About OpenMoves


OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite.

OpenMoves features an automated triggered email module that allows users to manage and send automatic welcome emails, anniversary emails and post-purchase messages. Users can also nurture leads by sending customized messages based on customer interests.

OpenMoves allows users to design email campaigns based on different factors such as customer data, pages of interest, purchase history and categories of interest. The solution integrates with Magento for importing customer data while running email campaigns.

OpenMoves offers survey creation, which allows users to design and send market surveys and registration forms through their email campaigns. Users can integrate email marketing platform with customer relationship management solution so that a user’s contact database can be used to autofill some of the survey fields. Support is offered via email and phone.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

13 Reviews of OpenMoves

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.0

Value for money

5.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(8)

4 stars

(4)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-13 of 13 reviews

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August 2018

Holly from ACVL

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2018

Using OM3 for Conference Registration

Pros

The ease of creating reports and defining fields I need to see is very simple. I am new to this sort of platform and the customer service is superb. The ability to save in the address book over many years even when the person does not attend the conference but once every 3-5 years is very helpful. Having a record of the campaigns we have created from the beginning is very useful. I have used Open Moves/OM3 for 4 years and the company used it for many years previously. We will continue using it because the interface with our website and the registration process has been virtually seamless.

Cons

The fact that I can't sort the reports by fields is very frustrating and having to take the extra step to download the reports into an Excel Sheet to do this makes no sense to me. I also think the authentication process is not reasonable when I take my laptop to a different location from the previous one where I logged in is time consuming and makes no sense. I can understand being on a different device would require authentication.

Response from OpenMoves of

Replied August 2018

Hi Holly - Thanks for the feedback. Glad you find OM3 easy to use! We recently update the system and no longer verify by IP, only browser so if your browser saved the cookie from the first login, you should not have to verify at a different location. We'll make sure to take your comments into consideration regarding the reporting for future updates. Thanks!

December 2018

Lindsey from Alure Home Improvements

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Easy to use

This makes it easy to send emails to our clients on a daily, weekly or monthly basis to keep us top of mind.

Pros

It is very easy to you with the building blocks and templates. I love the surveys that you can send out and that you can resend to non-openers. The reports are great to see what's working and what isn't. If you need any help, their support is super helpful.

Cons

I wish if you changed the specific email address where a survey went to, that it would automatically populate if you copied that survey the next time.

December 2018

Dayton from Kora Rae Clothing

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Customer for over 5 years

The team is very professional, easy to work with and flexible with pricing. The CEO is an exact reflection of how his company runs... Amazing!

Pros

I like the price point and ease of use. The software works well with their CA and product abandonment integrations. We have been using OM3 for over 5 years and haven't had one issue or malfunction.

Cons

I feel sometimes the software feels a little dated. I wish the platform had more template options and the interface was a little faster.

December 2018

Nichole from Residential Home Funding Corp.

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Great Software

Pros

What I like most about this software is that it is very easy to use.

Cons

I wish the reports were easier to pull or emailed to you.

Response from OpenMoves of

Replied January 2019

Hi Nichole, Thanks for the feedback! Glad you find our product easy to use. In regards to the reporting function, you can have the reports emailed to you daily, weekly or monthly! On the main campaign reporting page, click on the top right button that says "Manage my email updates". I hope that helps! OpenMoves Support Team

December 2018

Chris from Mountz Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Email Made Easy for MArketing

I have been using OM3 platform for many years. It keeps evolving and makes my job my monthly email campaigns easy to manage. Doesn't require a lot time and effort to maintain. Once you establish your templates, easy to update content monthly for newsletters. Drag and drop functions are easy to navigate in the software. Date tracking analytics provides valuable information and keeps evolving.

Pros

Easy to use drag and drop functions
Make quick edits as needed
Tracking and analytics data
Simple and easy to upload contact records
Hot spot data where readers have clicked on links

Cons

Isn't capable of syncing with Netsuite CRM platform
After editing the email title, the software automatically takes you back step 1 in the editing process. Should be able to edit email title and then click send.

December 2018

Andrew from IT Services

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

Great Product but room for improvement

It would be great if we could use variables to create a campaign. There are a couple of places in the interface that could stand Improvement but it's a totally usable solution the way it is now as well.

Pros

It's a reasonably intuitive interface once you get started

Cons

I think there is room for improvement on a couple of places. I've tried suggesting them to my contact at technical support but they've always indicated something else.

August 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2018

streamlined, easy to use

Emailing potential donors, program participants

Pros

drag and drop functionality, ability to cull lists, A/B testing and variable content

Cons

I sometimes had difficulty with spacing issues when converting text from outside documents.

December 2018

Gina from RGD Marketing

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2018

Great platform

Pros

I love the reporting. Very easy to read and gives a lot of insight.

Cons

I wish it provided more feedback on best day and times to send.

August 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

August 2018

Open Moves Review

OM3 allows us to create email campaigns that look professional and allows us to keep our company and services in the forefront of our client's minds. The reports provide useful information and keeping all of our client contact information in one place is invaluable.

Pros

The reports that are produced after a campaign are very useful in developing a strategy to reach your marketing targets.

Cons

I would like the formatting capabilities to be increased. They are currently very limiting.

August 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3.0

Customer support

3.0

Functionality

3.0

August 2018

Basic Email Building-Excellent Reporting

Pros

The reporting is fantastic. I can easily see the metrics that I need and run reports on the specific information that I am looking for. Also easy drag and drop to design blasts.

Cons

List maintenance is challenging as contacts can not be on more than one list. Document upload tool does not allow for easy sorting. Image library is not easy to sort either- titles are too small to read and if you update an image, but keep the file name, it does not overwrite the old image, so the maintenance is manual.

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Very easy to use

The ability to go back to years' worth of campaigns and get stats is invaluable.

Pros

It's self explanatory, and loaded with options.

Cons

The import process can be somewhat cumbersome.

December 2018

Matt from Leader Industries, Inc.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Spectacular Customer Service

We recently moved off of a home grown emailing solution and we're very pleased with the service at OM3 so far. We tried MailChimp, but the support at OM3 is vastly superior.

Pros

As a newbie to WYSIWYG editors, Amy at OM3 has been very patient and supportive as I learn the ropes.

Cons

As with any WYSIWYG editor, there are lots of minor details that require attention.

August 2018

Marc from xlm

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

August 2018

Getting Support

Very good

Pros

Ease of use and operate. Not sure what else to write here

Cons

did not appropriate error messages for errors or red fields