lets users store contact lists, design campaigns and manage sales activities and leads. Users... Read more
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management and analytics within a suite. Kangaroo... Read more
iVend Retail is an omnichannel retail management solution that helps businesses manage various aspects of a brick and mortar retail shop and e-commerce store. It covers from point-of-sale (POS) to back office to head office operations.... Read more
Social Spiral is a customer loyalty management solution that offers reward points management, electronic coupons, membership management and analytics within a suite. The software is available for deployment in the cloud and features... Read more
SailPlay Loyalty is a loyalty program management system designed for companies of all sizes that offers customer relationship management (CRM), email and text message marketing and analytics. The product is available both in cloud-based... Read more
WaveToGet is a loyalty card solution for small businesses including auto dealerships, restaurants, manufacturing, retail stores and IT. Users can implement various types of loyalty programs to suit their needs and track program performance. Users... Read more
CandyBar is a cloud-based customer loyalty management solution designed for restaurants, salons, spas, retail stores and auto shops. Key features include a dashboard, real-time tracking of customer activity and program performance... Read more
QR Loyalty Cards is a cloud-based loyalty card system for small businesses. It provides loyalty card design tools and card tracking. Users can design and print loyalty cards and track customer purchases using any device with a web... Read more
Fellafeeds is a cloud-based customer feedback solution for small and midsize retail businesses, restaurants and spas. Key features include multi-channel feedback collection, survey management and trend analysis. Fellafeeds allows... Read more
OfferCraft is a cloud-based customer loyalty and gamification platform suitable for businesses of all sizes and industries. Users can create ads based on user behavior, design gamified customer loyalty experiences and run analytic... Read more
You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.
It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.
“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”
-Chris Luo, FiveStars
Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.
This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.
Here’s what we'll cover:
What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation
Recent Events You Should Know About
Reviewers' Choice Products
Our Reviewers’ Choice list shows the five highest user-rated software solutions for Customer Loyalty when adjusted for total number of reviews and recency of reviews.
If a software solution has more reviews, and more recent reviews, we value those ratings more highly than a product with fewer, older reviews. This is because is it much harder to get 100 five-star reviews than it is to get 10.
We also know that software vendors continually tweak and update their product, so we believe that more recent reviews tend to be more accurate.
To determine which products made the final cut, we looked at how users rated each solution's:
A solution can make the Reviewers' Choice top five in all three categories, or just one or two. All software solutions in the Reviewers' Choice have at least 10 reviews from real software users. The final products are listed in alphabetical order from left to right.
For more details on how we selected our Reviewers' Choice, read the full methodology.
The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.
Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.
Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.
Reporting and analytics capabilities for identifying trends in the program round out the core features.
We’ve created a list of the most common loyalty program software features included in many popular systems:
|Rewards management||This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.|
|Customer relationship management (CRM)||The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.|
|Member portal||Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.|
|Mobile app||A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.|
|Card management||Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.|
|Integrations||Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.|
Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:
Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.
We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.
Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.
Hilton revamps loyalty program akin to airlines. Hilton Honors, the hotel giant’s loyalty program, has undergone some changes. Members can now book using a combination of money and points, pool points and even spend their points on Amazon.com. This change highlights a new trend of making loyalty programs more flexible for consumers.
Generation Z presents challenges for brand loyalty. Many statistics for millennial consumers are available, but marketers are now trying to decipher how the next generation behaves. Early studies show that Generation Z, those born after 1994, seem to be less brand loyal and prefer to spend money on experiences rather than material goods.