Instapage Software


 

Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click landing pages.

Instapage is built to work with Google apps, including Google Adwords and Analytics, which allows content creators to capture marketing data and share it with the in-house customer relationship management and marketing automation tools.

Instapage’s page editor tool allows businesses to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions. Pages can be optimized for conversions by tracking visitors’ activities and analyzing their behavior. The solution also offers A/B testing.

Instapage integrates with multiple third-party applications, including WordPress, Marketo and HubSpot. The solution is available on a monthly subscription basis.

 

Instapage - Analytics dashboard
 
  • Instapage - Analytics dashboard
    Analytics dashboard
  • Instapage - Google Analytics integration
    Google Analytics integration
  • Instapage - Run A/B tests
    Run A/B tests
Supported Operating System(s):
Web browser (OS agnostic), Windows 10

195 Reviews of Instapage

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Alex from Shoop Germany GmbH
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Good product with super BAD reliability

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
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Value for Money
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Support

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Pros

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Review Source: Capterra
 

Tim from Rentals Marketing
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Great tool for building a landing page

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Product Quality
Quality
Value for Money
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Support

Using Instapage has been a good experience.

Pros

Great drag and drop page builder with all functionalities needed.
Lots of customizable templates
Access to millions of stock images
Great analytics (A/B testting etc)

Cons

If you have a cheap subscription then support seems to be very limited.
It doesn't have the option to export data.
Duplicating pages is complicated and could be much more simplified.

Review Source: Capterra
 


October 2018

October 2018

Instapage is fading

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Value for Money
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Support

It's okay to start with as the simplicity keeps the user focused on making a bare-bones yet functional page or series of pages.

There are several other platforms that have much more to offer at the same price point which also matches the ease of use Instapage offers.

Pros

The platform is easy to use due to the drag and drop features.
This makes building an aesthetically pleasing webpage easy.

Cons

The mobile responsiveness was terrible and required a lot of tweaking and in some instances, I just turned it off completely.

Customizing forms is difficult as well. In order to incorporate some basic functions the user will need to have more than a basic understanding of html which is a drawback.

Review Source: Capterra
 


September 2018

September 2018

Build and Launch Beautiful Websites in Minutes

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
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Support
Pros

Very easy to use and has TONS of built-in integrations, No need to mess with Zapier.

Cons

It does have limitations in terms of web development. It's definitely suited for simple landing pages, not regular websites.

Review Source: Capterra

  Response: Instapage, Instapage

Date: September 2018

September 2018

 

Thank you for your feedback and glad you had a positive experience with Instapage. You are right that we are better suited for landing pages and not full websites, as our focus is on maximizing return on ad spend through optimization and personalization of the post-ad-click experience.

 


September 2018

September 2018

Easy to create landing pages

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Quality
Value for Money
Value
Support
Pros

Used instapage to create the landing page for our paid ad campaigns and found this tool to be very helpful. Easy to build a variety of pages and you can also try A/B versions of the pages in the same tool. This tool is quite efficient, and super easy to use for the marketing teams.

Cons

The cost factor is a mild concern and the tool might look a bit clunky at times.

Review Source: Capterra
 

Josh from UDM
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Great Product, Bad Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The Instapage platform itself is great. You can create landing pages quickly and you can integrate with other platforms, such as email providers, webinar hosts and more.

Cons

The Instapage team got greedy and pulled one of the worst stunts I've ever seen. They increased the price of all of their plans and forced existing members to upgrade. I had been using Instapage for over 2 years and had about 30-40 landing pages with them and they DOUBLED the price on me. The options were - lose all of your work or cough up the money. This is a huge red flag. I want to trust the companies I work with, and 90% of companies I work with grandfather rates. I understand small rate hikes, but doubling the cost of a service is unacceptable.

Review Source: Capterra
 


September 2018

September 2018

Create great-looking landing pages in less than 5 minutes

Ease-of-use

Functionality

Product Quality

Ease-of-use
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Quality
Pros

I've spent ages looking for a tool like this! I used to wait for months to get my landing pages ideas turned into working sites, now I can just get them set up in less than 5 minutes and test out all of my marketing ideas.

Cons

Their UI could be a bit more intuitive but once you understand how it operates, it works like a charm!

Review Source: GetApp
 


August 2018

August 2018

Easy page creator

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

- great software for creating landing pages quickly and easily
- support is fantastic (quick & helpful)
- heaps of templates to choose from
- mobile friendly option to automatically adjust as per your desktop desifn, or to be manually edited (hiding elements etc)
- integrates with wordPress easily too

Cons

- I would have liked a restricted version for a lower price

Review Source: Capterra
 


August 2018

August 2018

The best landing page builder tech companies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
Value
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Pros

Instapage is much easier to use than its competitors, and the drag and drop builder can do so much more than the others as well. They have a ton of integrations and it's a really smooth workflow. We tested multiple vendors and Instapage won by a longshot.

Cons

The one downside is that most of the self-serve plans cap you at 50 live pages. For a small company or startup that's not a problem, but if you need lots of pages you'll have to pay more.

Review Source: GetApp
 

awogor from Self-employed
Number of employees: 1 employee Employees number: 1 employee

August 2018

August 2018

I will recommend only when they Redesign their Homepage

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

Instapage has a very great and sweet way of building AMP supported landing pages that helps to generate leads, capture emails and above all, they offer free trial with no credit card require. This alone is what made me to test them

Cons

I hate Instapage Landing page, the first time I visited their website, I couldn't from their homepage find their navigation menu to see their pricing and services, rather free trial will be advertised to you without letting you know what you are optin in for.

Review Source: Capterra
 

Bankole from Dream Accoucheuse Publishers
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Instapage

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
Value
Support

The landing pages and squeeze pages designed with instance converts faster

Pros

It is super easy to build a landing page with instapage

Cons

The amount to buy it is high, It should be lowered

Review Source: Capterra
 

Don from Alavon365
Number of employees: 1 employee Employees number: 1 employee

August 2018

August 2018

Easy to use landing page builder for running ad campaigns

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Instapage had one of the easier interfaces of all of the landing page builders that I tried out.
The drag and drop builder wasn't rigid like another platform that I had tried out.
I also liked some of the industry specific templates that they had.

Cons

Though most of the landing page builders increased their pricing, I ultimately stopped using it because of the drastic price increase.

Review Source: Capterra
 

Megan from Republic Wireless
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

Landing Page Go-to

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

A very simple landing page tool that is very functional for beginners.

Cons

I would like to have a guide on how to use different tools/features.

Review Source: Capterra
 

Garrett from Kudos®
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Fantastic way to build landing pages for PPC and other programs

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

Pros

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Cons

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Review Source: Capterra
 

Gilles from The Growth Revolution
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

The easiest, quickest but not the most complete

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Product Quality
Quality
Value for Money
Value
Support
Pros

As a growth marketer and business experiment designer I use Instapage quite often to quickly put up landing pages for validation of ideas. Instapage is my go-to landing page builder because it's straightforward, quick and doesn't leave you will unpleasant surprises. It's easy to integrate with Wordpress websites and connect with your hosting.

Cons

Easy and straightforward but also quite limited in functionality. The biggest pain is probably collaboration with other team members or clients. You cannot work together on the same landing page at the same time, which is not illogical per se, but the way it's handled is quite clunky. There's also no history of edits and tweaks been made so when something has changed to your landing page you have no idea who did it.

Review Source: GetApp
 


July 2018

July 2018

Good for landing pages - bad for your wallet

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the easy way Instapage helps you to make landing pages that convert. Their templates are powerful, and the drag and drop system is so easy that anyone can use it. Plus, you can make different versions for mobile vs desktop.

Cons

The interface for creating the mobile page is terrible. It takes the desktop version and allows you to rearrange it, but you can't make changes. Then, when you go to the desktop version and make a change, everything is messed up again in the mobile version. Oh, and the product is a ripoff. It used to be a fair price, then they doubled their rates and threw in a bunch of new features that no one wanted.

Review Source: Capterra
 

Gabby from Gap

July 2018

July 2018

Great tool to use on the backend of media

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Value for Money
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Pros

This is a great platform that aids in maximizing conversion rates to your website to sales. It leads prospects into clients.

Cons

If you're not into SEO or have not learned about analytics, this may be a confusing tool. It's a lot of data understanding.

Review Source: Capterra
 

Mary Alice from Sounds Essential

July 2018

July 2018

A Good Alternative for Those on a Budget or With Limited In-House Resources

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Support
Pros

The template options are fantastic! They feature a wide variety for myriad uses, so you don't ever have to stop and think about what design would best fit your desired goal for your landing page. The editor is also relatively intuitive, assuming you have a passing familiarity with basic principles for web design. That said, the help docs are well developed, so the answers are out there.

Cons

What is a pro - the editor - can also be a con, if you're not at least passingly familiar with what a landing page is, its purpose, and what successful elements of one should be. That's less a platform drawback than it is just a consideration if one is interested in using Instapage or thinking about recommending it for use by someone else.

Review Source: Capterra
 


June 2018

June 2018

I've used Instapage to design landing pages for Paid Search & Email campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Value for Money
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Support

Instapage allowed me to easily create beautiful and clean landing pages for my marketing campaigns, which helped to greatly increase the conversion rates for my business and my clients businesses.

Pros

The software is very easy to use, even for users with little to no previous design experience. There are a wide variety of pre-designed templates that you can use as a starting point, and editing pages is very simple and painless compared to other similar tools. The pricing is very fair and the flexibility and ease of use is better than almost all other similar tools I've worked with before. The company is very active in responding to users, and is quick to help customers and fix any bugs that are found.

Cons

Some of the newer features were a bit glitchy, although most of the issues that I had experienced were from features that were still in beta testing. The image and icon library that they provide are somewhat limited when compared to similar tools.

Review Source: Capterra
 

Sean

June 2018

June 2018

One Of The Best Landing Page Builders Around

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Instapage brings to the table value for money, great functionality as well as good integrations with most popular apps. Very low technical knowledge needed.

Cons

Its simplicity brings with it quite a bit of limitation, you can't make highly customizable landing pages and some integrations with popular apps are a little lacking.

Review Source: GetApp