About WooCommerce


WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online.

WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders.

WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services.

WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

207 Reviews of WooCommerce

Average User Ratings

Overall

4.51 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(123)

4 stars

(69)

3 stars

(13)

2 stars

(2)

1 stars

(0)

Likelihood to Recommend

Not likely

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Showing 1-20 of 207 reviews

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September 2018

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

September 2018

Best eCommerce for WordPress hands-down, but prepare to pay for most customizations

Pros

When it comes to choosing the right eCommerce platform for WordPress, it's the most rock-solid, safest choice for any long term use based on my experience from over a dozen store launches.

- The plugin is frequently updated, compatible and tightly integrated with WordPress (as WooCommerce was purchased by WordPress' parent company in 2015)
- The core WooCommerce plugin is freely available to install, which would work for many small, generic storefronts.
- Offers the largest selection of third-party plugins/extensions available for WordPress ecommerce.
- Wide out-of-the-box support with popular third-party WordPress themes.
- Relatively easy and fast to set up, with good documentation; offers a few free starter themes via the WooCommerce store.
- If you're willing to pay, WooCommerce can do just about anything and integrates with almost anything.
- The WooCommerce core plugin is built mostly barebones (using extensions to add functionality), which brings better speed and less bugs.
- Good customer service support and detailed documentation for their paid WooCommerce add-on extensions.
- Offers very powerful Zapier support (requires a paid add-on).

I've never had any point where I've considered using another online store platform with WordPress, or even one of the many non-WordPress hosted ecommerce website subscription solutions.

Cons

- WooCommerce extensions are surprisingly expensive and also subscription-based, requiring an annual fee. Inexpensive third-party alternatives exist, but there is risk involved.
- Building an extended "platform" such as a membership site / offering subscriptions (for example) can require multiple paid WooCommerce add-ons that rack up hundreds of dollars in annual fees.
- WooCommerce mobile app tools do exist, but do not offer much functionality beyond sales reports.
- Highly customized WordPress stores using a lot of plugins are at an increased risk to see major conflicts and performance degradation, and troubleshooting can be difficult.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

March 2018

Built multiple online stores and was always to make it meet the needs of my clients.

I have been able to build, and more specifically custom tailor, multiple online stores for a variety of clients with relative ease.

Pros

I love that Woocommerce is on Wordpress, and that it supports third-party plugins. They offer a slew of plug-ins themselves. This enables you to build in the features you want, and not have very much added bulk and useless features taking up space on your server. It's almost ridiculously simple 90% of the time, with little need for assistance. On the rare occasion that you might need it, they have a lot of documentation for the program itself as well as their plug-ins. Their customer service is helpful the majority of the time. For a while they would take 1-2 days to reply to an email, and only had email support as an option, but in the past 6-12 months they added live chat and made the experience 100% better. They've even stepped up their game in being more proactive about their support than they used to be also. If you want to have complete control over the look, feel, and data of your site, I highly recommend that you go with Woocommerce.

Cons

Their plug-ins are a bit pricey. To be fair, they only have an annual fee, but they are a bit steep depending on the feature that you want. It would be a lot better if they charged a single annual fee or monthly fee, and allowed unfettered access to all of their plug-ins. That way, you wouldn't have a different annual billing date for each of those little extra features you thought of adding later on, nor would the cost be so astronomical. There are often third-party alternative plug-ins, but the issue is that Woocommerce's plug-ins usually work best (as they should since it's their platform). Additionally, implementation of requests for new features on any plug-in or Woocommerce itself seems to be rather slow, and they don't take suggestions via customer service, but rather via forum and user voting.

February 2018

Mike from James Publishing

Company Size: 11-50 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

February 2018

Powerful E-commerce Interface

We've enjoyed WooCommerce during the last few years and have found it to be a solid e-commerce solution for our business. The system continues to improve and grow and we would recommend it to any companies looking for a powerful, customizable platform from which to launch their online sales and manage their customer base.

Pros

WooCommerce forms the backbone of our e-commerce website and we've been using it for around five years at this point. It handles a high quantity of orders with ease and its customization options are so far-reaching that if you can dream of a plugin for the system, it probably already exists or is under development somewhere (this may have something to do with its integration into Wordpress). Recently, we've been utilizing the Subscriptions feature to more accurately manage our customers' accounts, and this feature is particularly useful for recurring transactions. Coupons are easy to create and keep track of and WooCommerce can also be linked to external systems for more accurate monetary calculations and other relevant business features.

Cons

Reporting within the system does leave something to be desired. We've found that the reporting dashboard is fairly limited, particularly for more advanced metrics that can be found in systems like Quickbooks. However, as noted above, the system can be linked to other systems using plugins and various connectors, so it's possible to extract that detailed sales data if need be. On occasion the sheer amount of customization options can be overwhelming, as well, though this is a better problem to have than a system with too few options. The various plugins just need to be managed in a coherent fashion to ensure site stability.

April 2018

Darrin from Self-employed

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

April 2018

WooCommerce enables almost anyone to create an online store quickly and cheaply

WooCommerce is invaluable in helping me deploy an online store, and it has all the features I need run it well (in conjunction with numerous third party plugins). It is always updated, easy to manage, and does not require too much server resources. Best of all, the cost of running a WooCommerce store is much less than other professional platforms of a similar nature.

Pros

What can I say about WooCommerce? It is the best DIY solution for anyone wanting to create a store online of their own - and on their own. And if you don't want to DIY, there are plenty of people offering to do it for you at very low cost. What is great about WooCommerce is it integrates seamlessly with WordPress and the basic functionality in order to makes sales is totally FREE. Of course, if you want to enhance your store and have a really professional-looking one, there are so many plugins/themes both free and paid, that can help you achieve that. And not only that, WooCommerce is always updated so that it stays secure and cutting edge. Everything you need to build a store online is already available in WooCommerce.

Cons

Integration with Paypal is not really good. When you need to create a specific checkout page with the specific logo of your store showing on that page, you need to setup an entirely new Paypal account just for it. Paypal used to support multiple Custom Checkout logos under one single Paypal account, but this changed late in 2016. Besides this issue, WooCommerce support takes a while to reply, if you email them with an issue, although paid help is readily available from numerous online WordPress/WooCommerce experts, so you are never really stranded.

October 2017

Megan from LTS

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

4 of 5

October 2017

Best Shopping Cart

We saved tens of thousands by using Woocommerce to build our online site. We make sales daily thru it and are able to design and setup the site exactly to fit our needs.

Pros

Woocommerce is free and easy to use, so as a business owner I was able to take the time to learn how to use it and create my own website with Wordpress and Woocommerce. I have no web design background, but was able to learn thru google and helpful articles and videos. As a platform, Wordpress is built to be easy to use and have made it simple for developers to create and sell useful plugins. Woocommerce is a great add-on to Wordpress and has allowed me and others to create beautiful and effective shopping carts. If we had to pay someone to custom create and maintain a site for us it would have been tens of thousands of dollars.

Cons

Because Wordpress is a free base and countless developers can create their own plugins, there can be a lot of conflicts between plugins. Especially when there are essential or major updates to Wordpress or Woocommerce. This can have a huge impact on a website, and you need to be prepared to test major updates before they go live. One update once changed the entire structure of variable products and created hours and hours of work on the backend for us. You would not see this with a contained shopping cart (like 3DCart), but that's because you pay more for the other services. For the price, Woocommerce is unmatched.

November 2018

Alphonsus from Wellfond Pets

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

WooPOS is the best POS software on the market for Woocommerce !

If you have a retail business and are looking to link it to an ecommerce platform, WooPOS is the best solution on the market. Prior to using WooPOS I tried web based POS systems on the market such as "WooCommerce Point of Sale (POS)" by actualityextensions and "WooCommerce POS" by kilbot, only to find the them lacking in features, slow and prone to crashing. Having used WooPOS for over a year, I find the software reliable, frequently updated and a key part of bringing my brick and mortar business into the eCommerce space.

Pros

- Full featured POS software with everything our previous POS station had and more.
- Highly configurable allowing for a tailored user experience.
- Follows industry best practices, which initially seemed annoying and unnecessary but much appreciated down the line, when generating reports or tracking stock.
- Robust documentation and Excellent email support. Always helpful with problem solving and developers actively deliver on newly requested features.
- Reasonably priced with no hidden fees.

Cons

- You can't modify SKU numbers easily. The workaround after changing an SKU number in WooCommerce would be to delete and re-import the product into WooPOS.
- User interface feels dated compared to market leading POS Software (Vend, Square, Toast)
- It would be nice if WooPOS sold POS display directly or had links to some options. I couldn't find a suitable customer facing POS display, I was advised to use a regular PC monitor but those seem too large.

December 2017

Matthew from One Take Media

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

December 2017

Super powerful and designed for use for Wordpress and it works great in the software it was written

Its a great, powerful peice of software, makes for a very flexible and complete store. But you need to pay to get their, other competitors already offer the options in a monthly paid format and include phone support. But those are different models. Its working for this client and I'm glad they are happy. I would consider it again, but perhaps a little closer eye on the yearly cost.

Pros

I had a client who needed a store and wanted me to build it an host it. Since I use wordpress for all my sites I'd already known about woocommerce. Its allowed me to build a very flexible, powerful store that can do almost anything I ask of it, as long as my client can continue to pay for the yearly renewals.

Cons

Its expensive if you run anything more than a very simple store with simple products. As soon as you want to process credit cards, thats a paid plugin, you want to add the cost of goods (a feature free by default in 99% of its competitors), thats paid plugin. I would necessarily call it a full eCommerce solution, more like a solution framework that you need to buy multiple once a year renewing addons.

Since its self hosted on your wordpress server you will not have phone support, email/ticket support is pretty responsive though. but you are expected to have moderately high level of tech knowledge.

November 2018

Abdilhadi from KSHMSH

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

POS with woocommerce

WooPOS is the only system that we found that helped us to work offline with normal POS software, and on the same time integrate with our Woocommerce online store. moving inventory between online and offline stores is very easy. it reduce the duplicate works that we used to do when publishing new products.

Pros

Powerful support with many POS features. easy integration with woocommerce. flexible with acceptable price license model. support Arabic language and can be translated easily. have sandbox training view to play around with system with risk free. multiple reports available and can be exported to excel easily. have multiple currencies that can be used for payments. can generate Purchase orders, quotes and layaway invoices. include vendor and customer management databases. can see historical transactions per customer or products. can customize few screens and have quick lunch buttons.

Cons

some features and menus are embeded inside other views like POS screen, there is no central screen that include all the powerful features in one please, so you need time to find the exact location of each feature.

May 2018

Yaroslav from The American College of Greece

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

2 of 5

Customer support

3 of 5

Functionality

5 of 5

May 2018

The best e-commerce solution with the monopoly in the field (which is being well used)

Pros

*UI

The looks of the Woo are getting better after each new release (happens very often) and their team is doing a lot to bring the best to the customers.


*Out of the box features

When you install Woo and and have in mind to create a simple shop fast - Woo can help you do just that in a matter of minutes. All you need is to follow simple guidance and in few hours you can start selling.

Cons

*Pricing
Even though woo commerce itself is free - any kind of additional plugins are just unreasonable expensive. Even the simple mail integration or bulk pricing is going to cost you.

*A lot of old features

Many things in Woo are outdated. The fact that there are not many competing solutions should not stop the Woo team and I believe that they will dedicate their work into simplifying the experience and make the whole e-commerce work smarter for a new customer.

June 2018

Leola from R&D Systems

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

June 2018

Wonderful simple and effective software.

I was impressed by how I was able to create a customized solution for my client, which has very diverse shipping parameters, including different products, different box sizes, different shipping locations and more.

Pros

I can easily edit any part of our site from the home page to the Buy button. I also like to work to publish beautiful content and create a powerful brand. I like the way to control all my clients. I have the ability to manage the tax account. Also, I like to work on the installation and a simple way to change everything I need there, i also love not having to collect information from the credit card, but I can simply integrate Amazon Pay and Paypal. It creates less responsibility for me and my business at the same time that it allows consumers to shop online safely. Another good part is that you will get the WooCommerce developers at the most economical rate compared to other e-commerce solutions and there are many developers available online.

Cons

The platform may need to be updated frequently due to updates that can be an update task while making sure that your current website does not break during the update. In addition, there may be a slight learning curve due to the number of features.

December 2017

Eric from EHC Media, Inc

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

4 of 5

Functionality

5 of 5

December 2017

WooCommerce is a great shopping cart solution for WordPress Users

Open source software offers the benefit of lower cost than most commercial software and a majority of websites are developed using WordPress, which is one of the most widely used open source content management systems. WooCommerce is consistently rated among the top shopping cart solutions for WordPress. As a professional web developer it is my "Go To" e-commerce solution for my customers who are using WordPress. You can have a great looking site done in a day.

Pros

Ease of installation, Huge number of add-on modules. Numerous payment gateways. Easy to integrate shipping. Ability to generate product feeds for Google Adwords, Amazon, and Bing shopping.

Cons

Many of the premium modules require annual subscriptions so you do need to be aware of the cost when comparing open source software to an off the shelf shopping cart solution. (a good developer will be able to help you determine what your costs will be before you get started).

March 2018

Mitch from Bay Town Creative

Company Size: 2-10 employees

Review Source


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

4 of 5

March 2018

Fantastic, but do the math first

I love WooCommerce and often recommend it, but that recommendation always comes with caveats about the unseen costs and troubles. It may seem like the best solution but it might not always be the best solution. It also integrates easily with Printful, which is always a plus for me.

Pros

WooComerce is my favorite WP shop so far. The basic plug in offers almost everything most shops needs to get up and running and it offers enough free upgrades to make your shop feel pretty complete.

Cons

The biggest con for WooCommerce is that getting anything above the basics can be costly and means you need to be ready to have a fairly hefty overhead if you want to build out anything past the basics as most advanced packages have recurring costs in the hundreds of dollars annually. The other draw back (for any wp, self hosted shop) is that you have to make sure you have your wp secure, maintained and compliant if you are going to be running a shop of any size. Payment Gateways help but since the cart is hosted on your site you should be sure to set yourself up properly, which can again lead to some unexpected costs and headaches you may have been hoping to avoid by hosting your own wp-shop.

July 2018

Scott from WebDesignRoom

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

July 2018

One of the most customizable ecommerce addon

Pros

What makes Woocommerce greatis the fact that it is higly cutomizable. WIth your every need it can exceed your expectations by far.
Built for speed and custom it is another great tool to work with as a designer.
The easy to install and manage make it for users ideal for small and large shops.
You can manage a multi store from the same dashboard and start making some severe changes.
It integrates perfectly with other plugins and apis

Cons

The export data function should be tailored for less fields or make it more compact, it is great for export import in the same ecommerce platform but a nighmare just to upload it to something else.

March 2018

Joan from GESFINCA, S.L.

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

March 2018

Easy to use, great results

Good software, useful as well as easy. It's only use is to sell things through a web page and it does it very well.

Pros

It is so easy to use and to integrate in your webpage using wordpress. It allows you to easily create a digital selling platform that will make your business easier to manage, since you will receive an email every time someone buys through Woocommerce. Plus, there are a lot of integrations you can add on it, and you can even allow payments to be done with PayPal or safety payments with credits card, etc.

Cons

No major cons, but once we stopped receiving the email every time someone bought something. We tried to solve this but no one could so we had to check manually every certain time if somebody had bought something. After a couple of months, we started receiving the emails again.

December 2018

Anonymous

Company Size: 1 employee

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

3 of 5

December 2018

If you are using Wordpress as your CMS, this is the E-Commerce solution for you.

Pros

WooCommerce is pretty much the defacto standard for E-Commerce if you are using Wordpress for your CMS (Content Management System). WooCommerce is owned by Automattic which is the parent company of Wordpress so there is no danger of your E-Commerce provider ever shutting down.The code for the plugin will always be improved and patched for security exploits.

There are Thousands of add on plugins for WooCommerce, if you need a certain functionality for your shopping cart or online catalog there is almost certainly a plugin to provide that functionality. In the rare case you couldn't find the perfect plugin there is an abundance of very proficient woo commerce programmers that custom code your solution.

Cons

I'd love to see more value in the core WooCommerce product. ie more free/complimentary features and better prices on bundles of popular/most useful add-ons. It seems like every time I want to add a feature to WooCommerce it requires another subscription or add-on payment which can easily add up to hundreds/thousands of dollars a year which cuts into profit margins.

January 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

My go-to ecommerce plugin

Woocommerce has made it so much easier for me to set up an ecommerce website for clients, saving me loads of time.

Pros

This plugin has the ability to do most anything you need with an e-commerce website. We've integrated it several ways into sites for ourselves and for clients. From subscriptions, digital products, to shipping products... woocommerce has been able to do it all for us.

Cons

There are times when you require something more specific out of the plugin functionality and need to use CSS and PHP code to make it work... which means you need to either be or have at hand a developer that understands those codes.

February 2018

Waseem from Freelance

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2018

The best eCommerce software in the world!

I've been using WooCommerce for many years and it's always my go-to software for any project eCommerce related.

Pros

- It's FREE
- Insanely powerful - can be used for a little shop or a massive store with 100's of products
- Integrates with almost any software you can think off
- Highly customizable
- The WooCommerce community is huge and help is just a quick Google search away

Cons

- It's difficult to give a con for WooCommerce but if I had to I would say that for an absolute beginner, it can be a bit difficult to use and to get used to but that difficulty disappears quickly after using it for a little while.

December 2018

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Hands down the easiest shopping plugin around.

Pros

I left Weebly because the Ecommerce options were getting out of control price-wise. I needed something simple, affordable, and easy to maintain. WooCommerce hit all those buttons. I was able to get my author store up and running fairly quickly, the options are easy to understand. It's built from the ground up to be effective for all users and easy to hop right into as a newbie. There are tons of add-ons for it, anything you need, you can likely find already custom made.

Cons

For most customizations, you're looking at an extra cost. It's not easy to do the simplest things, like change the colors of the cart and checkout pages to match your site colors, or to edit those pages to add your own buttons or remove some of their default text, for example. The search functions aren't intuitive, you have to create custom filters per category or it shows all categories no matter what category you pick to show. These things were very frustrating for me as a new user, and almost made me walk away before I took a break and came back with a fresh state of mind to tackle it. While the bulk of WooCommerce is easy to set up and operate, some simple things like these seem so much harder than they should be.

September 2018

Anonymous

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

September 2018

The Best Way To Get Paid On Your Wordpress e-commerce store

Pros

So many plugins that makes the end-user and administrator happy. You can get complete analytics for sales, abandoned carts, and integrate custom email campaigns with Woocommerce. Set up is easy with a low learning curve as when you first install the plugin it immediately shoots you into a quick start setup. There are tons of tutorials online that make Woocommerce more efficient as well as resolving issues a snap.

Cons

Depending on your hosting resource limits adding Woocommerce can slow down the performance of your website.

June 2017

Anonymous

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

2 of 5

Functionality

4 of 5

June 2017

Great Shopping Software

Pros

WooCommerce is an excellent and full featured "free" mature online store plugin for Wordpress. While, out of the box, there are many features that are lacking, it is fairly easy to find whatever add ons you feel are necessary for your store. While the plugin is free, for a custom store experience, you will need to purchase some, or a bunch of, additional plugins. I consider this a positive as you can customize your store and shopping experience to your heart's desire.

Cons

WooCommerce, now owned by the same company as Wordpress, seems more interested in creating paid extensions than beefing up their main program. Their free theme "Storefront" is adequate, but for the best custom experience of website and store, I would recommend BeaverBuilder and Beaver Themer. Between the two they will allow you to fully customize your Wordpress site and store.