Showing 1-20 of 24 products
Yodeck is a cloud based digital signage platform that helps small to mid size businesses create and schedule monitors from web. The platform enables users to upload images, PDF, Word, videos, and excel files to monitors. Primary features... Read more
TelemetryTV is a powerful digital signage platform built for the modern communicator who needs to engage audiences, generate awareness, or give their community a voice. The solution allows users to broadcast dynamic content easily... Read more
Scala is a cloud-based digital signage solution that helps brands, retailers and marketers with digital content management and audience targeting. Its key features include scheduling, multi-screen support, layout management, visual... Read more
Screencloud is a cloud-based digital signage solution that assists businesses of all sizes with content management and customer targeting. Its key features include scheduling, media library, multi-screen support, layout management... Read more
Play is a cloud-based and on-premise digital signage solution, which assists organizations with managing content streaming across multiple locations and platforms. The built-in content editor enables managers to add or modify text,... Read more
OptiSigns is a cloud-based solution that helps businesses manage digital displays for promotional content and advertising using text, photos, videos and other types of media. Key features include content scheduling, media library,... Read more
NoviSign is a cloud-based solution that helps businesses manage and broadcast content on interactive kiosk devices across multiple locations. Key features include digital signature, virtual keyboard, onsite printing and secure browsing. Designed... Read more
Screenfluence is a cloud-based digital signage content management solution that allows users to remotely manage digital content on multiple devices. Users can create playlists with their images and video content. They can also schedule... Read more
CommandCenterHD is a digital signage solution catering to non-profit organizations and enterprises in various industries. The solution can be deployed both on-premise or in the cloud. CommandCenterHD offers various modules which help... Read more
Mira Screen Signage is a cloud-based solution that helps small to large businesses create, deploy and remotely manage content for digital signs. Designed for various industries such as hospitality, restaurant, retail, gym, recreation... Read more
FWI Content Manager is a cloud-based and on-premise content management solution for digital signage platforms, which assists small to large organizations with content scheduling and publishing. Key features include multiple screen... Read more
Navigo digital signage is a cloud-based digital screen content management solution that allows businesses to install and manage content for digital displays. Whether it's a building directory or a school menu, Navigo DS is able to... Read more
Viewneo is a cloud-based digital signage solution for businesses of all sizes. It is compatible with Android, Chrome OS, iOS and Amazon FireTV and Stick. Key features include file converter, content designer, media library, playlist... Read more
Arreya is a cloud-based, customizable solution that helps businesses of all sizes create, manage and deploy digital signage content anywhere across the web. It comes with a built-in free-form editor along with WYSIWYG, which allows... Read more
eyefactive provides AppSuite Touch Screen Software, which allows businesses to customize the app without any programming skills. It enables users to integrate a variety of digital content such as images, videos and PDFs. AppSuite... Read more
AxisTV Signage Suite is a cloud-based and on-premise digital signage solution which assists businesses with visual communication and audience engagement. Key features include content management, data mapping, calendar scheduling and... Read more
Cenareo is a cloud-based digital signage solution that helps businesses of all sizes display content across multiple screens and locations. It enables users to create and send personalized broadcasts with custom rules. The platform... Read more
Aurora offers an on-premise digital signage solution. The platform comes with a content management system (CMS), which enables users to upload, schedule and manage videos/images across multiple locations. Aurora allows users to handle... Read more
Audience is a digital signage solution designed to help small to large businesses in hospitality, health care, corporate communications, education, government and retail industries. The centralized platform allows users to create,... Read more
SiteCaster is a cloud-based digital signage and kiosk content management system designed to help businesses of all sizes create and publish interactive content to displays, tablets or kiosk terminals. The platform allows users input... Read more
When was the last time you saw any positive and measurable ROI from your signage? Have you written off signage altogether? Perhaps it’s time to invest in a digital signage strategy that engages more customers.
Reports indicate that digital signage captures the attention of 63 percent of passersby. That’s a lot of foot traffic being exposed to your weekly sale, daily special, new products, or other messages you want to advertise. But how do you manage what’s on the screen?
Enter digital signage software. There are many digital signage systems to choose from, with each platform offering different features. We’ve created this buyer’s guide to help you better understand the options so you can easily start displaying your advertisements and attracting new customers. Here’s what we’ll cover:
What Is Digital Signage Software?
Digital signage solutions manage static and interactive digital displays. These systems help you create, store, schedule, monitor, and display custom advertisements on TVs, projectors, and other digital displays.
While many vendors package digital signage applications into convenient all-in-one systems, a complete digital signage system includes three very distinct components. These include:
- Content management
- Digital signage player
- Digital screen
Below, we explain each of these components in more detail.
|Content management||A content management system (CMS) is the foundation of a digital signage system. Digital signage solutions offer a CMS that enables users to upload original images and video or modify software-provided templates.|
|Digital signage player||This connects to your TV/screen and houses your actual content to be displayed. It’s typically the size of a thumb drive, similar to Google Chromecast or an Amazon Fire Stick. The content for the player can either be stored in the cloud, on the player’s hard drive, or via a network server.|
|Digital screen||This is simply the interface through which your digital content is displayed. Flat screen televisions are the most popular option, but custom screens are also available. Something to consider is whether you want an interactive display with touch screen functionality.|
Below are some examples of how businesses are leveraging digital signage to entice and engage passersby:
Benefits of Digital Signage Systems
Regardless of your type of business, digital signage can increase engagement, particularly if it’s interactive.
Digital signage systems offer an array of advantages over non-digital signage. Among these options, cloud-based digital signage solutions offer many advantages over desktop signage systems. The top differentiating benefits include:
|Flexibility||Digital signage systems enable you to change your displayed content as desired. Non-digital signage systems typically convey one message permanently (i.e. cardboard signs, posters, flyers). Not only do digital sign systems enable repeated customization, but cloud-based systems let users monitor and make customizations remotely. Computer-driven digital signage systems require that changes be made on the connected computer.|
|Size||Digital signage systems are conveniently sized, and are often no bigger than a thumb drive. Even the larger ones typically max out at 6x3 inches.|
|ROI and lifetime value||Since they provide the ability to continually update relevant new content, digital signage systems provide a higher ROI than non-digital or computer-driven signage.|
Key Questions to Ask When Selecting Digital Signage Software
When selecting the best digital signage system for you, there are certain factors to keep in mind. It’s important to work out some sort of digital signage plan before selecting your system. These questions can help guide your way when choosing the right digital signage system:
What type of content do you want to display? Knowing what you want to display will help you determine the must-have capabilities for your new digital signage software. It’s also important to decide whether you want to display video on your signage screens. If so, you’ll want to make sure your system supports video.
Do you need a touchscreen display? Whether you want a touchscreen will affect all three components of a digital signage system. If you do, you’ll need your CMS and player to support interactive content, as well as a touch-enabled screen.
Should you opt for a cloud-based system? While there are still a number of great computer/desktop-only systems, cloud-based options are becoming increasingly popular due to the ability to update signage remotely.
Is a digital signage player included? Many providers package their systems with all the needed components. If you opt for an option that doesn’t include a digital signage player, choosing a player and installing your digital signage software can be a time-consuming and technically difficult process.
Pricing: Web-Based vs. On-Premise
A key consideration when evaluating digital signage software is what deployment model is right for your organization. Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS), which is also known as “web-based software.” This means that the system is hosted remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection. This means that users can use the software anytime, in any location.
An on-premise deployment, on the other hand, means that the the software is hosted on the user’s own servers. All data and applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).
Larget companies typically have the manpower and IT resources to host an on-premise solution. For smaller companies, however, this can be an expensive and unrealistic option. Such companies may therefore want to consider a web-based solution, as these sytems are typically less expensive up front and can be up and running more quickly than an on-premise solution. One trade-off, however, is that web-based solutions may not offer functionality that is as robust, and any customization or integrations will require working with the vendor or a third party, which can itself be costly.