Klaviyo Software


 

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment their customers based on their past purchases and send customized email campaigns.

Klaviyo is available as a monthly subscription with pricing that varies based on the number of contacts. Users have access to email support and a knowledge base of documents and guides.

 

Klaviyo - List segments
 
  • Klaviyo - List segments
    List segments
  • Klaviyo - Signup forms
    Signup forms
  • Klaviyo - Dashboard
    Dashboard
  • Klaviyo - Template library
    Template library
  • Klaviyo - Shopify integration
    Shopify integration
  • Klaviyo - Sales reporting
    Sales reporting
Supported Operating System(s):
Web browser (OS agnostic)

97 Reviews of Klaviyo

 

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Software Advice Reviews (2)
More Reviews (95)

Showing 1-2 of 2

Kara from No Small Plan LLC
Specialty: E-commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Relatively easy email marketing automation for e-commerce

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics. Klaviyo easily integrates with Shopify which allows you to measure ROI of email on your e-commerce business.

Cons

I fumbled around a bit setting up the original email templates and figuring out how to format the automatic trigger emails in Shopify through Klaviyo. Definitely allow yourself some time for that.

Review Source
 
 

Fortuna from It Really Works Vitamins
Specialty: E-commerce
Number of employees: 1 employee Employees number: 1 employee

August 2017

August 2017

Excellent capability but complicated to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I also had to make a real fuss to get a human being to help, I had to insist on a team member calling me to guide me through the steps as I was having so much difficulty in getting my issue sorted!

Pros

Klaviyo carefully segments mailing list subscribers and allows you to market directly to people according to their behaviour

Cons

very complicated! unlike shopify or mialchimp there is no live chat and so you cannot quickly get the answer you need. You have to email them, wait for a response. If like me, you're not exactly a technophile, you will find it extremely difficult to navigate the support documents and fix your support issue. I also had

Review Source
 
 
 
Showing 1-20 of 95

tomer from Naturalhealthbag
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

the best email marketing tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

great service, great people to work with

Pros

We are using to connect our website subscribers into a series of emails that will lead them to purchase, we also us them for one time personalized campaigns to send emails and to drive more sales to our store

Cons

their emails always going to inbox which is very rare in the industry

Review Source: Capterra
 

Jake from HOH
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

LOVE Klaviyo!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

This software is honestly the BEST when it comes to ecommerce email marketing. They not only allow you to create flows quickly, but it's extremely easy to create campaigns as well!

Cons

I honestly don't really have many dislikes other than it's very difficult to make changes on mobile.

Review Source: Capterra
 

Mike from Freshly Picked
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

Easy Yet Powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

Klaviyo is extremely intuitive and has a simple interface. I was an interim email manager and had to learn quickly, and I felt that Klaviyo was the perfect tool to easily setup flows/automations.

Cons

Exporting customer segments and reports seem to take longer than expected. Depending on the size of the export, it can take hours to completely export. Comparing campaign performance is limited, so reliance on spreadsheets is still necessary.

Review Source: Capterra
 

Rob from Network of Executive Women
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Good email automation for the money

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to set up campaigns, flows and multiple subject lines. Good metrics.

Cons

Seems inflexible -- you have to adjust your automation to fit them instead of the other way around. Do not care for the template setup. HTML is the way to go here.

Review Source: Capterra
 

Daniel from Utzy Naturals
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

The BEST Email Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Love Klaviyo. I switched from GetResponse and it is 100x better! Easily integrates with Shopify, my ecommerce website platform. I get all of the analytics that I need. It also has a visual workflow editor, super simple to use.

Pros

Easy to use. Integrates easily with Shopify. Beautiful templates.

Cons

The only "con" that Klaviyo has is that it has a profile-based system. Customers don't live on lists, they live as saved profiles. This isn't a bad thing, it's just different. I've had to do a little extra finagling to get things to work smoothly.

Review Source: Capterra
 

Dagmara from Coachify
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

A good tool to measure your marketing ROI

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Very good!

Pros

It reminds me of Google Analytics and I love it! Easy to nagivate, clean design, all necesary information in one dashboard. I specifically enjoy the segments section.
Marketing automation is pretty impressive too. I tested out different conditions and actions to build flows of subscriers and it worked well.

Cons

I found it difficult to set up...so I had to ask for a help in doing it. I know it's not the worst thing in the world, but I like to get it started fast so I wish their customer support was more effective.

Review Source: Capterra
 

Maria Rosario from Simply Earth
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2018

November 2018

Email marketing made easier.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

We use this for email marketing and newsletter to our influencers. Flows are easy to setup and ready to use templates. I feel like an expert when using this. It communicates with Typeform and pulls out influencers data input.

Cons

Interface is not user friendly at first but once you get the hang of it, you'll be fine.

Review Source: Capterra
 


October 2018

October 2018

Best Email marketing Tool

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

I like the email follow up sequence in the backend with Thank you email that sends automatically to customers also I like the pop-up that appears when a customer wants to close my website.

Cons

I don't have negative to say about this Amazing tool I just love this amazing piece of software

Review Source: Capterra
 

Geoffrey from Sabbatical
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

excellent value for small marketing team

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I helped a small team come up with new marketing campaign flows and improve existing ones for their email campaigns by working with them on content and design layout. They saw big improvements in customer win-backs, so I can't rate this product high enough.

Cons

I have carpal tunnel, so having to point and click around with the mouse is painful, but it must be done.

Review Source: Capterra
 


October 2018

October 2018

Great for organizing promotions

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Simple to use. I started using the program with no training.

Cons

I doesn't easily explain how they got some of the stats they present.

Review Source: Capterra
 


October 2018

October 2018

Seems great, but not user friendly

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

- Lots of options to learn how to use
- Lots of templates

Cons

- Not very user friendly
- Did not know where to start or how to apply to my store/campaign

Review Source: Capterra
 


October 2018

October 2018

A great email marketing suite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I used Klaviyo with a Shopify integration to create custom design css templates for abandoned carts, order confirmation, delivery confirmation and more. The full Klaviyo suite itself is much more powerful and can be used instead of Mailchimp for a complete direct email marketing solution.

Pros

A powerful direct email marketing toolset with tracking, analytics, segments, feeds, and discount codes.

Cons

The WYSIWYG editor for email templates could use some fine tuning.

Review Source: Capterra
 


September 2018

September 2018

Ideal for ecommerce businesses

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

The main benefit is the increased revenue for businesses that use Klaviyo. Most of my ecommerce clients use this and this helps me with creating better facebook audiences.

Pros

I like the segmentation features. You can create lists of people who bought 2+ times, people who bought goods worth $100 or more. Also you can sync these lists with facebook audiences and this makes retargeting more powerful.

Cons

I don't like the email templates of Klaviyo. And as a software, it might be a little hard for beginners.

Review Source: Capterra
 

Federico from NO FILTER!
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

The best email service out there for ecommerce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Not so easy to start using it but it's worth it.

Pros

The level of segmentation and automation that you can get with this is the best out there. Segmentation is the key in marketing and in emails in crucial. You can segment even by products purchases, quantities or frequency. Simply awesome!

Cons

The price. It cost almost twice or more than Mailchimp for example, but if segmentation is important to you, it is worth it.

Review Source: Capterra
 

Shannon from Plus One Virtual Solutions. LLC
Number of employees: 1 employee Employees number: 1 employee

August 2018

August 2018

Great with Shopify

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

So far, so good. This is my first experience with an email marketing software dedicated to e-commerce clients, and it has been a good one.

Pros

Their setup wizard, tutorials and checklists make it super easy to get started with Klaviyo. I use the software for a client who is set up on Shopify. It was a smart move to switch to a software that specializes in e-commerce.

Cons

So far, it's been a pleasant experience with Klaviyo. Currently, there's nothing that I dislike.

Review Source: Capterra
 


August 2018

August 2018

Great email marketing software for ecommerce!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Review Source: Capterra
 

Alexandra from Elovation Design

August 2018

August 2018

Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Its really easy to set-up and use whether you are doing it yourself or hire a designer it won't be difficult to get something built and sent.

Pros

Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use if you are not accustomed to designing emails. I client needed me to build their email in it and I had never used it before and the time required for learning was almost non existent. If you have ever used Mailchimp, the interface is fairly similar.

Cons

It is not a free for all in terms of easily being able to add buttons or links on top of graphics you have designed. If you want more than one link in the email you have to split up the graphics into sections so that each section can be its own link.

Review Source: Capterra
 

Jason from Oceanside Photo & Telescope, LLC
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Very Good Email Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Higher revenue than using smaller email services. Also was able to set up some email automation.

Pros

Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them. They have helped my businesses focus more on email marketing and the revenue has exploded for that part of my business ever since.

Cons

No matter how easy they make it seem, all email software is somewhat difficult to use and set up. I unfortunately did not have the time to set this up myself and depended on my team to do that. It did not go so well until I had to jump into that project. If you do not know what you are doing with email then this can be difficult to use. AKA, not a great tool for the first time user.

Review Source: Capterra
 

Mark from Impact Merchandising

July 2018

July 2018

Not a bad email campaign service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Klaviyo's software is easy to use and their pricing is fair compared to similar businesses. They can help your business grow.

Cons

Even though Klaviyo claims to " help growth-focused ecommerce brands drive more sales" I find their services no different than Mailchimp or Constant Contacts.

Review Source: Capterra
 

Jordan from One in Five Clothing
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

The best autoresponder on the market

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've finally had confidence in my email sequences. Above all I have trust and confidence that the service is integrating correctly and the right emails are being sent out at the right times and look the right way. I'm not constantly worrying that this is being done correctly

Pros

It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.

Cons

Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done

Review Source: Capterra