About MailerLite


MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 



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Supported Operating System(s):

Web browser (OS agnostic)

226 Reviews of MailerLite

Average User Ratings

Overall

4.42 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(151)

4 stars

(50)

3 stars

(9)

2 stars

(2)

1 stars

(14)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 226 reviews

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December 2018

Abigail from The Growth Metric

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Great for creating email newsletters and shareable pdf brochures

Mailerlite is a Godsent, I think the export to PDF has a lot of potential. There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite. I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp.
The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.

- Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block

- Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that)

-As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

April 2019

Shayne from SellerPrime

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Functionality

4.0

April 2019

Every Start-Up's Sidekick!

I am a Marketing Specialist by profession and software/tools like this make my job so much easier, for which I am very grateful! I recently stumbled upon MailerLite when I was building my E-Commerce website. Previously, I used to use MailChimp (Also a great tool and I currently use it only at work). Mailerlite seamlessly integrated with my Shopify Store and gave me so much power over my marketing strategies. In my opinion, it's the best E-mail Automation tool out there, with much more options and customizations that can help you craft powerful newsletters, landing pages, etc.

Pros

1) Highly Optimized And Responsive: MailerLite helps me to design and create newsletters that look amazing on desktops, tablets, and mobiles.

2) Design Capabilities: It's safe to say that the design capabilities that MailerLite gives you are far better than any other similar product in its segment. What I mean to say is, the "little things" that MailerLite allows you to do can add significant value to the way you market! For example, there are a number of templates that can enable you to have "buttons" attached to an image (Perfect CTA's by the way). Also, there are several heading options for my newsletters where I can have my company name and logo or either one at the beginning of them. These, of course, are just a few examples I could think of straight off the bat.

3) Easy Integration: Connection my domain with MailerLite was a lot easier than I expected - with a swift and seamless integration process.

4) No Learning Curve Required: MailerLite is incredibly simple to use and it won't take you long to get the hang of it.

5) Affordability: The title of my review says it all! MailerLite is a blessing for startups on a budget who don't have money to throw around. There are 5 different pricing models that include one "freemium" version as well. However, if you are using it for business purposes, I suggest you use their starter plan that will unlock all features and allow you to send unlimited emails. Remember, looking professional is key!

Cons

1) Slightly Laggy: MailerLite can occasionally become laggy and starts freezing when you import a lot of contacts. Now, I don't really know if this is due to my hardware set up (which is quite recent), but I've asked around and I've gotten mixed opinions about this.

2) Customization Options: It would be really great if MailerLite introduces some more Landing Page customization options in the near future. Whatever be the case, it's still the best E-mail Automation software, in my opinion.

March 2017

Austin from The Hidden Dominion

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

Great Mailing System - Highly Recommend

Mailerlite was my first choice originally because they have a free limit. Most other services require monthly payments right from the start, so my expectations were low. However, I've been using them for my website and I have nothing to say BUT AWESOME! There interface is clean. The ability to integrate the different services directly into the website (popups, pop unders, direct mailing software) is simply the best. I've used a few different ones prior to mailerlite (just the trials), and all of them were more complicated. Only one negative: If you're a time-sensitive person, the website can be slow. You have to go through a bunch of buttons to change the format of all of your popups and such. However, it gives you amazing control over everything so the wait is well worth it in my opinion. As for the mailing lists, they are super simple to use and keep track of. It's easy to design each mail to your specification, and even select time-sensitive ones (one email a week after they sign up originally, for example). So it makes it easy to just setup one-time and not really worry about it except for your own personal emails you send sporadically for the mailing list. For example, I have mine setup to send an intro email, followup email the next day, then a list of best articles one week after initial signup. It does all this automatically so I don't have too. And i've tested it - it works great. It also looks fantastic when you put the work in. You can view my popup and my sidebar mailing opt-in form here: www.hiddendominion.com/ As you can/could see - it's super sleek and can be negotiated to match anything to your design. In short, highly recommend. If you're looking for a place to start - don't even think about other options. Stick with mailerlite. You won't regret it!

Pros

Easy to use
Great customer support
Tons of options
Easy to manage mailing list
Ability to setup intermittent emails

Cons

Slow to load the designing tables

Response from MailerLite of MailerLite

Replied April 2017

Austin, thank for the review and the comment about the pop-ups. We will certainly make them more visible.

December 2018

Teya from National Academy of Art Sofia

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

2.0

Functionality

5.0

December 2018

A Mailing Service that makes their competitors look dated

I will continue using MailerLite. They leave competitors like ChailChimp in the past.

Pros

I love MailerLite and I use it for years for my company's newsletters. They are easy to use and offer any feature that you might need at far better price than their competitors.

The pricing of MailerLite is probably the best in the field. It allows you to send unlimited emails to your list. You pay per subscriber, not per email, which is quite convinient for companies with 5000+ subscribers.

Another thing that I like is their current design layout, dozens of premade templates for the holidays and how easy it is to setup everything by yourself without having to read complex guides.

Cons

I really feel that their support can and SHOULD be improved. In their live chat often times I feel like I am speaking to the little sister of the support guy. They need like 20 minutes to even understand my question. When they finally get it, they inform me that smeone with the required qualification will email me in a few days with a solution to my problem. This has happened several times already and such a great product deserved better support squad.

April 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2018

User-friendly, surprisingly affordable, and powerful autoresponder

Free up to 1000 subscribers. You don't have to pay them anything if you are just beginning to build your list.

Pros

MailerLite is one of the best and easy-to-use email autoresponder out there. What I like most about MailerLite is its novice-friendly features and easy-to-use interface. It allows even new users like me who don't have the required technical skills to send beautiful and elegant emails to my subscribers.

But for me, the best feature of MailerLite is it's totally free for the first 1,000 subscribers. So if you have a pretty small subscriber list, then you don't have to pay anything but still, you can use all the necessary functionalities.

The Customer Service is also helpful and responsive with their 'Chat Features'

Cons

Perhaps, one of the biggest disadvantages of MailerLite is that they do not allow Affiliate Links. This is crucial especially for users who are relying on other people's list when selling their products.

March 2018

George from All Homes - Leaflet Distribution

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Great and Simple Email marketing platform with all the features you'll ever need

Increased my list count and user subscription properly segmented users and increased customer response with easy to use email designer.

Pros

I like the simplicity of the user dashboard and the practicality of its flow. The reporting is awesome the A/B split testing is thorough and simple to include in any campaign and covering the subject line, email content, etc...
Automation and workflow features, although very advanced are practical and powerful.
The forms contain all you need, from pop-up forms, landing page forms, etc..all with settings that go from click to pop-up, exit intent, time-on-site, and many other event triggers.

Cons

There's nothing I don't like about MailerLite, if anything I would like to see full-featured landing page builder being added and remarketing/retargeting capability to the lists on the account, but that would probably mean a different use of the platform. MailerLite is great as is.

January 2019

Meghan from Tiger's Eye Marketing

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

My favorite email solution

I've tried a lot of email marketing services and this is by far my favorite. Their team is open to suggestions and it's not uncommon to ask for a feature and see it implemented a few months later. They also have regular webinars that teach you not only hot to better use their product but also how to improve your email marketing overall.

Pros

The value for the money and the fact that the team keeps improving the product and has been loyal to their early adopters by grandfathering in their pricing. Their support is amazing.

Cons

There have been a few glitches over the years, but they always take responsibility and make it right. There have been deliverability problems in the past, but they've improved and are now one of the top companies for deliverability.

August 2016

Anonymous

Review Source: GetApp


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

2.0

August 2016

My Horrifying experience with MailerLite

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros

You would get a Cheap service

Cons

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

March 2019

Karen from The May Creative

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

March 2019

One of my top recommended email providers

Overall, my experience with Mailerlite has been good. I like the variety of features they have from popups to landing pages, etc. They seem to be a pretty good team that thinks about new releases before dropping every new feature which is good.

Pros

Mailerlite was one of the first newsletter programs I used after considering another super popular platform. I wasn't ready for heavy integrations as I was still growing my list. So it was perfect for me to get started with, since then I have been a continued user.

There have also been some updates they have made to the software since I first started using it years ago and I think they are great. I can't wait for more amazing updates.

Cons

With the new updates sometimes the servers are slower so you have to be a bit patient. I wish there was more ability to customize forms and newsletter content with custom fonts etc.

If there are I haven't figured that part out quite yet. Also, I would love to see better ways to segment or tag subscribers.

March 2019

Angelica from Netmundo

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2019

The next best thing

I switched from Mailchimp due to its price and found a very good substitute. The staff is completely friendly and will help you with anything. They are adding a lot of features every month and it's really worth it.

Pros

This is the best experience with a email marketing tool I've ever had. It's friendly, has all the basic features you need and then some really new interesting ones.
The price is fair and support is just a click away in the chat box.

Cons

It's lacking some segmentation options and some auto-responder triggers, but with some work, it's possible to create a workaround.
They have increased their prices recently for new users.

September 2018

Adeleke from DSP Tech Solutions

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

September 2018

Advanced Email Marketing Simplified

Overall: As a digital marketing agency. It is easy to integrate MailerLite account with my WordPress Websites by using the available WordPress plugin. Sales automations is made easy without any technical experience required. The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

Pros

Mailerlite provides a complete email marketing solution.

What makes it unique from others is its EASE OF USE.

The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms.

Their dashboard makes it easy to manage subscribers.

The price is flexible and affordable relatively compared to the value gotten from the service.

Cons

As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account.

And the support team doesn't have any tangible reason to backup their claims.

As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality