Real Magnet is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include email marketing, social media and mobile campaigns, inbound marketing, predictive analytics and consulting.
Other features include campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages. It offers a content editor to design campaigns. Campaigns designed within the system can be accessed on mobile devices. Users have access to cross-channel analytics capabilities with click- and recipient-level reports that highlight top performing campaigns and the engagement ratio of a campaign.
Real Magnet offers integration with social media platforms and major customer relationship management (CRM) solutions such as Salesforce and Microsoft Dynamics.
It also offers an API framework for connection with third-party applications. Customers include American Red Cross, Drury Hotels, IEEE, Kiplinger, Lions International and Viacom.
Lots of extra design features, good user interface, great customer service
So many things to use, hard to keep track of everything!
My overall experience is very good and what is best about Higher Logic is the support you get from their team.
Easy to use and intuitive. You can make effective eblasts in very little time.
I don't have anything negative to say about Higher Logic.
Easy to learn the different components, I was able to use very quickly after logging in.
- Lacking in capabilities compared to other platforms, such as salesforce marketing cloud, act-on, eloqua.
- not the best experience with customer support
Easy to use and create nice email campaigns
Sometime what you see is not what you get when creating an email.
Kimberly from National Society of Professional Engineers
Employees number: 11-50 employees
We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)
Ease to use.
New interface /Zones/color templates are so helpful
Easy to create and review responsive design
Dynamic content makes changing up the messaging and segmenting so much easier
tracking results is helpful
ability to link to social media saves staff time
Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.
The marketing automation tools are very helpful
There could be a bit better ease of use.
If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.
We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!
its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.
Tom from International Foodservice Distributors Association (IFDA)
Employees number: 11-50 employees
The support team is top notch and they are always able to assist me in whatever challenges that I run into. The staff is very knowledgeable and easy to communicate with. I have used other email marketing platforms and Real Magnet's ease of use and analytics are a step above.
Jennifer from Virginia CLE
We've used Real Magnet for years to market our continuing education courses and legal publications. I can't imagine using anything else. It is easy to use and has strong reporting and tracking capabilities. When we've needed it, the customer service is instantaneous. Where can you get that these days? Can't recommend Real Magnet enough.
Jariel from Trxade
I can't say enough about my relationship with RealMagnet going on 6+ years.
With over 20 Million emails sent I am a fan of everything RealMagnet!
I strongly recommend them... Great user support as well! To me that is the differentiator between okay, and just phenomenal! They are phenomenal!
Dave from American Speech-Language-Hearing Association
We have used Real Magnet for nearly 5 years, and it has been a great experience. I have found the interface to be intuitive and the platform to be unflinchingly reliable. Further, RM's template creation tools, database integrations, and array of reporting options have provided great value. Of equal importance, support staff and developers are highly responsive and adaptable to our changing needs.
Brian from San Jose State University Alumni Association
We have used Real Magnet for seven or eight years and have found the platform to be reliable, flexible and responsive. When were facing deliverability challenges with a major provider, their team worked hard to help us improve that ... And at the same time, small details are always addressed quickly at support. The flexibility of templates for inexperienced users and the ability to import raw code for others suits our needs perfectly.
Samantha from Medical Association of Georgia
Our organization has used Real Magnet (RM) for more than a decade and I personally have 4 plus years experience with the software. Its CMS is intuitive and straightforward. RM also hosts numerous training sessions to help beginners learn the basics. I took advantage of these when I first switched careers from government relations to communications. Their staff is also extremely helpful and patient. I can attest that they are always doing their best to find solutions to our organization's challenges.
Kimberly from Americans for the Arts
We've been using Magnet Mail for the past 13 years and have not once encountered problems. Over that time, the product has continually gown and updated it features, keeping up with trends in technology. They are a rare find in that it always a delight to call customer service. I know I'll get answers and help I need. They have become a key partner in my organization's communications strategies and the Real Magnet tool helps us achieve our communications goals at every turn.
Joe from NAHB
Real Magnet is a great option for email marketers and businesses. In addition to standard one-time emails addressed to your contacts list, you can choose from several types of advanced email campaigns, including marketing automation, RSS emails, and A/B split tests.
With Real Magnet you can get access to a great assistance program that pairs you with an email marketing expert to help you take full advantage of your marketing opportunities. This is a great service for customers that don't have the time to research the finer points of email marketing or to sit down and develop a strategic marketing plan themselves. Your Real Magnet Strategic Account Manager researches your business in advance in order to come prepared with ideas and strategies you can use to promote your business effectively.
Real Magnet offers webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing. If you're looking for some more formal instruction, you can even sign up for the company's expanding group meeting RMUG.
Coumba from AccorHotels
Our company has been using Real Magnet for years now and we are satisfied with this email solution. Intuitive, easy to use and practical. Great support team! Our Account Manager, Mary G., is doing an amazing job!
Lauren from NSTA
As a DC association insider, I hear all the rumors about Real Magnet. Having been their (very happy) client for several years, I am uniquely positioned to set the record straight. So, here are the answers to your burning questions.
Q. Are there really zombie spam trapper bots who will devour your online reputation?
A. TRUE. There are. And Real Magnet (RM) will slay them for you.
Q. Is it true that RM employees never sleep?
A. Hard to say. They answer the phone whenever I call, so I'm inclined to believe this one.
Q. Will there be a tribute to RM at this year's Super Bowl?
A. False. That honor goes to David Bowie, but you may hear his music if you sign up for RMUG 2016!
Q. Are Canadians really different from the rest of us?
A. TRUE. And if you don't know how, you better ask RM before you send out any big mailings.
Q. Is RM idiot-proof?
A. True... I've tested this personally.
Q. Do you need to stay up nights worrying about deliverability issues?
A. FALSE. Let the non-sleeping RM employees do that for you!
Q. Is Catherine Curtin a direct descendant of Jesus Christ?
A. Cannot confirm or deny, but she has saved me more than once!
Patrick from Beacon Hotel
I've used this platform for years now, and they've really done an impressive job in optimizing the content editor; making it easy to use & and more importantly - stable. For users needing a fast way to check your CTR %, download their app too - great to show it off in real-time..
Jackie from The Long & Foster Companies
Magnet Mail's email marketing solution is easy-to-use for both expert designers and novices. We can create templates that can be reused as needed, saving us valuable time, and we have the flexibility to design one-of-a-kind emails should we need to do so. They also offer an enterprise-level solution that's ideal for a large company like ours, giving us the ability to create multiple accounts for various business lines and provide access (at varying levels) to numerous employees. Nonetheless, there are improvements that could be made, such as making responsive email templates and streamlining the back-end processes of creating, sending and tracking an email.
Dexter from Natural Gas Intelligence
Great Marketing Automation, Interface. Unparalleled customer support. We are now in the process of setting up a site popover will drop visitors' emails directly into a Marketing Automation drip campaign. Next step is an ip tracking tool so we can marry a visitor's browsing history to their email once they register. Good stuff. Good people at a fraction of the cost of the enterprise solutions.